Add the lull in the transfer market as all eyes are trained on Euro2012 and you have the ideal conditions for media mischief to fill their column inches, virtual or otherwise.

Nothing about hatred. It's just inevitable.

That's my theory anyway, which sits alongside that we didn't really go to the moon and the CIA killed Elvis...

Only one of these theories is probably true.

I think it is just their obsession with money and the related celebrity status of the big clubs.

If we were to get near, never mind in, the hallowed top 4 again then the news coverage would be even funnier. It would be similar to coverage that would have happened if I'd have gone on Sky and claimed I was a forgotten member of the royal family during the Jubilee weekend.

Good point Kevin makes about the amount of ex-LFC players or so called fans that have positions among TV and radio. Everytime you listen to talksport, it sounds like a Liverpool love in. That's not having a go at the club by the way.

Nothing more to say.

You read my mind.

The media has always had a fascination with Man U, and in the 80s when they were always flattering to deceive, they never really gave them much of a hard time. It was to their collective relief when Man U started winning.

Part of it is to do with the "celebrity" attached to footballers. George Best on a bed with a Miss World, loads of cash and champagne was gold to them. With the advent of the Premier League, the media have poured £billions into the game, which clubs collectively have stupidly given to players, to reinforce the celebrity.

Next time you read a tabloid, see how much space is given to the antics of players (outside of the actual match) or their WAGs.

Man City's owners bought into City as a vanity project. Even Balotelli's antics are great PR. A football agent told me that they get 3000 global mentions in the media every day, and that's the return on their investment they wanted.

I live in the midlands have done since before the Kendal glory years, as soon as Kendal got us challenging then winning the papers were chocca full of us, even the local press.

The big fish attract the press - we are minnows under BK & DM.

In contrast, over at the other side of the park Shanks was much different and I'd argue he was the first 'media manager' closely followed by Clough and Malcolm Allison - who used the media to build up their own personal profile and the teams they managed.

The cub reporters of the 1960s became the mainstream in the 1980s and 1990s and had built up good relationships with certain clubs - Everton not being one of them and so we were ignored or only granted grudging respect from some in the media. Evidence for this is a club like Spurs who have not won the league since 1961 but who have a media profile much larger than Everton's (Media profile as defined by how frequently they appear, how in depth, and how favourable)

Also, you have to take into account the fact that we've hardly set the world alight during the Premier League era and the media largely operate on a simple principle - give them what will attract advertising revenue. (The BBC being the honourable exception)

Lastly - do you know that there are a generation of kids who are growing up thinking that our full name is 'And-finally Everton'

Everton's Marouane Fellaini will not rule out move to 'ambitious club'?; In other words, he did not say he was leaving Everton...but we also noticed he did not say he wouldn't. He also didn't say that he was not a transvestite...you read it here first...

?Baines flattered by Man Utd interest and won?t dismiss a transfer?; exactly the same tagline: "won't rule out, won't dismiss" - the same desperate language to insinuate he's looking to leave, even though he said "I am at a great club, and a club I love": Baines also did not dismiss that he listens to Bob the Builder in the dressing room before a match!

?Everton boss David Moyes has funding issues and may leave?; Extra, extra, read all about it: Everton do not have transfer funds;
...and "may leave", equally "may not leave"...and... "may check for text messages; it may be from D Levy, Equally, it may be from his dad...

Tim Cahill would love to play for the Saudis?? Or rather Cahill was asked a question to a local journo, while in the Middle East and said he liked the sun in the Middle East, and was flattered...blah blah

You might be forgiven for thinking that we live in a communist state here as we have the NHS, but the truth is that a huge chunk of our media is owned by the same people as Fox. And all they are doing is making money for the boss - no matter what. Easy in the US - feed the loony Tea Party masses and count the proceeds. Trickier here, but the sports pages count for a lot.

Damian makes a good point. KKK may have been given the push for ballsing up the whole racism thing as much as anything else. It was a media disaster. RSFC have, I regret, been very good at getting a good press. They figured it out, worked at it, and their people do permeate the media.

The EPL/Sky/Murdoch (Fox) money reinforces the inequality. Twenty years on, the figure has just gone to £3billion. I wonder who will get most of that. Might it be the media darlings?

LN 262 - Listen mate, I don't even get the last word in my own house!!!

Sometimes on a Monday when the previous weekend's matches are reviewed, we're not even mentioned. It's like BBC Local news has wiped us off the map. God help our profile if we're even dismissed by the local news.