Everton and hummel unveil 90s reboot away kit

There will be aliens flying past earth saying to each other "What the fuck are those weird orange dots down there on that planet?" Their onboard computer will tell them it's Everton playing away.

Salmon is back, and this time it's personal!

Coral and Navy, obviously out to sea with this.

Never mate!!

Salmon kit celebrated 100 years at Goodison.

Let's go out on a high.

No one will play for us in this kit.

Not very well, I think…

I'll dig out my original from the attic. One advantage of it being early 90s was that we all bought XL for the "baggy" look, and it still fits (more snugly) today. And it's NEC – not "F* sake"!

The salmon is appropriate for our yearly swim upstream.

Good effort Hummel. Tick, tick.

I can't work it out and I've put together a piece posing the question "Can We Be The Surprise Team?"

Could just bin it of course.

Salmon, as well as being one of my favourite dishes, was the colour worn by Everton the year they won our first league title.

The first team to win a league title at Anfield. I always tell that to the cousins. It was before they existed.

Many thanks your tuition was flawless I've just popped it in under "fan articles"

They've even got the badge right in terms of colour too!

But this does carry tradition so I'm okay with it.

To be honest, when travelling I don't often take note of the colours. They are always the blues regardless 💙

Wigan tomorrow.

I don't care for the result. I am just pleased to have Everton back.

Get your priorities right. The new strip is irrelevant.

The new away kit is good, imho, but cast-iron squad additions and strikers are priority #1, I agree.

But I have a sense of 1983, ground works in context now with this squad is kicking in.

1983-84 was the foundation season and Everton's form stood out in the old Division 1, in the second half of that season. The rest was history ofr a few great seasons.

Ross, as well, I'd have him back. In January 2024, we will be missing Gana, Iwobi, as default, so Ross Barkley, if free or affordable, I'd take him back.

Each to their own but survival mode happens, you do what you must do.

Dyche, I am confident, will lead and inspire whatever squad he has this season but additional players are needed to make this season reasonably manageable.

UTFTs!

Probably only some 30-odd individual posters have actually commented on the new strip. Gross exaggeration to suggest that this infers Everton fans aren't keenly aware of and concerned about the real priorities at the club.

They'll be doing (or not doing) what they're doing (or not doing) regardless.

What colour shorts are to be worn with this season's offering?

I would prefer they just market various styles and shades of blue with the badge, but then I don't buy them and don't understand why we wear an away strip when there isn't a clash of colours, except to make a quid.

It would be interesting to know how many kits actually get sold year on year. I expect someone's got the answer to that as well somewhere.

Do we want to complain about our lack of marketing and projecting the club brand to generate revenue?

Or remain as Everton who only make £49 off the likes of me each home match?

I think we are in the bottom 3 of match day revenue in the Premier League.

Yet according to a Deloitte report we are 19th in terms of overall revenue across Europe.

Link

What does that tell me? Behind Leeds and Leicester, but ahead of Newcastle.

Someone more educated is going to have to explore that, but in my simple head, given we have been struggling and with the new stadium on the horizon, it demonstrates the potential of Everton.

Despite decades of decline from where we know we should be, we are still punching.

Overall revenue includes the telly rights deals which are lucrative in the EPL.

Match day revenue is tickets and programmes sold, it doesn't even include the pint you can't get at half time as that's outsourced anyway and that revenue will go to their accounts not ours.

I worked with Tottenham a few years ago.

They demanded a high premium to give partners a contract to deliver services. It was part of their business model.

My Point is that Everton is a traditional club.

We don't have one off day trippers like the red cousins or Manchester United who spend literally hundreds of pounds in the club shops either at the ground or in the City.

Most of our match going fans are regionally based. Pay for their ticket, then spend their money around County Road and the surrounding areas. Most of it doesn't go to the club.

I guess the message is, we can be better in terms of generating revenue. Maybe Bramley Moore gives us that opportunity if we get it right?

Build the brand and expand the support base. But never forget our roots.

Hope you'll be able to get a pint anyway 'cos if the premium for the service contract is high, the prices are likely to be high also.