CEO charts ‘pragmatic’ path forward

28/07/2022 79comments  |  Jump to last

In a message to supporters ahead of the new season, Everton's Chief Executive Officer, Professor Denise Barrett-Baxendale welcomed new signings Ruben Vinagre and Dwight McNeil and, in addition to the sale of Richarlison, cited both as examples of the pragmatic approach now being taken by the club following its strategic review into the football side of the club's operations.

Vinagre followed free transfer James Tarkowski through the doors at Finch Farm when he signed on loan from Sporting yesterday and McNeil arrived today from Burnley in a deal that could ultimately be worth £20m but is structured in such a way that it entailed only a small fee up front.

That follows the a 2021 summer of enforced austerity during which the Blues spent just £1.7m and though January saw two players arrive for what could eventually be a combined £32m, those fees were offset by the £50m received for Richarlison when he joined Tottenham Hotspur at the start of the month.

More signings are expected before the transfer deadline in line with majority shareholder, Farhad Moshiri's plea to supporters to judge the Board's performance this summer at the end of the window but any further deals are expected to be in a similar vein as the business done in the current close season.

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“Our Director of Football Kevin Thelwell and manager Frank Lampard are working diligently with support from our Chairman to further strengthen the playing ranks of our men's squad,” Baxendale wrote, “operating within a clear financial structure and with appropriate pragmatism.

“And, in terms of pragmatism, whilst we were all sad to see Richarlison leave, we secured a good transfer fee in the context of the current market for a player who felt it was the right time to seek a new adventure.

“We understand the disappointment felt by so many Evertonians, but it is also important that — as our Majority Shareholder has made clear, and as the implementation of our strategic review serves to prove — we demonstrate the learnings from previous transfer windows have been heeded and we trade smartly to maintain a sustainable squad development model.

“Pragmatism, again, is a keyword. It was also a quality demonstrated throughout our strategic review of our football operations. There is now a clear alignment in our footballing strategy — and a defined structure and transfer policy in place to ensure we build on strong foundations.

“Those foundations include the recruitment of a host of talented new staff at Finch Farm as part of a more collegiate and collaborative operating structure, headed by Kevin.”


Reader Comments (79)

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Brian Williams
1 Posted 28/07/2022 at
Well we can't really argue with that. It's what everyone's been crying out for for some time.
Lee Courtliff
2 Posted 28/07/2022 at
I know it's only words, and our hand is forced by FFP, but it's still good to hear. We may have 'bottomed out' last season and now we're slowly going in the right direction.

It's the hope that kills you.

David White
3 Posted 28/07/2022 at
If only we had this "defined structure and transfer policy" when we actually had decent money to spend.

I'm all for a more pragmatic approach. The deals we have done have been decent business on a shoestring. I'm hoping there is a spare £20-25M left from Richarlison's fee to get a midfield player that is a few notches better than what we have.

As for Denise, I find her a bit sidelined now we the DoF model. If Thelwell is orchestrating transfer policy with Frank, her input must just be as a messenger between them and Moshiri. I see this as her looking for a bit of glory, saying "Oh, I helped too!"

Bill Watson
4 Posted 28/07/2022 at
There is now a clear alignment in our footballing strategy — and a defined structure and transfer policy in place to ensure we build on strong foundations".

I'd have thought this was a fundamental requirement and begs the question as to why it wasn't already in place.,"There is now a clear alignment in our footballing strategy — and a defined structure and transfer policy in place to ensure we build on strong foundations".

I'd have thought this was a fundamental requirement and begs the question as to why it wasn't already in place.,,,1,19:21:04,,,ok,18355,07/28/2022 19:21:04,Bill47d@googlemail,reader,,,no,
1259822,42400,toffeeweb,28/07/2022,Christy Ring,,"Martin #93,

To congratulate him for not wearing Rainbow colours, in my opinion, is totally wrong.

Barry Hesketh
5 Posted 28/07/2022 at
Bill @4

Horse, bolted, door, stable, shut, after as you say. It's a great pity that the club's hierarchy didn't have a joined-up plan from day one of Moshiri's investment. Better late than never I suppose, but it very nearly cost Everton FC its place in the Premier League.

For that reason, any statement from those in charge is not worth the paper it is written on. Obviously these people aren't directly responsible for results on the pitch, but they do set the tone at the club, and if they aren't serious about success, the staff won't be either.

Colin Glassar
6 Posted 28/07/2022 at
It might be too little too late but it's better later than never. Every time I think of the money we've wasted, it makes me want to puke my guts up.
Will Mabon
7 Posted 28/07/2022 at
"...the playing ranks of our men's squad".

Yes, we fully understand the roles in which Lampard and Thelwell operate, no way we'd think you might be referring to the women's squad (the existence of which we are of course fully aware, as comprising part of the club).

Nick Page
8 Posted 28/07/2022 at
“…..with support from our Chairman”.

Tells you everything you need to know.

Pat Kelly
9 Posted 28/07/2022 at
The spendthrift days are over. We won the lottery and blew it. We have to operate as a business. Happy days.
Brendan McLaughlin
10 Posted 28/07/2022 at
Why is Thelwell "our Director of Football" but Frank just "manager"?😉
Paul Jones
11 Posted 28/07/2022 at


We don't spread the net wide when it comes to recruitment. We could get a player of the quality of McNeill for half the price we paid by getting off our arses and looking beyond the premiership. But we don't.

We could get an average centre half like Tarkowski but 5 years younger for the same wages. But we don't.

We could find better LB cover than a highly dubious move for someone the DOF bumped into a couple of times in his last incarnation. But we don't.

We could address the glaring gaps in our formation that practically everyone on this site has alluded to by recruiting a CDM and backup striker. But we don't.

But hey. DBB and her puppet master can turn up at any home game without paying for a seat and then expect people to kiss their arses for just being there.

Pragmatic? No. I don't think so.

It's lazy, self-aggrandizing, mediocrity. I'm not listening any more.

Christine Foster
12 Posted 28/07/2022 at
"We are very sorry you have found out how incompetent we are, as a result of our review we will endeavour you never find out again. To ensure this we have set in place a new club structure that ensures responsibility can never be laid at the feet of the board."

"Never again will we see protests against the senior management of the club, our chairman is working hard to cement in place, a fortified recruitment process whereby the final decisions are his and his alone. Respecting of course questions of responsibility, if and when they arise."
There you go, Bill, that should do it. Stable door locked indeed...

Dave Lynch
13 Posted 28/07/2022 at
To paraphrase.
We're shit at what we do but will endeavour to be less shit in the future.
Dennis Stevens
14 Posted 28/07/2022 at
Dave, the cynic in me thinks it's more: We're shit at what we do but will endeavour to appear to be less shit in the future.
Kevin Molloy
15 Posted 28/07/2022 at
God, I hate this shit: 'our men's squad'. Cos like, I thought for a moment she was giving an update on Everton Ladies, so glad she cleared that up, the virtue signalling biff.

That statement is chock full of bullshit. 'Our learnings'. And the weasel words about Everton 'not being for sale'. Which may be technically true, but you can bet anything you like he's still out there frantically seeing if anyone will take the club off his hands. It's all about the price.

Tony Abrahams
16 Posted 28/07/2022 at
If she was trying to convince herself then fine, but if she’s trying to convince me, then sometimes I don’t know why I bother with Everton, whilst such false and inept people, are in the very highest places inside Everton FC.

Before the strategic review, we were told that Denise was actively seeking alternative employment, but she must have changed her mind, when she realized that leaving a job with such strong foundations in place, would have been a ridiculously backward move.

James Hughes
17 Posted 28/07/2022 at
Said it before, she may be a wonderful person but she has a career background in education.

She will have great values but no business drive. Values before money, not a bad ethos, but not what we want.

Brendan McLaughlin
18 Posted 28/07/2022 at
Tony #16

"we were told that Denise was actively seeking alternative employment"

Who, where, when?

Brian Murray
19 Posted 28/07/2022 at
Give people enough rope as the say. Crack on girl.
Barry Rathbone
20 Posted 28/07/2022 at
What is it they used to say "using ten bob words when tanner ones would do". This is all she needed to say:-

"We've spent poorly over the past 6 years and we're trying to sort it these guys are the first steps - chin up"

Eddie Smith
21 Posted 28/07/2022 at
What could possibly go wrong?
Jerome Shields
22 Posted 28/07/2022 at
I think this statement is centred around the word "pragmatism' a word she has latched onto thinking the use of it would give her validity.

Really this statement is a attempt at joined up bullshit. She really does not have a Clue of the role of a Chief Executive and is effectively PA and PR for Brother Bill who suggested she put out a statement.


Jim Lloyd
23 Posted 28/07/2022 at
Well, blow me down with a feather! £600 million or so spent on our men's squad!!! I hope she doesn't carry on with this daft language. Alright in a wokey education meeting but drives me mad in everyday life!

Anyway, I'm glad our chairman is helping out...but hang on a minute, who was our Chairman when we allowed this fortune to be pissed up against the wall.

I can go to bed now, safe in the knowledge that our Professor CEO has discovered the word pragmatism, though I wonder if that's in the Chairman's dictionary. After this strategic review, our high-powered team have discovered pragmatism, now the money's gone. I think they should have gone to that secondary school in Spellow Lane and learnt how to Budget!

Still better late than never. Onward and Upward, Blues.

Brendan McLaughlin
24 Posted 28/07/2022 at
Jerome #22

"and PR for Brother Bill who suggested she put out a statement."

Still making stuff up and posting it as fact?

Brian Murray
25 Posted 28/07/2022 at
Everton at board room level are already in alternative employment as their real role or strengths are not the titles they have now.
Brent Stephens
26 Posted 28/07/2022 at
There's part of me that wishes TW didn't report anything from Kenwright, DBB or Moshiri.

I loathe the first of them, have no love for the second of them, and doubt the judgement of the third of them. But for fucks sake. Any article etc about any of them, especially DBB and BK, and we get the same turgid shit that's repeated ad nauseam. Any thread that has nothing to do with any of them ends up with a diatribe against one or all of them.

I repeat, I hold no candle for any of them. I wish at least two of them were gone. But every thread, every day, every week, every year. People trying to outdo each other for how much they detest these people. Ad fucking nauseam.

WE HEAR YOU. WE HAVE HEARD YOU. No need for the fucking repetition. Please, for the sake of ToffeeWeb which has become one fecking bore. Say it once and then shut the fuck up.

I repeat, I hold no candle for any of them. So please - nobody come back and say I'm an apologist for any of them.

Anthony Flack
27 Posted 28/07/2022 at
Bravo Brent :)
Ian Pilkington
28 Posted 28/07/2022 at
Dear Denise,

I am not feeling at all pragmatic as we face yet another season of stagnation whilst Moshiri has allowed you and your mentor to carry on as usual instead of sacking you both.

Pete Clarke
29 Posted 28/07/2022 at
In light of this recent address to the supporters of this once great Football Club I would like to express my concern as to why a weak, failing, under qualified and vastly overpaid board of directors would have the audacity to do their own strategic review.
If a pragmatic approach is the way forward then so be it but it was the boards total ineptitude that brought us to this point and I have no faith in her or her bosses whatsoever.
I wonder if they will be pragmatic with Frank Lampard when due to our serious lack of goals scored by the team that Everton are sat near the bottom of the EPL come Christmas !

Brendan McLaughlin
30 Posted 28/07/2022 at
Peter #29

"I wonder if they will be pragmatic with Frank Lampard when due to our serious lack of goals scored by the team that Everton are sat near the bottom of the EPL come Christmas !"

I am sure they will be pragmatic.

Dupont Koo
31 Posted 28/07/2022 at
Another "talk the talk" moment, but can this board "walk the walk"?

Fool me once, shame on you; Fool me twice, shame of me.

A snobbish board with an appalling lack of business savviness and self-awareness couldn't even fool me once, how can they be trusted to deal with other sharks in the ocean?

Paul Birmingham
32 Posted 29/07/2022 at
The hindsight of wisdom, but pragmatism! Honesty and to say, the “Board had no clue, of what to do, and had no business skills, of managing a football club, let alone EFC?”

I pray and hope that the reality and gravity of the Everton FC, status is confirmed by the board.

Actions, should now be in place in the running of EFC, let’s see what happens.

Only at Everton, it’s Icarus, but perhaps Evertons board, have landed in a tug boat and have seen what lies on the Banks of the Mersey, and the future of EFC.

Grit, passion, pain, hard work, belief, dedication and the greatest football supporters in the UK, by a long way.

It’s a true Biblical tale, with many translations.

Now for the road to the Promised Land, a lifetime in the wilderness, is surely enough punishment for all Evertonians.

Hope eternal.

“Whats Our Name.?”

David Smith
33 Posted 29/07/2022 at
At least she didn’t mention tumeric.
Phillip Warrington
34 Posted 29/07/2022 at
The trouble is the newly promoted teams and the bottom half of the league have got money to spend. The way it’s going, in 2 years, we could be bottom of the league in terms of resources and that would make it almost impossible to catch up to the Top 7 in the Premier League.
Tony Abrahams
35 Posted 29/07/2022 at
I’m guilty Brent, but if anyone cannot see the ineptitude spoken in these empty words, (to me at least) then sometimes I think I prefer silence. We have signed two players, so it’s time to speak, but if she can’t choose the right words, I personally think she would be better saying nothing.

Brendan, when Brands or Benitez was sacked, and at the time of the fan protest, around Goodison Pk, one of the statements that came out of the club, was that Braxendale, had actively been seeking alternative employment.

Smokescreens have been in operation at Everton, since the day the saviour saved our club. It’s called survival mode, and has served him very well, but like Brent says, it sucks the life out of many of us, and although I’m guilty of adding to the boredom, my only alternative is apathy, and this is something I’m very close to obtaining, once again.

Jerome Shields
37 Posted 29/07/2022 at

She doesn't conduct or is held accountable as a Chief Executive.

Pragmatically she appears to conduct herself as a Personnel Assistant to Kenwright and as his PR.

Maybe that is all she is allowed or expected to do.

Brendan McLaughlin
38 Posted 29/07/2022 at
Tony #35

My recollection was that it came from journalists "closely connected" to the club but I'm pretty sure nothing came directly from Everton.

I could be wrong.

Brendan McLaughlin
39 Posted 29/07/2022 at
Jerome #37

Agree with some of that. I believe that DBB isn't expected carry out the full role normally associated with a CEO within a football club. I think she was given the title in a bid to emphasise Everton's committment to EITC.

Brent Stephens
40 Posted 29/07/2022 at
Tony "I’m guilty Brent".

Tony, I don't think you are. You state your view on her / them, which is absolutely fine, but you're not one of those who go on and on about it.

Tony Abrahams
41 Posted 29/07/2022 at
The manager, and DOF, are working diligently trying to find players with support from the chairman, isn’t made up, it’s just come from the CEO’S mouth.

This isn’t good PR, for Kenwright, it just shows the lack of professionalism that seems to exist in the corridors of power, and although it’s boring, isn’t this what Everton have been allowed to become?

Our club would have been in a very bad place if it wasn’t for the fans, who are the only real saviour, that Everton football club have got, although the club is still in a very bad position financially, because of this disastrous board.sorry Brent!

Dave Abrahams
42 Posted 29/07/2022 at
Are we expected to eat this bullshit they constantly feed us, or as Tony @(35) says just sit back and become apathetic or even worse stop going to the game like plenty of fans did during Kendall’s first two or three seasons.

The club was dying on it’s feet during the last two months of the season just gone, did the boardroom offer any statements then?

We the fans, the lifeblood and only constant performers, took hold of the situation and gave the manager and players the oxygen that brought them out of the stupor it was in.

It looks like the club is being allowed to slip back into that stupor although there are signs that some part of the club is trying to get the revival going again.

We all know where the problem is and it can’t be repeated too often even if it bores the life out of some fans, one who is absolutely as genuine as any of us, that’s Brent @ (26).

Brent Stephens
43 Posted 29/07/2022 at
Right, Tony, that's your limit for today!
Tony Abrahams
44 Posted 29/07/2022 at
Brendan, everything comes from journalists, because it’s very, very rare, that we hear any of these people speak. I probably wouldn’t listen to them anyway if I’m being honest, but if it wasn’t true, why didn’t Denise or someone from the club come out and tell us this? As I’ve said, the Bill Kenwright regime, has always been full of smokescreens, that have “enabled him” to survive at our club for so long, imo.
Billy Roberts
45 Posted 29/07/2022 at
I also remember a statement about DBB looking for alternative work myself, I'm sure it was part of an official Moshiri/ Club release to the press.
If it was just rumour stuff I would have dismissed it.
Tony keep up with the posts, I don't think Brent was directing that at you? I can't be sure.
I don't find it boring, if it's constructive it is on a thread that is there to encourage a response.
Paul Hewitt
46 Posted 29/07/2022 at
She shouldn't even be in the job. Way out of her depth.
Brent Stephens
47 Posted 29/07/2022 at
Billy, you're right. It certainly wan't directed at Tony. Love the guy.
Tony Abrahams
48 Posted 29/07/2022 at
I was actually agreeing with Brent, Billy, because I’m bored with Everton football club and the way it’s been run for way to long. We switched from survival mode to stupid mode, but the one constant still remains, and is we are told, still giving support to our DOF and manager.

Look at Brendan’s post, it didn’t come from the club, so it’s not true is the man’s opinion, (I know you haven’t said that either Brendan👍) but to those of us who have got far greater memories, and also a much greater disdain, it was just another fucking smokescreen, considering the lady is still here, and even making positive statements about pragmatism.

Danny O’Neill
49 Posted 29/07/2022 at
Well in the first time I can recall, and please correct if I am mistaken, but our CEO finally makes a statement on the main operation of the club. Football.

It all seems a bit staged and like a good politician, probably written for the deliverer by advisors.

It smacks of telling the masses what they think we want to hear.

Not that they would have been heard as we took control, but where were they in those agonising months towards the end of last season as everything I hold dear was disintegrating before my eyes?

Strategic review? More of the same with the same people who have failed but glossed over with a few supposedly meaningful statements.

I need my inhaler.


Michael Kenrick
50 Posted 29/07/2022 at

"One of the statements that came out of the club was that Barrett-Baxendale had actively been seeking alternative employment."

As far as I can establish, this originated with The Bobble on Twitter, 5 December 2021.

I know everything he/she/it says is believed 100% but, in my humble opinion, this did not come from the club.

As far as I can see, this has never been picked up by any established or reputable [*cough*] journalist and there's no indication whatsoever that it came from anyone in any position of responsibility at the club.

Martin Mason
51 Posted 29/07/2022 at
We are going in exactly the right direction.
Alan McGuffog
52 Posted 29/07/2022 at
Very odd this. People at her level don't usually look for posts these days. I thought head hunters sought people out ?
Nick Page
53 Posted 29/07/2022 at
The cheek of that post @26. Jeezus wept. And don’t apologise to him cos he said it’s boring. It can’t be said enough to everyone and anyone connected with the club and the media until it changes. If you don’t like it don’t fucking read it.
Brent Stephens
54 Posted 29/07/2022 at
"The cheek of that post @26... If you don’t like it don’t fucking read it."

If you don't like it, don't read it! Touche!

Danny O’Neill
55 Posted 29/07/2022 at
Brent. Man hugs at the next match.
Brent Stephens
56 Posted 29/07/2022 at
Danny, ru going to the Chelsea and Villa games? Might see you there.
Ian Bennett
57 Posted 29/07/2022 at
Gees even the CEO is unwanted on the transfer list.

Get her on ebay with Gomes & Keane. "Job lot of slightly used, not very good EPL experience CEO and players. Would consider swap for Parking Cones. Immediate pick up required, and no returns".

Brian Murray
58 Posted 29/07/2022 at
Brent. If anyone on the board reads your post you would get the vip treatment executive lounge galore. Too much ostrich tactics it needs saying and acting upon. Danny, You can’t run with the foxes and the hounds 🐶.Ask your pedigrees
Ray Roche
59 Posted 29/07/2022 at

Cracking post mate👍🏻

Tony Abrahams
60 Posted 29/07/2022 at
Fair enough Michael, I haven’t got the time to start checking now mate, but I’d bet my mortgage that it was repeated in different news outlets, and is definitely the type of smokescreen that has been repeatedly used by people inside Everton for years.

It seems you might be right Michael, giving credence to the rumours that El Bobble might be related to Bill Kenwright😂 but once you start reading about Denise then things become really positive, because she has even stated that Everton will be looking to win the league, once they move to Bramley-Moore! Come-on

Dave Abrahams
61 Posted 29/07/2022 at
Michael (50), That was around the time Mr. Brands left the club and various statements were being issued by people or about people associated with the club and the one concerning Mrs Baxindale was printed at least twice at the time when the Board was coming under increasing pressure and not long after Sharp was enlisted onto the Board with another member of the staff also added.
Jeff Armstrong
62 Posted 29/07/2022 at
All irrelevant water under the bridge, 9 months later she’s still here, going nowhere, and still spouting shite.
Danny O’Neill
63 Posted 29/07/2022 at
I don't want it to come from her but we are going to win our 10th League title Tony. And our 6th FA Cup. And second European trophy.

I have a thing about even numbers.

Brian Murray
64 Posted 29/07/2022 at
Brent Yes I agree it does get tiresome ad nauseous and we might as well say nothing and enjoy / put up with a few more years eh. Not me brother.
Jerome Shields
65 Posted 29/07/2022 at

I agree with that opinion. Sometimes I feel that she never entirely left EITC and it maybe that was intented when she took up the appointment of Chief Executive of Everton, on a limited job description, a sort of side kick to Bill.

This could explain the blurring of line between Everton Club and EITC.

Bill our brother and good egg.

Brent Stephens
66 Posted 29/07/2022 at
Brian #58 you clearly didn't read my initial post closely enough. See the first paras. I've no time for any of them. My post wasn't a defence of them. Take a second look.

Brian #64, again, you're not reading closely what I'm writing. My initial post isn't about doing nothing. It's about what's effective.

We (me too!!!) vent our spleen about Kenwright and DBB. But I don't believe that SOME posters repeating their loathing ad nauseam has any effect whatsoever. Proof of that is that spleens have been vented for years - and the outcome? Yes, they're still here!

And let me spell that one out - it doesn't mean stop stating your view - it just means you don't need to tell it to the converted so often. That's all.

Brian Murray
67 Posted 29/07/2022 at
Brent. I went on that 27 group walk and will continue again. In fact the next stop is the west end when he has a play on. I get your point about just being a keyboard warrior but actual protest in any walk of life gets results. A solitary banner helped us get Frank instead of that wannabe what’s is name. Il put it another way if we don’t question our clubs running what then. I’m prince charles ( all ears )
Brent Stephens
68 Posted 29/07/2022 at
Brian, why do you now introduce the point about the walk and west end protest??!! I've said nothing about them! I applaud them! If I could, I would attend them!

And I said nothing about "just being a keyboard warrior"! You've introduced these to the issue.

And this - "if we don’t question our clubs running what then."
I do question our club's running. Why imply I don't question the running of the club?

Read my post at #26, closley. Now tell me exactly what in that post you think you disagree with.

Brian Murray
69 Posted 29/07/2022 at
Brent I’m agreeing with you that posts on here etc only get us so far or not all. Not nit picking through your words as couldn’t be arsed as we all blues end of day. Apologies if jumped the gun all i’m saying is I care enough to at least try and get things changed. It’s unfortunately become now a personal thing because the people there now don’t deserve to be anywhere near bmd opening with all the bells and whistles that will ensue. If i’m in the minority of match going fans like last season ( got a bit out of hand to be honest ) well il be quiet and let the good times roll.
Brent Stephens
70 Posted 29/07/2022 at
All blues at the end of the day, Brian. Cheers, mate.
UTFT! And down with the Undynamic Duo!
Jim Lloyd
71 Posted 29/07/2022 at
I think tyhe problem is, if we sit back and let the board carry on, without a) reamrking at some of the statements that come from the Board, and don't criticise those statements, if that's what we feel, and b) and air our views about the direction this club in general, and the role thatone, or possibly two in particular have taken, then tempers get short, frustration sets in and there we go.

Personalyy, I despise Kenwright and what I believe he has done to our club, I don't rate Prof Baxenmdale as a CEO, except for the care in the copmmunity, maybe, and I think Mr Moshiri has been like a dfish on Mr Kenwrights hook.

If people disagree then fair enough, but to say, that they don't like those posts so please stop writing, then I think a debate is required about what is and what isn't acceptable on any thread onToffeeWeb.

The fact that some other poster doesn't like the comments mentioned, I think that poster has to grin and bare it. The only person I thinkhas everyone's (generally) agreement that a post is out of order, is Lyndon.

Will Mabon
72 Posted 29/07/2022 at
Ironically, Brent, your post bemoaning repetition has generated perhaps more posts than the repetition itself. Don't worry though, I shall say this only once.
Brian Murray
73 Posted 29/07/2022 at
Will. is that allo allo ( not martin dobo ) ?
Will Mabon
74 Posted 29/07/2022 at
Brian -ha! So I've been told, never noticed at the time, was too busy looking at the women...

I remember the Dobbo chant though.

Jack Convery
75 Posted 29/07/2022 at
with the support of the chairman - PR for BK.

So HMS Pragmatic has now been launched and set sail under Admiral of the Blue, 'Barnacle' Kenwright, Commodore 'Wolf' Thelwell and Captain Lampard,

The Admiral who was involved in the near destruction of HMS Blue Hope is still the man offering guidance and support to our young Captain, who saved HMS Blue Hope from sinking, with the aid of its fanatical supporters.

Please Admiral Kenwright - RETIRE and take your Press Secretary with you NOW.

Brent Stephens
76 Posted 29/07/2022 at
Will, yes the irony!
Mike Gaynes
77 Posted 29/07/2022 at
Brent, virtual hug. I'm here for ya, man.
Jerome Shields
78 Posted 29/07/2022 at
Unfortunately Brent it will be repetitive as long as Everton are repetitive in their Premier League struggles. Such repetitiveness is the foundation of views that result in protest. Whilst in Everton's case there is protest. there was also Fan support which at the end of last season helped to avoid relegation.
Brent Stephens
79 Posted 29/07/2022 at
Good man, Mike!
Mark Taylor
80 Posted 29/07/2022 at
Pragmatic equals 'we're skint'.

The antonyms of pragmatic include unrealistic, irrational and half baked. It is pretty strange for a CEO to admit that an organisation they allegedly led was guilty of those characteristics while they were in charge. It's a bit late to say you have learned not to be irrational unrealistic and half baked in your activity.

And what is with the "Professor' title? That's not a real one surely, just an honorary title? Why would that be used in relation to (allegedly) running a football club? Sound like someone trying to layer more gravitas on themselves than they actually possess.

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