Column The vision that was planted in my brain still remains… The most worrying thing for me is the deafening silence coming from The Friedkin Group since the 19 December take-over Simon Harrison 6 January 2025 21comments (last) The vision that was planted in my brain still remains,Within the sound of silence… Well, the vision that has been planted is that of Everton rising like a Phoenix from the ashes that represent the ruins of the Kenwright and Moshiri years; and regaining respect, stability and the potential to climb the Premier League table. However, all this must be tempered with the mindfulness that this will take time and probably not with any linear progress. There will be ups and downs during the recovery phases. The most worrying thing for me is the deafening silence coming from The Friedkin Group (TFG) since the 19 December take-over, other than the usual platitudes provided by the new Executive Chairman, and the official announcement from the new ownership group. However, they did also announce the composition of the initial minimal quorum for the new Board of Directors, consisting of: Marc Watts, Executive Chairman Colin Chong, Interim CEO Analaura Moreira-Dunkel, Director (and still a current director of AS Roma) Other than that, it has been silence – with conjecture and frustration from the fanbase while no communication has come from the new owners since then. Regarding the Board, there was very early speculation that the former CEO of AS Roma, Lina Souloukou, would be joining Everton in the role of CEO, yet unfortunately(?), she decided to take employment with our Premier League rivals, Nottingham Forest. Which may have put a hole in a plan, or maybe not, as it was only conjecture in the printed and digital media. Talking about conjecture, there have been rumours being floated that Dan Ashworth may well be joining us in some role. Whether that be a Sporting Director, or as a replacement Director of Football for Kevin Thelwell? This raises a question: Would it be sensible in the club’s current situation to make the change at DoF, and possibly cause further disruption to the club? Or would it be more sensible to bring in Dan Ashworth as a Sporting Director, above Thelwell, but to work with him for a twofold reason? Firstly, it would allow Dan or whomever, to get a look at how Everton is run on the footballing side, whilst maintaining continuity; secondly, it would give TFG a chance to assess what is required at the club with a fresh pair of eyes, without necessarily having to disrupt the current working systems… initially, at least. Again, this takes us back to the question: What is Thelwell’s future at the club? Has he been informed? Is he looking at potential managers in case Dyche is let go? Does he have a budget, or even a remit for this transfer window? Even if we do try and recruit players, who will be signing off the purchases, and just what is our PSR situation? There again, if we do buy any players, for whom will we be buying them? Dyche, if he is to continue in his role as manager, or for a new manager, and if a new manager who? Also, who would make the decision on who would replace Dyche? TFG ownership? Thelwell? Ashworth or A N Other?? Watts??? There just seems to be a very large empty space, which communication could fill, even if it is non-specific: eg, "We are pleased to announce that a new CEO has been appointed, and we will be announcing their appointment on Friday." Well, hopefully we’ll get news of the appointment of the CEO in the not-too-distant future, and find out what Colin Chong’s position at the club will be moving forward. We’ve briefly looked at the uncertainty of the future of the incumbent DoF. As in, will he stay just to the end of the season? Will he get a new contract? Will he be replaced? Leading to the question of recruitment. Will we be buying players, and – just as crucially, with regards our PSR status – will we be selling any players or trying to return and or renegotiate any current loanees (if possible)? I’m not going to touch on the point regarding the manager position, and Sean Dyche as there are currently three threads on TW that have basically all become the same theme; and that is Dyche, his future, his tactics, his coaching and his team selections: Late goal for Bournemouth destroys Dyche's gameplan End This Nonsense, Now!!! Calls intensify for Dyche to be replaced I think with regard tos the current management situation, I’d err to caution initially, as we have all seen that, over Moshiri’s tenure, managers were rarely kept for any length of time, which resulted in over-spend at the start of that period, and eventually to having to sell our better players and replace then with loanees and or journeymen. I know there has been the odd exception (Branthwaite – and thank you, Rhino!) but on the whole, it has been an ever-decreasing level of skill and ability, not to mention unbalanced as a squad, and also limited in numbers due to the need to sell fringe players in order to balance the PSR books… which we failed to do anyway. Hopefully, with the advent of the Friedkin takeover, there will be better days ahead for the club and the fans. Yet, I would temper that with a heavy dose of realism. Even moving to the new stadium will only put us on a near-even keel regards finances due to the club’s debts being restructured. The real change in financial fortunes will be when (if?) we get a suitable stadium sponsor, paying the going rate. A much-improved level of performance from our commercial and sponsorship (finance in general) departments. Scrapping the outdated kit deal for resale, and actually starting to market and advertise the club in an attractive way. All this is dependent on the core product: the football! I feel that currently we seem to be an after-thought in the Premier League, and even people I know who used to have Everton as a second team, don’t bother following us anymore. It is almost in this period of the Premier League that Everton have become irrelevant to most modern-day football fans. The only way that this is going to change is by achieving incremental and progressive improvement on the pitch. Nothing else will attract new fans or excite existing fans now. Whether that involves a completely different style of football, and a change in playing personnel, or whether a new manager and executive team could get this squad of players playing to a higher level, who knows what approach TFG will take? However, it is essential that the core business improves as well as the financials. Without a winning football team, the club will never realise its true financial potential. That all sounds dull, but without a larger income, and a small reduction in overheads (ie, interest repayments) and proper sourcing of suppliers, and maybe, if necessary, a small reduction in the work force or leasehold properties; the club will struggle to compete with the buying of better quality footballers that the side is crying out for. Now I’ve saved this for last; as it is a little heretical. I browse the Grand Old Team site now and again, and came across a post by an AS Roma fan, which was put up immediately after the confirmation that TFG had agreed to buy the club off Moshiri in September ’24. Posted on September 23, 2024, by AS_Roma_Fan Now it's official. (The Friedkin’s takeover submission)First of all a warm welcome on board. You've always been the right side of Liverpool.What you can expect: Financial stability. No doubt. TFG has reached the 13,3 billion revenues mark in 2023 - https://www.houstonchronicle.com/bu...op-100-houston-private-companies-19565974.php. They put 1 billion for Roma stability. I read on here we're making profits now. False. But they've succeeded in curbing annual losses year by year. When they came in we were losing 140 million euros a year, in 2024 our loss should be 50 million euros or even less. With UCL money, if we finally get it, we should be almost ok.Few words. They simply don't speak, don't get interviewed, don't talk to anybody. I read the official statement about the Everton purchase and it's almost the same statement they made for Roma. These will be the last words you'll hear directly from them.Out of nowhere decisions. Since they don't speak, journalists are clueless about their moves. Every time it's a big surprise. For example, nobody had linked Roma with Mourinho until the official statement was published on asroma.com.Lack of personal understanding of the game. Even though 4 years at Roma must have somehow taught them a lesson or two, they're not football experts. They appoint a CEO, a sporting director and let them work. The problem is:1) Sometimes they feel the urge to bring in some big names, even though such names don't fit the project. They are cinema/showbiz people, watch Dybala's presentation to get an idea of the kind of shows they like to put on.2) They choose their top managers through headhunting agencies. This has led to some strange decisions. But: you must always remember that Italian football is unique. Common sense would dictate to bring in experienced Italian managers as DoF, General Director and so on. Personally, I think this would be the best way to do things. They don't. They usually bring in young directors who come from abroad (Thiago Pinto, Lina Souloukou). IMHO this is backfiring because these people, though talented, lack any form of connection with the country they're working in. I'm 100% sure this will be less of an issue in the UK.When they think something should be done, they do it. They have sacked Mourinho and De Rossi without pleasantries. They seem to have no mercy and move on to the next manager or director whenever they see fit. This has led to a certain lack of stability in the sporting and marketing area of the club. Currently we're in need of someone who knows how to run a football club in Italy at the helm.All the banners you posted are 100% real, but they've been made by the ‘ultras’. De Rossi's sacking has been a shock for almost everybody, and we all think the situation should have been handled better. De Rossi deserved it for everything he has done for the club. Yet those ‘over the top’ reactions are 100% ultras only. Souloukou was threatened and she had to resign fearing for her own, and her children’s safety. Unfortunately, Italy is what the UK would have been if hooligans hadn't been marginalised. A certain feeling of uncertainty is anyway widespread in Rome at the moment. So, there you have it, straight from the horse's mouth, as it were, and someone who is passionate yet appearing moderate in their views too. I guess only being 18 days into TFG’s regime, it is very possibly too early to criticise or moan too much. However, it would be great just to get confirmation or communication of what is actually occurring at the club. Being left in the dark is very unsettling indeed. At least mushrooms get fed ‘shit fertilizer’ from time to time… It doesn’t have to be of any great detail, or even specific, but something would be good for the fans' morale, nerves and sanity! Reader Comments (21) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer () Michael Kenrick 1 Posted 06/01/2025 at 17:14:51 My goodness, Simon, that's a lot of questions. Now this may be uncomfortable reading but I don't think you're going to get many answers – at least not from TFG. That post from the Roma guy says as much.I understand the desire to know what's going on, what's going to happen… but I think this is now time to roll out what I always say in this situation: We are just going to have to wait and see. ps: Your missives are probably better in this form, as one big dollop, rather than putting up your very long postsas comments on the threads, if you don't mind me saying. Hang on in there, Simon!pps: Oh, and one last request: I see you are writing these in Microsoft Word. I wonder if, when you paste the text in to ToffeeWeb, you could press Ctrl-Shift-V — this strips off all the ugly formatting code. Many Thanks! Christine Foster 2 Posted 06/01/2025 at 17:31:02 Excellent insight, Simon, let's hope they have cut their teeth somewhat with the purchase of Roma, it does explain a few things with respect to how they operate. They will appoint who they want, when they want and communicate if and when they see fit, which is never! Ruthlessly pragmatic but naive in their understanding of the game, the best candidate on paper is not always the best fit in the management team. This is a club like no other, its history, location, fans, pride and expectations will ensure they will quickly realize that we are not Roma, that because of our recent history of ownership, we are hurt, angry and unforgiving. We are broken and in need of fixing but we are still Everton. I hope they get it… and soon. Good article, Simon, timely too. Mike Gaynes 3 Posted 06/01/2025 at 17:45:27 Simon, good article, but the very best thing about it is the post from the Roma fan. It matches everything I've read about the Friedkins and I hope every denizen of TW sees it. The three most important points in my view are 1) that the Friedkins made near-bankrupt Roma instantly financially stable, 2) that they recognize they are not football people and bring in experienced CEOs and DoFs to run things (which I heartily endorse), and 3) that they say nothing, ever. They make official announcements and that's it. And that should not be cause for you or any other Everton fan to worry. After all, we never knew they came back in for Everton after walking away... until we heard their money hit the table. (I predicted they'd be back in because they used that same strategy to buy Roma.) These are business people. They are in this for the success, not personal publicity, and every business venture they've built previously remains tremendously successful.I think every Blue should take great comfort in that, frustrated though we may be by the lack of communication. We can only hope for a more sociable pattern from the CEO.Good work! Robert Tressell 4 Posted 06/01/2025 at 17:54:40 I think it is pretty safe to say this:● They are not mugs, but they have made some strange decisions at Roma. ● They will obviously be looking very seriously at replacing Dyche, but need a decent replacement – whilst we will be attractive to many, we may not be attractive to candidates we really want. ● They will have a shortlist of preferred candidates already and will have spoken to them direct or via agents. Those candidates will be looking at other options too, not just us and not just now.● They will obviously be looking at recruitment of players too but have PSR to contend with (and as at Roma, they are trying to stabilise the finances – not incur heavier liabilities).● They are not going to go on a big spending spree and probably can't even if they wanted to.● They are not fans – they are absolutely not aligned with what the fans want and expect. We are not by any stretch now set up for a rosy future - but we are much better placed than the inevitable oblivion under Moshiri.● They know full well we have a relegation risk with Dyche. I doubt they will share the view of many fans that relegation is inevitable under Dyche – and I also doubt they think our chances are definitely improved by appointing any new manager. We are fed up and often emotional in our thinking. They are not. Kevin Molloy 5 Posted 06/01/2025 at 18:12:08 I'd send both Dyche and Thelwell on their way and get the Moyesiah in on a 2½-year deal. We need a particular type of manager to right the ship, even if we got a great manager in, they would be limited by the nature of the job, as was Ancelotti. I know Davey said he wasn't interested, but I think that was cos he's expecting 6 months and no more. I'd get him in for 30 months. After that, we'd hopefully be in a West Ham situation and that point would be ready to recruit more ambitiously. Mike Gaynes 6 Posted 06/01/2025 at 18:34:09 Robert #4, all good points.The only strange decision I've seen from them at Roma was hiring Juric, which looked a clunker from the moment it was announced, but at least they corrected their mistake quickly. Re-re-hiring Ranieri was a big surprise, but the club has responded to it. Kevin, I think you can be absolutely certain that Moyes is nowhere in the picture for Friedkin. Robert Tressell 7 Posted 06/01/2025 at 18:45:11 Why is Moyes definitely not in the picture for the Friedkins, Mike? He fits the profile of uninspiring options at Roma like Juric and (recently retired) Ranieri? Colin Crooks 8 Posted 06/01/2025 at 19:55:13 Very clever stuff, Simon.And here's me thinking the words of the prophets were written on the subway wall… Stu Darlington 9 Posted 06/01/2025 at 20:02:07 Good balanced post, Robert, that brings reality to the TFG takeover. I agree with the points you make and think Mike G tends to over-egg the pudding with regards to their in-depth knowledge of Everton's footballing needs.He admits they are financial people and hire football experts to run that side of things, but who do they use to identify the right personnel? It seems to me there is a lot of room for getting things wrong, God knows we've got it wrong as a club many times over the last few years and we were allegedly in the know!No, sorry to disappoint the TFG disciples, but they are not the Messiah, they are just American financiers looking to make a profit and I think they see the new stadium as the pot of gold. We will no doubt be better run and financially stable but I have yet to see any evidence of outside-the-box football thinking. Ranieri… for God's sake! Mike Gaynes 10 Posted 06/01/2025 at 20:42:31 Stu, Ranieri has won 5 of 10 since he was appointed. It was an odd hire but it worked.Generally speaking, however, I don't expect to see out-of-the-box football thinking from them.Robert, you do have a point about Juric. We can only hope they learned from that one. Simon Harrison 11 Posted 07/01/2025 at 07:58:08 Hi Michael [1]Thanks for the feedback, and yes it is a lost of questions, and as of yet no answers, but patience will out I'm sure.Just to address your second PS, or PPS, I've re drafted the document and resubmitted it (with edits and corrections) so if you could, please could you slide that one in and remove this one, but add the comments?Sorry about the original formatting. Simon Harrison 12 Posted 07/01/2025 at 10:18:37 Michael [1] I don't really want immediate answers, or any answers to all those questions being answered. However, I would like some sort of interplay with the fans, even if it is something as simple as "We are doing our best within false financial constraints, brought on by the current PSRs, to try and freshen, and add to the squad in this window. We will announce any confirmed news as soon as we have it, thank you."Marc Watts (or insert name of whomever here).Communication, not answers... It does(? - would) help the club-fan relationship immensely, imho. Simon Harrison 13 Posted 07/01/2025 at 10:28:28 Christine, many thanks for your kind words *Blush*However, it is just observations made by my not fully comprehending what it takes to run a football club mind. Hardly insightful, other than the content from AS_Roma_Fan from the GOT.Your paragraph here;Ruthlessly pragmatic but naive in their understanding of the game, the best candidate on paper is not always the best fit in the management team.Immediately brought to mind an old work colleague's remark made about executive management once (which I'll paraphrase here);"It's like they're flat-pack addicts, however, instead of reading the instructions, and getting it right first time. Their enjoyment is derived from trying to assemble the furniture without reference to the instructions and finding things don't fit, pieces which are essential are left over, there's various screws and bits left over, and the whole thing is unstable and wobbly, leading to it needing to be dismantled and building again, this time referring to the instructions. So why not just read the instructions, take your time and get it right first time, oh and ask for help if you need it!"This seems to have been 'the Everton Way' for far too long, and I hope to heavens that TFG do not go down the same path!A Fremen saying: "Measure twice, cut once!" Simon Harrison 14 Posted 07/01/2025 at 10:35:00 Mike G, many thanks for your kind words.Happy New Year and good wishes to you, and your family. I hope all are well (indeed, this applies to anyone and everyone, bar one).I won't comment on your post as it would be too much repetition. However, I agree with most, other than the communication, as I feel in this age of sound-bites, social media and 24-hour rolling news, we are slowly being conditioned to being 'updated' constantly.I'm not asking for constant updates, or even specific answers to some of the (many) questions that I raised, but just dialogue from the club indicating what is happening. Even if this is done via the Everton FAB, and then relayed.Imho, it would definitely lead to a better ownership and club-fan relationship.Thanks again for the kind words. Simon Harrison 15 Posted 07/01/2025 at 10:46:21 Robert [4] ● They are not mugs, but they have made some strange decisions at Roma. — Was that just them or the appointed Board and executive? Otherwise agreed. ● They will obviously be looking very seriously about replacing Dyche, but need a decent replacement – whilst we will be attractive to many, we may not be attractive to candidates we really want. — I absolutely agree on this, and I don't think we'll see any change, unless it is absolutely essential to TFG to safeguard their investment. ● They will have a shortlist of preferred candidates already and have spoken to them direct or via agents. Those candidates will be looking at other options too, not just us and not just now. — (Yep!) ● They will obviously be looking at recruitment of players too but have PSR to contend with (and as at Roma they are trying to stabilise the finances not incur heavier liabilities). — This also ties in with the above point eg, a prospective new manager asks who are you bringing in? Answer: No-one and we might have to move on one or two players because of PSR constraints! Reply: Err, Okay? ● They are not going to go on a big spending spree and probably can't even if they wanted to. — See above. ● They are not fans – they are absolutely not aligned with wha up for a rosy future – but we are much better placed than thet the fans want and expect. We are not by any stretch now set inevitable oblivion under Moshiri. — We as fans tend to generally a) forget this, b) choose not to accept this, c) live in cloud-cuckoo land and think every owner has the clubs best interests aligned with theirs, or d) don't care, they just want to watch entertaining footy. ● They know full well we have a relegation risk with Dyche. I doubt they will share the view of many fans that relegation is inevitable under Dyche – and I also doubt they think our chances are definitely improved by appointing any new manager. We are fed up and often emotional in our thinking. They are not. — Absolutely this. While we generally emotionally knee-jerk, these guys are 'poker players' or high level financiers. Everything is based on Cost-Benefit analysis, everything! Thanks for your comments Robert, now these are very insightful and mindful.Good wishes mon ami, and please keep posting your threads, they are always very enjoyable to read.👍 Simon Harrison 16 Posted 07/01/2025 at 10:50:13 Kevin [5] Up until this season, I couldn't fault (majorly) Dyche or Thelwell (well I didn't think Dyche got it right in his first five months, but blood and sand, we stayed up regardless, so bygones)I don't think anything will change other than if Thelwell doesn't fit with TFG, then he may go, but Dyche... I'm not so sure.As for Moyes, I'd consider him for the job of head of recruitment, but that's about it.Thanks for your comment. Brian Harrison 17 Posted 07/01/2025 at 10:54:05 I guess we aren't the only basket case of a football club. Despite all news agencies claiming Lopetegui had been sacked or was about to be sacked, apparently he is at West Ham's training ground taking training. How can you treat anybody that way? Maybe Potter isn't ready to commit and they are left dangling. I hope he turns them down – which will make Sullivan look very silly as well as incompetent. Simon Harrison 18 Posted 07/01/2025 at 10:54:08 Hehe thanks Colin [8]Hardly clever really, as I said, it's just observations about the club really, and those are made by a no-mark fan anyway. I just enjoy looking at the club structure side, more than commenting on matches, as I tend to see things a lot differently than 80%+ of posters, so I don't want to get flamed all the time!Also hardly prophetic (unless of course 'these things come to pass' hehe).Thanks for giving me a throaty chuckle, Colin, and good wishes mon ami. 👍😄 Simon Harrison 19 Posted 07/01/2025 at 10:56:53 Brian Namesake 😉I think there are a couple more basket-cases in the Premier League and Championship.I think maybe the announcement came when somebody had said yes, and then rang back and said "I need to sleep on it..."?However, as you say, that is some crass executive management and decision-making. I'm sure the West Ham players are really going to pay attention to him now and going forward. Simon Harrison 20 Posted 07/01/2025 at 11:09:02 Just a little bit more information in a very condensed version of the original format, but I'll put a link at the end."Everton takeover: What to expect from The Friedkin Group as exciting new Toffees era approaches"Harry Watkinson 16 December 2024 10:52 AM (TEAMtalk)TEAMtalk can reveal that there is no indication that Everton's prospective owners have any imminent plans to replace Sean Dyche as manager, despite reports to the contrary.When TFG first took charge of Roma in 2020, they conducted a 100-day review into the club, a full detailed examination of the business. And it took months before a flurry of executive and manager changes occurred. TFG will take a similar approach with Everton, ensuring they review all aspects of the business thoroughly before taking major calls.Sources have revealed to TEAMtalk that it's not ruled out that Dyche could be offered a contract extension by TFG if the remainder of the campaign goes well, with the former Burnley boss' current deal set to expire at the end of this season.For now, Dyche is safe in his job, but TFG will naturally succession plan, a necessity given Dyche's contractual situation and the fact Everton's league position might force their hand. Recently sacked Manchester United sporting director Dan Ashworth has been linked with Everton and so too has former Tottenham sporting director Fabio Paratici, but TFG are yet to hold any concrete talks with them. Ashworth is a name of interest, though, after becoming unexpectedly available following his Manchester United exit.Everton's current CEO Colin Chong is only an interim potentially allowing TFG's a first big executive appointment following a transition period.The main message from sources is that TFG are not planning to make any drastic changes to the club structure immediately, but they are well aware that additions need to be made for Everton to fit into their multi-club model with Roma and become a formidable force in the Premier League again."Here's the link to the full article, which is still relevant in the main;What to expect from TFG Simon Harrison 21 Posted 07/01/2025 at 11:11:03 Christine, please let me apologise!Firstly Happy New Year and good wishes moving forward.I meant to ask how is your health now, and are your plans for relocating back to the UK coming on?Good wishes,The Forgetful One! 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