
Everton have released their new 2025-26 away kit featuring a pastel yellow shirt accompanied by blue shorts. The away kit incorporates several elements to pay homage to the dockland heritage surrounding the club’s new stadium at Bramley-Moore Dock.
The shirt features a polo-style collar with the iconic Prince Rupert’s Tower on the neck. It also “incorporates a sleeve pattern that represents the railway line that served the Liverpool docklands during a time when they were at the centre of maritime connectivity during the mid-to-late 1800s,” according to the club website.
The shirt is accompanied by blue shorts that feature a flat-finish waistband and have the Everton logo on the right thigh. The away kit also has pastel yellow shorts that resemble the sleeve trim of the shirt.
Bramley-Moore Dock, the site which serves as the venue for the Hill Dickinson Stadium, has a glorious heritage associated with trade and commerce. It welcomed ships from across the globe, with coal, food, cotton and clothing all distributed via the historic rail tracks that have been reinstalled as heritage assets at Hill Dickinson Stadium.
Iliman Ndiaye, Jarrad Branthwaite, Jordan Pickford, Jake O’Brien, James Garner and Vitaliy Mykolenko were some of the members from the men’s first team to be associated with promotional media for the new away kit.
Reader Comments (70)
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2 Posted 17/07/2025 at 14:58:14
3 Posted 17/07/2025 at 15:24:24
4 Posted 17/07/2025 at 15:34:01
Would you pay more than £100 quid for a T-shirt? As long as it's a different colour from the opposition, who cares?
5 Posted 17/07/2025 at 15:38:13
6 Posted 17/07/2025 at 15:52:43
Don't Buy It, you don't have to buy it and nobody is forcing you to buy it!!
7 Posted 17/07/2025 at 16:25:39
8 Posted 17/07/2025 at 16:26:15
On balance, however, I think my old HAFNIA shirt will see me through another season.
9 Posted 17/07/2025 at 16:37:08
10 Posted 17/07/2025 at 16:37:28
11 Posted 17/07/2025 at 16:40:11
£80 though? I sometimes get the shorts for down the gym but £40 for a pair of shorts? I think I'll wait until next March time when they start selling 'em off cheap.
12 Posted 17/07/2025 at 16:48:44
The home kit I like and the wave effect, however anything with Stake on is not a safe bet to buy and I won't be paying the crazy prices either.
13 Posted 17/07/2025 at 17:07:56
Hate the collar.
Hate the sponsor.
14 Posted 17/07/2025 at 17:10:59
15 Posted 17/07/2025 at 17:46:55
Or…we can embrace the fact that we at last seem to have business savvy owners and that we appear to be moving in the right direction.
The shirt price reflects the need for more commercial income. As Rob H says above, don't buy it if you don't like it or the price.
16 Posted 17/07/2025 at 17:47:09
Makes me crave even more the end of Stake's shirt sponsorship.
Can't wait.
17 Posted 17/07/2025 at 17:50:54
18 Posted 17/07/2025 at 18:07:27
Why?
Amber should be away shirt anyroad, made with cotton & why two prices for the adult shirt.
£35 difference for breathing holes on the shirt design... behave!!!
19 Posted 17/07/2025 at 18:28:48
20 Posted 17/07/2025 at 18:32:43
I tried explaining the two shirt pricing on another thread, but I'll repeat.
I first encountered this, funnily enough, in the Roma club shop in central Roma, when my wife and son wanted a Roma top.
I asked what the difference was. The pro shirt is made in exactly the same way as the one the players wear. The replica is made of different material. They both visibly look the same.
I don't know if other clubs do the same.
A new kit always divides opinion, but as Rob says, if you don't like it, don't buy it. I haven't bought a top for decades. I've got a few t-shirts, that I've bought from Everton the Gear, but tend not to wear colours to the match. I never really have.
21 Posted 17/07/2025 at 18:42:37
As for commercial income, I hope there are better ways of making it rather than the fans shelling out £80 on a replica shirt.
With those prices, I don't see anything savvy about those prices other than extortion (if you want to buy, and as I have said I won't).
That said it's the trend across all the Premier League clubs, and boy don't the fans pay for it!
22 Posted 17/07/2025 at 19:06:02
23 Posted 17/07/2025 at 19:14:35
If fans are disgusted by the price of everything, don't buy it. Easier said than done but it's the only way they will listen.
£20 is plenty for ticket prices – that's the reason I hate this country – likes nothing better than to rip its own off.
24 Posted 17/07/2025 at 19:32:27
Or it's the colour of a healthy piss-taking fan.
25 Posted 17/07/2025 at 19:32:41
I thought we were getting a new shirt sponsor? Puma are offering a billion quid to sponsor a crappy shirt.
26 Posted 17/07/2025 at 20:16:59
Brief excitement that we'd splashed the cash on a whole new squad of players I'd never heard of before I realised half of the names on the club website are WSL players.
Also, who buys a Michael Keane shirt?
27 Posted 17/07/2025 at 20:19:40
Not sure just how or why it's relevant to the new stadium! It's bland, it's vanilla, totally uninspiring! Pretty dire all round...
You may have guessed, I don't like it!
28 Posted 17/07/2025 at 20:26:58
29 Posted 17/07/2025 at 20:41:59
As some have said, nothing beats amber and blue for an away kit.
30 Posted 17/07/2025 at 20:51:33
31 Posted 17/07/2025 at 21:26:11
The other thing I say every year is that once the game starts do you at any stage think, "Oh God I don't like those shirts". No, you just watch the game.
They could play in dinner jackets or straight jackets for all I care.
32 Posted 17/07/2025 at 21:31:17
33 Posted 17/07/2025 at 21:55:19
34 Posted 17/07/2025 at 21:56:03
Do I like the shirt pricing? No, but I can see why they are doing it and if it does help bring success then…
35 Posted 17/07/2025 at 22:22:51
36 Posted 17/07/2025 at 23:08:12
37 Posted 17/07/2025 at 23:37:46
But as has been mentioned if they go out and play well in it then who cares.
Totally agree, Christy, their output has been pretty crap.
38 Posted 18/07/2025 at 00:57:53
39 Posted 18/07/2025 at 01:50:45
40 Posted 18/07/2025 at 02:41:39
I was thinking of settling for a jockstrap but they do not offer any.
41 Posted 18/07/2025 at 03:11:10
42 Posted 18/07/2025 at 03:30:11
Billy #18, maybe they're not going to wear it in the winter, but imagine the price with that extra material for long sleeves, another 20 Quid at least.
43 Posted 18/07/2025 at 03:30:58
44 Posted 18/07/2025 at 03:32:43
Better than the lazy design of the home kit - Kerry Dixon at Chelsea in the 1980s.
45 Posted 18/07/2025 at 06:02:06
46 Posted 18/07/2025 at 06:21:02
When they get to this state, time for the bin.
47 Posted 18/07/2025 at 06:42:41
I would have preferred amber, but I don't think this one is as bad as some are making out and I'm sure we'll see it around the stadiums in the country.
In terms of cost, we're comparable having had a quick look. The most expensive at Chelsea is £149. Manchester City at £130 and Newcastle at £120.
In terms of long sleeve, a lot of the players now wear thermal tops under there tops in the winter.
Manufacture wise, I hope this is the last season with Castore.
48 Posted 18/07/2025 at 06:48:23
49 Posted 18/07/2025 at 07:02:02
50 Posted 18/07/2025 at 07:10:44
I'll put my worse ones out there, which I've done before.
The "Gary Lineker" white bib kit. Talk about controversy back then, although before social media and many not having access to the internet, so near dismay was on the street and in letters to the club in protest!!
That awful one-to-one kit with it's lighter shad of blue that for some reason I always remember Marco Materazzi.
More recently, I wasn't a big fan of that pink concoction we wore a couple of seasons ago, although it didn't matter when we hammered Brighton 5 - 1 away.
51 Posted 18/07/2025 at 07:41:31
Looks a bit like the West Ham away shirt but different company.
52 Posted 18/07/2025 at 08:22:35
53 Posted 18/07/2025 at 08:29:05
On a more general note, as an elderly person ticket holder, it seems like going to the match is going to be a much more expensive experience and I just wonder if the club will find many fans just don't have silly money to spend.
54 Posted 18/07/2025 at 09:51:19
Amber and blue, best away colours.
55 Posted 18/07/2025 at 12:06:43
56 Posted 18/07/2025 at 13:42:25
Thankfully my kids arent arsed about Everton.
57 Posted 18/07/2025 at 14:06:28
58 Posted 18/07/2025 at 14:54:35
Tempted. But the money doesnt go back into the club.
I know fans of other clubs who buy them every year. Cant tell the difference. Im sure some blues fans do it. Especially in this money grabbing country.
The equivalent of having a firestick instead of being mugged off by Sly TV.
It looks like a bit of overtime to get one of the shirts.
Crazy times.
59 Posted 18/07/2025 at 15:05:30
So some of us who live overseas have no option but to buy knock offs when we can find them 'cos the cost in postage is more than the bloody shirt! (yes I have had a couple delivered to Thailand).
Now I'm in Ha Noi, I accidentally found a shop not only selling our kit, but the staff were wearing it! I will have to try and find it again.
60 Posted 18/07/2025 at 15:14:48
I came across that last year when in Jakarta, the new national team kits has just been released and they were selling player shirts and replica shirts (OEM).
Looked almost the same but the player shirts were 'breathable'.
61 Posted 18/07/2025 at 15:16:31
That's where the previous clowns have failed in expanding the club. We have a huge following in America. We had a massive following in China when we had the Chinese lads (2002, I know).
JD Sports sell Everton tops now. But as you say, abroad is very different. It's all the sly 6 and the major foreign sides.
I've faith things will change with these new owners. I went into a blag shop in Benidorm in May. Zero Everton tops. TFG have to change this.
Every August, the home needs remortgaging to get myself (home top, training top), and my 2 kids their kits. Scanning my bank card in Everton 2 is a shaky experience… haha.
62 Posted 18/07/2025 at 18:18:46
63 Posted 19/07/2025 at 01:57:43
Leicester still have a big presence in Bangkok Airport and a shop near the National Stadium.
Will check out JD when I'm in Jakarta next week.
65 Posted 19/07/2025 at 06:58:03
I'm not sure where, but maybe Dublin and / or Belfast might be a good start point?
I still stink we should have more presence in the city centre. The Everton 2 shop is hidden in the bowels of Liverpool One, whereas theirs dominates Williamson Square.
I suppose the other factor here is how shopping habits have evolved, with many, especially those living overseas, tend to order online.
Another random, non-kit related one. I've often expressed my concern for the local businesses and bars around Goodison, but I also wonder what will happen to the "hat, scarf or a badge" sellers with their Everton and Irish Blues flags. I doubt they will be allowed inside on the plaza, especially when the new Everton 1 store is in place in the East Stand. They should be able to pitch outside the dock walls on Regent Road and the approaches, both from the north and south though?
We need to put our brand on the city to let visitors know. The airport, as you come through arrivals, as you leave Lime Street, should be emblazoned with huge "Welcome to Liverpool, the Home of Everton Football Club" signs or digital displays. Maybe that's just me, but I know a few who feel similar.
66 Posted 19/07/2025 at 07:33:57
67 Posted 19/07/2025 at 08:45:46
For the past few seasons Ive subscribed to the Matchday programme via ReachSportShop. An annual subscription for 26 programmes was just under £100. Obviously this included all home cup games as well.
This coming season however, ReachSport will no longer be sending the programme out but will instead now be coming direct from the club itself. The cost……..£120 for league game programmes only, with the first one V Brighton costing £10. So the rest ie £110 ➗ 18 = £6.10 which includes package and posting.
So Im guessing to buy the matchday programme from a vendor outside or inside the stadium will be around £5. A significant price increase from last season.
68 Posted 19/07/2025 at 08:59:56
69 Posted 23/07/2025 at 11:12:16
There's some European teams too but I'm not familiar with their badges and sponsors, I think PSG and Real Madrid.
70 Posted 26/07/2025 at 05:19:35
71 Posted 26/07/2025 at 07:25:46
Funnily enough in Phuket airport a few years ago, I saw a very well stocked Leicester City merchandise store selling everything to do with the club. Not only that but there were a good few punters in there too.
Now I know it's because of the owners links… but really? Same in Patong, I could buy a Chelsea, Man Utd or Man City kit, Arsenal lesser so, the red lot… but that's it.
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1 Posted 17/07/2025 at 14:54:10