Everton share in Premier League revenue bonanza

When we play well next season, I will give the team the plaudits they deserve, but when they perform like they did against Swansea and ten-men Arsenal, then they're getting both barrels (Barkley included if he's still here) from supporters like me. We want nil satis nisi optimum every game – not just against Man City at home!

With new sponsors, selling fringe players, tv money and the possible sale of Lukaku and Barkley it is up to the competence of the board Koeman and Mr Walsh to start building a team that can break the glass ceiling.

Lets see if they can get it right this time?

City spent another £35m on goalie whilst what news from Everton?

Although the excuse factory lost credibility when we were comprehensively out-played and dumped out of the FA Cup by a Leicester team who couldn't buy a win in the first half of the season. It has not deterred them from putting up embarrassing excuses that don't stack up.

The new season is three months away and they already have ten excuses... and if you dismiss them, there will be another ten.

You couldn't make it up!

Keep the fans sweet with promises of greater things which never quite happen and 'Oh dear, never mind, nice little earner nonetheless.'

We need a new keeper, a playmaker and probably a striker, but we've got an amazingly talented crop of youngsters who won the Premier League 2 title and are currently ripping up the U20 World Cup.

I guess "you can't win anything with youngsters" though.

You only have to look at Sunderland pricing Pickford at £30 million, you cant blame them, they are going down and even with the parachute payment they know with the money that's in the Premier League clubs can afford it.

Swansea like wise saying Sigurdsson would only be sold if a club meet their £40 million valuation. So having more money from Sky will not make buying players easier in fact I think it will be a lot harder.

With this in mind, you have to remember that in the eyes of today's footballers, we're a mid table team with a shitty old ground based in the town where we're the second club to one of the most decorated clubs in European football (much as it pains me to say it) who are also in the Champions League.

We're not a top club as far as today's players are concerned, which is why we're scrapping it out for signings with Stoke et al. There's not a professional footballer alive today that can remember us winning the league!

Koeman's and Walsh's records at other clubs of buying players from abroad is excellent. Let's hope they can reproduce that here – I don't think they've signed any non Premier League (or Championship) players for us yet?

Exciting times.

That will not cause too many ripples on TW –but the rug is beginning to be tugged!

I agree it makes it a bit harder for Man Utd to sign Griezman but they could just bid his buyout clause and there is nothing Atletico can do about it.

The likes of Man Utd, Arsenal, Liverpool, Man City and Spurs can all pull in so much more revenue that blows us out of the water in terms of what we can offer in terms of a realistic chance of silverware, and Champions League footy (Arsenal apart). It also gives them all more potential in wages.

The new stadium is key to enticing the best mercenaries to Merseyside this is the most important thing that Mr Moshiri can do for us.

Don, Moshiri cant bank roll signings in the way that has happened at Man City and Chelsea in the past.

John, 13, Unfortunately yes, you are correct. From our perspective as fans we want to see cash injections and big signings, but realistically, unless we make the Champions League the financial returns are minimal. So from a business perspective it makes better since to invest prudently. The potential gains per place have increased, but transfer fees have followed suit. And there is no guarantee that significant investment will yield sufficient returns.

Two good examples of what can go wrong:

Leeds Utd: We all know the story. Gambled that current performance and Champions League appearances would be the future norm. They weren't. Rapid fall from grace, selling off of star players, not recovered.

Aston Villa under Randy Learner. Invested substantial sums for several seasons, but league placings topped out. They were spending money to stand still and not recuperating enough from sales. Ended up selling all best players, owner lost interest in throwing money away, dropped like a stone. Had a net spend of £32 million last year to sit mid table in the championship

And for once I find myself in partial agreement with Darren Hind, last season proved that you don't need to be the biggest spenders to win. In fact, to a lesser degree the same can be said of last season:

Chelsea: Net spend £20 million
Tottenham: Net spend £25 million
Man City: Net spend £151 million
Liverpool: Net spend £4 million!!!

I guess our beloved neighbours have a much bigger net spend over the Premier League years than most clubs.

These inflated prices will mean turning more to European prospects (Sandro and Klaassen) and hopefully to promoting from within the club (Lookman, Dowell, Kenny, Walsh etc).

That's a sobering thought, James (#16). Maybe Buffon or Yakubu if he's still playing.

Unfortunately these riches bring inflated prices for players so expect Everton to tap into the European market and then play the usual 11th hour game of chicken, served up by Jim White as Tottenham buy Sigurdsson back from under our noses.

I've long thought that this window is going to be more about unearthing Gana, Kante, Mahrez type signings rather than making mega-bucks purchases. The top seven are all fishing in the same pool. Nobody is going to choose Everton over the Champions League teams.

That's why Walsh was employed, isn't it – to identify emerging gems? A bit hit and miss, I know but probably for now the only way forward, together with promoting young players.

Kazuyoshi Miura, 50 years old playing in Japan, he might remember!

Don't get me wrong, I think Koeman has done well in his first season of "the project" to to stabilise us from the Martinez bullshit era and get rid of most of our weak links and make us quite a formidable force at home. However, I think the arrival of Moshiri's millions has come at the same time as the devaluation of what your millions can buy.

Only a few years ago, £28M would have bought you a top quality striker but now most average young players are going for that price. Look how Spurs, who usually buy well wasted £30M on Sissoko. I think we can't afford to make such big mistakes in the transfer market and so this is why we will probably be more cautious with our purchases.

I'm afraid I'll be very surprised if we're not stuck on the number 7 for a few years as I can't see Arsenal and Man Utd slipping any further though maybe the Champions League will have an affect on Liverpool & Spurs.

However, we're seemingly doing nothing. Elstone's big news is a sponsorship sweetener in Tanzania; Kenwright's gone AWOL – it's all gone quiet.

We'll do nothing until the money comes in for Lukaku, Barkley etc that's the normal MO.

To a simpleton like me, it seems like the club is still being fleeced by its owners – only difference being Moshiri replaced Robert Earl & Co as benefactor(s).

10 more than 7th place!!

Just to make the point, for the 7 millionth time: the transfer window is actually not open yet!!

Interview with Walsh, he states targets are identified and work has already taken place on back ground check on a number of players.

Just another thing to throw in there, the Europa League final could have been a factor in delaying any actions. The winner got Champions League football. There are players at Ajax who have been mooted as potential targets, but if they won there would have been a good chance these players would have had a motivation to stay. Also the outcome of the Atletico Madrid case, regarding their transfer ban, the knock on effect being their desire to keep hold of Griesmann as they cant sign a replacement, possibly Sandro.

Most players and managers are currently on breaks. So the press side of things will be quiet. That doesn't mean nothing is happening!

Judge at the end of the window. Again, this has been said many times but bears repeating. If it turns out that nowt happens, then there will be a good reason to moan; until then, stay optimistic

On the commercial channels, this is driven by advertising revenues, and the advertisers will want the maximum global audience to see their wares. With the BBC, it is driven purely by viewing figures as they have to show they are at least "competing" in viewing numbers with the commercial channels, in order to retain their budget allocation.

So, in order to achieve those viewing figures, they will always favour the teams with the largest global fan bases. The only way to break that mould is by becoming hugely successful and engendering a massive global following.

Success on the pitch over a number of years can bring that. As has oft been said on here, success breeds success and that is the path we have to follow, if we too are to be shown on TV more often than other Premier League teams.

"To a simpleton like me, it seems like the club is still being fleeced by its owners – only difference being Moshiri replaced Robert Earl & Co as benefactor(s)."

Seems you have some insight there that may have escaped others. For instance, the claims are made elsewhere that Moshiri has put in considerable amounts of money to restructure our debt, to pay off Martinez, and sundry other significant expenses. Short term: an apparent benefactor; long term, he should make a good profit on his shares. Is that "fleecing the club" when any profit will come from a new buyer?

To compare him to Robert Earl seems odd as all Earl did was hold on to a wedge of shares for a number of years. He was not a benefactor in that he never gave money to the club. Did he "fleece the club" when he sold those shares to Moshiri?

Forgive me if I have misunderstood your meaning, but did you mean to say "There is not a professional footballer playing today, that can remember Everton winning the league?" as I am certain there are quite a number of retired professional footballers who can recall the event of which you speak (eg, Andy Gray, Graham Sharp, Peter Reid etc. to name but a few).

In the version I can see (at post 16) it says "there is not a professional footballer "alive today". As I have said, there are any number of professional footballers alive today (but no longer playing professionally) who can remember when we last won the league. I was asking James if "playing today" is what he meant to say, rather than "alive today", which is what he actually said in his post.

He at least has done some basic things and prioritising the Docks is a big step forward – leveraging the property and Liverpool development vision and credit rating is a creative and powerful stepping stone. Add to that the USM sponsorship deal and the purchase of the Liver Building – we could own the front and create an amazing future for the club.

Moshiri and his limited Billion and a bit may not be in the Man City - Chelsea scale; however, his USM Arsenal partner may jump ship and double the Chelsea pot and ambition I am always an optimist, especially with a Friday night glass in hand! :-0)