Winning football spikes GP crowds

, 17 January, 23comments  |  Jump to most recent
The return of winning football to Goodison Park has helped boost attendance figures for Everton's home games over the first half of this season, with the average attendance up to 36,964 compared to 33,320 at the same time last year.

Figures released by the Club also show that in addition to 22,766 season ticket holders, there was strong demand for half-season tickets which saw an 152% increase in uptake.

Together with 1,019 corporate members for the 2012-13 season, that reflects 25,000 committed visitors to Goodison Park for every home game which should help improve the bottom line after last season's noticeable dip in matchday takings.

Everton's Marketing Department has been continuing its efforts to attract fans to games but the most obvious draw is the Blues' stellar form in 2012. A run of Champions League-qualifying form in the last quarter of the 2011-12 campaign lifted optimism for this season and helped boost season ticket sales last summer.

And the Blues' continued good form has kept the feel-good factor alive as David Moyes's side remain well-placed for European qualification come May.

Goodison legend Graeme Sharp believes fans are being rewarded for their loyalty with attractive and winning football.

“The style of football has been great," he says, "and supporters are coming through the turnstiles now expecting to see a good game, expecting to see a good Everton performance, expecting to see Everton win.

“That can only bode well for the future.”

Quotes or other material sourced from Liverpool Echo



Reader Comments (23)

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Patrick Murphy
1 Posted 17/01/2013 at 17:45:17
The only problem with the article when I read it this morning is it looks like our Chief Executive wrote it and the journo put his name to it, to give it a sense of independence. If we were really playing out of this world football or had a real star player there wouldn't be a seat available in the ground for any PL game apart from the away supporters section.
Steve Smith
2 Posted 17/01/2013 at 19:10:44
The ONLY marketing that actually works — success on the pitch!
Ian Bennett
4 Posted 17/01/2013 at 21:49:32
Just restricted views left for the mob then......
Barry Rathbone
5 Posted 17/01/2013 at 22:00:13
I remember when others used to regale me with angry essays about why there was no other way.

"Hoofball" was not a choice but a necessity, tumbleweed blowing around empty seats at Goodison was the economy not a verdict on the Goodison snooze fest.

I wonder what theory they'd come up with today – an abnormal number of lottery winners on Merseyside perhaps?

Kevin Hudson
6 Posted 18/01/2013 at 11:37:01
Barry,

My theory is that three thousand fickle Evertonians have decided to rejoin the loyal die-hards.

(NB: They decide to show-up only when the bandwagon shows signs of improvement).

Paul Mackie
9 Posted 18/01/2013 at 12:15:48
What's the air like up there on your high horse, Kevin Hudson? Football matches are entertainment. When entertaining football is being played, people go to watch it. What I've never understood is why people pay £40 a time to go see something that is absolute toss.
Tony J Williams
11 Posted 18/01/2013 at 12:23:01
As funny as that post is, Eugene, he has got a point, has he not?
Tony Marsh
12 Posted 18/01/2013 at 12:35:01
Kevin Hudson @535... Fickle Evertonians you call them... Why is that?What makes you the new Eddie Kavanagh?

I know plenty of real diehards who never missed a game home or away for years who have chucked it and then gone back. I have been on the verge myself at times under Moyes and Kenwright.

This season at times the football has been a vast improvement on years gone by but recently it has started to revert back to the hoof. Fans can do as they please with thier money; if what they are being served isn't up to much, how does it make them fickle for voting with thier feet?

A lot of Evertonians feel cheated every time they set foot in Goodison Park because of Kenwright's antics but they turn up anyway. You must be some sort of super fan who transcends what it means to be a football supporter...

God, I wish I was like you, Super Kev.

Patrick Murphy
13 Posted 18/01/2013 at 12:41:12
You can take a High Horse to water but you can't make it drink!

Come on — no single Evertonian is superior to another, they all pay their money so they can choose to support the club in whatever way they like. Even when people choose not to attend Goodison, they still remain attached emotionally to the club and want the team to do well.

I'd be more worried if there were fewer diverse views and less people with an opinion on the club. It is a major club with many supporters and therefore many different types of people. If people want it be a Waltonesque experience, then that's fine... but, like all families, there are vested interests but at the end of the day the family gets together because of a shared goal.

Nigel Adkins is now available for any managerial jobs that come up, having been ousted at Saints.

Paul Mackie
14 Posted 18/01/2013 at 12:45:57
Kevin: I agree. You pick your team and you stick with them. But it's not just die-hard supporters. But if the club is to grow it's fanbase then we need 2 things. Success and attractive football. Attractive football attracts neutrals, gets people talking about the club, generates hype and puts bums on seats that might not have been there previously. If we're playing better football than that shower of shite over the park then which team are a family on a trip to Liverpool going to go watch?

Also sorry if I came across as a bit aggressive in my previous post. Didn't mean to have a dig, just having a crappy day at the office!

Trevor Lynes
15 Posted 18/01/2013 at 13:13:02
I just hope that BK rewards the fans by making sure DM gets some backing so that we don't slump due to injuries and the sparseness of cover. As I've said before, our first eleven is a match for virtually any other side in the league... but our reserve backup is not up to scratch.

Our football has noticeably dropped in recent weeks apart from the Chelsea game and we need at least two decent squad members to raise our standard back to its best. The fans will fill Goodison Park if they are sufficiently entertained; let's face it, they have consistently been above 30,000 when the football was dross. They deserve to get value for money and support from the board to make sure it is there.

Kevin Tully
17 Posted 18/01/2013 at 13:44:41
Feck me, Southampton just sacked Adkins!
Eugene Ruane
18 Posted 18/01/2013 at 13:47:07
Re Saints — shit, let's hope they don't appoint a new manager before we play them, don't want them tearing out of the blocks like wild men, trying to impress the new boss.
Patrick Murphy
21 Posted 18/01/2013 at 14:00:35
Just prior to Kendall's glory years we had gates between 13 - 17 thousand, it sometimes takes the absent fans to make the Club sit up and take notice.
Ray Roche
23 Posted 18/01/2013 at 14:52:08
Southampton have appointed Mauricio Pochettino, the well known pastry chef, as their new manager.
Paul David
24 Posted 18/01/2013 at 14:58:51
Just heard that Ray but who is he and will we now be victims of the dreaded first team to face a new manager? It's a disgrace that Adkins has been sacked with 5 clubs below Southampton, what did they expect?
Ray Roche
25 Posted 18/01/2013 at 15:09:06
You're right, Paul, Adkins always struck me as a thoroughly decent man who tried his best with the players he had. I must admit to knowing virtually nothing about Pochettino but new managers often, for some reason, get results straight away. Which, to me, means that the players could have done better before. The Saints crowd liked Adkins.
Patrick Murphy
26 Posted 18/01/2013 at 15:11:38
I thought he must be safe following their comeback at Chelsea, it could work 2 ways with a new manager though, if the players liked Adkins they might just sulk a little, if they didn't they might try to turn it on. The timing is weird, unless he wanted to keep or sign players and the Board disagreed.

If it had been scheduled for tomorrow it would probably have been postponed.

Jim Knightley
27 Posted 18/01/2013 at 15:17:40
I can't understand the Adkins sacking either...he has resurrected that club, and despite lacking two central defenders good enough for this division, they've managed a very admirable 15th so far...

One thing about our chairmen, against the very many negatives, he has been loyal to Moyes, and rightly so imo (although tbf, there have not been many times during Moyes' reign when a sacking has been a realistic possibility). How much money has that saved us in compensation?

May benefit us on Monday as well... I expect the dressing room, and the fans, aren't happy.

Phil Bellis
28 Posted 18/01/2013 at 15:09:24
Kevin

There were times, particularly last season pre-Christmas when I dreaded going to the match
I admit I went out of loyalty and habit and sat through some utter dross that made me long for the halcyon days of Tiger Mclaughlin and Mick Bernard.

As Barry says, we had several discussions re not needing a billionaire backer to pass the ball accurately etc. I accept Moyesey has a couple of more highly-skilled players than he had pre-Christmas 2011 but there has definitely been a change from knife to shotgun when he tools up for gunfights lately.

I reserve the right to moan and whinge when I see Everton teams playing unskilled, industrial, clueless football — just glad I've not had to do that this season.

Paul David
29 Posted 18/01/2013 at 15:17:07
Sky Sports have Pochettino's factfile on their website. 3 mid-table finishes with Espanyol followed by a relegation battle last season before being sacked in November with Espanyol bottom of the league.

When a new manager is appointed before the old one is even out the door, it shows a total lack of respect to me. It has obviously going on for weeks, more likely they've been in talks since he was sacked 2 months a go and were just waiting for any pathetic excuse to sack Adkins.

Andrew Gilbert
33 Posted 18/01/2013 at 16:14:59
This Adkins sacking should hopefully work in the opposite way on Monday night. The fans were behind him, the team was behind him and now they have this average Argie who cannot speak English.

If the Southampton players can motivate themselves through this bizarre chain of events then all power to them. (not on Monday though)

Teams do often improve with a new manager but usually that team has been crap beforehand, Southampton were just getting it together?

This along with Walcott's £3 million signing on bonus again puts football in the 'sometimes I wish I had a life with more interesting things to do so that I could fuck football off and not care about it' frame of mind.

Being Blue makes it almost impossible though!

Phil Roberts
37 Posted 18/01/2013 at 18:43:16
So the extra attendances add up to 40,084 over the first 11 games.

Average ticket price - £30 to take account of kids and dads and different category matches.

Means all the extra gives us £1,200,000 extra to spend on players and wages. Not much available for that amount.

Even if the ground had been full, it would only give us an extra £4m extra revenue per season. Seems extra attendances are not the way to solve the financial problems


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