For the first time in Club history, Blues aged between 22 - 24 years can take advantage of a new age category offering reduced Season Ticket prices for the 2017-18 campaign.
The new age category has been designed to ensure that young people, who may be in further education, training or entry level jobs, have a tiered step into Adult Season Ticket pricing — resulting in a saving of up to £185 for supporters in the Park End.
And with an estimated reach of over 1,000 current Season Ticket holders, there was an enthusiastic response from fans who will benefit from the discount.
Connor Doyle, 24, has been a Season Ticket holder for over 13 years. He said: “For me, going to the match has always been a family thing. My Dad always bought my ticket when I was younger but this new price range definitely makes it easier for me to continue going.
“I was made up when I heard about the new age group! It's made a big difference and meant that my seat is a lot more affordable - along with the option of the 11 and 12-month Direct Debit which again is something the club has got spot on.
“Everton has a habit of getting these sorts of things right before anyone else. I believe we are a family based club and look after our fans, rather than treat them as customers like other clubs. When the Club does things like this, it makes you appreciate that they are thinking about the fans and gives you a sense of pride.”
Katie Flanagan, 22, was struggling with the Adult prices. She said: “I was contemplating giving up my season ticket after 14 years or sharing one with my sister who also attends the game. But with this new price range I have already renewed using the 12-month Direct Debit which has made paying for the season ticket a lot easier.
“We seem to be one of the only clubs who are constantly improving things for our fans, which makes sure Goodison is full every game.”
Liam Stanley, 21, will start his 15th season at Goodison Park in August. Commenting on the price reduction, he said: “The Young Adult 22-24 Season Tickets meant I had more of a chance of being able to go to the game and get a seat again, without having to pay full adult prices.
“It's had a huge impact on me, especially with the longer Direct Debit payment options available this season. I would not be able to find £380 as a one of payment but £35 or so every month is more than manageable.
“I think letting the younger generation go the game and be able to afford it is the best way to grow the club. Some of my mates support other clubs and matches for them are not easily accessible due to financial restrictions..”
Everton CEO Robert Elstone said: “We feel confident that our current pricing structure represents great value for money and holds up well when compared to our rivals. Most importantly, it makes football at Goodison affordable for young fans.
“All of us at Everton see ourselves as custodians and, in that capacity, it is incumbent on us to endeavor to hand on a healthy and sustainable Club to the next generation.
“A big part of that is a young, growing fan base and efforts over recent years have seen us make great progress.”
The New Young Adult (22-24) Season Tickets are available from just £380 across all stands, equivalent to £20 per game. Evertonians wishing to take advantage of the 11-month Direct Debit scheme to renew their Season Ticket have until Tuesday 28 February to secure their seat by this payment method.
2017-18 Season Tickets are available to purchase in person at the Park End Box Office, Everton Two online at evertonfc.com or through the Fan Centre by phone on 0151 556 1878.
Non-Season Ticket holders can register their interest in a 2017-18 Season Ticket by completing the form available online at evertonfc.com/allforone. Any non-renewed Season Tickets will be available to purchase by those who have registered their interest on a first-come, first-served basis with priority offered to Foreverton members.
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