Being a subscriber to the magazine 442, I opened this month's delivery looking forward to seeing our new home strip in the advertising section. When I got to the section, I was stunned to see a two-page spread of Kitbag's goods and no sign of our new strip.!!!
What is the point of a contract with Kitbag as the only suppliers if they are not going to promote us in one of the very few general football mags? This must be a failure of their contract with us and a way out of this one-sided fiasco.
Paul Brannan, Posted 03/08/2011 at 22:48:59
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1 Posted 04/08/2011 at 04:43:33
The board and CEO keep saying how good the deal is.
Honestly I don't know either way, but it does seem bullshit that you can only purchase the kit and merchandise at the Everton stores, and nowhere else.
What is it? £12mil over three years or something? Does anyone know whether this is a good deal or not (in a monetary sense anyway)??
And yeah, the fact that Kitbag themselves have failed to advertise our stuff is pretty bloody poor...
2 Posted 04/08/2011 at 06:47:03
3 Posted 04/08/2011 at 07:57:29
Tried to get one for my 5-year-old son last week, did I? Answers on a post card!
4 Posted 04/08/2011 at 08:28:14
5 Posted 04/08/2011 at 08:12:24
I have checked al the other Premier teams and we are the only one this happens with. Don't forget that Kitbag insisted that a shop was opened in Liverpool One and they listened to the fans and gave it that great name.
Please remember we don't sell kits like other teams. I live in Crewe about 50 miles from Liverpool and there is a large Everton following here and a couple of years ago, on the day one of our new kits came out, JJB in the town opened at 8am to sell it with loads of window space advertising it. Yet when I went in at 10:30 and was the first person not only to buy the kit but the first person to look.
6 Posted 04/08/2011 at 09:06:56
I do remember posting on TW when we had the JJB deal about the amount of Everton kits in JJB compared to Liverpool, Utd etc, considering we had the deal with JJB!
7 Posted 04/08/2011 at 09:09:26
8 Posted 04/08/2011 at 09:38:58
As an alternative though she could have easily purchased me a Man utd, Man city, Liverpool, Arsenal, Chelsea, Tottenham, Newcastle, Celtic, Rangers, Fulham, West Ham, Leeds, Bristol city, Bristol Rovers or Aston Villa kit?
And we wonder why were getting left behind :-(
9 Posted 04/08/2011 at 10:02:20
10 Posted 04/08/2011 at 10:51:16
11 Posted 04/08/2011 at 10:46:07
12 Posted 04/08/2011 at 11:04:43
13 Posted 04/08/2011 at 11:57:07
I ordered the home top and received it in 3 days and also got a jacket worth £45 for £10. Quit complaining for complaining's sake, lads. Kitbag in my eyes are offering more merchandise than ever before... What's the problem?
14 Posted 04/08/2011 at 12:18:04
In the time many of these posts were written the shirt could have been ordered over the internet.
You hit the nail on the head with "Quit complaining for complaining's sake lads"
15 Posted 04/08/2011 at 12:35:35
My feeling is we accepted this 10-year deal from Kitbag as it guaranteed us X amount of money per year, which satisfied bank/creditors/whoever. Rather than not having a guaranteed amount of money coming from merchandising each year if we just sell through any sports outlet.
There are positives and negatives from each but, if you can't even walk into a high street store anywhere in the country and purchase an Everton kit of any kind, I think that is a sad and sorry state.
16 Posted 04/08/2011 at 12:34:16
I have ordered the new kit via the INTERNET but just think its a poor job when the only thing you can find in two cities which is related to Everton is a pair of slippers?
sorry, my mistake
17 Posted 04/08/2011 at 12:47:09
18 Posted 04/08/2011 at 13:06:34
It is one thing having a certain amount of money coming in here and now - btw the deal quoted above is nowhere near the deal that I recall being touted at the time of signing either.
The lack of availability in shops won't affect the hard core fans like you and I who sit on an internet forum. However it will affect the young kids. Not seeing the shirts around reduces our visibility. Kids nag parents to buy things they see. Parents don't get nagged by a 7 yr old to go onto the internet and buy something from the club site.
Society is now a instant, see it want it get it.
This deal will haunt us big time in years to come.
19 Posted 04/08/2011 at 13:22:34
20 Posted 04/08/2011 at 14:23:32
It was my birthday on Monday and I received a happy birthday e-mail from the club with an attached voucher for £5 off. I feel this was a nice touch and I will now be visiting the club shop before the match tomorrow.
21 Posted 04/08/2011 at 14:32:12
22 Posted 04/08/2011 at 14:51:24
And who doesn't have internet access in this day and age? I don't believe that's a valid statement any more.
The Kitbag deal probably isn't ideal, but it seems some people expect to see Everton shirts for sale up and down the country!? It seems ludicrous people posting on www.toffeeweb.com that they can't find a shirt for sale!!
23 Posted 04/08/2011 at 15:16:18
Kitbag is defo short for Kenwright Shitbag!
24 Posted 04/08/2011 at 16:21:23
Postage is fair, beacause, believe it or not, it actually costs money to post stuff ! and, as previously mentioned above, they do send you codes for money off / free postage the more you use it
25 Posted 04/08/2011 at 17:40:27
26 Posted 04/08/2011 at 17:43:28
I live in Crewe and yes my JJB stocked Everton kit, but travel to Stoke (only 13 miles from me) and ask in the much larger JJB there for Everton kit and they look at you as if you?re from another planet.
If you look back at some of the older seasons mailbag you will find lots of people complaining that there JJB didn't stock Everton gear, and complaints about the main JJB shop in the city having it hidden away behind the redshite stuff.
The service from the on-line shop has improved, the new kits are available to buy before the season starts, we have leisure ware made by Sergio Tacchini and if you?re going to a game you can order the things you want and pick them up at either of the 2 Everton stores at no extra cost. I would have to say that things have improved over the last couple of years.
27 Posted 04/08/2011 at 19:03:33
28 Posted 04/08/2011 at 19:20:21
29 Posted 04/08/2011 at 19:38:01
I can see why people end up buying copies of the jersey off dodgy websites if you have to order online anyway.
It doesnt hurt as much if it doesnt fit you if youve only spent ?20 rather then the full price from kitbag online..
30 Posted 04/08/2011 at 20:13:02
"Everton have signed a record-breaking £30 million-plus deal with sports retailers Kitbag to market the club's merchandise worldwide. The agreement, the biggest commercial contract in the club's 131-year history, is for 10 years and will see Kitbag take responsibility for high street shopping, mail order and the club's online store. This new and exciting partnership represents real and tangible progress in the retail arena for Everton," said the club's chief executive officer, Robert Elstone.I particularly like the bit that says will market the merchandise 'worldwide'!!!
"It is, and will remain, a key area of the club's overall business and therefore it was crucial to find the right partner. I believe we have done that with Kitbag Limited.
"It will undoubtedly benefit Everton and our supporters for many years to come.
"There has been a significant amount of investment in this partnership from Kitbag already and it further demonstrates the ambition to improve our retail brand, our product ranges and customer service levels."
31 Posted 04/08/2011 at 20:30:19
Doesn't that mean we should be able to pick up stuff from stores in the high street?
32 Posted 04/08/2011 at 20:28:24
Emirates themselves have said that the Arsenal deal is the best they have ever signed. Long contracts are not good in an ever increasing global financial world. Everyone knows this except Bill Kenwright.
33 Posted 04/08/2011 at 20:23:06
Go to Heathrow or Gatwick and with the exception of EFC, Bolton and Fulham, (when I was at Heathrow recently) you could buy all the Premier League shirts and a few Championship ones. Tim Howard is as big a name as there is in soccer circles in the US (and the kids market is huge) yet we do nothing to exploit the market. Kids who would buy an EFC Tim Howard top over any other keeper and may then take a long term interest in EFC simply do not have the opportunity to choose one.
The current deal is totally insular and does absolutely nothing to help increase the fan base.
34 Posted 04/08/2011 at 20:54:50
35 Posted 04/08/2011 at 21:00:11
36 Posted 05/08/2011 at 00:26:37
37 Posted 05/08/2011 at 10:24:53
I think there are 2 reasons why there isn't the demand - one is that we simply don't have the fanbase outside Merseyside (I live in London and, while you occasionally see someone down the park wearing our shirt, it's a rare occurence, and you certainly don't see kids roaming the streets in them), and secondly, even among Evertonians there is a culture of not wearing the kit, indeed some of us see it as a bit brash, dare I say Kopite behaviour, for a grown up to wear colours for anything other than playing footy in. Have to admit I adhere to this - I haven't bought a new Everton shirt in about 6 or 7 years.
38 Posted 05/08/2011 at 12:49:05
39 Posted 05/08/2011 at 13:57:39
What's the problem?
40 Posted 05/08/2011 at 14:30:56
Now I don't know which of those teams have the same sort of deal with Kitbag as we do but I'd be shocked if they all do. With that sort of deal I would expect them to be pushing our merchandise harder than our lesser rivals.
41 Posted 05/08/2011 at 14:39:40
42 Posted 05/08/2011 at 14:48:14
Sorry fella but we are simply not a good commercial entity when coming to shirt sales.
Supply and demand and unfortunately no one is demanding the shirt from kitbag. Most of our shirts are probably sold by the official site or in the two Everton shops within the city.
43 Posted 05/08/2011 at 17:39:37
So what if typing 'buy everton shirt' into google comes up with nearly 3 MILLION options. Nobody uses Google for gods sake!! If the board had any sense, they would be going door to door around all the major cities in the world selling our gear.
There are literally millions of people out there just waiting to become everton fans as soon as they see the beloved royal blue jersey sold in a shop, but the board just dont see it.
44 Posted 05/08/2011 at 18:25:40
If they were I would lose half of my income.
45 Posted 05/08/2011 at 22:48:57
"People aren't likely to go onto the Everton direct site to buy a small gift and then pay high postage on top."
46 Posted 06/08/2011 at 01:00:22
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