Time to Fight back?

That said.

It's a book for tourists. Not a single, positive review of the book (I read them all) mentioned the RS or football.

Several reviewers, while praising the book in general, had a singular complaint. It appears the author, in writing a 200+ page book FOR TOURISTS, forgot to add a map. Hahaha.

We want more attention paid to our Club, we have to start winning. The media in general will continue to ignore us until we do.

Until something of genuine note happens on the pitch, we will persist in our imitation of League One Coventry City – present but certainly not correct.

Picked up my Radio Times (other TV listings are available) to read about another story set up here. And, yes, of course, the main character is a red.

When I get my next job as Director General of the BBC, I'll ensure that the Golden Vision is shown once a month, Saturday evenings!

But for me the final proof was several months after the Goodison derby last season when I was watching the Sunday lunchtime football review on Sky Sports, when the blonde woman presenting managed to squeeze the subject of St Virgil of the dodgy knee into the discussion and asked the two pundits (one ex-football, one journo) if they had seen it as a premeditated assault. The silence from the studio was painful but she'd got the point she'd so obviously been told to make out there.

The demonisation of Pickford last season when that thug Van Dyck crocked James in the same game without comment cannot be simply explained by our poor performance generally.

The book is a very good example of pro-Liverpool institutional bias: there is no way Goodison Park is not among 111 Liverpool places to visit. I think Everton supporters have been too passive for too long. In any event, let's see how any future edition manages to ignore the new stadium at Bramley-Moore Dock when it's built…

If your core audience is largely in support of the richest half-dozen clubs then as a decision-maker with responsibility relating to content you would obviously choose to promote the stories that will satisfy that larger percentage of your audience even if it meant annoying a group of less import.

I also think that via the necessary unity which arose amongst our neighbours' supporters in reaction to Hillsborough, they realised that the media narrative could be shaped in favour of their own agenda, which has led to a large number of their fans being very pro-active in responding very aggressively to any perceived slight on their club, or perceived bias in favour of their rivals, either on the pitch or off it.

For example, the goal of the Month competition on Match of the Day was ruined decades ago, because the reds supporters organised themselves to vote for their choice each and every month, when most other clubs supporters weren't really bothered to vote for any of the selected goals.

I don't think Evertonians should concern themselves too much about the coverage we get in the media in comparison to the rich clubs, it's been that way for over half a century and no amount of success on the pitch or gnashing of teeth by our fans will change that narrative.

I try to avoid most coverage by talking heads in the media including the written press, giving their opinion about particular aspects of football, because they know very little about the subject and tend to toe the line which their paymasters tell them to.

26 years of NOTHING... what do we expect?

I couldn't figure it out but it seemed to be promoting Sky and BT coverage of the Premier League. I was so stunned to see such an advert featuring Everton, I lost the remote and could not rewind to confirm what I'd seen.

I know it's 26 years since Everton lifted a trophy, but the club – although having a decent cup pedigree – has, up until the last 30 years, been measured by whether it had a side good enough to battle for the title itself. It used to be that Everton averaged a title every 9 or 10 years; it's now 34 years and counting since we had a title and probably nearly as long since we had a side that even challenged for it.

Then I wondered how much the so-called Goodison financial wizard had to pay to get the gig!

Still, there may now be a few more out there who realise, as a consequence of our perennially inept "marketing department", that "Everton" has a meaning beyond the fabulous chewy Everton Mints I've always adored.

Here's hoping.