Everton hit by backlash over new badge

Do not buy the merchandise if you feel as strongly about it as I do; we have to send the strongest possible message concerning our objections.

Can I also applaud Big Nev for sticking his neck out too?

A RED mate from school reminded me of something vital. He said: "Fight Tony Fight Lad, IF you don't... they'll do to you what they done to us!"

I don't want smart 'n' shiny, I want GOODISON PARK!

I don't want "lucky in the Far East", I want ROYAL BLUE.

I don't want to sit next to Japanese/Norwegian/Cockney tourists on a once-in-a-lifetime experience, I want the grumpy old guy from Garston who travels on the 68 bus, who saw WILLIAM RALPH DEAN.

IF I did want shiny, red & Norwegian, I'd have buggered off; I haven't

I'm a BLUE, And if that irritates ANYONE then I don't give a fuck!

I want two laurel wreaths & Nil Satis Nisi Optimum, Royal Blue, Z Cars, Grumpy from Garston... And Kenwright OUT! — Cos I understand... For ME, there is NO EXPLANATION!

Kenwright, the so called Mr Everton, yet again lets the club and our fans down.

EVERTON FC — Style & Dignity since 1878... to date.

"As you may well be aware Everton FC have decided to change the design of the club crest which adorns the shirt manufactured by Nike. This has led to widespread disgust and disappointment amongst the Everton fans who regard it as a cheap and amateurish “logo” as opposed to the previous badge, a close copy of our original crest from 1938. In the space of 24 hrs one fans website alone has recorded 16000 fans registering their disapproval of the new badge with the majority claiming that they will not buy any produce with that logo on it. That is just one fans website.

Twitter and Facebook are also full of fans denouncing the club and the Board Of Directors for ignoring the fans wishes in continuing with this commercial fiasco. Everton’s average gate is approximately 36000 fans and for just one fans website to record almost half of that number totally against the design is extraordinary, to say the least. The Club have said that they have contacted fans groups etc. but this is just the latest attempt to railroad an unpopular decision past the faithful supporters, and no-one from the club has yet come up with a list of which “fans groups” etc were consulted. As a company Nike don’t need me to tell them that the impact on shirt and memorabilia sales will be affected by this. Nike would vastly improve their image if they were to listen to what the huge majority of Everton fans are telling them. Reinstate the old design.

Yours Faithfully,

Raymond Roche

I've e-mailed the club twice and brought up the recent Windows 8 fiasco as an analogy of what they can expect. I'll do the same with Nike. The only way to reason with these corporate types is in terms of money. It's certainly a waste of time appealing to their absent aesthetic sense.

The whole video and fuss on the website shows that they knew they would have this reaction and tried to pre-empt it but it has failed miserably.

The lack of communication since Saturday has even for the cynics been surprising. We have a Director of Communications who has not communicated.

The sad part is that the chances of change being able to be made for this coming season are slim to nil - announcing at this late stage in the new kit process means it really is a foregone conclusion.

The only way out now is for one of the senior people to publicly put their hands up admit their cock up and promise full consultation for the season after.

And then get back to finding a great manager for us.......

I'd also love some confirmation of when this brochure was published. It first surfaced a month ago but apparently dates back months and features the exact badge that fans were supposedly being consulted on in the interim.

nicole.hubbard@nike.com and GBR.ConsumerAffairs@nike.com

They know we are all anxiously hoping for a manager, bored and at each others throats. So they will say they have listened to the fans, scrap badge and appoint Megson

Tell you what its a good job there's no chance of his mug appearing on one of the screens at Goodison for a few months.

Is there anyone on here who thinks he is running the club well?

He is taking the piss, and even if he comes up with an absolutely stonking new manager, I think this could be the tipping point that sees the end of him at Goodison.

Please pass the club on to professional people who have the clubs best interest at heart.

When it comes to situations like this the club are fkn disgrace; my main response is DO NOT BUY merchandise with this ridiculous badge on it. That's the only way these clowns will take note.

What I'd also like to know is why those pricks at the BBC have this story under the heading - "Liverpool". Would it not have been easier to put this story under "Everton". Cheeky twats.

And NSNO is not exactly reflective of EFC for years. Bit like the English and marching soldiers which reflect an empire long gone. For both - time to change and stop looking backwards.

Which takes me full circle to agree with you - BK must go.

Well at least I am honest about my confusion !

Kings Dock,
Destination Kirby,
Leasing not owning Finch Farm,
Loans at mega interest rates,
No assets any more, only ever rising debt

and so on and on

I do think that this could well be the end him, if we get the protests right and show that enough is enough.

The brochure that shows this decision was taken 12 months ago further highlights the contempt the club holds its supporters in. Alongside all the other contemptible slights (banning of shareholders who are members of BU from the EGM, a senior exec describing some shareholders as "drunken knobheads" etc.)

If you ever saw the prospectus that was supposed to "sell" the club to investors, you'll see how little they understand about the whole business. We've got rank amateurs running what will be now a £100m+ turnover business.

Howard Zinn

Your so right when you say they is much more pressing matters. I think the thing which has annoyed people more then the actual badge, is the boards total disregard for fans feedback and opposition to the badge.

The board are a arrogant self-serving bunch, but this isn't something we don't already know, why should we expect anything any different?

The thing what will actually infuriate me more then anything is, if they is a big cock up on the new managerial front, or if funds aren't available from us selling players and the new SKY deal

We perform appallingly in both areas, for myriad reasons. We have been too dependent on the broadcast revenue for years. In fact, if you ignore player trading, it's been the only source of revenue growth.

I had some figures for all clubs a few years back, and when you compare us to other clubs we really do perform badly. Yes, the current stadium has an impact and hence a new stadium is required, but we are being overtaken by clubs we would consider "lesser" in terms of sponsorship - and we have the same exposure internationally as all of them. No excuse for it.

I actually highlighted this as a benefit for a potential new owner, as there's scope for improving revenue. That's of course if they club was actually up for sale.

Why change it? It's been rightly said that none of us seemed to have any problem with the old crest. It's purely been driven my some TWAT in marketing justifying his position or fee, particularly when you read the drivel thats been trotted out by the club.

The bit that pisses me off most is why are they spending time, money and energy dismantling part of our heritage that was perfectly OK instead of raising some investment, sorting out the ground and finding a new fucking manager? And saying that they had extensive consultation with the fans. Did they fuck! No one knew about it. Talk about timing. WANKERS.

What a waste of money, and a great way to further alienate the fanbase. It's minor, and trivial, but the crest on the main stand will have to be replaced by August, which in its own way will be affirmation that our signature, and DNA, has been changed by a board that think they're big shots but are patently, small time.

If you want the old crest retained quite simply do not buy a single thing with it on, the greedy fuckers will change it back overnight.

http://www.liverpoolfc.com/news/latest-news/is-this-worst-memorabilia-ever

Dear Sirs,RE: Complaint under the Everton FC Customer Charter – Customer RelationsCustomer No: *******I am writing to you as a loyal supporter/season ticket holder of many/xx years to express my displeasure and clear objection to the recently introduced, ‘modernised’ Everton FC crest.As someone who has invested a great deal of time and money in following OUR club through thick and thin over the years, it is fair to say that my feeling is that, together, we are all stakeholders in this magnificent institution – an idea that has historically been endorsed by the club, I should add.With an Evertonian as Chairman, a man who labels himself merely a ‘custodian’, and with the adoption of “The People’s Club” tag of recent years, we have always been led to believe that Everton FC is one of the last truly ‘inclusive’ football clubs left at the highest level, a club that will always listen to its fans.You can imagine then my horror when the club recently announced the adoption of this proposed new ‘branding’ – confirmation of a badge that many of us fans have seen around the internet for some weeks now, but which I assumed to be a ‘hoax’.As an Evertonian, I subscribe absolutely to the notion that our club is ‘different’ and ‘special’.  I believe that we are indeed ‘chosen’,  and that our history, heritage and past success is something of which we can be immensely proud, something which we should embrace and be proud of – not something that we should snigger at the distant memory of, cower away from or feel the need to reinvent ourselves free of.Every week Goodison Park and away ends around the country can be found packed full of loyal Evertonians belting out the famous ‘Grand Old Team” anthem, of which the lines “..and if, you know, your history….” are most prominent and passionately delivered. It is something that we identify with, and something that we never, ever want to forget, move on from, or let go.I am not against change, I am not a fan who is ‘stuck in the past’ and I absolutely acknowledge the need of the club to modernise the badge for various reasons. What I cannot accept however, is the way in which a small group of faceless individuals have torn the heart out of a key part of the identity of our club. Along with our name, club colours and stadium…the club crest is an intrinsic part of who we are and where we have evolved from. I don’t think I need to elaborate too much on specifics when I say that this new crest is simply not befitting of our football club on any level. It is not just the removal of the famous “Nil Satis Nisi Optimum” standard, of which the majority of us are very fond, but more the overall feel. Many have used words such as “cheap”..”tacky”..and suggested that the badge looks as though it could have been designed “by a young child”. I couldn’t disagree with any of these points.As a fan of “The People’s Club”, the least that I would have expected is an open fans consultation on a decision this important, with various design ‘options’ being offered via the club website – prior to any final decision being taken. As it is, the existing design has been greeted by widespread disapproval, disappointment, upset and worst of all, a feeling of betrayal.I implore you all; please, listen to the fans. Withdraw this universally hated abomination without delay and allow the Evertonians – all of us, not a faceless chosen few – the opportunity to have an input into a decision which affects everyone associated with the club.Warmest regards ,Disillusioned Evertonians

http://www.sos1878.co.uk/everton-fans/angry-blues-publish-open-letter-to-everton-fc/

Tony, are you there, do you read toffee web?
If so, this is to you "go Fu*ck yourself!"

I presume you didn't vote for him in the Forum Chairman Election, either?

This so-called 'Chairman of the fans forum', Tony Bott, is the Tony who has been on Radio Merseyside's Monday night football phone-in for years. And for the record I've never rated his views. I see him in the lower Street End at home games.

You can e-mail him your views on the badge he claims to have been 'won over' by...

tony.bott@evertonfansforum.com

I fear we will rue the day we didn't fully get behind the Blue Union against the shyster-in-chief. As I have said so many times, the reds would've used their supreme expertise in whining to full effect by now, and would, I genuinely believe, have hounded the bastard to hell and back, and then through the front gates.
Death Valley days lie (sic) straight ahead if we don't.

I'm not against change but it has to be change for the better and not to the cheap and tacky.

The part that really pisses me off is the removal of NSNO.

It is a clear sign that the current people in charge at the club have no desire to live up to what this stands for. Happy to ignore it and continue to strive for mediocrity.

We must insist that this motto remains part of our club. It will be something that future custodians can try to live up to, even if the current bunch of clowns in charge cannot.

It also begs the question will he be leading an Everton supporters witch-hunt or did getting his arse kicked over there 'cure' him?

From twitter..

"Document on @spiritofshankly put together by Everton's Paul Tyrell when he was working for Hicks & Gillett at #LFC"

Attached was - https://www.evertonarentwe.com/TYRRELL.pdf

Does anyone know of/own a printing business where we could manufacture a shed load of iron on transfers of the old badge to cover up this abomination?

Due to the potential demand, they could be made quite cheaply(?) and sold outside the ground. I'm not proposing a get quick / opportunistic type of scheme (ha) but a way for the fan wanting to buy a shirt to wear it complete with a visible protest against the new badge.

Just think of the publicity on MOTD when we have our two minutes at the end of the programme and a close up of fans occurs when a corner / throw in etc is taken. Or much more exposure on Sky etc when the full match is shown. It would be impossible for the club to stop.

You can clearly see why this guy was brought in now, to deal with the B.U.

I imagine he has all the names of any dissenters, and is probably monitoring this site as we type!

If you are watching Mr. Tyrell - get a fucking life!

If it's true and he wrote these things then it shows the blatant disdain the board must have for the fans and for ordinary people in general. What a Tory cunt, what a way to treat honest fans of any football team. "The Peoples Club" seems a long time ago now.

As has been stated elsewhere, the love for this fiasco of a club is wearing thin. After reading that, if there are any protests planned, I would love to be there.

The People's club rings more hollow than ever. Unlike some other premier club Everton do rely upon their local match going support for revenue it's about time we were listened to rather than some Blues be placated than blubbery Bills tears, Leader don't make me laugh, he is an embarrassment.

I have no love for any globalised brand like Nike, but I doubt they would give a sh1t about the paltry amount of merchandise Everton fans will buy compared to world wide sales of their other products. But a good idea nonetheless.

What do actors/luvvies/impresarios fear most above all else.

absolute stinking reviews of their work !!!

We need to keep the pressure on BK. keep banging on to the national/international
press how much of a lying cheating clown this guy is.

I remember someone saying "Friday is a good day to release bad news" well a Saturday before a bank holiday is just as effective. I remember what happened to that idiot, just can't recall her name. Forgotten by history....like BK will be.

How is this achieved? Simple, by an absolutely stinking critique of their performance.

We need to keep turning the screw and make the national press believe this guy is a complete buffoon. We need a paper trail leading right to his door. Operating costs ?

My arse.

Is nothing sacred that the self-professed EVERTONIAN chairman can allow the crest be up for grabs and has got nothing to do with? How the fcuk did this get approved without the chairman's acknowledgement?

Bullshit. And Tim Cahill has lost credibility for supporting him.

If Nike and Kitbag has anything to do with it, boycott them too.

I was thinking a similar thing myself

No idea, but being the ignorant "you're all wrong and I'm right so shut up" gobshite he is/was, my guess would be something to do with UKIP.

But somebody here has had a reply from Nike saying they weren't consulted??

http://thecointoss.blog.com/2012/03/20/top-10-worst-badges-in-world-football/

The Google toolbar at the top of my screen includes a small icon for each of my favourite websites and the official Everton site still has the old Crest as its icon. Even in this diminutive form it remains clear and recognisable. The gradients of colour actually help distinguish the tower from the background. By comparison the new Crest, even in a slightly larger format, is far less distinct. The black of the tower merges with the darker blue and the yellow outline is lost completely.

As the club has no-doubt produced huge amounts of merchandise emblazoning the new Crest it seems highly unlikely that it will now be withdrawn. I have desperately been looking for some angle that makes its existence make sense and even hoped that the weeks that have passed since I first saw it may have been sufficient for me to warm to it in some way. Suffice to say that it still looks shit and that the official reasons for its creation look even more stupid!

It would be interesting to see the alternatives that were considered before this was given the thumbs up. Maybe if we had sight of alternative designs that included one which had the roof of the tower a shiny dome-shape and the word Everton being "spunked" from the top of it and dripping down the crest then we might feel slightly less aggrieved! I think many of us would also agree that that would actually serve as a fitting metaphor for the whole process!

There's been plenty of comment on this and other sites stating that the process was being driven by Nike, to reduce their production costs. In fact I believe the original "leak" came from a former employee or supplier who saw it for the crock of shit it is.

things could only get worse if barry fry and harry redknapp got a consortium together to buy out BK, then installed Ricky Tomlinson as manager with neville as his assistant. his first three signings would be Carl Fletcher from Hard chester Utd, Benson and Hedges.

embarrassing badge! cheering a manager who deserted for better things! I wouldnt suprise me to see BK STAY ON AS TOFFEE LADY after hes sold for millions but "not took a penny out"

With over 20 000 signatures on the petition, my cynical instincts suggest they're attempting to re-direct our focus to something completely different.

My tweet to the club with a far better badge.

your cynical instincts are spot on

http://myevertonnews.com/the-everton-crest-debacle-my-view-and-alternative-everton-logos/#comment-4502

http://www.creativereview.co.uk/cr-blog/2013/may/everton-crest?

Perhaps post this on the main page?

Cheers

http://www.evertonfc.com/news/archive/8874/april-fool.html

Can you let the lads on the Street End know the badge is passe.
You should get an interesting response

It appears there wil be another panel appointed for a redesign for the season after next season.

No thanks! But, if you go to the official website and compare the new badge with the others in the American tournament, it fits in well with them; the old one just doesn't. Cheers.