Blues freeze season ticket prices for next season

Wednesday 6 December 2017  7 Comments  [Jump to last]
Everton have announced another freeze on all Season Tickets prices for the 2018/19 season.

The freeze reinforces the Club's commitment to ensuring football at Goodison Park remains affordable for fans of all ages - and follows record-breaking Season Ticket sales for the current campaign.

The freeze means that for the 2018/19 campaign, Adult Season Tickets will again start from just £420 - with concessions for Senior* fans, aged 65 and over, remaining at only £299 in all stands. In recent seasons the Club has reduced prices for Young Adults, resulting in a significant increase in the number of fans under the age of 25 in the stadium.

For 2018/19, 18 to 21-year-olds* will pay £299, which equates to less than £16 per game, whilst 22 to 24-year-olds* will pay £380, which is just £20 per game.

Juniors* (aged 11 to 17) will continue to pay the equivalent of less than £8 per game with all Season Tickets £149. And for Kids* (Under-11s), the price remains the equivalent of only £5 per game at £95 for a Season Ticket.

Everton Chief Executive, Robert Elstone said: “We pride ourselves on ensuring football remains value for money for all fans and all ages. Over the past two seasons, we've broken Club records for Season Ticket sales and I've no doubt that our approach to pricing has been a key factor in guaranteeing the stadium is full for every Premier League game.

"The number of young fans coming to Goodison Park on a regular basis is also growing and I'm delighted to report that Evertonians up to the age of 24 account for more than one in four of all Season Ticket holders, a much higher percentage than the average across the Premier League."  


Reader Comments (7)

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Matt Muzi
1 Posted 06/12/2017 at 09:13:27
Nice, should build some goodwill. Be interesting to see what the other Premier League clubs do.
John Wilson
2 Posted 06/12/2017 at 11:41:29
Lots of people go to food banks if they had £20 it might go on electric or gas. Where the heck do poor people get £420? Capitalism, but no real offsets to ensure the poor get to watch Everton.
Lawrence Green
3 Posted 06/12/2017 at 12:27:05
John (#2),

I understand what you mean as it is difficult for people on fixed incomes to attend as they may not be able to raise the funds or to commit themselves to a monthly payment; however, the pricing that Everton FC has published is broadly speaking reasonable and within the budgets of many if not most people.

Everton FC, with the new stadium hopefully on the horizon, are being very smart in asking supporters to take up a rolling direct debit in order to retain their seats as this will help fans to budget and get used to having a set amount taken out of their accounts at regular intervals and for many the purchase of a season ticket won't be the big ticket item that it may have been in the past. It will also help when the club have to increase prices in the future as it appears to be more of a subscription service rather than a one-off luxury item.

The one area I would like the club and the Premier League to re-assess is the need to employ StubHub or any other ticket provider as it is in essence an arena which legalises touting.

Surely the Premier League as a body could negotiate with Stub-hub and others, and ask them to set a maximum price for Premier League tickets which are re-sold, regardless of the teams involved?

Paul A Smith
4 Posted 06/12/2017 at 17:29:16
This is not a favour or a good will gesture. It's fear.

The club know they have served the fans some terrible business this year and they are fully aware of the unrest. Freezing prices at the least is only right.

John Pierce
5 Posted 06/12/2017 at 18:22:00
Paul, any freeze is welcome. This is a very good news story, regardless of the motive behind it.

Yet because Everton doesn't control their own media narrative this story is a parochial one and fets no additional exposure.

We consistently offer good value for the Premier League and the way the club market itself is still completely small time.

This announcement creates demand, potentially for the new stadium. Jesus Everton! Get professional.

Paul A Smith
6 Posted 07/12/2017 at 13:04:58
John, I am not that naive, mate. You trying to tell me they go up a fiver and we lose demand?

There are super blues on here for 2 weeks now saying they won't go because of Allardyce. What we do on the pitch will determine where we are with season ticket numbers.

There's nothing but slow talk on a new stadium too, John, they are more bothered about what they collect next year more so than a new stadium.

Steve Carse
7 Posted 09/12/2017 at 11:48:06
In the overall financial picture, gate money is pretty irrelevant these days. 'Matchday income' as it's labelled is only around £20m, and that includes matchday sales of programmes and other things. So, last season's punters' spend was just about sufficient to have covered the redundancy payoffs of our last two managers!

The truth is that, even now, before the next TV deals get auctioned, bringing a further massive increase for all Premier League clubs, most clubs could get away without charging a penny for tickets if it wasn't for the fact that demand would then outstrip stadium capacities.

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