I thought I'd write about something other than the absence of fresh signings or new "investment" in EFC.
I wrote an article last year regarding the history of Le Coq Sportif (LCS) and its links to Everton in the 1980s and present day.
Our current deal with LCS commenced in 2009 for "up to 5 years" so it's unclear when it will end. At the same time, Kitbag were announced as our retail partner.
I do feel that this year's home kit offering (the third so far) is the strongest yet by LCS ? it is just ironic that we ditched Umbro as they launched their excellent range of "tailored" kits.
To recap on my previous article: LCS in the 1980s was a semi-independent branch of Adidas. Nowadays, LCS are a signficiant French sport/leisure company but LCS-branded products in the UK are licensed/supplied by Focus Brands Ltd..
Interestingly, Focus were invested in to the tune of 49% by JD Sports group in 2007 and now they share the same company address (in Bury, Lancs). It does make you wonder why Everton products are not stocked in JD Sports outlets in addition to Everton 1 & 2 and the website (presumably exclusivity with Kitbag?).
I did read in late 2010 that the "main" LCS are to bring the UK back under their control so it will be interesting to see how this pans out.
Personally, if we do change kit supplier again, I would be comfortable with Umbro or Adidas. But if you want to do something completely different, how about becoming the first football club to have a tie up with Fred Perry? This would create a real fashion-sport crossover (not just in the UK but in the likes of Japan) with financial benefits.
Rob Sawyer, Posted 20/07/2011 at 23:52:00
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1 Posted 21/07/2011 at 03:00:54
2 Posted 21/07/2011 at 03:36:09
I would be comfortable with Umbro or Adidas - literally. The LCS are fucking itchy! Our last Umbro had 10% cotton and were much more comfortable. LCQ is 100% plastics.
I spend half scratching my back playing in the LCS, and do you know how hot it gets having to wear a cotton vest under that shirt!
3 Posted 21/07/2011 at 03:47:00
I'll give them some credit, I like this seasons home kit. As for the away the colours a good but it looks like a bloody normal T shirt not a football jersey.
Agree having some cotton in the kit makes it better but on the same foot I've played footy and run marathons in Everton's LCS gear and it hasn't given me a problem.
4 Posted 21/07/2011 at 06:49:56
As for the cross over to fashion wear, I don't think you can ask for more than the Taccini retro stuff but sadly this should be available in all sports shops and if you had these in the Wirral, North Wales etc you would sell a good load to the armchair blues who cannot be arsed travelling to the two club shops.
5 Posted 21/07/2011 at 07:14:03
It's probably all Kenwrights fault.
6 Posted 21/07/2011 at 08:10:41
Surely it must annoy the players... I play amateur football and the whole club agreed that iron badges are preferable in terms of comfort and overall weight of shirt.
Surely this must annoy the players? I suppose their input is overshadowed by those of the marketing department...
7 Posted 21/07/2011 at 09:16:26
8 Posted 21/07/2011 at 12:30:22
Blue shirts White Shorts & WHITE socks...that's the Everton I know and love...that's what sets us apart from the Ipswich Town's, Cheterfield's, Oldhams,of this world
Get back to WHITE socks asap
9 Posted 21/07/2011 at 13:10:34
We should be Blue socks and Blue shorts.
I dont like the white socks at all...as the song says 'Blue is the colour'
10 Posted 21/07/2011 at 13:14:10
Do any of you wear our jersey to make a fashion statement or because you like how it looks?
Similarly, do you look at another team's jersey and think "That would go well with my new trackie. I'll buy it"
I'm not trying to be too flippant, just genuinely curious.
11 Posted 21/07/2011 at 13:47:39
You do know you've just joined the chelsea set?
12 Posted 21/07/2011 at 15:38:55
13 Posted 21/07/2011 at 15:27:57
The white socks probably became cemented in our imagination due to the iconic photos of Alan Ball in the late '60s, combined with that successful era. Also 3 of our last 4 Championships came in white.
Who knows, perhaps the vintage of fan that witnessed W R Dean gracing Goodison were appalled by the first appearance of the white socks!
14 Posted 21/07/2011 at 16:18:22
According to our CEO we are only tied into LCS for one more year. Hopefully they will be replaced with another brand that is more suited to the leisure market.
15 Posted 21/07/2011 at 19:34:10
16 Posted 21/07/2011 at 19:43:49
Personally, I couldn't give a monkeys whose label is on it, as long as it looks good. Some clothing snobs on here perhaps.
Maybe we should get LaCoste laaaaaaa!!
17 Posted 21/07/2011 at 20:07:14
Robert Elstone: get your eyes on this billy love,
Billy bullshit: Fuck me give us two, surely those daft bastards who support us will love this one.
Moyes: (to himself) for fucksake when does my contract run out?
18 Posted 23/07/2011 at 13:26:10
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