The Sports Book

Football is as much a game of statistics and tactics as it is a physical competition between two teams. Indeed, before any match, you’ll find managers, players, pundits and fans sifting through data and crunching numbers in one form or another. For example, if Everton were getting ready to face Arsenal in the FA Cup, you could look up how they’ve fared against the Gunners in the past. By clicking through our history pages and selecting “Everton against other league clubs”, you’d see the Toffees had a 42% win rate against their north London counterparts.

As a fan, you can do this type of analysis for almost any potential outcome in the sport. Why is that important? Well, with stats and more being such a big part of football, it’s hardly surprising that betting his become such a big part of the game at large. Today, regardless of who you support or your tolerance for risk, taking a punt on a Saturday afternoon game has almost become second nature. Because we’re so used to dealing with data in one form or another, understanding betting odds is like second nature to a football fan.

A World Cup Betting Boom

In fact, such is the popularity of betting on football that the 2018 World Cup saw records tumble across the UK, Europe and beyond. According to a report by The Times, bookies across the UK took more than £2.5 million in bets during the 2018 World Cup. On top of that, ITV viewers saw 90 minutes of betting adverts throughout the competition. Off the back of football’s links with betting, operators have tailored offers towards supporters. By using an online aggregator, prospective punters can filter through the latest bonuses at some of the leading sites.

For novices, free bet no deposit deals have become popular. By allowing new customers to sign up and receive a bet without depositing their own money, bonuses such as 888casino’s £88 free, give casual fans an easy route into the industry. However, the betting industry’s ties with football go deeper than that. Scroll through any online bookmaking site and you’ll see thousands of stats. From a team’s recent run of form to player ratings, you can learn more about your team than you ever thought possible thanks to online betting sites. Indeed, because bettors need as much information as possible in order to make the best picks, operators are keen to give them as many stats as possible.

A symbiotic Relationship that Benefits Football Fans

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Therefore, as a fan, this means you can enhance your experience of the game by seeing what betting sites have to offer. However, what’s important to remember is that this isn’t a one-way relationship. Although football has helped the UK betting industry become a £14 billion empire, the benefits also go the other way. Research by the  University of Glasgow shows that there has been a rise in sponsorship deals involving betting companies made by football clubs since 2005. In 2017, Everton signed a deal with Africa’s leading online betting operator, SportPesa. Before that, William Hill was linked to the club, as was Paddy Power.

Put simply, football and betting now share an inseparable bond. Thanks to the game’s affinity for numbers, drama and unpredictability, there have always been natural links with the betting world. As both industries have grown, these bonds have strengthened to the point where both now feed off of each other and, in turn, nourish those that love football and/or betting on sports.

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