Everton link up with The Open

Tuesday 21 February 2017  12 Comments  [Jump to last]
Everton FC have teamed up with The Open ahead of the 146th staging of the Championship at Royal Birkdale this July.

The agreement is a first between a Premier League Football Club and The Open, which will bring the world's best golfers to Merseyside this summer to battle for the historic Claret Jug trophy at Royal Birkdale Golf Club from 16-23 July.

To launch the link-up, Evertonians purchasing a ticket* to The Open between Tuesday 21 February and midnight on Tuesday 28 February, using the online promo code 146thOpenEve, will receive a voucher for an exclusive Open Championship cap, giving Blues the chance to wear their support on the course during The Open.

The agreement will see the Club and The Open deliver exclusive content to fans in the build-up to the much-anticipated Championship, including the Claret Jug visiting USM Finch Farm later this month and Goodison Park later this season.

Everton's Head of Engagement Scott McLeod said: “This is an innovative collaboration between two of sport's historic names. The North West is home to England's Golf Coast and many Evertonians will also be golf fans, this media partnership will give our supporters the chance to get closer to one of the world's greatest sporting events taking place on our doorstep. With some exclusive content planned with our coaching staff and players as well as golfers, we look forward to working alongside The Open on activating another Everton first.”

Michael Tate, Executive Director — Business Affairs at The R&A, organisers of The Open, said: “We look forward to working with Everton to help generate excitement for the Championship when it returns to Royal Birkdale for the tenth time this summer. I am sure we will see a number of Evertonians around the course during the week wearing their exclusive Club and Open caps as we watch Henrik Stenson defend his title of Champion Golfer of the Year.”

Tickets for The 146th Open at Royal Birkdale are available online now at early season prices until midnight of 28 February at TheOpen.com/Tickets

*To qualify for a free cap when purchasing tickets to The Open use promocode 146thOpenEve. Supporters are limited to one cap per purchase with a minimum spend of £55. The promotion is open to supporters based in the UK and Ireland only and runs from Tuesday 21 February 2017 through to midnight on Tuesday 28 February 2017.

Ticket purchasers using the promocode will be emailed a voucher to use when collecting their free cap at the course. Caps can be collected from The Open Shop on site during the week of The 146th Open at Royal Birkdale. The promotion is not applicable to ‘Kids Go Free (under16)' tickets. Terms & conditions apply.  


Reader Comments (12)

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Brian Harrison
1 Posted 21/02/2017 at 19:38:38
I am delighted with Everton having this collaboration with the Open.

My two great passions in life coming together. But I don't know how I will be able to get one of the Everton caps, as I will be stewarding all week at Birkdale. I guess I will have to write to Everton and ask how I purchase one.

Duncan McDine
2 Posted 22/02/2017 at 08:01:04
Brian, I'm also excited about this. I've never been to the open but this year I'll be going. Give me your details and I might be able to get you a cap of my non-footy golf mate doesn't have plans for his one!
Derek Thomas
4 Posted 22/02/2017 at 09:32:14
That's 4 days we won't see Koeman for during the close season.
Stan Schofield
5 Posted 22/02/2017 at 09:56:09
I'm not a golfer myself, but do watch the big events like The Open. On seeing this, my immediate reaction is, is it a further sign of our club's current rising 'status' with Moshiri, or am I reading too much into it?
Dermot Byrne
6 Posted 22/02/2017 at 10:00:41
Never ever moan about kit if this golf connection takes off !

Link

Brent Stephens
7 Posted 22/02/2017 at 11:58:55
Stan, I'm reading as you are (both deluded?!).
Dermot Byrne
8 Posted 22/02/2017 at 12:06:50
Nah Brent. Or 3 of us deluded.
Charlie Gibson
9 Posted 22/02/2017 at 16:17:18
This is great news.

A real shame that The Open will no longer be on the BBC, but it is nevertheless broadcast all round the world and watched by millions.

Presumably there will be Everton badges on adverts and merchandise all round the course, for the full four days, and thousands of spectators will be wearing Everton caps. Fantastic for the Everton brand globally.

I've already ordered my ticket and will be collecting my cap as soon as get to Birkdale!

Steve Ferns
10 Posted 22/02/2017 at 21:43:19
I'm surprised there hasn't been a link up sooner. Didn't all the footballers in the '70s, '80s, and '90s (ie, before the foreign invasion) spend all their free time on the golf course?

And for those from Merseyside, Royal Birkdale being just up the road in Southport, which iswhere most of the players lived back then, was the home course.

Stan Schofield
11 Posted 22/02/2017 at 22:00:48
Steve, yes, and I recall Catterick, post-1970 when we weren't playing so well, saying that the players should stop playing golf, because it slowed them up, and switch to tennis (what he played) to sharpen them up. Can't imagine many (if any) taking that advice.
John Raftery
12 Posted 23/02/2017 at 17:23:36
Stan (#11), I recall Bobby Charlton saying Matt Busby did the same in the late sixties.
Matthew Williams
13 Posted 24/02/2017 at 16:02:26
Great link-up... well done to all concerned at the club. Now, if only we could finally link with the NHL... the Islanders are almost a mirror image of the Blues & also on a bit of a run to secure a play-off spot.

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