Why Everton's flush new owner won”t be following the stereotypical sugar daddy mould

I also like Erwin's statement about the season starting in 2 weeks, players must be ready, there is no excuse. I like this guy already, none of this "X may not be ready until November" nonsense. I suspect neither of the Koeman brothers will be unconditionally loved by the players, at least until their methods start to produce results, and I am delighted about that.

It needs to be pushed front and centre as a sedative for all the doom merchants and 'buy now and repent later' advocates on some of the main threads.

Reaching this article feels a bit like trekking through pissing down rain for hours and reaching a warm dry pub with a log fire, a smiley barmaid, and no queue at the bar.

My faith has been restored – we are at last acting like the club we really are – give the giant time to stir, before waking him.

I'm still struggling to repress my impatience mind you, but this has certainly helped!

Moshiri has money to spend but he is an investor rather than owner. He is majority shareholder and hasn't earnt his fortune by recklessly spending. He will want to see his investment being used wisely, much like Duncan Bannatyne or Peter Jones when handing over money to the aspiring businesses. He will want to see a return on that money.

And in that sense, what we have is about the best thing we could hope for. Money to spend with the rest of the league while still retaining our decorum as one of the giants of English football, not a Johnny-come-lately like Chelsea or a loadsa money like Man City. Plenty of reasons to be cheerful that, after 16 years of amateur stewardship, we have a businessman running the business and yet one who also understands football.

I know Leicester did it in one go from relegation fodder to Champions but very much doubt they will be able to build on this. Do we want sustainable success or a one off achievement then possible oblivion?

I believe Moshiri will give us sustainable success, hopefully with Koeman.

To reach where Man City are now, they invested well over £700m into their squad, stadium, training facilities, scouting and youth facilities. That kind of figure is near Moshiri's entire paper net worth. So obviously he can't follow that model and has set his sights lower.

By the middle of this season, when everyone realises that he is just a slightly richer version of Kenwright that doesn't seek publicity, the frustration will set in.

Very soon, Goodison will not be in the top 10 stadiums in England capacity wise, and unless they pull some rabbits out of the hat in the transfer market, bottom 10 finishes will be the norm.