Everton among world's fastest-growing football brands

, 8 June, 67comments  |  Jump to most recent
In BrandFinance's latest ranking of football brands, Everton have moved up to 15th and are highlighted by the firm as among the top five fastest-growing in the game.

The Blues rank higher than the likes of Inter Milan, Fiorentina and Monaco in the list which, not surprisingly, features other non-Champions League clubs like West Ham and Southampton who are in the top 20 thanks to the popularity of the Premier League.

Everton's estimated brand value has risen from $121m last year to $228m this year, the seventh highest in England.

Meanwhile, in the annual Deloitte Money League, the club remain in 20th place with revenues of €144m, one place behind Newcastle who pulled in €11m more thanks largely to their superior commercial performance.

Graphic sourced from: BrandFinance



Reader Comments (67)

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Danny Broderick
1 Posted 08/06/2015 at 17:59:39
So why can we still not find a buyer?! Or investment?!
Brian Hill
2 Posted 08/06/2015 at 18:04:31
Danny, because someone does not want either!!
Dave Kelly
3 Posted 08/06/2015 at 18:04:13
Excuse me, IÂ’m a supporter not a customer. I am proud to support Everton Football Club. A club that once upon a time played free flowing attacking football (some of the time) went on cup runs, now and again and occasionally even won the odd piece of silverware.

Sadly, under the current regime, this is now a distant memory. Never support the brand, always support the team.

Fans, not customers.

Paul Hewitt
4 Posted 08/06/2015 at 18:10:24
Have as many lists as you want; means nothing at all.
Joe Foster
5 Posted 08/06/2015 at 18:31:43
But we are still skint. It all makes sense now.
John Gee
6 Posted 08/06/2015 at 18:32:40
Great. All we have to do is finish 11th every season and weÂ’ll be top in a few years time.
Michael Kenrick
7 Posted 08/06/2015 at 18:32:02
What more proof could you possibly need to show how well the club is being run, both on and off the field?

I’m still convinced the 31 May 2014 cut-off date for the Accounts meant that we had just secured the monies from Man Utd for Fellaini, but had not yet spent/committed same on Lukaku. So the ’record’ £28M profit that factors into this massive leap on the back of the new TV deal is, I suspect, just a little misleading.

All will be revealed when this seasonÂ’s numbers are totted up!

Michael Kenrick
8 Posted 08/06/2015 at 18:46:49
The BrandFinance report contains some interesting (if inaccurate) commentary on the badge fiasco:
The Everton rebrand in 2013 is an excellent example of just how much sway the fans can have over the club. The changes to the club logo were reportedly requested by the TV stations who were finding it difficult to use for graphics in matches. With all clubs now relying heavily on the huge TV rights money it would have been impossible to say no. When the fans reacted angrily to the new design and 24,000 signed a petition the club swiftly returned to using the old logo and began a fan consultation process. The process unsurprisingly resulted in the choice of a new design which was very similar to the original. Everton as a result, have been left with a damaged relationship with the fans (although the swift engagement process helped considerably) but they still have a design which is just as complicated for use on TV as before.

There is therefore an argument to be made for allowing these decisions to play out for a little longer and allow implementation of the new design first. A visual identity change should be more than just an updated logo reveal but encompass a full strategy for implementing business change. Who can say whether fans of Everton would not have warmed to the design over time? 24,000 signatures may seem a lot but perhaps not when we consider that Everton have over 2 million likes on their Facebook page and a global fan base around the 10 million mark.

So 24,000 fans can be wrong, and the current badge is just as complicated as the old abandoned version? Amazing nonsense!
Eugene Ruane
9 Posted 08/06/2015 at 18:57:30
The adage Â’to strike while the iron is hotÂ’ is an old one and goes back at least to the 1500s

(from the comedy Â’Damon and PithiasÂ’ (1566) - Â’I haue plied the Haruest, and stroke when the Yron was hotteÂ’)

A blacksmith expression it seems - you have to bend the horseshoe when the metal (iron) is hot and..um.. bendy enough etc

Anyway, the reason I mention it, is that IÂ’ve always thought the absolute opposite of the adage, should be Kenwright based (like to Â’do a MunsonÂ’ from the film Kingpin)

To be presented with an opportunity and..do absolutely fucking nothing.

To Â’pull a KewrightÂ’ or Â’to do a fat-headÂ’ or Â’to Bill itÂ’

Â’CouldnÂ’t believe it lid, she was pulling her skirt up, flashing her arse at him and he just stood there and done a fat-head"

Type stuff.

So - "WeÂ’re 15th on the list of football brands and among the top 5 fastest growing, we need to strike while the iron is hot!"

"No fucking chance, weÂ’ll do a fat-head"

(see KingÂ’s Dock and anything else that looks like an opportunity)

Jim Hardin
10 Posted 08/06/2015 at 19:05:19
I would like to apologize to BK and the Board. Here I thought Everton was not promotoing and growing its brand. Boy was I wrong. By doing nothing they doubled the value almost. Seems that inertia was the plan all along.
Alan Humphreys
11 Posted 08/06/2015 at 19:05:25
Commercial dept should bring out a DVD "fabulous 5th" growth is great but you actually have to act on it. I would imagine a lot of the growth would be based on the US tour 2013 followed by an impressive 2013/14 season. Expect the growth to decline rapidly after this season.

As the Geordies banner said to Mike Ashley Â’balance sheet champions 2008-2014Â’.

Nigel Gregson
12 Posted 08/06/2015 at 19:05:44
This is not surprising. Brand-awareness is quite different to financial prowess. This list quite possibly have been built due to the fifth place finish with the increased TV games coverage, along with our manager appearing as a pundit during the world cup. The image of Roberto Martinez - Manager Everton Football club constantly bombarded to a global audience.

Furthermore, the appearance of Tim Howard making world record saves and then youtube videos of him speaking to the US president along with the various memes calling for him to be installed as secretary of defense getting worldwide attention helped. This is free marketing based on social media compared to the millions clubs like United spend on having massive placards on the cities of Asia.

IÂ’m not implying that our board has pulled off a master stroke or anything, just that we were recipients of some good fortune by having Â’popularÂ’ characters affiliated with our club. Of course now we need to continue this by string of solid on-field performances.

Brian Porter
13 Posted 08/06/2015 at 19:29:32
None of this matters at all if we remain paupers in the transfer market.
Phil Walling
14 Posted 08/06/2015 at 19:20:46
Possibly explains why Howard was rushed back into first team action. Our brand image in the States would have suffered if his absence had been much longer prolonged. And there was us blaming Martinez!

I see no mention of Aston Villa amongst the brand leaders but, for all that, have just read that Lerner has named Â’a preferred bidderÂ’ from the THREE consortiums with which he has been negotiating. Perhaps our exalted brand status has priced us out of the market. ThatÂ’s if weÂ’ve ever been for sale, of course!

Dave Ganley
15 Posted 08/06/2015 at 19:52:41
Michael (#8),

That article just typifies modern football......fuck the fans that go to the game week-in & week-out, what do we know??

And what a cheek we have to demand our crest be changed back to show our motto. BK should obviously have canvassed the supposed 10 million fans globally?? They would have put him straight and told him that TV runs everything and we must obey!!

Sounds like the fucking daleks are in charge!!

Joe McMahon
16 Posted 08/06/2015 at 20:11:36
IÂ’m not sure about this list, look at everyone's stadium and look at ours. As far as I know, Monaco donÂ’t have a Bullens Road or an Upper Gwladys..
Frank McGregor
17 Posted 08/06/2015 at 20:07:15
Dave (#3)

I am also a supporter who has watched flowing football and winning trophies; however, I have also watched Second Division football from Everton under a different regime than we have now.

I guess we could all moan about what we have now but, believe me, it could be a lot worse.

Jim Hardin
18 Posted 08/06/2015 at 20:06:33
Phil,

Howard was "rushed" back into play as Robles wasnÂ’t good enough. Robles nearly cost Everton 6 points out of a possible 9. Forget about the JagielkaÂ’s clearance of the ball nearly over the line in the CP game caused by RoblesÂ’ terrible decision to go out and get caught in no manÂ’s land?

If Everton had a marketing plan in the States then okay maybe Howard would have to be put back in the lineup. However, the only ones promoting TH were the USMNT and its sponsors. Interesting that 5 Everton players were on the respective squads and played in an Ireland-England friendly but the club didnÂ’t seemingly do anything to promote the fact.

I wonder what the percentage rise in marketability for the other EPL teams is to see if EvertonÂ’s is truly a sign of any real growth or just the line moving because of the tv deals? Inertia as an investment tool. Brilliant.

Des Farren
19 Posted 08/06/2015 at 20:10:25
I dislike these marketing terms which, to me, appear meaningless.

However, at face value, it would seem that Everton FC has become a far more important entity than it has been for years. No chance Martinez is responsible for any of it?

Sure I read it on here at some stage.

Denis Richardson
20 Posted 08/06/2015 at 20:19:07
IÂ’m a blue but I honestly cannot believe that we have a bigger Â’brandÂ’ than a club like Inter, who btw won FIVE successive league titles between 2006 and 2010!

Who also are trying to sign players like Yaya Toure, not Tom Cleverly!

Complete nonsense.... 15th biggest brand in European football???

Colin Glassar
21 Posted 08/06/2015 at 20:31:47
Yet we can’t find a buyer? Villa have found one and are entering talks as we speak for £150M but our tub of lard has been searching 24/7 for years now. Tell us another billy boy.
Joe Foster
22 Posted 08/06/2015 at 20:37:05
He is not going to get many takers on Gumtree.
Jamie Crowley
23 Posted 08/06/2015 at 20:36:10
One of the fastest growing brands in football but you canÂ’t buy a jersey at your local Dicks Sporting Goods here in the USA.

That Kitbag deal is what is really killing us.

I did order a youth training top for my 6 year-oldÂ’s birthday from the online Everton store and it did come very quickly across the pond. Was actually quite happy with the online experience direct from the Club.

But what we need is a wide retail presence to capitalize on the brand recognition. ThatÂ’s where the Kitbag shit-fest is a fucking crime. ItÂ’d be funny if it werenÂ’t so fuckin' tragic.

John Daley
24 Posted 08/06/2015 at 20:39:25
".... a global fan base around the 10 million mark."

Where on earth did they get that figure from?

Kevin Tully
25 Posted 08/06/2015 at 20:34:11
Three actually, Colin!

"Three consortiums have been in negotiations since the start of the year but one is now in pole position and pressing ahead with plans to complete a takeover by July."

Meanwhile, Bill is still conducting his 24/7 search for someone to Â’donateÂ’ to his true blue cause. I can actually see this news pushing some fans over the edge as far as all the lies go. How will they explain this one away?

Lerner set his price, the bank who will be conducting the search for a buyer and hey presto, 12 months later there was confirmed interest "from all over the world" – Lerner’s words.

Colin Glassar
26 Posted 08/06/2015 at 20:42:22
Maybe if Bully Bill put us on eBay heÂ’d have more luck? I donÂ’t know, just putting it out there.
Jamie Crowley
27 Posted 08/06/2015 at 20:39:53
Oh... and meanwhile here in the USA while soccer is growing almost out of hand rapidly and more kids are registered to play youth soccer than baseball (which would have been unheard of 20 years ago), all the little kids run around the pitches with...? Man Utd, Chelsea, Liverpool, Man City, Barcelona, Real Madrid jerseys...

Why? Because mom goes to DickÂ’s Sporting Goods and canÂ’t actually buy an Everton jersey.

A whole wave of American youth are coming of age and weÂ’re missing a massive opportunity.

Get the retail situation sorted Mr Elstone! Capitalize on your brand recognition and growth!

Colin Glassar
28 Posted 08/06/2015 at 20:44:04
I know, KT. He (Lerner) found three potential buyers and has opted for one of them. When, when, when will we realise that this fraud has taken us to the cleaners for years with his lies, tears, Boys Pen, True Blue bullshit?

We must be the biggest bunch of dopes on earth allowing this charlatan to ruin our club!

Steavey Buckley
29 Posted 08/06/2015 at 20:54:37
IÂ’ll bet you Everton donÂ’t have the 15th best stadium in the world.
Paul Ellam
30 Posted 08/06/2015 at 21:03:02
ItÂ’s so depressing to read these kind of stats which make it obvious to everybody that we HAVE money there available but our own board protest that we havenÂ’t 2 pennies to rub together.

I have always tried to back our board but they now remind me of that other bunch of blazer wearing thieves at FIFA. Maybe EFC should be put under observation by the FBI? At least that way we might find out just where all this money is!

Dave Ganley
31 Posted 08/06/2015 at 20:59:25
DidnÂ’t Joe Beardwood suggest at the shareholders forum that BK actually wasnÂ’t looking to sell, just looking for investment? Anyway, with lists like these suggesting our brand is worth $228M means that nobody in their right mind would touch us for that figure.

And as for Chelski and Citeh worth more as a brand than Barcelona? Do me a favour.

Dean Adams
32 Posted 08/06/2015 at 21:19:49
DonÂ’t worry lads, we wont stay in the top 15 for long, not with West Ham, Monaco and Southampton blitzing up behind us... and yes, two of them will be in state-of-the-art grounds!! Well at least compared to Goodison.
David Minahan
33 Posted 08/06/2015 at 21:44:54
So we are now the 20th richest club in the world in terms of revenue and 15th in terms of brand, according to independent sources!

We must have come a long way since David Moyes enhanced his reputation by getting the club to punch above its weight, "knife to a gunfight" etc!!

Helen Mallon
34 Posted 08/06/2015 at 21:10:49
Colin and everybody else on here — the only way is to protest and protest long and hard. (Forget "it won't help the players, they won't play if there are protests" — the fuckers have not played all season.)

Banners singing protests and most of all social media, hammer all the board on social media. Target the likes of Earl and Green and above all Kenwright. This will work cause they won't like taking shit all over the world.

Denis Richardson
35 Posted 08/06/2015 at 21:35:07
Not to come across as too sceptical with this table but the way itÂ’s calculated would suggest that our Â’brand valueÂ’ increase is basically just down to the increased Sky money.

If you look at the comparison between 2014 and 2015, all the PL clubs have a massive jump (our Â’valueÂ’ has almost doubled in just 12 months). If thatÂ’s the way itÂ’s calculated, then this is a load of bollocks given the vast increase in revenues is only down to the next Sky contract and has nothing to do with anything that the club has actually done (on or off the field).

Seriously, how can clubs like Everton, West Ham and Southampton have more Â’brand valueÂ’ than Inter Milan? Recent Scudeto Championships and Champions League titles obviously count for nothing but slow sideways passing, not even coming close to winning anything (nevermind actually winning) and a crumbling stadium gives you solid Â’brand valueÂ’?!?

I mean, the likes of Spurs are higher than Juventus and AC Milan, ffs?!? I know italian football has declined a bit over the last few years but that is a bit of a stretch – Juve have just won 4 titles in a row and lost to Barca in the Champions League final!

And 10 million Everton fans worldwide? Really? Where exactly are these fans? Is this based simply on having Howard in goal and so a certain % of US fans must (obviously) be Toffees? Or do the Thais love Chang piss water so much that they all dance to Z-Cars? IF we truly have 10 million fans, why did we sign a deal with Kitbag that only gives us a capped £3M a year and why is our main sponsor a Thai larger that no one's heard of outside of Thailand? With 10 million fans, the biggest companies on the planet would be queuing up to be our sponsor!

Whoever came up with this table should get together will El Bob – the post match interviews would be something else!

’We played incredibly well and the stats show we played the 15th best game of all time – truly amazing... the 0-4 scoreline really doesn’t tell the tale. We were phenomenally unlucky that their passing was as accurate as it was and that they managed to convert 10% of their chances to score those 4 goals. However, you have to take into account the stickiness of the grass, angle of the sun and also the wind in Dublin was a bit strong, so the weatherman said... Our goalkeeper was also amazing. His ability to keep his mind on the game and not let it wander is a marvel in itself – we really are phenomenally privileged to have such an incredible human specimen grace our pitch... blah blah...’

Phil Gardner
36 Posted 08/06/2015 at 22:28:42
3 buyers for Villa...all done by July and Â’no-one is buying football clubs nowadaysÂ’.
Eugene, time to get some tee-shirts ordered at PaddyÂ’s Market: Â’HOW FUCKIN' MUCH, BILL?Â’
Nigel Gregson
37 Posted 08/06/2015 at 22:27:15
Denis - good post. There is probably some truth in what you say when glancing the methodology here:

http://brandirectory.com/methodology

A large chunk of the brand power comes from royalty rates, which in turn is skewed towards British clubs due to the very high Sky royalty payments when compared to clubs from other leagues.

Ray Robinson
38 Posted 08/06/2015 at 22:58:18
15th in the world in terms of brand recognition? DonÂ’t make me laugh! When I go abroad, most people donÂ’t even know that we play in Liverpool!

Anyway, where are Ajax, Benfica or Porto on this list?

Bill Gall
39 Posted 08/06/2015 at 22:55:53
I have lived on the east coast of Canada since 1985 and the only Everton shirt and merchandise is what I have from my trips back to Liverpool.

A couple of years back my granddaughter went on a trip with the school to Europe ending up in London before coming back. Knowing about my support for Everton, she tried to get me an Everton shirt in the sport shops with no luck and finally, in one of the outdoor markets, a stall holder said he had one around the back and she bought it. I thanked her for it when she came home, and the logo on it was Hafnia – some marketing people we have!

James Marshall
40 Posted 08/06/2015 at 23:22:08
I live in London and Bangkok, and in neither city is it particularly easy to buy any Everton merchandise. IÂ’ve also travelled the world extensively and always look out for merchandise, which you simply donÂ’t see anywhere.

In Bangkok there’s bits & pieces now, and you do see a big billboard in a few locations around town and on a BTS (Skytrain) where it has Everton & Barcelona all over it... but as for buying actual shirts or kit –I only know one small concession in one mall and last time I looked at it (tail-end of the season) they were selling shirts half price!

In London where I’ve lived for many years, I have no idea where you can buy an Everton shirt – in fact, I’d wager you can’t buy one at all in any London shops. Not one.

I find the OP to be somewhat staggering to be honest.

Ant Dwyer
41 Posted 09/06/2015 at 00:30:02
Light years away from our local rivals, our club is run like a total joke.

No business sense, shite marketing and no desire to change, we live in the dinosaur era.

Christopher Kelly
42 Posted 09/06/2015 at 01:43:07
Who is this new Colin Glassar asking questions of the club?

Have you been hacked or just lose your blue-tinted glasses? :)

Matt Traynor
43 Posted 09/06/2015 at 03:01:55
Christopher (#42), to be fair I think Colin is a big supporter of our manager and team, but in my recollection has never been one of Blue BillÂ’s Happy Clappers!
Terence Leong
44 Posted 09/06/2015 at 06:24:44
I agree with Jamie that our overseas marketing is appalling; I have mentioned how we are constantly missing out opportunities out in the States and the rest of the world, Asia in particular.

I get the sense that ElstoneÂ’s hands (or head, could be a matter of capability rather than capacity) is full of issues tackling the immediate i.e. balancing the budget, looking into day to day operations, and the ongoing stadium (new or otherwise).

As such, if he and his team are only struggling to deal with these issues, they wonÂ’t have the time nor the energy to look beyond.

Phil Walling
45 Posted 09/06/2015 at 09:01:51
It looks like Randy Lerner may have found a buyer for his Aston Villa. If the sale goes through, it will be interesting to monitor the future of the Midland club on the basis that many Evertonians will feel Â’that could have been us!Â’

I do recall that we heard that Lerner had looked long and hard at our club but had been rebuffed by BK before settling on Villa. The experience has cost him over £300M apparently although the club is in no better position – on or off the field – than when Deadly Doug Ellis called the shots.

Colin Glassar
47 Posted 09/06/2015 at 09:10:21
Christopher K, IÂ’ve been calling this joker a fraud for years now. IÂ’ve never liked him, or trusted him, and I donÂ’t believe all the crocodile tears, Boys Pen, Cannonball Kid crap he comes out with.

Yes, I support the manager and I support the team (during the season) but I canÂ’t bear this lying, fat fuck of a chairman. Never have, never will.

Dave Abrahams
48 Posted 09/06/2015 at 09:18:57
This list, like Kenwright, is a load of nonsense.
Victor Yu
49 Posted 09/06/2015 at 09:39:54
There used to be Everton shirts in Bangkok for sale everywhere a few years ago. But now we donÂ’t see any of that anymore.
Al Denny
50 Posted 09/06/2015 at 09:54:10
ThatÂ’s the spirit, Denis (#20). DonÂ’t let facts get in the way of a prejudice.
Ant Dwyer
51 Posted 09/06/2015 at 10:25:11
We have always missed major opportunities; we missed out on the KingÂ’s Dock, which would have catapulted us, we also missed out on the Kirkby move which would have at least got us a shiny new stadium.

We missed out on a huge amount of money around Bellefield, we like Arsenal could have built property ourselves instead of selling our land on the cheap. We sold Finch Farm for coppers on the pound and now rent it back instead of having a great form of a investment.

We had some of the biggest stars from the biggest, financially solid countries in the world who could have given us the key to almost exclusive football selling rights and done nothing with them. Look at Australia, huge place, football is a growing sport and we had their biggest most-loved football star for years, what did we do about it? Nothing.

We've had Howard, the USA main man, the World Cup hero who was called on the phone by their President. We had Landon Donnavan, the golden boy of the MLS, twice, and done nothing with them either.

Surly there was a market in the US, even if we just ended up with a warrior deal or under armour like spurs an the shite. Maybe a Dunkin Donuts deal or something similar, but again, itÂ’s a no.

We even had Li Tie years ago and done nothing with that. We havenÂ’t even had the sense to look at the Chang deal an see a opening for the kids kits, we could charge any company any amount of money (no matter how small) to sponsor our kids kit which would make them look better an therefore help us sell more.
These ideas are not rocket science, itÂ’s basics that our board have failed to see. As a business we have no brains, itÂ’s very unfortunate but true.

Ged Simpson
52 Posted 09/06/2015 at 12:26:44
I bet folk on here moaned about BK when Villa got a new American owner a few years ago. Ask Villa fans how great that was for the club. A new owner is nowhere near the total solution... depends who the owner is.
Matt Traynor
53 Posted 09/06/2015 at 12:37:51
Ged #52, Randy Lerner will have put in around £300M of his own funds, and is unlikely to see a recovery of that, let alone a return.

YouÂ’re right, it depends who the owner is.

Jim Hardin
54 Posted 09/06/2015 at 13:54:57
So if Villa have three buyers then, when that deal is done, could soomeone point the other two potential buyers towards Goodison please.
Matt Traynor
55 Posted 09/06/2015 at 14:18:51
Damnit, I meant to say "Randy Lerner... isnÂ’t likely to see a recovery of that".

Oh and theyÂ’ve engaged Merrill Lynch to find a buyer. Lets see if they end up doing Due Diligence on a guy in a Manchester bedsit.

Tony Abrahams
56 Posted 09/06/2015 at 14:24:07
Little old Everton, John, say it often enough and even their own will believe it...
Denis Richardson
57 Posted 09/06/2015 at 14:45:10
Al (#50) – you obviously believe every thing you read in the press.

If you really want to regard this list as Â’factÂ’ as you call it, then youÂ’re entitled to. You do realise the Â’brand valueÂ’ being spouted here for English clubs is simply based on the money Sky give to the PL and has no link to actual footballing ability or success?

A Barça team featuring Messi, Suarez, Neymar et all is worth barely 2/3 the ’brand value’ of Man Utd? Hey, what do I know. I’ll personally take it with a large pinch of salt if you don’t mind – call me a purist if you will.

I would also wager a shit load more football fans outside of the UK have heard of Inter Milan than have heard of Everton – still it makes a nice story and good PR for the board to wave around and show the club is heading in the ’right direction’ etc....

Martin Mason
58 Posted 09/06/2015 at 19:58:02
WeÂ’re in the most viewed National league in the World and we had a decent run in Europe. ThatÂ’s all this is saying and weÂ’re still below clubs who even until recently were our peers like Spurs.

Yes, it also indicates how well the club is run and how the country and the football world in general see us rather than the bafflingly negative way a fairly small section of our own fans do.

Kings Dock has gone, it was never ever achievable so lets move on, Kirkby has gone - an embarrassing failure but a similar alternative which includes a retail aspect is possibly our only way to get a new ground and raise ourselves above our current level.

We did badly last season compared to the hopes we built up in the previous season but last season has also gone now and is history. I look forward with massive positivity to next season (otherwise why be a supporter?), weÂ’ve already made a very good buy in Cleverley to add to what is in many ways a good squad with good youngsters coming through and great development work being done at the club. Martinez is also talking the right talk (in his own phenomenal way) regarding how he f*cked up last year and how he intends to resolve that and sacking him now would be an act of total lunacy. In this respect I admire BK who is loyal and encourages continuity (the only way). IÂ’ll see negativity only when next year shows it to be approriate and that doesnÂ’t relate to a fixed number of games but a general direction weÂ’d like to see; meanwhile IÂ’ll do what all fans should really do and offer my unconditional support.

John Raftery
59 Posted 09/06/2015 at 20:46:53
Well said Martin. Like you I am optimistic for next season. I doubt if a retail-led development can happen any time soon though. The main supermarket chains have largely retreated from building big stores while the City Council has no appetite to support anything which would detract from Liverpool One.
Dave Abrahams
60 Posted 09/06/2015 at 21:12:10
Martin, thereÂ’s none so blind who will not see.
Tony Abrahams
61 Posted 09/06/2015 at 21:25:03
Kings Dock has gone Dave, canÂ’t you see it?
Thomas Lennon
62 Posted 10/06/2015 at 06:44:48
This young man found a shirt for sale in the US http://www.bbc.co.uk/news/uk-england-leicestershire-33057566
Joe Foster
64 Posted 10/06/2015 at 07:49:37
Martin your post has gone... it's history already.
Drew O'Neall
65 Posted 10/06/2015 at 09:25:13
Â’Behind Newcastle in the Delloitte Money League due to their superior commercial performance.Â’

Shower.

Victor Yu
66 Posted 10/06/2015 at 09:48:02
It means nothing when BK refuses to spend money on players (our budget is always among the lowest in the PL).
Matthew Williams
67 Posted 11/06/2015 at 13:07:32
15th richest...jeez, just try winning the League Cup for fuckÂ’s sake.
Liam Reilly
68 Posted 11/06/2015 at 16:26:40
10 million supporters; for fucks sake.

Talk about opening ourselves up for ridicule.

Geoff Evans
69 Posted 12/06/2015 at 19:30:03
Figures have always been used to hide the truth!

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