Everton sell women’s team to parent company to generate on-paper profit

Don't ask me how that works. Beyond my level of financial understanding.

Id imagine that the team with Goodison & post euros could be worth more than £60M. I don't think you could put together a Premier women's club plus stadium for less than £60M.

That might be a further transaction, yet to be announced.

Or will it go into the Arteta Investment Fund?

The notification to Companies House only occurring a month later.

No PSR issues last season, nor this I'd guess. Then it will be squad ratios.

I've looked, and no notification has been made for the Bramley-Moore Dock Stadium. That remains a subsidiary of Everton Football Club.

We need to be as unscrupulous as the rest of them, sad but true. Now get on with spending that money to improve the squad before the Premier League make Everton a test case for challenging selling your own assets to yourself!

Perhaps we'll start handing out 8-year contracts à la Chelsea next.

5-year max for amortisation now.

I wonder how much those portacabin ticket offices in Bullens Road are worth?

Dunno if part of the women's team deal or separate.

I'm sure Everton Mints would do it.

That said, £60M is clearly too much so we can't complain really.

In 15 or 20 years, who knows where the women's game will be? But clubs selling their women's teams to themselves at these prices is clearly a workaround and nothing more. I hate this stuff. But don't blame the player, blame the game, I suppose.

As soon as we got American owners, for better or worse, we were always going to be run as a business – unlike the previous lot.

In a different way, it's like comparing real estate.

If Everton had sold Goodison Park, how much would they have received in comparison to what Chelsea could command for Stamford Bridge?

Postcode driven.

I don't think Chelsea's plans are to sell Stamford Bridge. It looks like they will bulldoze and rebuild on the same site. The only debate I'm hearing in these parts are whether they will play at Wembley or Twickenham during the rebuild when it happens.

But back to your point, Chelsea could price their women's team at a higher value because of recent success and location.

Unfortunately, if you want nice traditional football you need to drop down to the 3rd or 4th tier or non-league.

Everything is about money, TV revenue etc now.

The main revenues are TV and sponsorship deals, but it's clear that TFG want to make in-roads into the US market.

As you allude to, it's going to be a very different Everton. As a traditionalist and lifelong Evertonian from birth, like many, I sincerely hope we don't abandon everything we hold dear (I won't), but the change we wanted and called for is happening only 7 months in.

Now to get it right where it matters. On the pitch.

Hadn't occurred to me but that's a very astute comment.

All the other clubs will do the same, we are one of the first, which shows how switched on TFG are.

Owners want the women's team to stand alone, so they can attract their own investors and sponsors.

You can invest or sponsor now Everton Women at much lower levels than the men's game. This makes sense.

They will probably get investors now who see the women's game as a good bet for a good return in a few years, as the popularity keeps increasing, TV money & sponsorships rise faster than the men's game.

It opens up questions for the future though. Will they have to continue with the same kit as the men? Same manufacturers, sponsors etc, if they are totally separate?

With separate investors, partners or owners, it could just end up a totally different entity with the Everton name attached.

We have been left behind.

Everton seemed to think it was a destination, whereas others realised it was the starting line!

The Esk is reporting (and, seemingly, has been briefed) that the transfer to Roundhouse Capital has happened at book value (rather than a projected future value, like Chelsea) so that Roundhouse can attract future investment.

So not an instant uplift, only when they bring in new investors. And, at that point, they could reinvest the money on the football side or, I don't know, pay dividends!

There are a number of people pointing out to The Esk that, if he's right, there would be no PSR uplift and that the timing of the transfer was just prior to the PSR deadline, indicating a potential problem that needed to be dealt with by a sale at the level indicated in the article above rather than book value.

I have no insight into which is true. I did see the Everton announcement yesterday that its Chief Financial Officer will be leaving the club!

Give it a rest and focus on our future.

Esk has clarified that there may have been an uplift but it wasn't done for PSR reasons. Either way, let's hope for the £60M helping hand.

Or are they going to make something up that it will make the women's side more investable?

If I want this to through Dicky Masters's sign-off, I'll go the latter.

The Premier League has put changing the rule to a vote twice and both times the change was rejected by the clubs.

I do want to fine-tune your portrayal of the US being "huge" for women's soccer -- that's true only for the women's national team, which frequently outdraws the men for internationals.

The US women's pro league, which is only 12 years old, averages about 11K fans per match and pulled two million total attendance last season, which is decent and growing. But the best leagues are still England and France.

The English WSL average attendance for last season was just over 7,000. Arsenal probably made that look better, as they were attracting crowds of nearly 30,000, but the rest were nowhere near that. Everton well below the average.

Let's hope that changes. I think that is TFG's intent.