Everton launch new third kit in yellow and blue

11/08/2022 48comments  |  Jump to last

Everton's third kit for the 2022-23 season features a yellow top and blue shorts but the club badge has been replaced with a simplified representation of Prince Rupert's Tower.

The tower outline also reflected in a pattern that runs across the bottom section of the shirt and takes its inspiration from a feature of the popular yellow kit worn by Everton between 1990 and 1992.

Like the shirt, the playing shorts and socks are yellow with blue chevrons and detailing. The tower icon features on the front of the shorts and, mirroring this season’s home and away shorts, the hummel logo appears on the rear.  

The goalkeeper kit - also available to buy now - is mandarin, with old gold and black detailing.    

Article continues below video content

Everton's men's First Team will wear the kit for the first time when they take on Aston Villa in the Premier League on Saturday, with kick-off at 12.30pm.  


Reader Comments (48)

Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer ()

Tony Shelby
1 Posted 11/08/2022 at 10:18:28
We've just launched our new third kit. No Everton badge:


Sean Roe
2 Posted 11/08/2022 at 10:30:25
Has anybody seen the third kit?

Very nice.

John Kavanagh
3 Posted 11/08/2022 at 10:35:15
Tony @ 24.

Having just looked at it, I think Hummel should be a top priority as an outgoing transfer. I can put up with last year's tyre tread kit. I can even just about tolerate the pink disaster. But messing around with the badge is the last straw... Hummel out!

Jim Lloyd
4 Posted 11/08/2022 at 11:05:47
The shirts are awful! Whoever designed them wants to bugger off as well!!!
Brian Murray
5 Posted 11/08/2022 at 11:21:41
I don’t mind the understated badge although better suited to a tee-shirt or polo shirt.

Never liked the Everton plastered in the middle of our badge. The world know who we are – we don’t need it spoiling the tower.

Matthew Williams
6 Posted 11/08/2022 at 13:35:13
I don't mind it, to be honest, so much better than our away shirt!
Derek Wadeson
7 Posted 11/08/2022 at 14:19:47
Kits are strange things – having to please everyone from 5 to 50 who wears them. Personally as a 68-year-old, I was not overtaken with the pink second kit.

Having visited Goodison twice this season for matches, I noticed children and ladies wearing it and it looking good on them. I thought, "Well done to the designers – you have supplied a market that needed catering for."

Bill Gall
8 Posted 11/08/2022 at 14:24:12
I thought a kit was used to advertise the club... so how will this kit advertise Everton in North America?
Martin Reppion
9 Posted 11/08/2022 at 14:34:38
Who the hell needs a 3rd kit?

Oh yes, the greedy kit manufacturers preying on the gullibility of fools.

Design one change kit that doesn't clash with anything that clashes with the first choice kit. (All yellow for instance).

Anyone who buys these is just a mug.

Jamie Crowley
10 Posted 11/08/2022 at 14:46:43
Martin -

'Tis the way nowadays.

I like it. I think they should have used white highlights on the tower, but it still looks good IMO.

Iakovos Iasonidis
11 Posted 11/08/2022 at 15:04:36
Much better than the pink atrocity but still no good.
James Marshall
12 Posted 11/08/2022 at 15:11:45
Kits are for players – I haven't owned one since the mid-'90s.

Once games start, nobody gives a shit what we're wearing anyway – marketing nonsense. Save your money.

Kim Vivian
13 Posted 11/08/2022 at 15:17:10
When I saw the leaked images, I thought I quite liked this but not so sure now seeing it properly. The patterning on the home pre-match shirt does it for me but it does seem crazy that we have to have so many versions and different kits tempting our hard-earned away in these austere times. Thankfully I am not a kit buyer so relatively unaffected.

This kit gets a 6/10 for me. 'Stake.com' doesn't help. The kids version looks better.

Aidan Wade
14 Posted 11/08/2022 at 15:18:49
I won't buy a shirt with a gambling sponsor.
Jay Harris
15 Posted 11/08/2022 at 15:23:09
NSNO is dead. Hummel rules. What a disaster.
James Hughes
16 Posted 11/08/2022 at 15:26:40
Please give it a rest. Every Kit released this year has some fecker moaning about it.

From announcing Stake as a sponsor and their suitability. Then we release a pink away kit, despite dozens of clubs across different sports, that is not right.

Now we have the old yellow and blue kit released but that is still not right because of no club badge!!!!! For fuck's sake, it has Prince Rupert's Tower which is the centre-piece of our badge.

I think it looks great, bearing in mind it may only be used twice this year and will be replaced next year anyway,

Michael Lynch
17 Posted 11/08/2022 at 15:52:13
I like the way they've based it on a Cadbury Flake. Nice pun on the Stake.com logo.
Duncan McDine
18 Posted 11/08/2022 at 16:06:34
I like it, tbh. Handy for when we play against all those teams wearing both blue and pink at the same time!
Joe McMahon
19 Posted 11/08/2022 at 16:31:38
Much better than the embarrassing pink shite (I mean shirt)...
Neil Copeland
20 Posted 11/08/2022 at 16:33:54
I quite like that we have tried something different regarding the badge, looks good to me.

The pink shirt is controversial but it seems to be selling with the ladies and kids.

Phil (Kelsall) Roberts
21 Posted 11/08/2022 at 16:35:17
Agree, Duncan. Probably not going to play Neston Hockey Club but it is there if needed.
Lewis Barclay
22 Posted 11/08/2022 at 16:36:28
I can't stop thinking if Cadbury's Flake when I see this shirt.

(Other chocolate bars are available.)

Kevin Naylor
23 Posted 11/08/2022 at 16:44:04
£60 for a piece of tat that probably costs no more than a fiver to make, while we have a cost-of-living crisis to contend with, for fuck's sake!

Why not go a year without a new kit while all this is going on???

Steve Cotton
24 Posted 11/08/2022 at 16:56:04
I like it.
Kim Vivian
25 Posted 11/08/2022 at 17:08:28
When I saw the leaked images I thought I quite liked this but not so sure now seeing it properly.

The patterning on the home pre-match shirt does it for me but it does seem crazy that we have to have so many versions and different kits tempting our hard-earned away in these austere times. Thankfully I am not a kit buyer so relatively unaffected.

This kit gets a 6/10 for me. 'Stake' doesn't help. The kids' version looks better.

Si Cooper
26 Posted 11/08/2022 at 20:37:43
It appears it’s being marketed as casual wear rather than a traditional football kit, which is fair enough. It won’t get used as much as the first strip so the club can try to get some traction with the 20-somethings with something understated but still ‘branded’.

Like the pink kit, I predict this will have appeal to a subset of the fan base.

Those outraged with the price must forget that the adult replica kits are simply all about making money for the club. If people want to show their support for the club by contributing to another revenue stream, that is entirely up to them.

John Pickles
27 Posted 11/08/2022 at 23:37:04
As I understand it, we wear this if the second strip clashes.

With who would the second strip clash???

Mike Keating
28 Posted 12/08/2022 at 00:40:31
Look out Martin @ 7,

Last time I called out the club for continuing to trade this shite, and the gullible for buying it, the roof caved in on me, like I was some kind of traitor for pointing out the obvious and refusing to buy my son three new shirts every season!

If the club want to give the fans what they really crave, how about a striker?

Danny O’Neill
29 Posted 12/08/2022 at 01:41:14
For those who dislike it, selling football shirts is an inevitable component of generating additional income. Don't forget we are low in the league of matchday income. We have been for years; will be for the few until we move. I also would like to know where we sit in selling of merchandise. I don't believe we'd be too high up that league table either.

On the strip. I don't think it's that bad. I'd have preferred amber over yellow, but I actually like the use of the new simplified tower that the club is using for marketing (I think) and on the App and website.

With regards to the crest, the club crest will always be there and has itself been developed over the years.

I don't think we wore a crest on the shirt until the 70s. Even then, it was that classic sloping and simple 'EFC'. We may have worn a version of the crest early '80s for a short perIod(?), but even the successful mid-'80s kits had an adaptation of the tower, oversized laurel leaves and EFC over the top.

I don't actually think it was until the '90s we started wearing the official crest on the strip. But correct me if wrong.

So that bit doesn't bother me.

I don't like yellow. Reminds me of those '90s aways kits that I really didn't like. That awful zig-zag one and the Danka one with black and blue stripes.

But I'm okay with this one. And the tower!!

Andy McNabb
30 Posted 12/08/2022 at 05:42:43
Anyone know of it is possible to get the shirt without the sponsor on it?
Craig Walker
31 Posted 12/08/2022 at 09:24:32
The best Hummel kits were their first two. I think this season's home one is better than last season's.

Not keen on this or the pink one but I wouldn't fancy designing our kits. Some want originality others want tradition. Some want collars, others hate collars. Some want white socks, others blue. This season, it's the badge, last season, it was the burnt amber sash.

One of the best seasons in recent times was with that controversial simplified badge under Martinez.

I think we have more important concerns than our 3rd kit.

Tony Mace
32 Posted 12/08/2022 at 09:42:36
Should have put EFC under the tower...
James Marshall
33 Posted 12/08/2022 at 11:17:26
Looking at the promo shots, I am now officially an old person.
Paul Hughes
34 Posted 12/08/2022 at 12:04:34
I actually quite like the "Third Pre-Match Jersey". I've just treated myself.
Justin Doone
35 Posted 12/08/2022 at 12:42:05
Disgusting, disrespectful and disgraceful.

We simplified the badge in recent years and now they discard it altogether.

Yellow isn't my colour but, that aside, I don't like the design. However, it's better than the 2nd kit.

I hoped that Hummel may have helped bring in Ericsson or Damsgaard.

The kits, like the team, get worse every season. I'm now worried about relegation again.

Will Mabon
36 Posted 12/08/2022 at 12:54:44
Well said re the badge, Justin. The badge remains on every other shirt. I wonder if it's partially a reaction try-out?

Si Cooper
37 Posted 12/08/2022 at 13:28:14
Mike (26), outside of your family who was insisting you buy every kit every year?

I suspect the club has cottoned on to the fact that it is probably rare for anyone to buy all the kits and are trying a bit of diversification with them to see how it goes.

Instead of three kits trying to all have mainstream appeal we now have the fairly traditional first kit (for the majority), one with a ‘feminine' vibe and (possibly) one for the youth / young adults.

I'd hope there had been some focus group research done at some stage (although marketing is not my area) but the actual sales will tell them whether they are on to something or not.

I don't know whether those shirt sales could make a significant contribution to the amount needed to recruit striking options.

Should make it clear that I regard the shirt colour affecting sports performances psychobabble as nonsense unless the colour makes it difficult to see your own players.

Danny O’Neill
38 Posted 12/08/2022 at 15:28:45
Our cousins have done it this season. A simplified bird (our bird) with LFC underneath.

They've gone retro, we've gone modern.

But the club crest is still emblazed on the side of Goodison Park and is still the crest.

I had a look. Aside from a brief period late '70s / early '80s, the "badge" we wore on the shirt wasn't reflective of the club crest. That only came in from around 1991. We've been around a long time before that and been successful. So don't be too disgusted. Maybe it's a sign!!!

Mike Keating
39 Posted 12/08/2022 at 23:40:09
Si @37,

My main gripe is aimed at all clubs who have completely ignored guidelines from the FA going back to the fiasco at Newcastle when the owners laughed publicly at supporters forking out small fortunes for cheaply produced kit.

There seemed to be some agreement that clubs should not introduce new shirts every season.
This was soon replaced by a free-for-all which now sees fans being encouraged to contemplate new strips every season plus the second and third options.

No-one insists that I join in with this and I exercise my consumer choice and ignore it. I simply like to remind fellow fans that forking out for this merchandise is no mark of your dedication to your club. So don't buy it.

Danny O’Neill
40 Posted 12/08/2022 at 23:52:55
Tricky one that, Mike. Many of us bemoan Everton's lack of marketing nous, myself included. We've fallen so far behind, it's unreal. So when they try, we can't really have too much of a go, although everyone has their opinion.

You're right on two counts: consumer choice; and the fact clubs change all 3 kits every season now.

I used to think the idea of alternating the change of home and away kits used to work nicely. It meant you kept both for 2 seasons but you had a new kit marketed each year.

Mike Keating
41 Posted 12/08/2022 at 00:03:28

I took my future son-in-law from Australia to Goodison for the Dynamo Kiev game and he bought me a Hawaiian Everton shirt which I proudly wore to the match – as you say, it was my choice.

I shall also be wearing it in the pub tomorrow and probably get a load of stick. Also my choice.

Future son-in-law thinks he's a Red – bad choice, so I'm working on it.

Danny O’Neill
42 Posted 13/08/2022 at 00:18:26
Well, Mike, if he's thinking then he's not decided.

I never had a decision. I just was. No thought, no recollection. I just was.

But with me, you're talking about an idiot who as a 5-year-old literally fought with his father and cried because he made me wear jeans with an "I'm a scouser" knee patch on one knee. I know I've told this before, but I didn't understand it at the time.

When he told me it's because I'm from Liverpool, I was distraught because I literally saw red. I thought I was from Everton!!

Mike Keating
43 Posted 13/08/2022 at 11:50:50
Danny - my epiphany moment was not such a spiritual one and came in the form of Roy Vernon on the 8th of February 1964 at Goodison Park and involved a decision. Appalled to learn that, at 14 years of age, I had never attended a football match and still undecided on my allegiance, my schoolmate (Pete Knight) got me a ticket for the Derby. I was hooked even before the ko and then mesmerised by the wonderful Welshman. They took Liverpool apart and we (I was converted) stuffed them 3-1 (Vernon 2, Gabriel 1). The rest is history.
Si Cooper
44 Posted 13/08/2022 at 23:22:35
Mike (39), I confess I’ve never heard about those guidelines.

It seems a bit of a strange prohibition though, especially in a society that doesn’t even seem to murmur at the rampant commoditisation of pretty much everything.

I’m not the biggest fan of unregulated capitalism but I’d say any parent who feels compelled to buy their kid three different kits every year just because they are dangled in front of them is being pretty weak. I’m not a replica kit wonk myself but I’d also say it up to individuals to choose for themselves how they wish to support the club.

As I’ve said, I actually think the big differences between the look of each of the three kits means they are being pitched at different demographics. I don’t regard that as exploitative.

Mike Keating
45 Posted 14/08/2022 at 01:11:15
Sorry Si - it wasn't the FA, it was a government body supported by the Premier League following insulting comments by the Hall family who owned Newcastle at the time (around 1998) making fun of ‘stupid' fans paying through the nose for crap replica shirts. There was an agreement that clubs should only introduce a new shirt every other season;

Football kits: Premier League teams turn style into a cash cow

This has obviously been kicked into touch as clubs now create three new ones every season and the excuse that it is to ensure no clash of colours – a complete nonsense as teams turn out to advertise their second and third strips in games where there is no clash of first-team colours.

Fans are not customers and I think it is exploitation – no-one in their right mind would go shopping for a sports shirt that made them look like a prick wearing a pink condom!

Danny O’Neill
46 Posted 14/08/2022 at 01:19:46
It doesn't matter how Everton finds you or you find Everton, Mike. Once there, we're all cut from the same cloth.

Keep working on him and sprinkle holy water on your grandson. He'll come to his senses!!

Mike Keating
47 Posted 14/08/2022 at 09:57:41
Si Cooper
48 Posted 14/08/2022 at 17:14:04
Mike, that is the point of capitalism. Everybody is a (potential) customer and every money making opportunity should be exploited. Everton are just trying to get their ‘share’. I think it is ironic (but not unusual) for politicians to try to impose ‘moral’ standards on trade when they have done so little to ensure those principles are protected in every day life.

Maybe I should have said I don’t think the marketing of multiple kits at every opportunity is particularly exploitative considering the way our society has pretty much moved to embracing unfettered capitalism for the last 40 years.

Do you get equally worked up about the housing market, a lack of a long-term strategy for energy security, governments ignoring expert advice for proper pandemic planning (and then trying to get crowned as heroes because their panicked response just about does the job), politician’s for hire, bloated executive pay / pay inequality?

Everton are just going with the flow. Until English football (or politicians) takes steps to ensure that competitiveness is better protected from wealth inequalities then I won’t join in panning them for it.

Add Your Comments

In order to post a comment, you need to be logged in as a registered user of the site.

» Log in now

Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.

How to get rid of these ads and support TW

© ToffeeWeb