25/01/2024 5comments  |  Jump to last

In the last year, Everton have dropped precipitously from 19th to 30th in the Deloitte Football Money League world rankings.

 The slump in Everton's position in world football is underlined by a substantial decline in revenues, from £181M to an estimated £169.4M (Everton have not yet published their accounts for 2022-23), pushing them below Fulham, Leeds United and Crystal Palace to 14th in the Premier League.



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Paul Hewitt
1 Posted 26/01/2024 at 15:44:47
£169 million turnover, compared to Man City's £700 million. How can we even compete?
Joe McMahon
2 Posted 26/01/2024 at 15:49:35
Below Crystal Palace, Fulham, and Leeds. That really puts the Kenwright years of 'Good Times' into perspective.
Tom Hughes
3 Posted 27/01/2024 at 08:27:46
Precisely, Joe,

The club was hollowed out by years of mismanagement and lack of investment. Then, when investment finally arrived, it was squandered mainly on dross. Our true financial state was soon exposed by the loss of our backer (and probable real owner).

The stadium is not yet complete and nowhere near paid for, but the complete lack of commercial and financial substance beyond a reasonably sizeable (but aging) fanbase is frightening.

In just over one generation, we've gone from one of the big clubs to being financial minnows with lower income than some clubs who have spent most of their history outside the top flight. That's the real legacy of that era.

Ray Roche
4 Posted 27/01/2024 at 09:27:03
Tom, an article in the Echo four years ago claimed that Everton had the fastest-growing young fan base.

‘Everton can already boast that one in six of their season ticket holders for next season will be under 18, compared to the Premier League average of one in eight.'

Maybe things on the fan side of it aren't so bleak.

Tom Hughes
5 Posted 01/02/2024 at 09:01:17

That might apply to match-going figures, but is not reflective on the fanbase generally because the only way we could fill the stadium for years was to offer thousands of very cheap kids' season tickets.

By comparison, Liverpool only offer a token amount of kids tickets. Hence the reason why our matchday income is so low despite our adult ticket prices being quite high.

Until relatively recently, I had kids in 3 different schools in the city. They all say they were massively outnumbered by Liverpudlians in their classes. Reports only a decade ago said we had an ageing fanbase. That's inevitable given the complete lack of success on our part and their ability to win things even when they were relatively mediocre.

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