The main criticisms of the Ground could be summarised as:

• inadequate capacity
• inadequate facilities
• low income generation
• high maintenance costs
• continually upgrading to achieve safety requirements.

A new stadium on the existing site would not only remain as the true focal point to continue the tradition of Everton as a Football Club, it would also ensure that Everton maintain their reputation as being at the forefront of innovative stadium development that has been their hallmark for over 100 years.

A new Stadium would provide:

• a national and international venue
• a capacity of 50 000 on the existing footprint
• kudos for the Club and the City of Liverpool if it was rebuilt – as a new Stadium – on the present site
• excellent uninterrupted views for all spectators
• safe, comfortable and convenient facilities for all spectators
• significantly increased opportunities for income generation
• a new ground that would incorporate the traditional features of Goodison Park and help provide instant loyalty
• an exciting new building, designed to fit an urban area with a scale that relates to the surroundings
• a development that could kickstart the regeneration of the local community and local economy
• a football club that remains the focus of the local community and part of the local fabric – physically, commercially – and socially
• a development that would receive support from the City and the Community, and therefore access to additional funding sources.