Everton's away kit for 2023-24 harks back to one of the more popular strips of the 1990s with a salmon-pink striped number that also features elements of another away shirt from that era.
According to the release by the club, the new offering fuses "two cult looks of the early Premier League era. The coral and navy offering takes its colour scheme and vertical stripes from the away kit worn by the club from 1992 to 1994, while the change strip of the following two years — 1994 to 1996.
The men’s, women’s and youth kits are available to by online at evertondirect.com from today, Friday 21 July, ahead of the strip being available to buy in store from next Friday 28 July. Baby and infant kits can be pre-ordered online now and will also be available from 28 July.
An all-black away goalkeeper strip again pays homage to St Luke's Church and Goodison Park with a silhouette pattern, angled across the front of the shirt, depicting the point where the church and the stadium meet.  
The Men’s team will wear the kit for the first time when they take on Wigan Athletic in a pre-season friendly at the DW Stadium this Saturday (kick-off at 2pm), a match that can be streamed live on evertonfc.com
Reader Comments (61)
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2 Posted 21/07/2023 at 14:33:00
Salmon is back, and this time it's personal!
3 Posted 21/07/2023 at 14:41:09
4 Posted 21/07/2023 at 14:41:30
5 Posted 21/07/2023 at 14:48:25
Coral and Navy, obviously out to sea with this.
6 Posted 21/07/2023 at 14:48:46
7 Posted 21/07/2023 at 14:52:30
8 Posted 21/07/2023 at 14:52:45
9 Posted 21/07/2023 at 14:52:53
Never mate!!
10 Posted 21/07/2023 at 14:56:11
Salmon kit celebrated 100 years at Goodison.
Let's go out on a high.
11 Posted 21/07/2023 at 15:02:30
No one will play for us in this kit.
12 Posted 21/07/2023 at 15:06:02
13 Posted 21/07/2023 at 15:11:25
14 Posted 21/07/2023 at 15:11:49
Not very well, I think…
15 Posted 21/07/2023 at 15:17:39
16 Posted 21/07/2023 at 15:18:58
I'll dig out my original from the attic. One advantage of it being early 90s was that we all bought XL for the "baggy" look, and it still fits (more snugly) today. And it's NEC – not "F* sake"!
17 Posted 21/07/2023 at 15:21:16
18 Posted 21/07/2023 at 15:23:22
19 Posted 21/07/2023 at 15:27:01
The salmon is appropriate for our yearly swim upstream.
20 Posted 21/07/2023 at 15:27:55
It looks cheap, nasty and gaudy, and the logo is also shit.
Why don't they get a couple of old fat fuckers to model it, - so we can see what we would really look like?
21 Posted 21/07/2023 at 16:06:45
9/10 for me - dropped a point because I'd like to have seen the stripes continued on the back.
22 Posted 21/07/2023 at 16:07:03
23 Posted 21/07/2023 at 16:11:41
24 Posted 21/07/2023 at 16:33:01
Good effort Hummel. Tick, tick.
25 Posted 21/07/2023 at 16:35:12
26 Posted 21/07/2023 at 16:35:22
27 Posted 21/07/2023 at 16:35:27
28 Posted 21/07/2023 at 16:57:53
29 Posted 21/07/2023 at 17:12:46
30 Posted 21/07/2023 at 17:20:57
31 Posted 21/07/2023 at 17:24:03
32 Posted 21/07/2023 at 17:52:51
33 Posted 21/07/2023 at 18:06:25
34 Posted 21/07/2023 at 18:10:25
35 Posted 21/07/2023 at 18:26:03
36 Posted 21/07/2023 at 18:26:40
I can't work it out and I've put together a piece posing the question "Can We Be The Surprise Team?"
Could just bin it of course.
37 Posted 21/07/2023 at 18:51:35
38 Posted 21/07/2023 at 19:19:11
Salmon, as well as being one of my favourite dishes, was the colour worn by Everton the year they won our first league title.
The first team to win a league title at Anfield. I always tell that to the cousins. It was before they existed.
39 Posted 21/07/2023 at 19:41:27
40 Posted 21/07/2023 at 19:59:03
Many thanks your tuition was flawless I've just popped it in under "fan articles"
41 Posted 21/07/2023 at 20:02:03
Kenwrights still in post. Still no striker. The clocks ticking
42 Posted 21/07/2023 at 20:42:00
43 Posted 21/07/2023 at 20:52:16
44 Posted 21/07/2023 at 21:01:15
They've even got the badge right in terms of colour too!
45 Posted 21/07/2023 at 21:39:11
But this does carry tradition so I'm okay with it.
To be honest, when travelling I don't often take note of the colours. They are always the blues regardless 💙
Wigan tomorrow.
I don't care for the result. I am just pleased to have Everton back.
46 Posted 21/07/2023 at 22:48:18
We need a STRIKER
47 Posted 21/07/2023 at 22:58:07
48 Posted 21/07/2023 at 23:06:36
50 Posted 21/07/2023 at 00:00:16
Get your priorities right. The new strip is irrelevant.
51 Posted 21/07/2023 at 00:07:43
The new away kit is good, imho, but cast-iron squad additions and strikers are priority #1, I agree.
But I have a sense of 1983, ground works in context now with this squad is kicking in.
1983-84 was the foundation season and Everton's form stood out in the old Division 1, in the second half of that season. The rest was history ofr a few great seasons.
Ross, as well, I'd have him back. In January 2024, we will be missing Gana, Iwobi, as default, so Ross Barkley, if free or affordable, I'd take him back.
Each to their own but survival mode happens, you do what you must do.
Dyche, I am confident, will lead and inspire whatever squad he has this season but additional players are needed to make this season reasonably manageable.
UTFTs!
52 Posted 22/07/2023 at 02:09:37
Probably only some 30-odd individual posters have actually commented on the new strip. Gross exaggeration to suggest that this infers Everton fans aren't keenly aware of and concerned about the real priorities at the club.
53 Posted 22/07/2023 at 05:43:34
They'll be doing (or not doing) what they're doing (or not doing) regardless.
54 Posted 22/07/2023 at 06:01:58
55 Posted 22/07/2023 at 11:01:22
What colour shorts are to be worn with this season's offering?
I would prefer they just market various styles and shades of blue with the badge, but then I don't buy them and don't understand why we wear an away strip when there isn't a clash of colours, except to make a quid.
56 Posted 23/07/2023 at 06:29:14
57 Posted 23/07/2023 at 10:47:06
It would be interesting to know how many kits actually get sold year on year. I expect someone's got the answer to that as well somewhere.
58 Posted 24/07/2023 at 06:10:52
59 Posted 24/07/2023 at 06:24:44
Do we want to complain about our lack of marketing and projecting the club brand to generate revenue?
Or remain as Everton who only make £49 off the likes of me each home match?
I think we are in the bottom 3 of match day revenue in the Premier League.
Yet according to a Deloitte report we are 19th in terms of overall revenue across Europe.
What does that tell me? Behind Leeds and Leicester, but ahead of Newcastle.
Someone more educated is going to have to explore that, but in my simple head, given we have been struggling and with the new stadium on the horizon, it demonstrates the potential of Everton.
Despite decades of decline from where we know we should be, we are still punching.
60 Posted 24/07/2023 at 06:39:05
Overall revenue includes the telly rights deals which are lucrative in the EPL.
Match day revenue is tickets and programmes sold, it doesn't even include the pint you can't get at half time as that's outsourced anyway and that revenue will go to their accounts not ours.
61 Posted 24/07/2023 at 07:37:27
I worked with Tottenham a few years ago.
They demanded a high premium to give partners a contract to deliver services. It was part of their business model.
My Point is that Everton is a traditional club.
We don't have one off day trippers like the red cousins or Manchester United who spend literally hundreds of pounds in the club shops either at the ground or in the City.
Most of our match going fans are regionally based. Pay for their ticket, then spend their money around County Road and the surrounding areas. Most of it doesn't go to the club.
I guess the message is, we can be better in terms of generating revenue. Maybe Bramley Moore gives us that opportunity if we get it right?
Build the brand and expand the support base. But never forget our roots.
62 Posted 24/07/2023 at 11:27:40
Hope you'll be able to get a pint anyway 'cos if the premium for the service contract is high, the prices are likely to be high also.
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1 Posted 21/07/2023 at 14:32:01
There will be aliens flying past earth saying to each other "What the fuck are those weird orange dots down there on that planet?" Their onboard computer will tell them it's Everton playing away.