Club invites fans to help shape matchday experience at Bramley-Moore Dock

21/12/2022 18comments  |  Jump to last

Everton are inviting supporters to take part in a series of surveys that will help shape matchdays and the overall visitor experience at the Club’s new stadium.   

Designed by Everton’s Data Science and Insight team, the wide-ranging research will allow the Club to build on the results of previous fan surveys to provide a thorough understanding of the expectations of supporters in relation to the new stadium. 

The first survey, entitled ‘Matchday Experience’, has been sent directly to supporters today. The survey seeks to gather thoughts from fans in relation to matchday food and drink, pre- and post-match entertainment, travel plans and expectations for their new matchday rituals.

Emails from the Club, with an invitation to take part in the multi-phase study, have been sent out to members of the Fans’ Panel, which includes Season Ticket and Official Members as well as Shareholders. Supporters on the Season Ticket waiting list and match-going Blues will also receive an invitation to complete the first survey.

Evertonians, who don’t believe they are part of the groups listed above, wishing to complete the survey will have the opportunity to do so by entering their Supporter Number and surname by clicking here.

The survey will be open until 10am on Monday 9 January 2023, giving fans the chance to share their views and preferences.  

Colin Chong, Chief Stadium Development Officer at Everton said: “The voice of supporters has been a vital part of this project, shaping our initial 11 key principles and helping set new engagement records for our city during the two-stage public consultation process that led to unanimous planning approval. 

“Now, as we complete our first full year of building above ground at the site of our new home, we want to hear from fans to help inform a number of our strategic workstreams. The first in our series of surveys will cover the key areas of a matchday experience and the feedback we receive will be invaluable. 

“It is important we understand what supporters want and expect. Even in the short time this project has been live we have seen that people’s trends, habits and desires change as they learn more about Everton Stadium or as their life circumstances change or tastes evolve. 

“The outcomes generated from this survey will continue to guide our decision-making on key matters relating to every facet of what matchdays will look and feel like when we move to our new home.”

The Club will also be engaging Blues in future surveys in the new year, specifically to help shape planning for the migration of fans from Goodison Park to Everton Stadium, and to understand how consumer habits and digital technology can enhance supporter interaction at Everton’s new home. Running alongside the surveys, the Everton Fans’ Forum’s New Stadium Project group will be working with the Club to deliver several focus groups to further explore some of these topics. 

Evertonians will be updated once the period of research is complete with headlines results, the engagement outcomes and how the Club plans to use the feedback across its strategic workstreams.

Quotes sourced from Everton FC press release


Reader Comments (18)

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Paul Richards
1 Posted 22/12/2022 at 14:48:53
Do you have any additional feedback or thoughts for the Club related to the pre-match experience at the Fan Plaza?

Can we have a pillory with an effigy of Bill Kenwright (or better still, the real thing) so that fans can express their thanks to him personally for the 'good times' we've all enjoyed under his peerless reign as Chairman?

Nick Page
2 Posted 22/12/2022 at 15:13:47
Hahaha great idea Paul. I’m all for that.
Danny O’Neill
3 Posted 22/12/2022 at 15:17:47
Build a monorail along the waterfront to link Brunswick to Sandhills and pay homage to the Docker's Umbrella (apologies for the repeat).

Have modern hospitality on the concourses. Bars, food outlets even restaurants like at the new Tottenham stadium.

Likewise in the planned Fan Plaza.

Basically, encourage supporters to spend their time and money at the club and generate additional revenue for the club. But give them the facilities to do so.

Please take the Goodison Supper Bar with us. I can't imagine watching Everton without chips, peas and onion gravy.

When I next go to Goodison, they get £49 off me for the ticket. Unless that lady in the Upper Bullens finally decides to serve me, that's it.

The rest of my match going money is spent outside of Goodison and Everton.

Michael Kenrick
4 Posted 22/12/2022 at 15:23:09
I was shocked to see how many of these bloody 'loyalty' things I'm already signed up for. Perhaps I can donate my points to some good causes?
Kieran Kinsella
5 Posted 22/12/2022 at 16:24:03
Apparently, stadiums carrying the names of sponsors are ineligible for hosting Euro 2028 games. Seemingly, Tottenham's attempt to get a stadium sponsor has put the British bid in jeopardy.

Obviously, "naming rights" has been a topic related to the new Everton Stadium at Bramley-Moore Dock with USM having for a time first option.

Man City are going to rename their stadium temporarily to the "Manchester Stadium" and Dublin are dropping Aviva. But this could be an issue for us if the bid and our desire to find a sponsor instead of USM comes to fruition.

Brian Williams
6 Posted 22/12/2022 at 16:32:56
Generally what attracts the match-going supporters to the various bars and pubs in the vicinity of the ground is that they can basically do exactly what they would do when going "out for a bevvie" when there's no football involved.

They go to "the ground" purely to watch the match. The two things, although closely linked to each other, are IMHO discrete. People "generally" don't go to the ground to drink.

Now whether the provision of pubs and bars etc within the stadium and/or the grounds of the stadium will change behaviour which has been ingrained for many years remains to be seen.

I still think you'll get the pains in the arse unseating complete rows after kick-off because they have to get that last bevvie down them even if the bar is within the concourse.

Danny O’Neill
7 Posted 22/12/2022 at 16:41:58
I think it's more about revenue generation from my perspective, Brian.

I'm with you on one count as I'm a traditionalist. But if we want to compete financially, we need to make the most out of the new stadium from a commercial perspective.

It pains me to say as I love my traditions but that is what has held us back in my opinion.

We have heritage in Bramley-Moore Dock. But capitalise and move forward on the opportunity it will gift us with.

Brian Williams
8 Posted 22/12/2022 at 16:52:59
I wouldn't disagree with you, Danny, I just think the club will have its work cut out to change the habits of a lifetime mate.

My brother-in-law who goes to the game with me timed the walk from James Street Station to BMD at 20 minutes last week and I think that'll open up the city centre as a pre-match drinking venue.

On a different note, I watched Mr Drone's time-lapse video on YouTube this morning and the progress in such a short space of time is mind-blowing.

An Everton video "Just In Time" on YouTube is well worth a watch too.

I just wish I could visit and have a walk round there now.

Kevin Molloy
9 Posted 22/12/2022 at 17:08:20
I love this. A survey on what your expectations will be, your 'lived experience'. Are we starting yet to 'have the conversations' that means all voices will be heard?

How about just getting on and building it, and shoving the nonsense surveys in the bin somewhere?

Meanwhile, Frank's issued a rallying call to the whole club under the headline 'We need help'. Putting yourself before the club again, eh, Frank. That's why you'll never make it as a top coach.

Barry Rathbone
10 Posted 22/12/2022 at 18:34:44
Good access and transport links, decent seats and views, good bars and scran for those indulging and a roof to protect from the elements and act as an echo chamber for atmosphere.

A good team would be nice of but I'm trying to be realistic.

Pete Lloyd
11 Posted 22/12/2022 at 18:39:38
One of my brothers was working in a fairly high-up position at Bristol City when they rejuvenated their ground a few years ago.

They built around three sides of the ground an all-seater stand with concourses underneath. He took me once and you could get quite decent food, swilled down with a couple of pints of hand-pulled bitter, whilst watching the lunchtime match on large TVs.

At the end of the first year of the new stand, their income per spectator had increased from £1.50 a head to £12.00.
There's definitely money to be made, if they get it right!

Joe McMahon
12 Posted 22/12/2022 at 18:46:36
Pete, that's the bit that concerns me "getting it right".
Paul Kossoff
13 Posted 22/12/2022 at 18:47:15
Paul 11,

What is hand-pulled bitter? Does it taste different to using a pump?

Do they charge more for it?

Dennis Stevens
14 Posted 22/12/2022 at 18:49:02
Aye, Pete. I've been to a couple of gigs in one of those concourses under the stand too.
Brian Williams
15 Posted 22/12/2022 at 18:55:11
Pete @11.
Crane driver?
Paul Kossoff
16 Posted 22/12/2022 at 19:10:52
Match-day experience? It's the time when we don't have a game to watch they want to concentrate on. Give the people visiting the ground a reason to be there and to come back again.

The match-day experience is taken care of by the game and if we win or not. Five course meals, a giant mural of blue boy Bill and a holographic statue of Moshiri won't add to the entertainment value of the new Everton Stadium at Bramley-Moore Dock.

Pete Lloyd
17 Posted 22/12/2022 at 19:10:54
Brian, all I can say is that he jumped before he was pushed!
Brian Williams
18 Posted 22/12/2022 at 19:33:45
Best way Pete! 👍

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