Season tickets sell out in record time

Friday, 2 June, 2017 47comments  |  Jump to most recent
Everton have already sold every available season ticket for 2017-18, the club have announced.

The maximum number available at Goodison Park for next season was reached this week despite there being more than three months still to go before the new Premier League season kicks-off.

The unprecedented scale and speed of sales follows a record-breaking season of Premier League attendances at Goodison Park, with the club achieving 19 league sell-outs during Ronald Koeman's first campaign at the helm. The Blues clocked up an impressive 13 victories and amassed a Premier League record for the Club of 43 points on home soil.

The record sales news follows January's announcement, which saw all Season Ticket prices either frozen or reduced.

Working in collaboration with the Everton Fans' Forum and Fans' Panel, the Club was able to offer an extended range of Season Ticket options aimed at making Season Tickets at Goodison more accessible and affordable than ever before. These improvements included a new price tier introduced for young adult Season Ticket holders between the ages of 22 and 24.

The introduction of extended Direct Debit payment options also provided existing Season Ticket holders with the chance to spread their payments evenly across 11 and 12 months.

The high demand to be at Goodison Park is also evident in Everton's Hospitality lounges and executive boxes, which have sold out for the second season running — also in record time.  

Reader Comments (47)

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Jason Bowen
1 Posted 02/06/2017 at 21:07:43
60,000 seats on the banks of the Royal Blue Mersey, please... not one less.
Will Mabon
2 Posted 02/06/2017 at 21:51:15
...which has got to be worth at least another 5,000-plus on the new stadium projected capacity. 60,000 please.
Liam Reilly
3 Posted 02/06/2017 at 22:19:06
And the sleeping giant begins to awaken from its slumber.

Change is happening and Bramley-Moore will hopefully provide the impetus to smash open that glass ceiling.

Colin Metcalfe
4 Posted 02/06/2017 at 22:38:37
And to think people on here say that we will struggle to fill a stadium over 50,000. I honestly believe we could have 50,000 season ticket holders easy!
Ray Robinson
5 Posted 02/06/2017 at 22:52:09
It all depends on pricing structure, the state of the economy at the time and the continued ambition of the club's owners. If West Ham can sell 50,000 season tickets in the Olympic Stadium, Everton can certainly fill a 60,000 stadium.
Steven Jones
6 Posted 02/06/2017 at 23:12:57
Yes, I agree, a forward momentum builds a positive vibe and typically in a scarce market people's demand goes up. Everyone feels left out and then waiting lists develop and the scarce commodity's value goes up further.

I agree with the guys, there could be upward pressure on attaining capacities in the 50,000 area, then increases up to the 60,000+ dreams are then possible.

I for one have started to think that I might even buy a flat and relocate for weekends back on the docks if Bramley-Moore gets the go-ahead. I am sure there are lots of blues thinking the same way.

Simon Smith
7 Posted 02/06/2017 at 23:41:54
Just think how many we could sell with a bigger stadium and a bit of success!!!
Phil Bellis
8 Posted 02/06/2017 at 23:50:49
After the Chelsea FA Cup Final people we met in London were all of a very similar mind: "You lost! What the hell would you be like if you'd won?"

Different times, I understand, but we have an awesome lot of potential support if the club is marketed right

Ian Riley
9 Posted 02/06/2017 at 00:16:52
Amazing! The club have continued to keep prices so low and the fans have responded. Mr Kenwright has maintained prices so all can afford to go, all through his leadership.

Peter Lee
10 Posted 03/06/2017 at 09:16:23
Get your tin hat on Ian, the "What did Kenwright ever do for Everton" brigade will be out in force after that (true) reflection.

Best you can hope for is "Yes, well he might have but " Best not to look for a few days until their spleen is vented.

Patrick Murphy
11 Posted 03/06/2017 at 10:43:04
Peter (#10),

Does that mean that legitimate questioning about some aspects of Bill's leadership is off the table? I support Everton FC – not the chairman, not the owner, or the manager – they all come and go as time passes.

It's a little pointless to ask where would Everton FC be without the influence of Mr Kenwright as none of us can know for sure. It could be that the club would have become a basket case and ended up in the lower tiers of the football pyramid, or it could have led to a quicker turn-around from Premier League paupers and perennial relegation strugglers into a club that challenged the other major players in the top flight.

If as fans we buy into the "Uncle Bill looks after us because he knows what it is to be a blue," then perhaps relatively cheaper tickets are enough to make us happy. If, on the other hand, fans feel short-changed on the football side of things because we haven't seen a truly competitive team for some considerable time, then it could be argued that Uncle Bill has completely missed the point as to why many fans support the club.

I'm neither a fawning advocate of Bill, nor a member of the it's all his fault camp - but any chairman, owner, manager of Everton FC should be under constant scrutiny by the supporters even if admission to the stadium is free.

I think Bill, for much of his time at the helm at Everton FC, got given the benefit of the doubt far too often, when many others in his position would have been run out of town.

Let's see where the club is in five years time; if the club has moved on from where it is now, we can then perhaps laud the merits of Uncle Bill.

As far as I'm concerned, if the club has progressed to the levels that we all hope it does, I will happily throw a few bob into a Bill Kenwright statue campaign. In the meantime, I will along with a few others keep a weathered eye on Uncle Bill, Mr Moshiri and all the others who shape the future of Everton FC.

Eric Paul
12 Posted 03/06/2017 at 12:25:19
Whatever you think of Bill Kenwright, he rescued us from Agent Johnson and I for one will always be grateful to him for that.
Ian Riley
13 Posted 03/06/2017 at 12:50:53
Peter (#10),

Tin hat on again. Mr Kenwright has given us top flight football under his leadership. Season after season low-price season tickets. The community of Everton have benefited from his amazing work. It has given people hope in the area.

Mr Kenwright is a fan but also eats and sleeps this great club. If he was a billionaire, he would have spent most of it on the club. A good man who's heart is Everton. For what he has done, a knighthood would be a fitting honour.

Michael Kenrick
14 Posted 03/06/2017 at 15:31:40

"If he was a billionaire, he would have spent most of it on the club."

I wonder if you can tell me offhand just how much capital value in Everton FC our dear old Mr Kenwright has put in, and how much he cashed out to boost his own meagre millionaire fortune?

Dan Davies
15 Posted 03/06/2017 at 15:49:05
@ 13. Heard it all now. You've got to be fishing for bites. Surely?
Tony Hill
16 Posted 03/06/2017 at 16:05:38
I always feel that, for Bill, the fat profit is a necessary evil which he is reluctantly prepared to tolerate. His real reward is his passion for the club, upon which no price can ever be put.
Eddie Dunn
17 Posted 03/06/2017 at 16:08:20
Of course the irony of the season tickets selling out is that the club used to want this in order to get their hands on much needed cash early in the season to help cash flow.< However, by offering staged payments, they are keeping the advantage of guaranteeing payment for seats, without the worry of poor performance on the park(or in the transfer market) having a negative influence on attendances. It is another example of how the fans have such little influence on the club.

I can remember the days of Bingham and Gordon Lee when attendances plummetted to 16,000 and cushions rained down from the stand. In the present people might stay away(a la Man City fans) but the official attendance would still say "sell out!"

Hopefully a new stadium, with a large capacity of 60,000 could give a chance to the many people who no longer live near enough or can afford to go regularly but would still like the opportunity to see a few games a season. Also these fans currently have little chance of going to away games due to the loyalty shown by the club to season ticket holders.

I hope that the club keeps at least 10,000 seats out of the season ticket allocation to attract the many in my situation, of which there must be thousands.

John Daley
18 Posted 03/06/2017 at 16:32:53
"Mr Kenwright has given us top-flight football under his leadership."

Last time an Everton team were turning out in a league below the top flight was way back in season 1953-1954. Kenwright has hardly been Willy Wonka leading us by the hand to a previously unimagined place of wonder. How could he 'give' us what we already had in our grasp for going on 50years by the time he got his foot in the door?

At most, he helped 'maintain' our top flight status and managed not to toss it away.

George Cumiskey
19 Posted 03/06/2017 at 18:59:26
Ian Riley – is that a pen name for (Mr) Kenwright? Sometimes you can't believe what you read!
Clive Rogers
20 Posted 03/06/2017 at 21:23:59
Kenwright gave us 17 years of misery by appointing two Championship managers. The reason for the surge in season tickets is because of the new ambitious regime running the club with Kenwright becoming a mere figurehead without any real power.
Peter Lee
21 Posted 03/06/2017 at 22:47:48
Spleen level rising nicely, Ian. Glad nobody has turned it personal, everyone is entitled to an opinion and the opportunity to express it.
Tony Abrahams
22 Posted 03/06/2017 at 23:02:51
I remember when Kenwright was starting his clever policy of getting the gullible on-side years ago, before he had even bought the club. Picking up the Echo, the headlines said, "I will buy Everton a striker with my own money".

He's made a fortune out of Everton, but he's not in it for the money though! It must be for the adulation, and the glory...

Even though the timeline around Goodison, has been frozen since he became our chairman, with the irony being his smug smirk, sitting right on top of the ticket office, on Goodison Road!

Phil Bellis
23 Posted 03/06/2017 at 23:54:02
Ian... With respect to Peter (#21) and your good self. Nice wind up but, if not, a question... How many L's in Bollocks?
Will Mabon
24 Posted 04/06/2017 at 01:20:30
"...and cushions rained down from the stand."

In Gordon Lee's time we had season tickets in Upper Bullens. At one game which I think was against Ipswich, someone/one of the cushion vendors had stuck up a hand written sign – "Missiles 50p".

Thomas Lennon
25 Posted 04/06/2017 at 11:46:06
Quite a few old favourite debates being raised again while we await something better to talk about.

Kenwright. Had no money to put in. Took us over on the brink of relegation and in chaos. Gave us stability and kept us in the Premier League. A feat no-one else has managed and a feat currently worth £100's millions a year. Try naming another team that has managed that with no money. He must have done something right!

Steve Carse
26 Posted 04/06/2017 at 14:14:38
Eddie (17), you sure gates of 16,000 occurred in Bingham and Lee's management?
Colin Hughes
27 Posted 04/06/2017 at 15:02:24
No foresight or immediate ambition amongst the top brass at EFC. We should have extended that Park End with an extra 3,000 seats until or if we move. That way, those fans who haven't got a season ticket can buy a non-obstructed view and may want to come back again instead of paying £40 and sitting behind a concrete post or steel girder holding the Gwladys Street roof up.

It would have paid for Itself with the extra ticket sales over the period in waiting to move. There is acres of room behind that stand if they can't put another tier on it.

Philip Bunting
28 Posted 04/06/2017 at 15:08:50
Colin, by the time your suggestion had went through design, planning and tendering we would most likely have planning for the docks never mind build. 3,000 would appear short-sighted even if we didn't proceed at Bramley-Moore Dock, then what?
Andrew Clare
29 Posted 04/06/2017 at 15:16:04
If we can sell all of our season tickets three months before the season starts with such a mediocre team, then just imagine how many we would sell if we had a good team.
Peter Lee
30 Posted 04/06/2017 at 15:28:07
As was revealed when the development behind the Park End stalled, the club didn't own the land. A result of a decision by the board many years ago. Don't know if that was ever resolved.

In any event, 3000 extra seats would generate £2m a season max. Given a conservative estimate of £5k construction costs per seat, we would need to wait over seven years to get the money back, needing at least a year for any construction.

Not a stick to beat the current board with, I think.

Dave Abrahams
31 Posted 04/06/2017 at 19:24:47
Peter (30), tell us why we didn't own the land.
Patrick Murphy
32 Posted 04/06/2017 at 19:34:09
Dave (#31),

I'm not certain, but I think that a bank held a covenant over part of the stadium, if not all of it, and I believe that Mr Moshiri has paid for that to be removed since he joined Everton. I'll see if I can find a more authoritative piece of evidence or hopefully somebody else will have the actual details.

Chris Williams
33 Posted 04/06/2017 at 19:38:10

I think I remember a few years ago there was some development work there mooted which couldn't go ahead for the reason you just explained.

Much vitriol on here I recall.

Patrick Murphy
34 Posted 04/06/2017 at 19:38:56
Dave (#31)

Here's a link to a TW editorial from November last year and it makes reference to Moshiri clearing the debts, including removing those covenants.


Michael Kenrick
35 Posted 04/06/2017 at 19:48:22
Chris Williams
36 Posted 04/06/2017 at 20:21:01
Yes that was it, Michael.

You couldn't make it up really.

Dave Abrahams
37 Posted 04/06/2017 at 21:49:35
Thanks Patrick, Michael and Chris, knew it was something dodgy, were they going to build a hotel as well?

This was in 2011, was 'you know who' involved?

Michael Kenrick
38 Posted 04/06/2017 at 22:25:53
Here's original coverage from the Beeb:

Everton plans £9m retail development at Goodison Park

Mentions both the Chuckle Brothers being all over it, so I guess that's a Yes, Dave.

Ernie Baywood
39 Posted 04/06/2017 at 22:49:18
Let's be clear that the issue wasn't that "we didn't own the land".
Tony Abrahams
40 Posted 04/06/2017 at 22:56:18
It looks like the plug was pulled when they realised this development would have affected Moysey's transfer kitty, hence dilapidated Goodison!
Eddie Dunn
41 Posted 04/06/2017 at 23:35:59
Steve Carse (#26).

In 1975-76 under Bingham: home v Spurs, only 18,126; home v Stoke, only 16,974 and Boro 18,204.

Then 1981-82 under Lee, home v Stoke, a mere 15,352.

Ian Smitham
42 Posted 04/06/2017 at 23:46:40
Ernie, my understanding is that there are various mortgages on various parts of the plot of land. My understanding is that the Mortgagor must approve any changes including any additional borrowing on the site.

My understanding is that the "Pru" wanted to renegotiate the whole of the borrowing in consideration of them agreeing to allow extra borrowing on the exact plot for the development, and the deal was upwards only at which point the club backed off.

Dave Abrahams
43 Posted 05/06/2017 at 09:14:01
Michael. (38), Thanks. I might be wrong but I thought Everton owned all of Goodison Park around the time Kenwright came onto the Board and when he became chairman, maybe someone can confirm this or put me straight otherwise.
Chris Williams
44 Posted 05/06/2017 at 09:27:51
Reading these links is a salutary reminder of how ramshackle our structure was then and of how we are making progress currently, which hopefully will show on the pitch over time.
Peter Lee
45 Posted 05/06/2017 at 14:36:28
At the time, talking to someone at the club, the project was set to go when the issue of the land ownership arose. Apparently, some of it had been used to secure a loan, Barclay's was the bank mentioned.

I understand that the issue was addressed but in the meantime one of the partners went bust and it couldn't proceed.

Clive Rogers
46 Posted 06/06/2017 at 10:29:07
Peter (#45),

It was more than set to go. Work had actually started on digging up the car park for the foundations which I saw on a couple of occasions driving past.

Tony Williams
47 Posted 06/06/2017 at 12:58:18
If common sense prevails, it has to be a 60,000 capacity ground.

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