The Friedkin Group to buy data company to help with player recruitment

Anjishnu Roy
02/05/2025

The Freidkin Group are said to be in advanced negotiations for the purchase of a data company which specialises in football analysis. It could prove to be a useful technical tool to help with player recruitment.

As Everton approaches a pivotal summer where a massive rebuild is on the cards, data analysis could be valuable in identifying players and profiles that fit the style of play under David Moyes.

However, as per City A.M., the investment is also being made with the purpose of aiding Italian side AS Roma, also owned by the Friedkin Group.

The Texas-based firm, which completed a takeover of the Blues last December, has already made a series of internal changes. Director of Football Kevin Thelwell and Head of Recruitment Dan Purdy are set to leave their roles while appointing Angus Kinnear from Leeds United as the chief executive. They have also brought in transfer specialist Nick Hammond to aid Kinnear.

Artificial intelligence will also be applied to scouting in order to make the decision-making process more efficient and scientific. However, the final decisions will be made by Everton top brass, including Kinnear and Moyes.

With the Blues avoiding relegation comfortably, the focus has now started on renewals of existing players. As many as 15 players, including those on loan, will be out of contract this summer.


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