Everton announce partnership with Elevate to capitalise on new commercial opportunities at Bramley-Moore Dock

22/09/2022 36comments  |  Jump to last

Everton have appointed a leading sports and entertainment consultancy to support the delivery of its commercial strategy for the club’s new stadium at Bramley-Moore Dock.

The club have announced a partnership with Elevate Sports Ventures, working with on “a bold revenue generation programme, including developing a range of new partnership opportunities and a global search for a naming rights partner” for what they envision will become one of most iconic stadiums in world football.

Construction of the ground is well underway, with the stands rising out of the north docks, and on course for completion as planned in two years’ time. In the meantime, the Blues are rolling out the commercial growth plan for when what has provisionally been called the Everton Stadium opens.

“ALL”, the club’s hospitality offerings, was launched recently and Everton hope to leverage Elevate, who are chaired by Al Guido, the president of the investment arm of the San Francisco 49ers that is looking to complete a takeover of Leeds United, to further maximise commercial opportunities associated with their new home, including finding a sponsor for the stadium.

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USM Holdings bought exclusive naming rights in January 2020 but the club were forced to cut ties with all entities associated with oligarch, Alisher Usmanov, after he was sanctioned following Russia’s invasion of Ukraine earlier this year.

Shawn Doss, Elevate Sports Ventures Chief Business Office for International, said: “Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour.

“Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the Club’s legacy and the City of Liverpool forever.

“We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically advanced and fan-friendly football stadium in the Premier League. Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.”


Reader Comments (36)

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David West
1 Posted 22/09/2022 at 18:46:25
Let's just hope we don't end up with a daft name.

To put all the effort in to make an amazing stadium and then just call it something daft because someone is willing to pay would be a shame.

Moonpig arena anyone???

Lee Courtliff
2 Posted 22/09/2022 at 18:57:14
I went to Bramley-Moore Dock on Saturday morning for my first look at our new home. It was pretty breathtaking to see something up close for the first time which will play a massive part in my life.

After taking a few pics, we made our way over to the Titanic Hotel for coffee. My partner got talking to the staff and they said 'they' were flattening The Bramley Moore pub opposite the new stadium to build a car park. And, the Tobacco Warehouse next door is being converted into apartments with bars/eateries on the ground floor.

This is alongside the building next to the Tobacco Warehouse being converted into the Titanic Hotel 2!! All this is to, "give the yobs somewhere to go". Her words, not mine.

They did also mention that both Everton and Liverpool stay in the Titanic Hotel the night before a match. Everton use the regular entrance, sit in the lounge and pose for pictures with fans. Whereas Liverpool use the staff entrance and do not mingle with anyone!

How true that is, I don't know… but I find it easy to believe.

Will Mabon
3 Posted 22/09/2022 at 18:58:43
The name is one thing, David - the frequent changing can be just as bad.

I think there should be a fixed name somehow combined with sponsorship, if this can be done in a workable way. "Bramley Moonpig Moore Stadium". Lovely.

Brian Murray
4 Posted 22/09/2022 at 19:06:02
Lee post 2 It will be a shame if the boozer is flattened when so close to the opening of the stadium and all it entails.

I thought a car park was a big no-no to discourage traffic, so it's more of a rail or park-and-ride event. Unless the car park is for the greatest Evertonian and the like. Officials.

Tony Abrahams
5 Posted 22/09/2022 at 19:11:40
With an underpass right into the stadium maybe! There doesn't look like there's much room for parking cars at the minute, so this is probably going to happen?

I heard Everton had purchased Terry's Timber, but I'm not sure if this is true.

David West
6 Posted 22/09/2022 at 20:24:25
Will, I agree. That's why it needs a real mega multi-national company who can partner for 20+ years.

The Emirates has survived a while now. Think of the Allianz stadium. These are huge firms. That's what we need.

Ray Robinson
7 Posted 22/09/2022 at 22:07:23
Just so long we don’t go down the route of St. Helens RLFC whose sponsored stadium name is the Totall Wicked Stadium!
Paul Hughes
8 Posted 23/09/2022 at 10:30:16
I really don't believe that 'they' will flatten The Bramley Moore pub for a car park. But I guess we'll see.

The Tobacco warehouse is indeed being gentrified: https://www.tobaccowarehouse.co.uk/apartments/

But who will be move in to the ground floor space has not been defined, doesn't seem to be public domain to me.

The Southern Warehouse (which is on the far side of the Tobacco Warehouse from the Titanic Hotel) is still to be developed – apartments, bars, restaurants, cafes? Who knows?

Lee Courtliff
9 Posted 23/09/2022 at 12:39:45
Paul, it's the Southern Warehouse that they said would be the Titanic 2 Hotel. We'll see how much of it is true in time, I suppose.
Brian Murray
10 Posted 23/09/2022 at 12:56:31
As this is our third ground built how about the Everton Stadium Mk III as the name?
Nick Page
11 Posted 23/09/2022 at 13:14:59
The Big Blue Bill Kenwright Stadium, will be the name.
Kevin Molloy
12 Posted 23/09/2022 at 13:25:37
A 'global search for a naming rights partner'. I wonder who came up with that line, they make it sound like a noble quest, to be entrusted only to Sir Galahad or equally trustworthy upstanding individual.

Meanwhile, back on planet Earth, we are still scratching around for gambling sponsors after the gangster left us high and dry. The people running this club really are full of the stuff downwind of Bramley-Moore. they must have been working on that '24/7'. The global search will no doubt end in Stoke, and us all filing into the Bet365 Arena.

Brian Murray
13 Posted 23/09/2022 at 13:34:02
The Southern Warehouse hotels, bars etc, plus the Titanic Hotel and fan zones cafes and so on right up to James Street Station. No wonder there are twitching net curtains – jealous neighbours.
Danny O’Neill
14 Posted 23/09/2022 at 13:43:52
West Ham's is the London Stadium so why not the Everton Stadium? With the sponsors as a backdrop? Or coexist (City of Manchester v Etihad).

Now just include that monorail from Brunswick to Bramley-Moore Dock.

A useful transportation option along the waterfront with links and heritage. A modern tribute to the Dockers' Umbrella.

Taking back our city.

Kieran Kinsella
15 Posted 23/09/2022 at 13:55:56

It's like Game of Thrones. If we'd gone to Kirkby, The Stark Stadium would have been apt.

James Hughes
16 Posted 23/09/2022 at 15:00:04

Wasn't it named the London Stadium for The Olympics?

Kieran Kinsella
17 Posted 23/09/2022 at 15:05:35

The "London Stadium" is only called so due to the failure of LLDC to agree a rights naming deal. WHU tried to broker a deal to have it called the Vodafone stadium at one point.


Kevin Molloy
18 Posted 23/09/2022 at 15:46:15

I like it. And underneath 'The Margarine for Men'

Bill Watson
19 Posted 23/09/2022 at 16:13:58
After years of being (rightly) criticised for not even having the expertise to run a corner shop, the club is now being criticised for bringing professionals on board to 'sweat the asset'.

Apart from the hope that they're not the same consultants who advised a capacity of 52,888, I feel that, at last, the club seems to be run a bit more professionally.

I'm sure the plan to demolish The Bramley Moore pub will be news to the current owners. Sounds more like wishful thinking by the Titanic Hotel…

Jay Harris
20 Posted 23/09/2022 at 16:41:44
Brian #10. It's a great pity we can't call our first stadium Everton Mk 1.
Danny O’Neill
21 Posted 23/09/2022 at 17:18:12
West Ham have branded it though. They wear 'London' on their crest now.
Kris Boner
22 Posted 23/09/2022 at 17:51:25
The Merseyside Stadium?
Lee Courtliff
23 Posted 23/09/2022 at 18:19:32
The New Goodison Park sponsored by Whoever would be my personal preference.
Brian Murray
24 Posted 24/09/2022 at 04:54:26
The digital simulated pics of the ground show the roof on all sides pointing upwards like most grounds. I was hoping they was built upwards then pointed steeply downwards to really capture the noise and help keep the fans dry near the front, if that makes any sense. The only structure I have seen that does that is over the park (the Kop end especially). Hate using them as an example but hopefully I've got it wrong.
Paul Kossoff
25 Posted 25/09/2022 at 17:19:25
Please put my mind at rest someone. I'm thinking the stadium doesn't look as big as we were led to believe. It's looking like Brighton's ground.

Are we cutting corners because of the Russian link? Please ease my mind, because if it is a cut-down stadium we will look right fucking melts!

Ray Roche
26 Posted 25/09/2022 at 17:51:02
Brian @10, Jay,

Goodison is, I believe, our first stadium but not our first ground. Anfield was surely just a field as opposed to a stadium, which is why Goodison is the first purpose-built football stadium in Britain.

Will Mabon
27 Posted 25/09/2022 at 17:57:31

Smaller in what regard? Have you based this on any particular video or a personal visit?

I've watched a couple of drone vids today. I have one or two minor concerns or design aspects that I would've preferred another way but I guess there are certain constraints, and either-or aspects.

Billy Bradshaw
28 Posted 25/09/2022 at 18:00:14
Paul @ 25,

As long as the seating capacity doesn't drop in any way, I think it's going to be exactly the size they told us.

Probably looking at it from drone footage can be deceiving, we probably won't feel the full effect of it until our first matchday, sitting in our seats.

Rob Halligan
29 Posted 25/09/2022 at 18:07:19
Paul, like you I think the stadium looks smaller from all the drone videos we've seen, but don't forget, these are taken usually from way above the tallest crane, so well over 60 metres.

People I've spoken too say the stadium looks absolutely massive when you see it from outside the perimeter walls. Also, it will look a lot bigger once the roof is added.

Will Mabon
30 Posted 25/09/2022 at 18:14:27
I'm interested merely to see if a video has a different angle or perspective that I haven't seen. Haven't been near the site since late last year.

The overall design and dimensions were fixed long ago. No major changes viably possible in that aspect. Perhaps the original impressions make it look slightly larger than it will (that Lowry effect of diddy people).

I think the roof structure will make the stadium look pretty large from outside when complete.

Will Mabon
31 Posted 25/09/2022 at 18:15:16
Rob - I'll see your roof, and raise you mine!
Rob Halligan
33 Posted 25/09/2022 at 18:24:39
Will, why is a bungalow called a bungalow?

Because they bung a low roof on it!!

I'll get me coat!

Will Mabon
34 Posted 25/09/2022 at 18:26:39
Rob, it beats the Bungalow Bill joke anyway...
Brent Stephens
35 Posted 25/09/2022 at 18:55:58
Right, thatch yer lot, Rob. Get off.
Danny O’Neill
36 Posted 25/09/2022 at 19:23:38
You're here all night Rob. You can't put a ceiling on it.

I'll order my taxi.

Mike Connolly
37 Posted 25/09/2022 at 20:05:41
My brother was home from New Zealand and I took him to the Forest game. On the Sunday, I decided to take him to the new ground as he has only seen it on the drones.

Got the ferry from Woodside to Liverpool and decided to walk there. It was a sunny day, on the walk, brother said "This is our Wembley Way, but with better scenery."

We went for a pint in The Bramley Moore. I asked the staff have they been busy with people coming to see the stadium. They said yes, and even before and after the Forest game, it was choca.

I did ask if Bill was sniffing around. She said no but Dan Meis came in. I asked if he'd drawn you up any extension plans. She said it does not have room for extending. So maybe they will knock it down.

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