Everton sign partnership with Fancurve

01/08/2022 17comments  |  Jump to last

Everton have announced a new partnership with Blockchain-enabled digital sports fashion platform Fancurve to create digitally wearable shirts for supporters.

The collaboration will see the US-based digital sports fashion platform introduce Blues' fans to officially licensed, non-replica Club-branded shirts.

The club describes the offerings as “unique, photo-realistic custom collections, designed and created by Fancurve's team of highly skilled 3D fashion designers and using themes from the club's identity and values as an inspiration, that will empower fans to express their unrivalled passion for the Club by wearing them on their avatars in the Metaverse.”

Fancurve will develop a series of ‘high-end' digital shirts as fashion wearables and enriched media content to “enable a hyper-immersive online fan experience”.

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The initial Everton-themed collection will be available later this year and be sold exclusively on the Fancurve platform, at www.fancurve.com.

Chris Cook, SVP Partnerships at Fancurve, commented: “We are proud to be partnering with such a renowned Premier League club as Everton, with its fanatical fanbase and rich history.

“Here at Fancurve, we're focused on updating the meaning of sports fandom for today's digital world and redefining what it will become in the future.

“We are striving to be the largest and most innovative digital wearables platform for sports fans across the globe, and we see this partnership as one that can help Everton and its community grow, as we explore web3 football fandom together.”

Richard Kenyon, Chief Commercial and Communications Officer at Everton, added: “We're really pleased to welcome Fancurve to our growing partnership portfolio and are excited by the innovative opportunities that this partnership will present for the Club and our supporters.

“I'd like to thank our Partnership team for their work in securing this deal and Chris and his colleagues at Fancurve for choosing Everton to partner with on what I am sure will be an exciting journey.”

 

Reader Comments (17)

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Gavin Johnson
1 Posted 01/08/2022 at
So is this also the US sleeve sponsor that was going to be announced?
Charles Brewer
2 Posted 01/08/2022 at
“unique, photo-realistic custom collections, designed and created by Fancurve's team of highly skilled 3D fashion designers and using themes from the club's identity and values as an inspiration, that will empower fans to express their unrivalled passion for the Club by wearing them on their avatars in the Metaverse.”

Oh God. Sounds like a classic blockchain related scam like NFTs. And anything which involves the weird Zuckerberg has "time limited" all over it.

Paul Kernot
3 Posted 02/08/2022 at
Charles #2.

I know it sounds like gobbledygook but, whether we like or understand it or not, the blockchain is the future. It's just a more secure way of accessing and saving data.

Si Cooper
4 Posted 02/08/2022 at
I’d guess interest in this news is directly proportional to your interest in participating in the ‘metaverse’.
John Keating
5 Posted 02/08/2022 at
Didn't understand a word of that...
Dale Rose
6 Posted 02/08/2022 at
I remember my nan knitting me a football Jersey to play in. The trauma never leaves you.
Chris Williams
7 Posted 02/08/2022 at
Does this mean you’re paying real money to buy a shirt that doesn’t really exist?
Duncan McDine
8 Posted 02/08/2022 at
Dale, this could turn into a Monty Python style ‘we had it tough' kind of thread. I remember being given a generic blue tee-shirt with an Everton badge sewn onto it for my main Xmas prezzie. To be fair, I loved it!

No idea what the terms ‘blockchain' or ‘metaverse' mean.

Keith Gleave
9 Posted 02/08/2022 at
Means nowt to me.
Leighton Cooper
10 Posted 02/08/2022 at
What is this in laymans terms, and what is a metaverse?
Jim Lloyd
11 Posted 02/08/2022 at
I think we all should be made to attend a classroom somewhere that teaches the New English!

ps: Where's the bloody Metaverse?

Eddie Smith
12 Posted 02/08/2022 at
Do you get wafer's with it?
David West
13 Posted 02/08/2022 at
It's basically a virtual reality world.
People see it as the future, where our kids won't go out to work, they will put their VR headset on and do a virtual job in the metaverse, Go to concerts, nightclubs even be at the match watching the game while sitting in your living room but with VR headset on. Then you have to buy all the things you need in the real world like clothes, car, house etc.
Sounds all star wars or blade runner I know.
But who thought them big giant mobile phones in the 80s were ridiculous and wont catch on

?

Justin Doone
14 Posted 03/08/2022 at
Fancurve exactly. I'll avoid at all costs in all x-y-z-verses.
Bob Hannigan
15 Posted 03/08/2022 at
Never mind this shirt shite,

How about a striker? 🤷🏼‍♂️

Brian Murray
16 Posted 03/08/2022 at
Maybe Kenwright is in a metaverse when he says other clubs follow us and we are virtual reality champions. Might explain a lot.
Martin Reppion
17 Posted 10/08/2022 at 14:45:29
It's taken me a week to respond to this – cos I have been trying to work out what the fuck it means.

As far as I can tell, a company that may or may not exist is giving EFC money, which may or may not materialise, to allow its fans, us, to buy product that isn't there.

I suggest we ignore this and leave it to those who think that sitting in their bedrooms pressing buttons with their thumbs makes them a better racing driver than Lewis Hamilton, a better golfer than Tiger Woods, and a better boxer than Tyson Fury.

To be fair, I am still not sure what SportPesa, Angry Birds and even bleeding Hafnia are. But, if they signed cheques to the club and thought it was worthwhile, it is fine by me.

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