Lyndon Lloyd 01/08/2023 14comments  |  Jump to last

Everton have signed a shirt sleeve partnership agreement with online streaming platform, KICK, the club announced today.

The deal replaces the previous arrangement with BOXT that concluded at the end of last season, is believed to be worth significantly more, and will see the streaming platform become the Official Sleeve Partner and the Official Streaming Partner of Everton.

According to the club's press release, KICK, founded in October 2022, is reinventing live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel. 

The KICK logo will debut on the shirt sleeves of the Toffees' senior men’s team for the pre-season friendly against Sporting CP this weekend that kicks off at 3pm on Saturday 5 August. 

To mark the new partnership, the Blues and KICK will enhance the matchday experience going forward with a range of exciting activities and innovations that will bring fans closer to the Club. Everton Women and Everton Under-21s will also sport the KICK brand on their sleeves for the 2023/24 season.

The agreement will see Everton step into KICK’s world of global streaming and esports by collaborating with some of the world’s most recognised content creators – on a platform that has 15 million registered accounts. KICK has more than 80 million site visits per month – with June 2023 seeing more than 82 million hours of streams viewed cumulatively.  

Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We’re really pleased to announce and launch this innovative partnership with KICK. 

“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.

“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”

 

Reader Comments (14)

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Barry Hesketh
1 Posted 01/08/2023 at 17:24:18
Talking to evertonfc.com, Kenyon explained how Everton's commercial income has typically benchmarked the Club around seventh in the Premier League – the highest outside of the teams regularly playing European football.

He says there is a clear strategy being implemented with the aim of maintaining that position and capitalising on the new stadium for a step-change in revenue to close the relative gap on teams above them.

He said: “Our current commercial performance is in a good place. We benchmark well when we compare like-for-like with other clubs. Some clubs will have all their retail and catering revenues in their numbers, whereas ours, due to our long-standing outsourced arrangements, are accounted for differently. Typically, we have benchmarked seventh in the league, which is the highest outside of those clubs regularly competing in European football.

Everton Commercial Update

There was a time during my life, that Everton often aimed to be number one, on and off the pitch, however, we all realise that was eons ago, and that it's unlikely we'll ever get in the top-six income bracket ever again. One deal by United this week, for one of the ten years, will probably dwarf half-a-decade of total income for us.

Will Mabon
2 Posted 01/08/2023 at 17:33:27
Barry - reality bites.

We cannot be choosers alas. This is a new outfit but at least not pushing anything unpalatable, it seems. Will have a look into them further now - which is the whole point, I guess!

Paul Jones
3 Posted 01/08/2023 at 17:55:35
To mark the new partnership, the Blues and KICK will enhance the matchday experience going forward with a range of exciting activities and innovations that will bring fans closer to the Club.

Had to laugh at that. Are they giving out binoculars so the gulf looks slightly less wide than it actually is?

Dale Self
4 Posted 01/08/2023 at 18:52:58
Leave it to the Yank to say “now all we need is to get that ASS sponsorship”. I'll get my coat.
David West
5 Posted 01/08/2023 at 19:24:22
This is welcome. As Barry says it's peanuts to what the top 5-6 get but "Every little helps " as the saying goes.
Probably won't cover Gomes' wages.


John Moore
6 Posted 01/08/2023 at 20:30:10
KICK is owned by Stake.com
Roy Johnstone
7 Posted 01/08/2023 at 21:54:46
Worth a read:

Here's Why Everyone Hates Kick Streaming

Can't comment on the source as I've never used it, but it appears balanced.

Barry Hesketh
8 Posted 01/08/2023 at 22:02:02
Roy @7,

I wouldn't be using Kick at all, it's an age thang! However, the sums of money cited given to the streamers or whatever they're called is unbelievable.

I must admit, I like cold hard cash, and any attempt to digitize money is to my mind a dangerous thing, but I'm sure some will disagree with me.

Jamie Sweet
9 Posted 01/08/2023 at 22:33:26
Could we get other tips on how to play the game printed on the shirts too, just to help the players out a bit?

Perhaps we could have "TACKLE" written on the defender's shirts, "PASS" for the midfielders, and "SHOOT" for the forwards?

Dermot O'Brien
10 Posted 01/08/2023 at 22:54:31
Now Maupay will get at least two kicks every game.
Paul Kernot
11 Posted 01/08/2023 at 23:02:41
Jamie #9. I wonder if we could find a company named 'leave'? That would look good on both Maupay's and Kenwright's matchday shirts.
Barry Hesketh
12 Posted 01/08/2023 at 23:45:24
Paul @11,

Some wag on Grand Old Team posted this picture earlier:

Sponsor alteration?

Jim Bennings
13 Posted 03/08/2023 at 07:00:45
I wonder if the words "up the arse" will be added at a later date when we are 18th in January again?
Kim Vivian
14 Posted 04/08/2023 at 08:09:44
"To mark the new partnership, the Blues and KICK will enhance the matchday experience going forward with a range of exciting activities and innovations that will bring fans closer to the Club."

Fucking gobbledegook if you ask me.

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