Freelance broadcaster, former Director of Communications at Everton and die-hard Blue, Alan Myers, says that Ronald Koeman's recent proclamations should be welcomed as they send a message of intent that he is targeting success at Goodison Park.
Evertonians can be a demanding lot at times — I know that from experience — but those demands usually comes back to a few staple requirements: honesty, respect and empathy. They want you to be straight with them, tell them how it is and at the same time understand and feel the passion they have for their club.
Those two attributes are minimum requirements for any Everton manager. Most, if not all, Blues bosses down the years have had them. The key issue here, for me, is the message each individual has felt they need to preach. For some it has is been a self-preservation tool; for others an inability to be anything but passionate for the club; some have enjoyed legendary status because of that; others not so much.
The last of those managers, Ronald Koeman has, certainly recently, prompted much discussion amongst the fans as to which category he falls into.
For me it is as clear as the blue on the jersey — he is straight, aggressive in his belief and direction, and a top manager. Add to that a calm, collected and clever operator, he has used is recent proclamations to send a message, in my opinion, to his players, the fans and probably more importantly to Farhad Moshiri that he is serious about being successful. He has the determination to be up there with the best. The time has come for Everton to decide if they want to join him.
All the top managers work this way now which is probably why most stay at a club no longer than three years, for a number reasons but they do. I believe the days of a manager staying 20 to 25 years are pretty much gone, bar in the odd exception. If Everton want to be up there with the financially powerful, successful clubs then this is the style of manager they have to get used to.
If, as some believe, his comments were disrespectful towards the clubs history and supporters then, of course, I would be at the front of any queue to complain but I don't think that is the case, not for a second. I believe it is his way — maybe if a bit radical — to get people to sit up and listen to a man who wants to be at the top no matter what (or who with) that requires.
I am in no doubt that Koeman knows the possibilities and opportunities Everton can provide for him, his players and many others, and that Moshiri can provide the funds and support to realise them. I also have no doubt he knows the size of club he manages.
Koeman has enough to do already to make it happen so I, for one, will allow him his own approach in how to do it. We know if you doesn't deliver he will soon know about it!
So the question is: can Evertonians take some uneasy listening for a while or can they live only on a diet of memories and heroes, even if they are what makes us who we are? I love my club as much as anyone but I also want to get back to the classy football-playing, trophy-winning side it has been in the past.
As a footnote, however, I would add that if Koeman — or indeed any future Everton manager — doesn't give that history and passion its due consideration then beware the fume, as we say on Twitter!
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