Everton ranked in KPMG's top 20

Behind The Foxes though, on "Enterprise Value"? Is that because we took Steve Walsh?

I think it is far from pointless. A quick scan of the report clearly demonstrates how the new broadcasting revenues the Premier League now enjoys way, WAY outstrips any other league and why 8 out of the top 20 ranked teams are from the Premier League.

It is double - almost triple, in most cases - of all other leagues. This is the first season of that vastly improved revenue stream that has seen Everton leap frog arguably much higher profile clubs (certainly in recent history) such as Roma, Inter Milan and Napoli of Italy, Seville, Valencia and Bilbao of Spain, the Turkish giants of Galatasary and Fernabahçe, plus Ajax and Benfica.

Year on year, that gap will increase and Everton could overhaul the likes of Atletico Madrid, PSG, AC Milan Borussia Dortmund, Schalke, the clubs immediately above them in the current standings.

Spurs, who just 4-5 years ago were in a similar position to where we now are, have risen to 10th and have more than double Everton's revenue.

They are not only benefiting from the broadcasting revenue windfall, but also year on year European participation, which is the minimum Everton should seek to achieve.

If the new stadium also comes to fruition, if whoever is the manager of Everton can give us year on year European qualification, that all adds up to being in the prime position to attract - increasingly – far better players than we have been able to for all of the Premier League era.

A virtuous upward cycle.

So, far from pointless. Pretty damn encouraging, I would say.

What is important to me, sir, is what happens on the park and how this summer the powers that be manage to successfully bring in the standard of players to vastly improve us. I'm sure any Spurs supporters five years ago would have pretty much said exactly the same.

Most certainly football has changed beyond all recognition to a dinosaur like me but right now, I will settle for a stronger, competitive, and hell, why not, successful team in real time than a list of our improved "Enterprise Value".

The ball is still round and, as of yet, it still matters what happens on the park first and foremost. I really hope that Mr Moshiri and Co believe that too because lists sometimes just don't cut it for me.

Far better to be on this list than not; especially for Investors looking in.

Our market power is improving (helped also by the new ownership/investment), but the constraint is that the broadcasting revenues from the Premier League also increase our (domestic) competitors' market power. It's going to be a tough summer for recruiting the talent we need, but our position in this list is still good news.

Your choice (sir) to say it all means nothing at all to you.

What is important (I would hope) to ALL Evertonians is what happens on the park. Don't try and present yourself as a more discerning and virtuous Blue by making a juxtaposition of two obviously disparate points.

That you go on to express a hope that "this summer the powers that be manage to successfully bring in the standard of players to vastly improve us" and "will settle for a stronger, competitive, and hell, why not, successful team" is a nod to the reality, not some vague Corinthian ideology, that it will take big bucks to achieve that.

And the reality is, at the sharp end of the football ladder, finances matter. On these very pages, it is frequently discussed how Everton lags behind the upper echelon they are trying to compete with.

Finally, for the first time in the Premier League era, Everton have a chance to scramble further up that ladder.

It is a long overdue evolution I'm happy to see. Because, applying Darwin's Theory of Evolution, it is a question of the survival of the fittest. And you do know what happened to the dinosaurs, I presume, Steve?

There are only 7 places up for grabs and there are 8 teams in this list from England. This year Leicester lost out and I do believe will continue to lose out and their EV will fall.

But consistent finishing 5th to 7th will not attract the star players of teams with a lower EV in a league with less competition and that team plays in the Champions League.

The alternative scenario to this - player come to GP to earn £100,000 a week and play in the Europa League because they can get £100,000 a week but only £50,000 a week at a Champions League club. And don't we all complain about mercenary players.

And to change the subject slightly, nice to see Sissoko hoping Spurs will not block his move out of the club and Perez looking for a new club after 1 year on the Arsenal subs bench.

It's not equal distribution though is it – not in it's purest sense. Everton were shown 18 times live on TV, to Liverpool's 29, Liverpool's payment for those games is circa 㿎m compared to Everton's 㿂m.

Even Spurs who had a fantastic season in comparison to both Merseyside giants were only shown on 25 occasions compared to Man Utd's 28, which earned Man Utd ١m more than Spurs.

How on earth our neighbours moan about Sky is beyond me as they are obviously helping their club to bridge the financial gap between them and the other big earners, as they continue to broadcast their matches on every conceivable occasion.

I assume the figures which I got from the 'Everton share in Premier League bonanza' thread are for League games alone, which means that there will be even more money paid out to the rich big clubs via FA Cup, League Cup and European coverage.

I realise those figures are small beer in the scheme of things but it's clear that the TV companies have remained loyal to the gang of four.