
Everton has teamed up with events and hospitality ticketing platform Seat Unique ahead of their move to the new Hill Dickinson Stadium at Bramley-Moore Dock next season.
Seat Unique, based in London, will become Everton’s official premium experiences platform, providing match-by-match and event sales for the bars, restaurants and experiences at the waterfront stadium, built on the banks of the Mersey river.
“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be,” said Angus Kinnear, CEO of Everton Football Club.
“Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025-26 Premier League season – and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Hill Dickinson Stadium, with a seating capacity of 52,888, is expected to attract more than 1.4 million visitors on an annual basis. It will also provide thousands of jobs and is set to be a beacon for the restoration of the region around the docks.
Seat Unique, backed by England captain Harry Kane, has worked with venues including Wembley Stadium and Co-op Live in the past.
As part of what the firm is calling ‘The Seat Unique Ultimate Experience’, fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays.
Fans craving the authentic armchair experience will be able to watch matches live at the Hill Dickinson Stadium from cinematic armchairs with cupholders and TV monitors for those pesky VAR decisions. The package also includes a tour of the stadium as well as a meet-and-greet with some of the Everton players.
Robin Sherry, founder and CEO of Seat Unique, added: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium.
“The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”
Reader Comments (32)
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2 Posted 16/06/2025 at 10:03:42
For me the 'matchday experience' is about a drink with like minded supporters, catching up on friends' news and watching the game.
Nothing else.
3 Posted 16/06/2025 at 10:18:29
I was going to lead with Fans craving the authentic armchair experience… but Anjishnu beat me to it and his professional journalistic tendencies ruled that out.
I like it… but then I'm a dedicated unabashed armchair fan — but I will need a spot for my prawn sarnies.
I hope they put the VAR nonsense on the monitors, but then they don't do that on the big screens, do they? It may happen with hopefully more 'transparency' moving forward.
The refs at the Club World Cup seem to be giving it a lot more verbals to the crowd about such VAR decisions... wait and see if this percolates into PGMOL.
4 Posted 16/06/2025 at 12:54:00
How many are going to go along to a Stadium, that is still difficult to get to, via Public or private transport, after the event? Again, as with most things, no mention of proposed cost, should anyone wish to experience the event.
The same with the Forever Blue Membership scheme, they have conveniently, eventually released the cost, which is almost double that of the previous Official Membership — with no concessions for those over 65?
5 Posted 16/06/2025 at 13:32:01
6 Posted 16/06/2025 at 13:42:44
7 Posted 16/06/2025 at 13:47:00
Sorry, I don't follow your point about going "after" the game.
These are seats to watch the game live, mate.
8 Posted 16/06/2025 at 13:47:19
Everton finally sorting out our marketing and corporate side to generate revenue. This will only apply to those who want and can afford it.
They should still hopefully accommodate the traditional matchday supporter.
I personally wouldn't choose it. I belong in the stands.
9 Posted 16/06/2025 at 13:58:40
10 Posted 16/06/2025 at 14:00:36
I could stay home and do that, but I was thinking when I rock up in November next year it may be a seating option, but not if I have to buy a whole enclosure.
11 Posted 16/06/2025 at 14:20:59
You would want to for 7K, but wouldnt these seats cause murder ?
12 Posted 16/06/2025 at 14:51:44
He was snow white! A gentle giant.
13 Posted 16/06/2025 at 14:52:04
Think I'll be happily sticking with the pre-match pub and then the East Stand.
14 Posted 16/06/2025 at 14:57:47
15 Posted 16/06/2025 at 15:01:42
Did make me laugh that. What's the world coming to!
Although, I suppose there have been many a time at Goodison I wished I'd stayed at home.
16 Posted 16/06/2025 at 15:03:01
17 Posted 16/06/2025 at 15:07:26
18 Posted 16/06/2025 at 15:39:47
All the plastic kopites will try to grab them with fans craving the authentic armchair experience and watching the screen.
19 Posted 16/06/2025 at 16:06:49
This is surely taking the piss, Everton.
20 Posted 16/06/2025 at 16:18:54
It's why having an independent fan group rather than an elected Fan Advisory Board makes a lot of sense to me, but I suppose it's not going to be that important until we become successful once again.
21 Posted 16/06/2025 at 16:38:33
My want is mainly a decent and decently priced beer and as for curated food and drink — leave it to the pretentious 1% of the blues fans whoever they are. There is no pleasure greater than inverted snobbery.
22 Posted 16/06/2025 at 16:47:01
I guess the days of grass roots football and the game for the common man are gone.
Dixie would be turning over in his grave to see this modern "everyone" wants-to-be-a-millionaire game of football with land previously used for community leagues now being used for high priced housing developments.
23 Posted 16/06/2025 at 17:14:58
24 Posted 16/06/2025 at 17:32:25
It doesn't make sense that large parts of the stands have wedges cut out of them so that people can look through plexiglass and look at the Mersey. Same ludicrous idea that a false canal has been dug in at the back of the stadium that faces the… Mersey.
A hotel or training facilities could have been built on the wasted space at BMD. Yes, the BMD will make money, but, with a bit more thought on the (making more money) side,
millions more could have been made.
Too much thought was put on the heritage, dock walls, tram lines, "We have to remember our history" side crap, than making as much cash as possible for Everton Football Club.
Commencing countdown… put your helmet on.😁
25 Posted 16/06/2025 at 17:42:53
If suggested prices are correct even a few clubbing together would make it beyond most of us, and more expensive than watching from the stands. I'm afraid the green eyed monster is here to stay, and making the life blood of the game (fans) pay!
26 Posted 16/06/2025 at 17:45:35
Not something I could afford, or want, to be honest.
27 Posted 16/06/2025 at 18:57:38
It's Soccer, Jim… but not as we knew it.
28 Posted 16/06/2025 at 20:14:33
Looks like we are getting earners with all this hyped-up shite but we need players to make a team. The players we have left won't be getting the well-to-dos excited in their comfy seats.
Come on, Davey, stop dithering and give Kinnear a shake-up to see what loose change he has.
29 Posted 17/06/2025 at 02:54:02
So, Everton FC are clearly targeting not only the average fan, who goes to watch the game but also well-heeled folk and corporates, who are rolling in it. Good business all around.
If I do manage to get over to UK again, I'll be happy to get a seat anywhere in the new Hill Dickinson Stadium at Bramley-Moore Dock; if it can be close-'ish' to the halfway-line, I'd be ecstatic.
30 Posted 17/06/2025 at 14:13:50
Although I have considered the $5,000 F1 tickets before now.
31 Posted 17/06/2025 at 21:38:09
32 Posted 18/06/2025 at 11:36:02
It's not something I'd imagine Evertonians would want as part of going to watch Everton.
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1 Posted 16/06/2025 at 10:01:00