The Everton Megastore
The Everton Megastore should be a thriving and throbbing
merchandising outlet for Everton's commercial fare; it
Opening Hours: Monday to Saturday 9am to 5pm.
Phone Number: (0151) 330-2030 (shop enquiries only)
Parking: Outside the Megastore (except on matchdays)
THINGS TO BUY
In all honesty, the much trumpetted Megastore is a small, poorly stocked
merchandise outlet another badly missed opportunity
by the Everton Commercial department.
Remember to ask for your 5% discount if you are "Seasonal
Member" (Everton-speak for Season Ticket Holder) or
an official Everton Supporters Club member! you
will need to quote your membership number.
A RECENT LETTER FROM THE NEW COMMERCIAL MANAGER
I am the Commercial Manager at Everton and I joined the Club in August
 with responsibility for improving all merchandising/commercial
activities relating to the store, mail order and e-commerce sections of
Any clubs commercial outlets are there to help fund on the field
activities and as you rightly point out Everton have fallen behind in
comparison to many other clubs. Several factors are vital to
improving and achieving commercial success. A good range of quality
merchandise is needed and improvements are being made but it will take
time to design, select and source these products.
Some progress has been made over the last few months with the
introduction of a new leisure range for men, women and children.
There is still much to do but by the end of this season I can assure you
we will have a much improved range of merchandise.
Investigating our fans/customers needs is also imperative to being able
to provide goods and services that people want. To this end a
customer survey is planned for March/April which will give us valuable
information and feedback.
I have also spent considerable time looking at other club shops and
also general sport retailers and the lessons I have learnt will be used to
improve many areas including layout, visual merchandising and customer
Finally one of my prime objectives is to secure a Liverpool City Centre
site which I am sure will dramatically increase our fans ability to
purchase Everton merchandise and will open Everton to a wider public
beyond our matchday supporters. At this point I am unable to put a
timeframe on when a City Centre outlet might open but I can assure you I
am actively looking for suitable sites.
May I thank you for your e-mail and your continued support of Everton
Football Club. If you have any further questions please do not
hesitate to contact me.
[28 February 2002]
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