Throughout its history, ToffeeWeb has been free to access but in order to justify the many, many hours of work it takes to provide the current level of service, the site has traditionally relied on web advertising. For around the cost of a pint a month, however, you can upgrade your membership to Sapphire status which will allow you to browse the website free of all third-party* advertising send and receive private messages to other ToffeeWeb members receive discounts on ToffeeWeb merchandise have the option to view comment threads with off-topic posts filtered out and, coming soon, mute certain posters to the site More importantly, you'll be supporting an entity that has been serving the Evertonian community for almost three decades! » Tell me more ToffeeWeb is incredibly time-intensive to build and maintain so we use facilities like Google Adsense and GRV Media deliver banner ads to the site to earn revenue that covers our costs. We also have a partnership with Sky Sports to deliver video content via a sponsored unit on most article pages. Online ads get in the way, however, slow pages down, use mobile data, can occasionally pose security risks and advertisers have been forced to go to greater lengths to grab your attention. While some other news sites have become almost unusable because of the amount of pop-up ads, layers, auto-play videos and surveys that they throw onto your screen, we at ToffeeWeb have consistently tried to keep ads as unobtrusive as possible, despite the fact that we might be able to significantly increase revenue if we just gave in and accepted everything that was pitched our way. One of the primary goals at TW has always been to make the viewing/reading experience as easy and uncluttered as possible. Rather than force our audience to put up with ads or compel them to block them, we want to give you the option of supporting the website while browsing ToffeeWeb free of third-party* ads and contributing to its maintenance by way of a small monthly subscription (or a discounted annual price). It's quick to set up and you can get started right now. Once activated, your new subscription will renew automatically unless you decide to cancel. You'll get to browse ad-free and know that you are helping keep ToffeeWeb going. You'll also have our undying gratitude! * By "third party", we're referring to advertising delivered via scripts and algorithms as opposed to simple picture banners we deliver locally like those for Everton-related books or t-shirts that we think would be useful for our audience. To get started, you'll need to create a basic, free membership with ToffeeWeb (which will also allow you to comment on articles on the website). Once that is activated, you can open a Sapphire subscription that will allow you to filter out third-party ads from your Profile page and enjoy the other benefits of full site membership. OK, sign me up If you don't want to sign up as a Sapphire member and are happy to keep browsing the site with ads enabled, here's what you need to know: ToffeeWeb relies on third-party algorithm-based online advertising, mostly through Google's Adsense delivery system. Which ads are delivered to a particular user are based on a combination of factors relating to the browser with which the website is being used – e.g. geographic location, browsing and search history, etc. Google uses that information to tailor many of the ads to a given user; we at ToffeeWeb play no role in selecting which ads you see, although we are able to filter out ads that we deem unsuitable to our readers. If you see an ad promoting either a rival club or inappropriate material, please contact us so that we can make an assessment and take measures to filter the ad in question out if we deem if to be unsuitable for our viewers. » Information about advertising and site sponsorship opportunities