Season › 2012-13 › News
Fan reaction forces rethink on new badge
, 28 May,Redesigned emblem stays for Season 2013-14
Everton have responded to the overwhelming rejection of their new badge design with an apology regarding the lack of consultation with the fans over the controversial new identity design and a promise of wider consultation on a new crest for the 2014-15 season.The club stopped short of reversing course completely however; with merchandising already produced, the new emblem will stay for at least the duration of the coming season.
In a statement on the Official Everton website, CEO Robert Elstone said, "We want to put this right. Whilst the time-constraints of kit suppliers in particular present challenges, which inevitably means the version released on Saturday will be in operation for the 2013-14 season, we are determined to give our fans a greater say in how we represent the Club on our jerseys, at Goodison Park and across media around the world.
"In advance of the 2014-15 campaign, we are turning to you to help us shape and refine the badge we'll adopt in the future. Evertonians from all sections of the fan-base will be pulled together in a fully transparent way.
"This group will conduct an in-depth review of all aspects of past and present Club Crests. The panel will then develop ideas and put forward suggestions to you. Evertonians will make the final decision."
Quotes or other material sourced from Official Everton Website
Reader Comments (221)
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2 Posted 28/05/2013 at 18:03:47
3 Posted 28/05/2013 at 18:08:20
My guess is someone from Nike said "Fucking sort it"
4 Posted 28/05/2013 at 18:05:30
What I found amusing is that it says BK demanded consultation from the fans, then goes on to admit that they didn't do this properly. Surely any self respecting, ahem,businessman/ chairman should sack the incompetent parties? Or did BK actually demand anything at all?
All in all, this shambles typifies the lack of true leadership and business acumen at the club. Sad.
5 Posted 28/05/2013 at 18:10:57
Would have loved to have been on those meetings today!
6 Posted 28/05/2013 at 18:13:19
Not good enough. This travesty should be thrown on the scrap heap immediately. Who ever shot the club in the foot should be fired and new merchandise with the current (proper) crest be comissioned.
7 Posted 28/05/2013 at 18:11:49
Oh! and well done to the club for taking note.
8 Posted 28/05/2013 at 18:13:16
9 Posted 28/05/2013 at 18:12:18
I don't know what is worse-the badge design itself or the club's shambolic handling of the whole sorry affair.
10 Posted 28/05/2013 at 18:12:08
The practicalities of withdrawing the badge for this season are reasonable enough (although I presume that was part of the motivation for their announcing it *after* all the merch orders etc were in place).
While I have no doubt that the club hopes there'll be less passion about this a year from now, and they'll escape with only minor tweaks to the existing design, it's probably about the best realistic response from them at this point.
They've spun it as the main issue fans had was the lack of NSNO; which lets them work at a tweaked version of the new badge incorporating that. Which is a shame, really, because the main issue is just how cheap and tacky it looks.
Still, credit where it's due, given the situation they set themselves up in, at least they were forced into a reasonable response.
11 Posted 28/05/2013 at 18:12:18
I don't know what is worse — the badge design itself or the club's shambolic handling of the whole sorry affair.
12 Posted 28/05/2013 at 18:14:51
14 Posted 28/05/2013 at 18:17:29
15 Posted 28/05/2013 at 18:11:09
Rare as rocking-horse shite under these clowns.
Well I hope nobody buys anything with this tat on it.
Our genius marketing dept need to look at monthly sales figures for the next 12 months and each time think "Jesus, what a fucking disaster, the sooner we can get this changed the better".
The design thread on TW (including designs) showed that it could have been done quickly and simply online with no bad feeling and everyone feeling they had a say/vote.
16 Posted 28/05/2013 at 18:17:43
17 Posted 28/05/2013 at 18:17:50
Power to the People's Club's people!
18 Posted 28/05/2013 at 18:14:30
Don't canvas fans forums or set up an inclusive consultation process or any other bollocks Mr Elstone. Just pick 20 designs that are knocking around all over the internet, post them all up on the website and allow people to vote on it with a mouse click.
Job done! And you won't have to employ any extra Liverpool fans to organise/consult/collate/fellate or anything else.
19 Posted 28/05/2013 at 18:17:04
There've been more sensible ideas from us "ordinary" fans that from the alleged "media and graphic design experts"
Bundle up the replica kits and send them off to join the Rooney shirts we gave away in 2002
20 Posted 28/05/2013 at 18:20:42
Even if we voted against next season they'll still completely ignore us.
They will never learn.
22 Posted 28/05/2013 at 18:14:24
Why not ship all the new merchandise to the Far East, China, Africa and sell it or give it away to promote the Everton brand name. Then introduce a range of products for next season called "original Everton wear" with the first original logo on it for fans to buy, as a souvenir.
There could be a fans' survey done to see if these would "fly off the shelves", even for people who don't normally buy merchandise. Why not make the last few days be recorded in our history as the time the fans spoke loud and clear to the club, the club listened, sorted the problem and moved on.
I think I would buy an Everton top with the original logo on it and would send my wife the link to it for my Christmas pressy if it were available to buy on the official website. Would anyone else do the same? Yay or Nay.
23 Posted 28/05/2013 at 18:23:54
Lying oily bastard Elstone "we encourage dialogue" my arse
24 Posted 28/05/2013 at 18:22:46
The right decision would have been to stop production of it immediately and revert back to the old badge for this coming season. For that reason, the apology is hollow.
Instead, they have gone ahead and plastered it everywhere already.... and they are NOT backing down from that!
25 Posted 28/05/2013 at 18:24:50
26 Posted 28/05/2013 at 18:26:04
27 Posted 28/05/2013 at 18:26:20
Elstone: 'would you like to buy a shirt with the new badge?'
22,000 Fans: 'stick the fucking badge up your arse.'
29 Posted 28/05/2013 at 18:25:09
We've listened! Couldn't write it.
"We regret we didn't ask every Evertonian about something that matters so much to every one of you".
Didn't have to be every one but at least using forum's season ticket holders etc.
"It is also clear that whilst the Fans' Forum is an excellent and effective group of representative fans".
No way representative!
Etc etc. I can't be arsed to cut and paste other tripe in this statement from them. Read the full thing.
30 Posted 28/05/2013 at 18:29:51
Huge thanks and congratulations to all Evertonians, all fansites and in particular the gents behind the petition and the @NoToEFCNewBadge twitter account. We have made our voices heard and showed just how powerful the fans can be. Job well done.
Now back to more important matters... IMWT
32 Posted 28/05/2013 at 18:23:06
33 Posted 28/05/2013 at 18:26:20
If you only listened to the fans in the first place, we wouldn't be in this situation that we are now.
34 Posted 28/05/2013 at 18:19:39
They should realise that it has got fuck all to do with the crest. It has everything to do with how they have been treating fans with utter contempt for the past 10 years. The reason that they have come out and admitted their error is because they know full well that it was going to escalate into an all out 'Sack the Board' campaign. This is all about damage limitation. I just hope that they have taken it too far this time.
Of all the fuck ups over the years, it took the changing of the badge to finally get the appropriate reaction. I believe that some of Bill's most avid fans are finally taking this opportunity to turn against him, especially as they could never admit to being wrong over Kirby.
This was simply the last straw.
35 Posted 28/05/2013 at 18:30:05
36 Posted 28/05/2013 at 18:33:35
37 Posted 28/05/2013 at 18:34:28
What happens if Bill sells the club? Will it be another condition of the sale to get rid of the shite badge? He promised the fans.
38 Posted 28/05/2013 at 18:31:06
39 Posted 28/05/2013 at 18:37:08
40 Posted 28/05/2013 at 18:32:58
All the design bollocks wouldn't have been cheap and Everton 1 and 2 will be brimming with gash gear that nobody in their right mind will buy and the stadium will be expensively decorated with the ill-fated crest.
The whole episode has been an unmitigated disaster that could have been easily avoided by the clubs marketing department actually keeping to their premise of consulting the fans.
41 Posted 28/05/2013 at 18:38:31
Personally I'd have preferred they got it sorted out and stopped now, not kicked it into the long grass.
42 Posted 28/05/2013 at 18:43:19
43 Posted 28/05/2013 at 18:45:36
Thats my kind of dialogue.
44 Posted 28/05/2013 at 18:25:10
So now they're telling us this badge will be here for a year and then we'll have another new one the following year in which we can be part of the design? Are these people for real?
45 Posted 28/05/2013 at 18:39:04
They'll probably employ more kopite administrators to select the panel
Peter, how true...an allegedly "insignificant" thing compared to Kings Dock, Kirkby etc united us all (well, apart from the usual ""get-over-its")
It's been the internet equivalent of cushions raining onto the pitch: I shall enjoy a pint or two tonight and toast my fellow-Blues in thanks - but let's not take our eye off the EFC hierarchy
Every step you take...
46 Posted 28/05/2013 at 18:43:12
If they are sincere in what they say about changing it again next season, why waste money that we don't have rebranding the stadium for instance. If the kits are already manufactured, fair enough.
If they continue to spend money unnecesarily on this load of crap then they are simply telling us a pack of lies AGAIN, and they have absolutely no intention whatsoever of rectifying their mistake.
48 Posted 28/05/2013 at 18:52:22
49 Posted 28/05/2013 at 18:25:54
50 Posted 28/05/2013 at 18:56:33
Did not consult the fans and have essentially sprung this on them.
Lied that they had had extensive consultation.
Have now backtracked and admitted that they didn’t.
I believe the club essentially thought that this decision was either too big to involve us or would or be too difficult to manage if they did / would not get what they wanted if they did, so they tried to sneak it in through the back door like we wouldn’t notice!
Either way I genuinely think we’ve been treated with contempt and the reaction has given them a bit of a shock
“Jesus Christ, seems like those fans have got an opinion after all….!”
The old emblem should be reinstated as of now - if that means that it costs the club in terms of merchandise then so be it – these are the consequences of bad decision making and bad management and in future will make them think twice about who, ultimately, supports and buys their “brand”.
Keep an eye on what develops – I still think they’re banking on us getting used to it and it staying put, or if not will roll out a dutch auction of four different crests to be voted on by the fans – a shit one, a really shit one, one you wouldn’t vote for in a million years….. and the one they wanted all along.
But, hey, maybe I’m just a bit cynical. Either way, a complete cock up - at least they’ve recognised that instead of digging their heels in.
51 Posted 28/05/2013 at 18:55:40
Frankly,the whole dispute bores the arse off me and many others I suspect!
52 Posted 28/05/2013 at 18:47:17
This is classic PR from Goodison in order for us to continue buying so that they don't loose money but I think they'll have no option but to change sooner if the sales aren't there... Money talks!!!
53 Posted 28/05/2013 at 18:41:06
The EFC thinktank that commissioned the crap in the first place ought to be emptied out and refilled with fans who care!
54 Posted 28/05/2013 at 18:57:04
Cap doffed.
55 Posted 28/05/2013 at 18:59:16
56 Posted 28/05/2013 at 18:56:23
57 Posted 28/05/2013 at 18:58:25
They'll be pissed off when next season's income is about 10p but we should still receive the same amount as if we'd sold a billion tops? What makes the deal so stupid should help us in this (ludicrous) case. I'd check the small print if I was Kitbag but in short, who cares about them?!
This is just another sad and pathetic episode of the Kenwright era when all's said and done.
58 Posted 28/05/2013 at 18:55:27
The other thing that has really pissed me off is, I have been a contributing forum member to the echo website for easy over four years, and they change how people can comment ie, Facebook only! and say it's easier?
I am a computer engineer and a wise blue, I don't want, need, or use Facebook because I think it infringes on our privacy. Oh and guess what: you can see the tumbleweed pass by that site now, if they didn't change it there would be HUNDREDS maybe even thousands of blues unhappy with the new very very shit attempt at a badge.... Coincidence? — doubtful.
59 Posted 28/05/2013 at 18:51:54
60 Posted 28/05/2013 at 19:02:58
Now it turns out what they needed was "transparency"!!!! Their arrogant incompetence knows no limits.
61 Posted 28/05/2013 at 19:05:47
I wonder if the club will cash in?
62 Posted 28/05/2013 at 19:05:07
Plenty of clubs do polls on future club crests. Let's hope they manage such a poll better next year.
To echo the sentiments made above, a boycott of merchandise with the "interim" crest on will be a message loud and clear to Nike/Kitbag etc. They will be the ones who will ultimately force the board to rethink this whole issue.
63 Posted 28/05/2013 at 19:06:56
64 Posted 28/05/2013 at 18:57:30
A one year limited edition, collectors item (ha - no-one's arsed to collect).
They'll be stuck with loads of tat to sell off at a low price at Xmas & the end of the season. I can see it not being used on Xmas stuff if commercial deals aren't already in place.
What's the bet that the crest is printed onto this seasons shirts rathe than embroidered like the traditional badge? This (in the interest of modernisation and all the other good buzzwords bandied about on the OS, of course) will make the manufacturing process cheaper and hence the club more revenue from sales. If the shirts sell.............. Funny how it''s backfired.
Think I'll wait until the buy one get one free offer comes out next March if I buy one at all.
65 Posted 28/05/2013 at 19:09:16
66 Posted 28/05/2013 at 18:48:54
67 Posted 28/05/2013 at 19:00:05
68 Posted 28/05/2013 at 19:16:30
Give it up man
Do you know football teams that play in red tend to win more often? Well. how's about making that change, then, you old change fanatic?
69 Posted 28/05/2013 at 18:57:12
The fanbase aren’t stupid. If they’d come out an explained that the badge needed changing, and simplifying, for commercial reasons I’m pretty sure we would’ve all listened.
I for one think the crest could probably do with a bit of a rethink / brush up. I don’t necessarily see the need for the word “Everton” on the crest and that the scroll design for the motto could be updated - that would simplify it for starters. If I was shown some common sense evidence explaining the changes then maybe I’d be talked round. The same goes for the wreaths, the motto, the shape of the tower etc. I think the mistake they made was it wasn’t simply tweaking the crest, it was changing it dramatically and this was always going to cause a dramatic reaction if not handled carefully.
Done properly they could have got us excited and involved in helping improve and shape the identity of the club though, it could’ve been great. Instead they’ve made us feel excluded, angry and resentful about it.
70 Posted 28/05/2013 at 19:19:22
71 Posted 28/05/2013 at 19:21:27
72 Posted 28/05/2013 at 19:24:01
No one speaks Latin anymore?
That is fucking GENIUS!!!
Oh wait...No one lives in 1878 anymore.
D'OH!!!
73 Posted 28/05/2013 at 19:21:18
74 Posted 28/05/2013 at 19:04:23
It was a horrible error ..errors in business do cost money (luckily only money and embarrassment here). Robert Elstone comes across as a weak and incompetent individual in every missive he produces. Genuinely just a bit dumb.
Spend the money, fix it now..fix it properly.
As I mentioned on the other thread the core issue here is the type of people who make these errors in the first place don't do it just once..I don't expect them to announce sackings/termination of contracts..but not one thing in this process was done even in a barely satisfactory way..we saw the output.
They should not be allowed to just whitewash over this with frightened platitudes. 1) withdraw it 2) create a proper one 3) review how the hell it happened. All the above should be managed by someone above and independent of the original process with the power to change things.
75 Posted 28/05/2013 at 19:30:06
76 Posted 28/05/2013 at 19:22:14
77 Posted 28/05/2013 at 19:16:02
I wouldn't bet on it mate. I can't help but thinking that none of the Everton staff have read the small print in the Kitbag Deal.
There is no way Kitbag will lose anything. Any losses will come out of our massive £3m share. The £3m will be our Maximum income depending on sales.
This is just my opinion of course. An opinion based on other incompetent practises of the current board.
78 Posted 28/05/2013 at 19:27:19
79 Posted 28/05/2013 at 19:30:43
80 Posted 28/05/2013 at 19:12:45
We've been treated like shit again. If BK came up on a big screen in front of us yesterday most would have booed, if he came up on a big screen now most would probably clap again.
81 Posted 28/05/2013 at 19:18:54
Unfortunately, we stuck with this stupid design for a year. It would be ironic if we were to win our first trophy in nineteen years with it emblazoned on our left breast.
Remember 84-85. One of our worst ever kits, but it saw us through a league title.
I have experienced this sort of thing in music. Terrible designers with no feeling for the artist's work are saddled with the task of a reissue, which is met with universal opprobrium, and it is only put right when the fans get involved. Nevertheless, Everton are bigger and more durable than bands, but the idea of a competition for the design of the future badge would involve those who really care, both with designs and with selection.
82 Posted 28/05/2013 at 19:33:10
85 Posted 28/05/2013 at 19:30:56
I don't care if one day this rare abomination of a kit badge will be collectable?
By who, stevie wonder?
No real Evertonian is going to buy this to sell on ebay in years to come, I still wouldnt buy it if it was FREE.
I am pleased it is going to get binned though.
And if you know your history it's enough to make ......a better design.
86 Posted 28/05/2013 at 19:39:50
87 Posted 28/05/2013 at 19:41:26
89 Posted 28/05/2013 at 19:42:22
I certainly wont be buying anything with the new badge.
90 Posted 28/05/2013 at 19:35:16
It just shows that if we stand together and raise our voices we will be heard.
Well done to all our supporters who signed the petition and voiced there anger to the club,and to the others who did nothing shame on you all.
91 Posted 28/05/2013 at 19:46:20
Anyone buying it deserves to be screwed imo (and not in the good way)
94 Posted 28/05/2013 at 19:36:44
95 Posted 28/05/2013 at 19:51:16
96 Posted 28/05/2013 at 19:27:45
If it ain't broke......
97 Posted 28/05/2013 at 19:44:56
I dunno mate but I am waiting for that day when he fucks off to the pigs pen, I don't profess to have all the answers because I don't know much about big buisness or how it works, but I m a blue to the core and I can spot a snide from a mile off.
BK must have known about this from start to finish and did he really think we would say WOW great clipart there bill, send me 100 shirts?
they're so out of touch it's unreal, I live in France and still know the pulse of my club more than the blue bill and the, suits! shocking stuff.
98 Posted 28/05/2013 at 19:52:12
100 Posted 28/05/2013 at 19:39:37
How many millions of pounds will be lost to this idiocy? Names should be named. Who initiated the process? Who supervised it? And who agreed to it? Once identified, the guilty parties should be let go. This is not just a silly decision, it is a financial ruin. Evertonians, email, demand names.
Any future design is straightforward. Our crest needs to incorporate, and nothing more, the distinctive badge shape, the laurel wreaths, our latin motto Nil Satis Nisi Optimum and the original design of Prince Rupert's Tower. We would accept almost any design as long as it maintained these elements.
It would be best if people resisted buying any merchandise. The logic of keeping the crest for a season doesn't make sense. They will lose more money keeping it for a year than they would by ditching it now.
I see no reason why the new crest should remain on the Everton website either, or in the ground, or anywhere, but on the kits.
101 Posted 28/05/2013 at 19:50:59
102 Posted 28/05/2013 at 19:51:24
1 - This could have been avoided if there was not a siege mentality at the club. But they cancel AGMs, refuse to meet democratically elected shareholders' reps, and want to pick and choose "fans forum" members. The gulf between board and supporters is now a problem.
2 - I would not be surprised if they are kind of hoping that the fuss will die down and that everyone willhave forgotten about it by this time next year.
3 - Merchandising boycotts would be fine, but because of the dreadful Kitbag exclusivity deal, we are forced to boycott Everton merchandise anyway because you can't find it in any shops to buy.
4 - The new badge is awful but for me this episode is more about the hopeless management style and ability of the Board than the design of the crest.
103 Posted 28/05/2013 at 19:49:55
104 Posted 28/05/2013 at 19:57:58
105 Posted 28/05/2013 at 20:01:57
106 Posted 28/05/2013 at 19:57:56
And it says supporters clubs, the fans forum and Everton in the Community will be involved in consultation over the new crest next summer. The fucking same people who had a say over this mess.
Let's get it stopped before it can be used on the coming seasons shirts and around the ground and in the media.
107 Posted 28/05/2013 at 20:00:55
108 Posted 28/05/2013 at 19:49:23
109 Posted 28/05/2013 at 20:02:33
110 Posted 28/05/2013 at 20:08:35
111 Posted 28/05/2013 at 20:09:04
112 Posted 28/05/2013 at 20:10:38
113 Posted 28/05/2013 at 20:13:12
114 Posted 28/05/2013 at 20:15:52
115 Posted 28/05/2013 at 20:01:17
I can appreciate that the people 'running' the club need to make Everton into a brand and they need a strategy if we are going to compete in today's footballing world. We have to evolve to survive, but it needs to be done the right way, not just by fait accompli.
Personally I think the old badge had some flaws. The faded blue in the centre looked awful and I understand the logic of simplifying some elements, such as the removal of the motto, and containing all the elements within the badge. It just needs to be a better design!
I hope this is the end of the matter now and we have a great season under the new manager and play in Europe the season after next with a classy new badge that the majority of fans approve of.
116 Posted 28/05/2013 at 19:53:47
Elstone is an incompetent dick. Even his apology makes you want to piss on his shoes.
117 Posted 28/05/2013 at 20:21:21
118 Posted 28/05/2013 at 20:20:10
120 Posted 28/05/2013 at 20:22:38
121 Posted 28/05/2013 at 20:10:26
Surely, Kitbag have signed a deal to supply our kit. If the expected supply is inadequate (and it seems it is) why can't we renegotiate? There must be something in contract law about poor performance? Could the club announce a meeting with Kitbag and publicise their negotiating point thereby either forcing Kitbag closer to our interests or significantly denting their future earning potential by effectively warning other clubs about them?
122 Posted 28/05/2013 at 20:17:22
One thing I will say is that there is definitely something strange about the guy on Twitter - @NoToNewEFCBadge.
He tweeted a message yesterday about journalists from The Times that had nothing to do with this campaign. There's definitely a hidden agenda and he won't want to lose all the followers he's gathered.
123 Posted 28/05/2013 at 20:10:15
124 Posted 28/05/2013 at 20:23:23
125 Posted 28/05/2013 at 20:23:56
Colin #865 - seeing as Bill opted for your favoured approach, how do you think he feels it all went today?
126 Posted 28/05/2013 at 20:30:08
Er, ever heard of market research?
127 Posted 28/05/2013 at 20:22:18
Nailed it. I would just have loved to be a fly on the conference call between Nike, Kitbag and Elstone.
Elstone " I just don't understand it. We've been treating the fans like fucking idiots for years. This has never happened before"
Nike " can't you get you PR team to go on the offensive and create a hearts and minds campaign around the new badge"
......... Long silence ensues.
What is interesting for me about all this is not the new badge, I don't give a shit to be honest but I understand those that do. It is more a protest about the administration of this club. The truth is that the only way to get a reaction is to hit where it hurts.... In the pocket.
128 Posted 28/05/2013 at 20:21:29
And more importantly, will it buy a house on merseyside afterwards and constantly be used for soundbites in interviews every time the everton strip is mentioned?
129 Posted 28/05/2013 at 20:35:29
Nice one! You are Nikolai Gogol and I claim my five pounds. 😃
130 Posted 28/05/2013 at 20:38:28
131 Posted 28/05/2013 at 20:36:14
"If I owned a business the size of Everton..there would be no way I would let the customers do my business plan"
Better that than no fuckin plan at all
132 Posted 28/05/2013 at 20:40:00
133 Posted 28/05/2013 at 20:10:31
Unfortunately they seem to have employed the wrong people.
134 Posted 28/05/2013 at 20:50:08
135 Posted 28/05/2013 at 20:49:22
136 Posted 28/05/2013 at 20:55:17
He's just a complete prat. I don't trust him with anything. This apology is pathetic, it is not genuine one bit. They've only released it to regain some credibility and to shut us up.
137 Posted 28/05/2013 at 20:58:58
138 Posted 28/05/2013 at 20:53:46
I disagree about the motto. The removal of the motto is not the universal gripe, though I can see why many object. Nil Satis will always be out motto, regardless if it is on the badge or not. I happen to agree with the thought behind modernising the badge and bringing the key elements inside the shield. By and large the overriding objection is the amateurish look of the badge chosen and the way it was forced upon us. We have to adapt to stay competitive, but it has to be done the right way.
139 Posted 28/05/2013 at 21:05:33
140 Posted 28/05/2013 at 21:05:26
141 Posted 28/05/2013 at 21:08:36
I actuaalt don't lik,e the recent badge. It's too busy, but the new one's pregnant lower half does not fit the traditional shield, and just looks odd.
The idea of just incorporating some elements is a sound one. As for the nil satis...did it appear in the mid-80s when we really lived up to it? I don't think it did. That was far more minimialist, and worked.
142 Posted 28/05/2013 at 21:12:52
675
Barca fans built a pyre of the club's new jerseys a few years ago in central Barcelona and lit it. The jerseys went up in smoke as did - metaphorically - all merchandise. the club recalled all jerseys.
The offence? The new Nike shirts had a white (Madrid) swoosh. The subsequent jerseys were given a yellow swoosh, which remains. Loved that story.
However, I am not advocating anything similar and hope I haven't sowed any seeds of club merch destruction.!!
143 Posted 28/05/2013 at 21:14:23
144 Posted 28/05/2013 at 21:14:54
Elstone "Fuck them Bill, we'll just put out a statement with a blag apology and some bullshit about changing it after next season, this lot are as gullible as fuck, they'll swallow it"
145 Posted 28/05/2013 at 21:15:45
146 Posted 28/05/2013 at 21:15:45
147 Posted 28/05/2013 at 21:15:45
148 Posted 28/05/2013 at 21:15:45
149 Posted 28/05/2013 at 21:19:04
150 Posted 28/05/2013 at 21:25:49
151 Posted 28/05/2013 at 21:23:10
Makes you realise what can be done about the other crap we are asked to swallow by this board on a regular basis.
152 Posted 28/05/2013 at 21:21:22
Dead right
The Tower, laurel wreaths and Latin motto have been the club crest since the late 30s
What's been on or, for most of our existence, not been on the player's shirts is a separate history
Looks like I'm going to have to ferret about in the loft to check out all my old Charles Buchan's Football Monthlies, Topical Times Football Annuals and my shoeboxes of old programmes
153 Posted 28/05/2013 at 21:27:51
did you sign it even once?,even once ? even once ?
154 Posted 28/05/2013 at 21:28:55
155 Posted 28/05/2013 at 21:29:30
156 Posted 28/05/2013 at 21:30:28
157 Posted 28/05/2013 at 21:29:38
158 Posted 28/05/2013 at 21:34:10
159 Posted 28/05/2013 at 21:32:02
160 Posted 28/05/2013 at 21:38:53
161 Posted 28/05/2013 at 21:45:52
The only way to sort this, is to boycott any product bearing the crest
162 Posted 28/05/2013 at 22:09:49
163 Posted 28/05/2013 at 21:52:58
I have never known them to ask permission or consult with customers to design and "approve" a new logo, a few focus groups yes, but thats about it .
To be honest, why should Everton be any different?
I am a shareholder and wasn't consulted, I don't feel I own any part of the club and didnt expect to be asked, so wasn't surprised. I did sign the petition though.
Maybe that's the problem, we don't own anything and in the real world, are treated as such.
164 Posted 28/05/2013 at 22:16:15
Football fans are different to 'customers' of other "products" because it is far more difficult for us to walk away to a competitor. Hence, if we dislike what's happening to the "product" we can only complain, more so than with many other things, which is what you are seeing now.
165 Posted 28/05/2013 at 22:21:07
166 Posted 28/05/2013 at 22:27:07
However, I can understand some of the thinking that has probably gone into the new design.
It translates well across locales, needing very little, if any change. The detail is minimal and probably easy to reproduce across mediums and its a bold if "dumbed down" design that is easily identifiable.
The identity of the club needs to strongly represent the club and this design probably works for some markets that Everton need to get bigger in, the USA and Asia for example.
Personally, although I really dislike how "dumb" this design looks, if it meant revenues increased by a few million a year, I'd happily put up with it for a good few years.
167 Posted 28/05/2013 at 22:22:02
(to use a business term, I know fuck-all).
But I DO know that if 91% of your customers told you "It's shite and we won't buy it", to ignore this and continue anyway would be stupidity on a grand scale (no matter what anyone else does).
And stupidity is what this was.
168 Posted 28/05/2013 at 22:31:18
169 Posted 28/05/2013 at 22:31:18
170 Posted 28/05/2013 at 22:30:08
171 Posted 28/05/2013 at 22:30:39
Prince Rupert's Tower is in more accurate proportion on the new badge though!
172 Posted 28/05/2013 at 22:45:12
That's also exactly why the board and the CEO have taken this liberty, they don't need to ask us, so haven't bothered to. They know we will still buy the merchandise for our kids, for ourselves, no matter what we say in the heat of the moment , they can rely on our loyalty.
Who is really going o boycott games with a new manager, playing style and players? Who will refuse their son or daughter a new shirt with the name of a new number 9 on the back, crap badge or not? It's probably a lot cheaper to print and manufacture, shirts will cost them less, profit increases, so why bother asking the fans?
Brinkmanship, calculated risk or just can't be arsed, either way they can rely on us.
173 Posted 28/05/2013 at 22:54:50
174 Posted 28/05/2013 at 22:56:04
The reason Everton have to be different, is due to the emotional resonance the crest inspires amongst the support; it's cultural identity, a lifetime of belonging to a cause.
You can't reduce it to a mere corporate logo...
175 Posted 28/05/2013 at 22:29:55
176 Posted 28/05/2013 at 23:03:27
OR
" Fuck me, Robert, who the hell did this? Buy me 12 months or we are screwed"?
177 Posted 28/05/2013 at 23:07:11
You have to do an awful lot to completely alienate a fanbase but what usually happens then is its not the owners that make the fans walk, but the fans that make the owners walk. And I think Kenwright is starting to feel more and more uncomfortable as the dismay directed towards his tenure builds.
178 Posted 28/05/2013 at 23:10:48
So I think I can claim to be one of "us" and also see it as it really is from the other side.
It's great there is an apology, but they didnt really have to do anything.
179 Posted 28/05/2013 at 23:08:57
But the beauty is we don't have to buy it! That's the power of the customer. You say they can rely on us, well don't count me in.
I always thought that any economic protest could be counter productive. Well maybe we should support the club but not the board. Keep turning up at Goodison in record numbers but boycott all commercial activity. No shirt sales, no car stickers, no golf club covers.
In the short term it won't affect the team but it certainly might accelerate any sale process.
The whole badge fiasco is a perfect opportunity to unite those supporters who don't want to march before a game but want this gang of opportunists out of the club. I would suggest a Black Watch protest, black and red scarves. Keep supporting the team but opposed to the board.
180 Posted 28/05/2013 at 23:24:43
181 Posted 28/05/2013 at 23:27:38
Imagine new owners and a new manager, never mind a new badge.....
182 Posted 28/05/2013 at 23:38:14
183 Posted 28/05/2013 at 23:33:57
Yet we still have a new crest.
Another entry into "how stuff works".
184 Posted 28/05/2013 at 23:32:10
185 Posted 28/05/2013 at 23:30:05
You are 100 per cent correct they are fearful of a boycott of goods and the usual amount of money I spend on kits and merchandise for my son will not happen this year. I am appalled by their arrogance and lies (let's face it it's not the first time) but more than anything is their total contempt for the match going fans is incredible. I think the announcement today and is,a shite attempt to pacify us and stop the fans getting mobilised over other issues at the club. All it took was an e-petition to activate us, no marches or gestures. I think the Black Watch idea is a good one as it will be a visual display of our contempt for the way this club is being run. I would like too see the old drama queen and elstone explain that away on sky.
186 Posted 28/05/2013 at 23:43:03
Mike, maybe Bill is ready for a nice retirement, that's he only way things will change!
187 Posted 28/05/2013 at 23:50:41
So lets just keep the status quo then? My quandary is that I love this club and would not want to damage the team.
We need new ownership, that may involve the risk of something worse however the lower the price the more that risk is mitigated.
This board needs to be forced to sell, the only way you do that is with a financial imperative.
A grass roots campaign of pro team / anti board could bring that about. My Black Watch is maybe a lame approach but anything that hurts the pockets of our Board will have an effect.
188 Posted 28/05/2013 at 23:45:05
189 Posted 28/05/2013 at 23:49:58
We have listened to the fans and observed their demonstrations at Goodison Park this season so for the 2014-15 we have asked the manufaxturer to stop production of our current shirts and incorporate the 'bee-hive' design on our Red and Black shirts with black shorts and red socks. We really do respond to our fans after all we are the people's club.
190 Posted 28/05/2013 at 23:53:23
Well I have, Mr Kenwright, had enough. Please go.
A BLATANT cockup defferred for a year ?
Is this what SIr John Moores would have deemed acceptable ?
No
Nil Satis Nisi Optimum
Just because that standard is too challenging for YOU doesn't mean you have the right to remove it.
Quite the reverse.
191 Posted 29/05/2013 at 00:06:21
'Non potes tu ipse Latine loquor'.
I'll get me coat...........
192 Posted 29/05/2013 at 00:34:23
The badge is crap, but it works in the new digital world. The more money we pull in, the more money we can spend on new signings. Wake up everybody: we are not a charity, we are a business.
I have supported Everton since I was 4, my Dad is a RedShite and bought the wrong Easter Egg mug for me with a pretty shite emblem and my younger brother got the red one... He is now a toffee too!
We have to make money and by not buying merchandise we are shooting the club in the foot. If they change our kit to red and put a a liverbird on it... time to moan.
We need an new manager and an injection of players to take us forward. We challenged and failed at a top four finish, but played some good footy while doing so. We can do better; it is not what we fans think about the badge, it is what our team can do on the pitch and how we support them... COYB. Howard Kendall years where the best in my memory, but we are not there now... LET US MOVE FORWARD. NIL SATIS NISI OPTIMUM!
194 Posted 29/05/2013 at 01:10:48
"Prince Rupert's Tower is in more accurate proportion on the new badge though!"
Agreed, so is the latest album representation of Stevie Nicks; however, I still, without a doubt, prefer the older version of the lady
If she'd only have played her cards right....
195 Posted 29/05/2013 at 00:55:53
196 Posted 29/05/2013 at 01:56:08
Proof if proof were ever needed that EVERTONIANS not only know their history, but some of us know it in classical Latin.
And in My Dad's case Ancient Greek too.
(Me Dad went to the collegiate
On Shaw St, just down from St Ruperts Tower
And for that tenuous link I shall get My coat
(But NOT one with that horrible cartoon mockery on it)
197 Posted 29/05/2013 at 05:56:57
Now I want to know how Tim Howard really thinks about this logo device.
198 Posted 29/05/2013 at 06:02:00
199 Posted 29/05/2013 at 06:22:01
I won't even buy a knock off copy of a shirt with that awful ToonTown Logo on it and was planning to take my daughter on the Goodison Tour next month but will have second thoughts if that logo is adorning the ground.
200 Posted 29/05/2013 at 06:29:51
In 50 years of being an Evertonian I have never heard it called a turret.
Makes me wonder who worded the statement? Sounds like an external PR company to me.
201 Posted 29/05/2013 at 06:43:46
They have nearly three months to take down all the signage put up around Goodison last week and restore the proper badge until a new acceptable one is designed.
Bet they don't do it though and I reckon its only 50/50 at best they will redesign the badge through a vote we can all contribute to. Using the word turret in the statement shows these people have not a scooby doo what they are doing.
I can't trust them anymore.
203 Posted 29/05/2013 at 08:12:18
Personally I think the old badge is probably the classiest in the premiership and if not too simplistic to say, it just looks bloody good, aesthetically pleasing and translates the meaning and ethos of the club very well. It might be a good idea to have another poll asking if supporters want reinstatement of the old badge or would be happy to see the badge 'evolve' as long as it was acceptable to at least a majority of us and retained its attachment to the ethos of the club.
Otherwise we could end up with a situation where the club only listens to fans who don't mind the crest changing and reinstatement of the old one is a non starter (which already seems to be the implication in the club statement)
We have to keep on top of this or the club will be hoping that all objections will fade away during the course of next season and they will get their way by default.
As far as I am concerned, as much as I would wish for the reinstatement of the old crest, I would be happy to go along with a new one as long as it was generally acceptable to the supporters, retained the class of the old one and wasn't a fucking joke!
204 Posted 29/05/2013 at 08:29:58
205 Posted 29/05/2013 at 08:35:55
I hope the answer you have speaks volumes of what the club are trying to do here.
They know that over the year more and more people will start buying the merchandise. Time is a great healer and all that. They are betting on that in 12 months time all this fuss will have gone away. Just like potential takeovers etc have been used in the past etc.
You can bet that Nike were behind forcing the clubs hand and not the club themsleves. Media exposure and fan pressure on Nike made this change happen.
Face facts, if the club and Nike thought that the fans would not start buying the merchandise they would not accept 12 months of minimal sales etc. They have not manufactured a years worth of stock now.
If we were serious about not buying enough merchandise then it would be cost effective to change now. Cut their losses and all that.
We may have a choice here fellow Evertonians, pat ourselves on the back for a small victory or fight on for a real victory?
207 Posted 29/05/2013 at 09:00:56
"... It doesn't have to have our Latin logo, we all know it..."
Doesn't that also apply to the year and the name Everton?
"...who am I to disagree?" Oh dear
208 Posted 29/05/2013 at 08:54:41
The new merchandise doesn't usually go on sale until July. I don't believe it when Elstone says it's already manufactured..
What would they do if Chang pulled out tomorrow? The merchandise would be binned pronto.
209 Posted 29/05/2013 at 09:02:39
Yes it is that awful. This was done 'on the cheap' by an 'in-house' design team. What any new crest have to have is our ethos, our soul, our heritage... this has none of those.
Some of the recent redesigns of football crests have been beautifully executed (see Chris Mitchell's work) - ours has simply been executed.
211 Posted 29/05/2013 at 09:20:11
212 Posted 29/05/2013 at 09:41:58
213 Posted 29/05/2013 at 10:42:02
The club have backed down? Really? Listened to the fans? Not a chance, to Nike maybe, fans? Why change the habit of a lifetime.
They have been economical with the truth, backtracked and bought themselves time because they got Sussed big time, embarrassingly so, by telling everyone they had consulted fans, shareholders et al, just another little white lie, not!
Charlatans, manipulators, if anyone was in doubt that the power of fans and resultant publicity works then consider what would happen with a conserted effort of the supporters to raise the issues of ownership of the club and it's mis management.
Yet many still believe...
214 Posted 29/05/2013 at 11:05:40
A promise that they will never keep.
By waiting one year then they hope that tempers will slow down and that they
can do just a minor change on the new badge and all will be okay.
I will never accept this insult, I will not buy one single item as long as this crap badge is on the shirts.
For me it is that simple.
I do not buy crap, and it leaves a cheap stain on all that is Everton FC.
Nil Satis Nisi Optimum.
215 Posted 29/05/2013 at 11:16:54
The OS apology states "Whilst the time-constraints of kit suppliers in particular present challenges, which inevitably means the version released on Saturday will be in operation for the 2013/14 season"
I take that to mean they are talking about replica kits, mugs, pens, baby bibs and other tat already manufactured
(won't go into my views on them simply "biting the bullet" and getting rid of the lot)
Obvously, therefore, going by that "explanation", the new "badge" will NOT appear around the stadium, in the background at interviews, on the official website etc - only on Kitbag shops/website merchandise
(btw, it is STILL boldy and brazenly displayed on the OS home page)
Let's see shall we
216 Posted 29/05/2013 at 11:29:13
217 Posted 29/05/2013 at 11:37:27
This link shows the GP technical area - I presume the "interim" badge will now be removed from display?
Hmmmm...
http://www.evertonfc.com/nil-satis-nisi-optimum
218 Posted 29/05/2013 at 08:10:35
219 Posted 29/05/2013 at 11:53:37
220 Posted 29/05/2013 at 12:12:37
http://www.guardian.co.uk/football/blog/2013/may/29/everton-club-badge-fans-motto
221 Posted 29/05/2013 at 12:20:00
I heard Sharpie on radio this morning and the Fans Forum consulted consisted of 12 people, little surprise there has been such a backlash from a huge number of the fan base! Let's hope they do things a bit cleverer when appointing the next manager!
222 Posted 29/05/2013 at 12:27:53
223 Posted 29/05/2013 at 12:37:41
224 Posted 29/05/2013 at 13:06:33
Imo, anyone using 'we need to move forward', without giving specific details of how we CAN, might as well say "spinggle donggle binggle flubble'.
That's..um...all really.
225 Posted 29/05/2013 at 13:23:36
226 Posted 29/05/2013 at 13:44:03
I'd say that Laurie Penny is a better reason not to fritter away your Roubles on the Gruniad.
Eugene
Why don't you 'kick on' and explain your point further?
227 Posted 29/05/2013 at 14:12:36
Has he changed the crest with full knowledge that no-one will like it, therefore creating the type of hype that has been created. I have read many a fan saying "I'm not buying anything with that piece of shit on it." How much merchandise with the "old" crest was sold in the few days before the announcement of changing it after a season? How much dead stock has he cleared? — Hey, I have bought a polo.
He then announces that "We got in wrong, we will change it again next year... but we are stuck with it for this season." How many of those same fans that said "We are not buying anything" now will, knowing they will have something that only lasted a season? (What happens if we win a cup - is it now a good luck charm, discussion for another time)
And guess what: for all those fans that need to have the current shirt will have to buy another top, polo, scarf or whatever as – guess what – we will have a new crest!!
Can Bill really be a brilliant businessman? Is he really this smart?
228 Posted 29/05/2013 at 14:23:04
229 Posted 29/05/2013 at 14:29:09
230 Posted 29/05/2013 at 14:19:08
231 Posted 29/05/2013 at 14:26:31
The art of speaking without saying anything.
"Yeah, great to see you, we really should do something soon"
(ie: let's do nothing..never)
'Touching bases' and 'paradigms' and 'pushing the envelope' blah wank waffle - a real irritant, especially as one gets older.
'Moving forward' though is one I hear on a daily basis.
Often from shifty-arse politicians feeling hot under the collar.
"Yes we accept viss hasn't been perfect, but if we want to do something constwuctive, we weelly need to move forward..."
(ie: 'get me the fuck out of here!").
Also, it's often said as though from some wise sage "here's something you might not have considered, let's move....FORWARD!"
"Oh fucking GREAT suggestion, I was just about to suggest moving sideways or backwards in a corkscrew motion".
Then there's 'move on' - popular on TW when someone's argument begins to collapse.
"Look, this is pointless, you say Alan Ball was ginger, I say he was blonde, time to move on"
Why?
Very popular in this situation is also 'let's agree to disagree'.
Again, why?
Why not "let's just agree I'm right and you're talking bollocks"?
I'm 100% with Roy Walker on this.
Say what you see.
232 Posted 29/05/2013 at 16:26:14
Nil - Nothing
Satis - Satisfies
Nisi - Unless
Optimum - The Best.
Why does this seem unclear to some people? And why can this not be the motto just because we don't win every game. It's pretty obvious we're not the best, but guess what, we're not bleeding satisfied either! Bloody hell, I'm going to ruin my dinner too at this rate. Eugene, I think I need to 'move forward'...
233 Posted 29/05/2013 at 16:07:50
234 Posted 29/05/2013 at 16:37:34
235 Posted 29/05/2013 at 20:02:41
236 Posted 29/05/2013 at 23:18:49
I know people have strong feelings about the new badge but that isn't going to happen.
237 Posted 30/05/2013 at 04:46:13
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1 Posted 28/05/2013 at 18:02:01