Column Moshiri's Legacy The opening of the new stadium next year will likely form the basis of ‘Moshiri-Revisionism’, a favourable glow that will turn even more flattering over time as the horror of recent seasons fades from memory… but the overall picture of the departing owner isn’t great Jim Keoghan 10 December 2024 86comments (last) With The Friedkin Group on the cusp of arriving at Everton, thoughts will likely, at some point, turn to the departing owner and his legacy at the club. Farhad Moshiri, the long sought-after billionaire, arrived with grand aims of transforming Everton, to deliver a club fit to compete in the age of Modern Football. Amongst the raft of lofty promises, how many were actually fulfilled? At the time of writing, it does look as though Moshiri got one thing right. After numerous false dawns under previous regimes, our outgoing owner finally got the stadium built. And he just about did it without completely destroying the club in the process. This will likely form the basis of ‘Moshiri-Revisionism’, a trend that will undoubtedly emerge once the new Everton Stadium at Bramley-Moore Dock opens for business. Believers will point out, with some justification, that the Herculean process of enabling a club of Everton’s limited resources to build and move to a new stadium should not be underestimated. Article continues below video content Successive owners, going all the way back to Peter Johnson in the 1990s, have rightly pointed out that – despite its emotional appeal to Evertonians – Goodison Park has held the club back. It remains, in its current state, a handbrake on the club’s ability to compete with former peers. Moshiri was the man who not only agreed with this analysis but who was also, tellingly, willing to do something about it. What’s more, this is no London Stadium, no Destination Kirkby, a cut-price semi-solution that sacrifices the fans' sense of place and emotion on the altar of bargain basement capitalism. This is a proper football ground, constructed to recreate what makes Goodison so special, to translocate our home at its intimidating best (in theory at least). Once ensconced within the new stadium, Everton’s capacity to compete financially with the rest of the Premier League clubs will be transformed. We may, as fans, decry the increased commercialisation of the English football experience, bristle at tourists flocking to our clubs, chafe at the swelling numbers of ‘prawn sandwich’ supporters, but that is the reality of competing at the top. While it’s hoped that Everton will not bow to these trends as much as our neighbours have, the ability to better exploit the money that is awash around the Premier League will significantly improve the financial position of the club. It’s seductive when considering the above to see Moshiri in a more positive light. Doubtless this favourable glow will turn even more flattering over time as the horror of recent seasons fades from memory and the solidity of the new stadium and its impact become more tangible. And to supplement this, ‘Moshiri Revisionism’ will also likely point to the spending of his early reign. It is unquestionable that, when the Iranian first arrived, following years of Kenwright-induced penury, Everton did splash around the cash. During his tenure, according to Transfermarkt, the Blues have roughly spent £670M on players (while bringing in around £490M). Considering much of this spending was front-loaded, it’s undeniable that the first half of his tenure was characterised by an expansive transfer policy. And those numbers only provide the headline transfer sums. When wages are taken into account (with Everton being particularly generous in those early years), the outlay is even greater. Say what you want about Moshiri but, to begin with at least, this was an owner who put his money where his mouth was. But as every, Evertonian knows only too painfully, the above is far from the full picture. While the new stadium and that early splurge count in his favour, entries into the ‘cons’ column have amassed with considerable ferocity. If you want one moment from the Moshiri era to illustrate why our outgoing owner might not be the best person to be involved in a football club, it’s this quote from 2018: ‘Now we are comfortable with Cenk Tosun as a focal point, we have Bolasie back, Sigurdsson, Rooney – we have our own Fab Four!’ The referencing of a 'Fab Four' was used to draw favourable comparisons with Liverpool's own, frustratingly impressive quadrumvirate of Salah, Firmino, Mane and Coutinho. For that alone, Moshiri should probably receive a lifetime ban from every football ground in Europe. That ‘Fab Four’ quote gives a handy illustration of how disappointing Everton’s recruitment has been under Moshiri. While there have been occasional gems – Richarlison, Pickford, Branthwaite – too much of the spend has been incoherent, profligate, and (in wages and resale terms), hugely damaging. Just because you spend money does not mean success follows, and Everton under Moshiri have been a masterclass in that. Few could argue that the team that currently labours under Sean Dyche could hold a candle to the one that existed under Roberto Martinez when the owner first arrived. A big reason for this is the palpable sense of chaos that Moshiri introduced into a club that had previously been characterised by stability. More trigger-happy than a military vet with severe PTSD and a heavy Breitbart habit, Moshiri has churned through managers, going through as many permanent bosses since 2016 as the club managed in the three decades before he arrived. He’s done the same with Directors of Football, applying brutal short-termism to a position that only works if you take a long-term perspective. Frequently, despite putting people in charge to run the football side of things, he’s also intervened in transfers. There are stories of players coming to the club because of the owner, and other tales of potentially catastrophic near-misses. Added to this destructive culture of turmoil, Moshiri also allowed Bill Kenwright to keep his hand on the tiller of the club. It’s ironic that the sole example of the owner applying a sense of consistency to a key position turned out to be the one where he should have been more brutal. Prior to the billionaire’s arrival, Kenwright had spent years overseeing a growing sense of commercial torpor at Everton, as year-by-year the club fell behind its former peers. The ‘FC Cosy’ mentality was allowed to swell and suppurate, with Everton becoming, in many ways, a Football League outfit operating in the Premier League age. The club required an overhaul, a long overdue professionalisation. By allowing ‘Mr Everton’ to remain at the top, that process never began. As a result, the club have been unable to create the kind of revenues required to begin bridging the considerable gap that has opened up between Everton and its former peers. It’s the kind of gap that, within the world of Profitability and Sustainability Rules, cannot be bridged through owner investment alone. A combination of managerial churn, commercial sluggishness and profligate directionless spending is always a dangerous one, at any football club. This is especially the case when it also delivers a deterioration on the pitch, which has clearly been the case at Everton. Moshiri arrived at a club with a recent history of playing in Europe and finishing in the Top 8, with the financial benefits that delivers. Under his watch, Everton have transformed into a club nowhere near the European conversation, and rather than Top 8, that has morphed into regular recent battlers of relegation. The arrival of the new owner was supposed to usher in a fresh dawn, the shifting of Everton's footballing parameters. The club's conversation was meant to be about the Champions League and upward progression. Instead, talk has turned to the Championship and downward momentum. This was most keenly felt during the 2023-24 season when Everton’s ongoing financial problems led to two breaches of PSR, resulting in an eight-point deduction from the Premier League. Regardless of the political dimension of the punishment, the judgements, in many ways, represented totemic illustrations of how mismanaged Everton had been. As a result of what was handed down, the Blues spent most of the campaign mired in the Bottom 6, only achieving escape velocity via some miraculous end-of-season form (and the fact that the ‘Best League in the World’ was blessed with some truly awful football teams). If things weren’t tough enough on the pitch that season, Evertonians also had to contend with the material future of the club coming under threat. Moshiri’s mismanagement had only been tenable while he underwrote the club’s losses. This began to change a few years ago when it became evident that the Iranian was no longer willing to sink money into the club. It was a decision that seemed influenced by the UK Government’s sanctioning of Alisher Usmanov (Moshiri’s long-term financial partner and rumoured backer). Following the Russian invasion of Ukraine, the Uzbeki oligarch was forbidden from investing in the country. As a result of this, and possibly a growing disinterest in a project that was going so awry, Moshiri began to pull back. It meant Everton became increasingly reliant on loans to function, amassing considerable debt in the process. Moshiri’s growing disenchantment with the club, and its rapidly expanding financial problems, inevitably led him to put Everton up for sale. For those indulging in some favourable ‘Moshiri-Revisionism’, what occurred next stands as a great counter to the argument that he was someone interested in the long-term financial health of the club. How else to explain the decision to sell the club to 777 Partners? Currently facing a winding-up order and under investigation for money laundering by the US Department of Justice, 777 Partners already possessed a questionable reputation within the game when Moshiri announced his decision to sell to them. It was one characterised by footballing failure and rumoured financial malfeasance. From the very beginning, it appeared that 777 Partners were unfit, an early red flag being the propensity for head honchos, Steve Pasko and Josh Wander to rarely be seen without wearing baseball caps. Despite Evertonians’ manifold grievances against the Premier League, the football authority did the club a great service by taking so long examining the takeover, in the process providing 777 Partners with enough rope to hang themselves, effectively unspooling as a corporate entity before the takeover was complete. Aside from enabling Everton to dodge a potentially fatal bullet, the Premier League’s lengthy process of due diligence also allowed, what appears to be, a more suitable bidder, The Friedkin Group, to enter the conversation. By accident rather than design, the club is now on the cusp of ending the Moshiri era the right way. Rather than handing over the reins to owners potentially more catastrophic than him, the transition should hopefully see an improvement in how Everton are run. Although, this being Everton, there are always caveats. No club is better at striking out on a new path only to find that they have turned into a cul-de-sac. After all, did we not as fans greet Moshiri as the great saviour? He was the longed-for billionaire who was meant to restore Everton to the pinnacle of the game. And look how that turned out. When it comes to our departing owner, as all of the above illustrates, the picture isn’t great. It is undeniable that, with the exception of the stadium, Moshiri did not get a single thing right at Everton. In every other aspect – commercial performance, the structure of the club, transfer policy, and what has happened on the pitch – his reign has been one of palpable failure. It’s telling that when he arrived at the club, Everton were trying to hang on to the coattails of the Big 6. We have fallen so far since, that now the challenge for the new owners, to begin with at least, is to keep up with the likes of Aston Villa, Brighton and West Ham. Few owners depart football clubs affectionately. It is a difficult game to succeed in and the pyramid is littered with failure. Here at Everton, it’s been some time since we loved our owners, Moshiri joining the less-than-esteemed company of Kenwright and Johnson. While you can probably say that his intentions were good, it’s the execution that matters. And here, Moshiri has largely been a disaster. It is hoped that The Friedkin Group can learn from the mistakes of those who have come since Sir John Moores and finally turn Everton into the kind of club we think it should be. Nil Satis Nisi Optimum, has to mean something, on and off the pitch. For too long, it hasn’t. Follow @Jim_Keoghan Reader Comments (86) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer () Mike Gaynes 1 Posted 10/12/2024 at 16:34:09 I would quibble with only a couple of your statements, Jim. First, I have not read anything that would qualify as "Moshiri Revisionism" -- the view of the man appears universal to me. But second, I do believe that, over the years to come, the one thing he got right will dwarf everything else he got wrong. Long after his personnel and financial blunders have faded into the mist, generations of Blues will be reveling in the glories of the new stadium. He did make a really good hire in Dan Meis. And third, I don't believe the Friedkins will pay one iota of attention to what previous owners did, let alone "learn from their mistakes." I believe TFG will ignore all that has come before and chart its own course in returning the club to financial stability and, eventually, the team to football prominence. And I expect they will earn our respect, if not our love. Mike Dolan 2 Posted 10/12/2024 at 16:52:25 Very interesting. I do think though that the headline The Moshiri Era should be The Usmanov Era as I think it became quite obvious as time slipped by that Moshiri was at best nothing more than Usmanov's face piece in this almost disastrous enterprise. (I often wonder if Usmanov was the hidden hand behind the nebulous 777 Partners funding that mysteriously evaporated into thin air when put under scrutiny.)It was the Usmanov era I think because Moshiri's Everton funding dried up at almost exactly the moment that the Russians rolled into Ukraine. A little strange that. John Keating 3 Posted 10/12/2024 at 17:31:22 Mike,I agree with your post. I mentioned in a similar post last season that, after a few years in the future, when the Club have stabilised, our outlook will probably be different than today.Not that we will ever forget what Kenwright and Moshiri have put the club and supporters through since The World's Greatest Evertonian and then his mate got involved.However, I hope that once the new owners get to grips with the club and slowly get us back to where we belong, Moshiris's time, and the legacy he left us at Bramley-Moore Dock will soften our feelings against him.Not so sure of his thespian mate… Dave Abrahams 4 Posted 10/12/2024 at 17:57:59 Mike (2), I think quite a few people were suggesting that Moshiri was Usmanov's messenger well before Kenwright sold the club.I know I used to quote that fact to people but unfortunately I also used to advise them that we would be in a far better position when it happened, I didn't know that Moshiri & Usmanov would let Kenwright keep hold of the reins. Barry Rathbone 5 Posted 10/12/2024 at 18:47:06 Moshiri has put us on the edge of the abyss; we had nothing like this prior to his arrival and finding ways to fund the monumental cost of the new stadium is a massive factor.If we survive, maybe prosper, it will be of Lazarus proportions and down to the new owners but the task is monumental. Precedent shows most clubs financing a new build hit the skids and it's a struggle to think of a single decent-sized club immediately transformed by the investment.Calamity Moshiri barely made a sensible decision here and was still at it with 777 Partners and the new stadium could yet prove to be another of his Jonah touches. If it works out, history may not be so harsh but, to date, he has been a disaster of unimaginable proportions. Christine Foster 6 Posted 10/12/2024 at 19:02:59 Mike, I totally agree, the passage of time will soften Moshiri's disastrous management of the club solely because of the stadium. In contrast, the legacy of William Kenwright will likely harden as any good intentions he may have had become lost in his personal pursuits of fame and fortune. He may well have been the only person (along with his friends inside that cabal of money men, maestros and Motzarts of money) who made fortunes along the way. Moshiri alone is not responsible for the years of failure, and conjecture will continue, but the man's biggest mistake was the failure to rid himself of Kenwright and replace him with a competent and professional team. This, compounded with his lack of any expertise in football as a business, ensured his cost of failure would be eye-watering. That is what cost him so much money. How much he was bankrolled by his mate? We will never know, but the money certainly stopped with the Russian sanctions. A football incompetent he may be, but his legacy has an incredible footnote with the new stadium at Bramley-Moore Dock. It's his latter-day folly, but a magnificent legacy he will be remembered for. Jamie Clancy 7 Posted 10/12/2024 at 19:29:55 What's wrong with wearing baseball caps? Regardless, excellent article. Steve Hogan 8 Posted 10/12/2024 at 19:31:22 Jim, you have just penned an impressive article going into great detail about the 'rise and fall of Moshiri', since his arrival at the club, when all and sundry, including me, looked forward to a brand new dawn.I just don't get how an individual who rose to become a prominent billionaire, could act in such a totally frivolous manner over a period of the last 7 years.By my estimations, he's going to walk away from Everton at least £500M lighter; even accounting for his billionaire status, that's a big 'haircut'.His legacy certainly will be the new stadium at Bramley-Moore Dock, truly a magnificent structure, and will no doubt be 'the only show in town', when it comes to staging major events that Anfield is currently enjoying.Despite the new and enlarged extensions to the ground, the area surrounding Anfield is so depressing and run down it's untrue, and it's through no fault of the local residents who live there.My initial reaction to the original stadium project some 6 years ago was that, as a football club, we couldn't possibly afford it, in fact, the club and it's current standing in football circles, is certainly 'punching above its weight', with that construction on the docks.The sympathy shown to the area's Victorian heritage is simply an architectural masterpiece, and will wow fans (home and away) for decades to come.Why on earth did Moshiri not sweep away the old regime at Goodison, including the greatest Evertonian, the way the Mansour family did at Manchester City? No more jobs for the boys, ex-players as coaches, club ambassadors, or even promoting the head of the club's local charity, to be CEO of a business with a turnover of £190M. Absolute madness.We are once again on the cusp of a massive opportunity; let's not blow it again. Mike Gaynes 9 Posted 10/12/2024 at 19:38:44 Christine, spot on. I will always believe that Moshiri came in with the best of intentions and the willingness to spend on both the club and the stadium. But he knew nothing about operating a business larger than a driveway lemonade stand. He had made his money as Usmanov's caddy, running his private companies without ever having to hire and fire or be answerable to corporate directors and shareholders. Successfully operating one of the world's most prominent football clubs and being answerable to millions of supporters and an overarching Premier League and its regulations was a level of complexity totally beyond Moshiri's capabilities. I believe his buddy Bill was a security blanket, at least for a while. But while you're right about his failure being massively expensive, it apparently hasn't damaged him one bit. The Forbes real-time billionaires list has Moshiri's current net worth at $2.7 billion, markedly higher than when he bought the club. And... to paraphrase Field of Dreams... He built it. We will come. Ed Prytherch 10 Posted 10/12/2024 at 19:52:12 Jamie, baseball caps would be more popular in North West England if there was a regular need to keep the sun out of your eyes. Fred Quick 11 Posted 10/12/2024 at 21:07:31 If Moshiri hadn't have arrived at Goodison when he did, then the club might have fallen through the trap-door and we wouldn't have a new stadium to look forward to. As it stands, we are still a Premier League club and do have a brand new stadium, but it has come at an enormous cost to the reputation of the club, the mental health of the fans, and of course the actual price of the stadium. I don't believe that Moshiri was ever interested in whether Everton were successful or not, the new build was the attraction for him and his silent partner and it's probably the silent partner that made so many rash decisions and who started to chase his losses when things got away from the pair of them. I'll be glad to see the back of anything concerning Moshiri and his pal, and we can only hope that the new people have more of a handle on what a football club is supposed to be and how it's supposed to be run. Kieran Kinsella 12 Posted 10/12/2024 at 21:20:40 Mike,He definitely came with good intentions but, like those people in Central Asia in the 14th century who thought it would be nice to give old blankets found on the dead to sea fairers needing to keep warm on the way to Venice, Italy, it didn't end well. Kevin Molloy 13 Posted 10/12/2024 at 22:51:19 It's a minor miracle we got through this. No spending for five years pretty much, after pissing literally half a billion up the wall. I still can't believe he built that stadium, and then walked away taking the whole hit. In terms of likely workable scenarios, that surely was the least likely. In the end, we got very very lucky. Kevin Molloy 14 Posted 10/12/2024 at 23:00:54 Is anyone else hearing the deal is done? But Jenny's digging in her heels about releasing her shares til a statue gets built of you know who. Derek Thomas 15 Posted 10/12/2024 at 23:07:46 Great piece Jim. I'm more or less with Mike @1 about Moshiri's legacy, but I have to quibble about your statement. "Once ensconced within the new stadium, Evertons capacity to compete financially with the rest of the Premier League clubs will be transformed."This may (will?) be true, but not right away and only if;a) Ticket prices rise even more than presently indicated and, more importantly;b) we get successful, consistantly successful On the field.This will allow for money to flow in. It remains to be seen how much money TFG will allow to flow out...bearing in mind Moshiri's mistakes in that area...to improve the team.Given The Law of Unintended Consequences and this 'I'm from the Government and I'm here to help' approach, I also think we have to keep an eye on this 'Football Governance Bill / Independent Regulator' thing.All we can do as fans is hope that TFG appoint people who actually know wtf they're doing and take it one game at a time.It's often said at the start of the season - see how we're going after 10 games.With TFG and BMD we have to say - see how we're going after 10 years.(I could say the same about myself too) Brian Williams 16 Posted 10/12/2024 at 23:10:49 Kevin#14.Yes, but on the appropriate thread. 😉 Kevin Molloy 17 Posted 10/12/2024 at 23:19:41 Thanks Brian! Eric Myles 18 Posted 11/12/2024 at 02:12:23 Kevin #14, It's Moshiri that has agreed to sell shares to TFG and they don't need anyone else's shares to take control of the club.So file that under "Kenwright Bashing" by proxy. Laurie Hartley 19 Posted 11/12/2024 at 03:58:57 Jim, I have to agree with everything you say in your article but admit there is a part of me that sympathises with him. Several of the duds he hired came with big reputations and let him down badly. I suppose though his biggest mistake was not clearing out the boardroom.Ed #10, Gordon West used to wear a baseball cap at Goodison – to keep the sun out of his eyes while defending the Gwladys Street goal. 😎 Steve Brown 20 Posted 11/12/2024 at 05:08:36 Not sure any Everton fans are “believers” in Moshiri. His lamentable running of the club and huge naivety will cost him £500M+ as Steve points out.I think we can say with 100% certainty that Moshiri is the only reason that Everton will move into their fantastic new stadium next season. Mike Gaynes 21 Posted 11/12/2024 at 05:10:06 Eric #18, dang, you beat me to it. Moshiri owns 94.1% of the club. Nobody else's shares have the slightest impact. Jerome Shields 22 Posted 11/12/2024 at 06:39:26 Money can't buy you love. Paul Hewitt 23 Posted 11/12/2024 at 06:40:21 Kevin @14. I heard last week they had Premier League approval, but were only going to announce it once some behind-the-scenes stuff was sorted. Ernie Baywood 24 Posted 11/12/2024 at 08:30:17 It might be unfair but the memory of Moshiri won't be the stadium, it will be the shambles. And boy what a shambles it was.Every recent owner has done some good... if you look hard enough. It hasn't saved their reputation. He got a stadium built. He 'invested' in the team. He did the things that most of us wanted. He just did them terribly. Rennie Smith 25 Posted 11/12/2024 at 08:44:51 Most football club owners get the boot because they under-invest.. Moshiri must be thinking "Hang-on, I've pumped gazillions into this club and I'm walking away (probably) significantly poorer, why all the hate?" Of course, running a football club is nothing like running a regular business, as Richard Branson once said "If you want to be a Millionaire, start with a billion dollars and launch a new airline.".We'll never fully know the whole craziness of what's been going on these last few years, clearly the Russian sanctions shattered any business plan (what business plan?) he may have had. But I suppose he can look out of his office and see the new stadium shining in the distance and think, "I built that". Let's face it, rewind 3 years, who on here thought it would ever get built? So, as legacies go, there have been better, but there have also been significantly worse. Dave Abrahams 26 Posted 11/12/2024 at 09:06:03 Ernie (24),It might be who is remembering Mr Moshiri in how he is remembered. I think quite a few will be remembered for the shambles the club was left in and quite a lot of us will remember the shambles the club was in when he bought it. Denis Richardson 27 Posted 11/12/2024 at 09:10:01 Interesting read, Jim. Whilst not trying to defend Moshiri, I think the influence of a certain Bill Kenwright is underestimated. Trouble is, in hindsight, there was a Catch-22 to begin with. Bill would not allow an ‘owner' to come in unless he kept a certain amount of control. An owner could not get Everton without giving Kenwright a lot of the reins. Moshiri coming in was like a kid being let loose in a sweet shop. Kenwright's dream had come together. Had he been booted out in 2016, I imagine the club would be in a much different state today. We did bring in the likes of Koeman and Ancelotti and spent a shit load of money. Unfortunately, Kenwright had too much influence, including in player transfers (he brought Rooney back, not Koeman, for example). Ultimately Moshiri (Usmanov) was not a football man and was never going to be a hands-on owner. Kenwright was still effectively left to run the club. As you say, however, as the dust settles, the club has a brand new state-of-the-art stadium and, given its location, I'd say arguably the most striking in the country. That is something all Everton fans can enjoy for decades to come – and we're still in the top flight, despite the likes of Allardyce, Tosun and Lampard. The last few years have been quite an emotional ride. Hopefully the next few will involve less nail biting. Tony Abrahams 28 Posted 11/12/2024 at 09:24:02 I have started helping to coach my son's under-11 team, Ernie, and I take it seriously. Not so much the result, although I still believe it's important but, trying to develop everyone's overall game.What I have noticed more than anything is that most mistakes come from an initial bad pass, usually through lack of concentration that isn't rectified, and then one, two or sometimes three sloppy passes later, everything breaks down.Keeping Kenwright was incredibly sloppy, and after this initial incredibly inept appointment, things were always only going to go downhill imo. Colin Crooks 29 Posted 11/12/2024 at 09:29:28 He lied to and about the fans. Traumatised Evertonians with the unrelenting threat of relegation. Employed a steady stream of twats who didn't give a flying fuck about our club. Mercenaries who (without exception) inflicted upon Evertonians, season after season of the most brain-numbing anti-football this league has seen.Having spent around £800M to achieve that lot, he finally deserted his post. I thought Johnson couldn't be worse than Marsh or the Thatcher lacky Carter. I thought Kenwright couldn't be any worse than Johnson. I thought Moshiri couldn't be any worse than Kenwright.I`ll keeping me gob shut next time. Dave Abrahams 30 Posted 11/12/2024 at 09:39:34 Colin (29) Who shortened your post and added the final line? Colin Crooks 31 Posted 11/12/2024 at 09:44:40 I did, Dave.It was too long-winded. I got bored typing it and realised it would be even more boring to read it. John Daley 32 Posted 11/12/2024 at 10:29:49 There's a quote from John Guare that sums up my thoughts on Moshiri rather nicely:“What interests me so much is not the con man but the need of the mark to be conned," Guare says. "Whether it's a psychic in Chelsea or Germany after the First World War, the quality of need is so great that the con man doesn't even need to be that good!"Throughout his time at Everton, Moshiri has been the ultimate ‘easy mark', a mad Fraggle Rock eyed mooncalf, flip flopping all over the place and being led by anyone who could lay it on thick.KenwrightKoemanWalshNumerous player agents Jim “well, giz us a bell after you've been to the 24-hour garage” WhiteSilvaAllardyceBenitezThe list of in-it-for-themselves imposters who were never the right fit from the off and must have known as much intrinsically is a lengthy one, but as long as they could regale the owner with big claims interspersed with a bit of back slapping he was ever ready… in fact, fucking eager… to buy in.Marcel Brands (who many will say deserves adding to ‘the imposter' list himself) recounts a tale where he and Moshiri were sat around the table with Mino Raiola to thrash out the Moise Kean deal:“‘Why not bring Mario Balotelli too, guys?' said Mino,” according to Brands. “That seemed to Raiola to be a great striker duo for the Premier League. Both fast, skilled, strong and also complementary. After a while he had substantiated his story so beautifully that Moshiri also completely liked it.”Brands claims that he was against the idea immediately and informed Raiola as much, giving his reason as being concern over integrating two ‘tricky characters' into the squad at the same time.“After the game, I went to eat something with Mino. ‘You're beautiful you, Brands', Mino said,” he added.“Moshiri wanted to pull out his wallet. But I was responsible for the technical policy, for the composition of the selection.“The great thing was: if you told Mino the truth to his face, he could handle it very well in the end. But he was super smart. If you let go of the steering wheel for a moment, he would sail in the other direction.”With Moshiri, the sailor didn't need to be ‘super smart', he was ready to slap on the life jacket, grab his bait box and clamber onboard with any clown claiming to have a cunning plan and a couple of makeshift oars even when all around him were shouting “There's a storm coming in!” Dave Abrahams 33 Posted 11/12/2024 at 10:35:29 John (32), You left Ancelotti off your list of conmen, did you like him or did you forget about him? John Daley 34 Posted 11/12/2024 at 10:46:23 Dave, I did have Carlo on the list but deleted him! Never the right fit once more but he was a slightly different kettle of fish. Ultimately, yes, he was also an imposter but rather due to the fact that he was never truly invested (in my opinion) and merely biding his time until something better came along, not because he lacked the ability, nous or know-how to ever back up his words. I just think he wasn't particularly arsed and a bit bemused about where he found himself and what he had to work with, but was happy to plod along in the low-risk, high-reward lane temporarily. Dave Abrahams 35 Posted 11/12/2024 at 10:50:27 Fair enough John (34) I thought he was definitely in the lowrisk, high-reward lane; he wasn't backward in coming forward, Carlo! Bob Parrington 36 Posted 11/12/2024 at 11:13:53 Legacy. Simple. Fab, landmark stadium in a key location on the banks of the Mersey! What else? Great for the club. Great for the city and great for the whole of Merseyside.What a wonderful world! Martin Mason 37 Posted 11/12/2024 at 11:27:16 As a rich owner, he was an abject failure apart from getting the new stadium built which was an amazing achievement for the club. He wasted a fortune and, under his ownership, the club was run like a joke shop, but he wasn't the cancer at the heart of the club. That was the narcissist Bill Kenwright. Paul Hewitt 38 Posted 11/12/2024 at 12:07:35 John @34.Your comment about Carlo being bemused at Everton makes me think about a game we had at Wolves. We lost 3-0 I think and played terrible. I remember Tom Davies having the simplest pass out wide to a teammate, it went straight out for a Wolves throw. The TV camera panned to Carlo for a good 10 seconds. The look of shear horror, bemusement and what the hell am I doing here all over his face still makes me laugh now. Paul Tran 39 Posted 11/12/2024 at 13:11:03 If you buy an ailing business, keep the same management and give it lots of money, you get a business that loses a staggering amount of money.Moshiri isn't a businessman. He's an oligarch's mate who got lucky, who thought he was invincible because of his big rich friend. Have a look at Catherine Belton's book 'Putin's People' to find out how these 'businessmen' got their money.His legacy is to provide a tale of how not to buy and run a football club. The ultimate anti-template.I can't wait to see him gone. Tony Abrahams 40 Posted 11/12/2024 at 15:56:41 That tale that keeps Brands off your list, John, sounds like a story he might have learned once he was appointed into the boardroom at Everton. Mike Gaynes 41 Posted 11/12/2024 at 17:19:20 I don't believe Moshiri "lied to and about the fans."I don't believe Walsh and Brands were fraudsters, just hires that didn't work out. Both came in with good reputations from lesser jobs but were incapable -- in Walsh's case profoundly so -- of stepping up to the higher level Everton required. And again, for all his catastrophic personnel blunders, I do believe Moshiri deserves credit for four good hires: Dyche, who before his current miseries kept us up twice and whose performance last season in raw defiance of the points deductions was magnificent.Thelwell, who has cleared out almost all of the expensive detritus left behind by his predecessors and performed wizardry in bringing in just enough decent low-cost players to keep us afloat.Carlo.And Meis. Christopher Timmins 42 Posted 11/12/2024 at 17:34:10 MoshiriKoemanWalshBrands They were just not good at carrying out their respective responsibilities on behalf of the club and made it impossible for some of the more recent managers to succeed. Nothing more to see. Denis Richardson 43 Posted 11/12/2024 at 17:57:38 Christopher 42, I think Koeman gets an unfair rap – not sure why. He was screwed over by Kenwright ultimately. In his only full season, we finished 7th and got into Europe – hardly a failure. In fact, that's our highest league finish since 2014. Compared to the last few seasons, an absolute success! Colin Crooks 44 Posted 11/12/2024 at 19:19:12 Mike Gaynes – "I don't believe Moshiri lied to and about the fans"... Hmmm…Farhad Moshiri, responding directly to being asked if he thought Everton fans have faith in his decisions and appointments? – "Well, I hope so. I put my money where my mouth is. That is all an owner can do."Some of the decisions we have taken is together with the fans, right? All the managers who have left have been driven out by the fans"...Fuck me. Maybe Carlo (that great appointment you speak about) burned such a hole in his pocket, he chose to forget him.In the same interview, Moshiri told Jim White that you have to stick with your appointments: "I have a lot of faith in Frank that he will get it right" — Nine days before he sacked him. Hasn't lied to or about fans? Do your research, Mike. There are plenty of examples.The bastard makes Donald Trump look like George Washington. Tony Abrahams 45 Posted 11/12/2024 at 19:32:44 Brands definitely came across as a fraud to me, Mike. "Money can make you lazy" was the first phrase I ever heard that was attributed to him, just after he joined Everton; about 12 to 18 months later, he was becoming a director.Maybe I'm wrong and he was simply a workaholic who just wanted the best for our club? Highly doubtful this, IMO, though, when I look back at the time he let his guard down and ended up leaving by mutual consent without uttering another word. Brendan McLaughlin 46 Posted 11/12/2024 at 20:11:30 Colin #44,I'm by no means a Moshiri fan but the quotes you've provided seem to me to simply be the sort of comments that very many owners and/or chairman come out with on a regular basis.What I find interesting about the first quote, however, is that several years into his disastrous tenure Moshiri was still of the view that his role as owner was simply to throw money at the problem. Danny O'Neill 47 Posted 11/12/2024 at 20:15:02 I thought, as a leader, Moshiri was out of his depth and naive. He left it to the old guard rather that put his own stamp on it.Brands got sucked into the board, rather than focussing on the job he was employed for. He seemed to have higher aspirations than what was going on on the pitch.Well, hopefully, come Friday, we will have change.And right now, more importantly, we should sort out a suitable pub near The Emirates to meet up on Saturday!! Mark Murphy 48 Posted 11/12/2024 at 20:25:40 The one outside the away end seems to have closed, Danny.So the Blackstock or the 12 Pins?Anywhere but a 'Spoons! UTFT Danny O'Neill 50 Posted 11/12/2024 at 20:46:51 We'll call/message, Mark. Even we can't mess that up!! Colin Crooks 51 Posted 11/12/2024 at 21:47:07 I'm not sure how you arrive at that conclusion, Brendan.Moshiri's comments were unique to Everton. Our situation was unique. No other club had ever spent so much money and kept sinking. No other club has ever paid as much compensation to clubs for stealing their managers and then again to the managers themselves after sacking them. I may be wrong but I don't recall any other owner trying to place half the responsibility on the fans for sackings and poor appointments. Were you involved in the appointment of Rafa?. Did you drive Carlo out? Did you or any other blue you know have any part in the shameless pursuit of the Watford and Southampton managers? Would you have hired Frank Lampard? My toes curled when he went on a national radio station to try to justify his own fuck-witted decisions by portraying Evertonians as a mob of ignorant ingrates who somehow forced his hand. "Some of these decisions we have taken together with the fans." Brendan McLaughlin 52 Posted 11/12/2024 at 22:01:41 Colin #51,I don't massively disagree with your view but I don't recall Moshiri sacking a manager that the fans, at least here on, ToffeeWeb didn't want rid of.He obviously talks shite, is superficial and in denial as to his accountability. Perhaps he reads ToffeeWeb and believes some of the people on here making excuses for him?But I just haven't seen/read that Boris Johnston (sorry MG... Donald Trump) moment yet. Mike Gaynes 53 Posted 11/12/2024 at 23:15:38 Colin, Moshiri didn't say much to the fans, and most of what he did say was certainly clueless, but I don't think there has been anything you've quoted that could even be remotely described as a lie. As for "No other club had ever spent so much money and kept sinking", nobody's disputing his incompetence, but that doesn't make him a liar. (And I think Man Utd, Leeds Utd and Spurs supporters would debate your sweeping conclusion.) Steve Brown 54 Posted 11/12/2024 at 23:57:23 Mike, Moshiri also said the following about the fans after the dramatic 3-2 comeback win over Palace in 2022:“You have given us incredible support that helped us over the line when we most needed it, and we must repay that support and show that lessons have been learnt.“More than any other club in England, Everton is the club of its people, its community and its fans, and always will be.”I think we can all agree with post @ 31, as it summarised this argument best. Moshiri was a naive fool and commercial chump, who will lose £128 million for the club purchase and £450 million in loans. His legacy is situated at Bramley-Moore Dock. Steve Brown 55 Posted 11/12/2024 at 00:01:00 ps: I have a feeling I recognise that voice.Kieran always felt that the now vanished Dave Cashen emerged when Darren Hind and his alter-ego Dave Cashen disappeared. Mr Cashen has suddenly vanished and…. Brendan McLaughlin 56 Posted 12/12/2024 at 00:21:29 Sorry, Steve #55,And what? Mike Gaynes 57 Posted 12/12/2024 at 00:33:13 Steve, what amazes me is that, after flushing away perhaps a billion dollars of his own money on the team and the stadium, Moshiri has significantly greater personal wealth today than when he bought the club. His mentor got sanctioned, but he didn't, and the company he was gifted by Usmanov is more valuable today. He's got to be the luckiest clown on the planet. Mark Taylor 58 Posted 12/12/2024 at 01:07:10 Whether the stadium is a positive or not depends on how much debt is attached to it. If the number I've seen quoted of £600M of debt is true, and if that is at normal risk-free (US T Bonds) plus minimum 4%, so 8-10%, then we will see all extra revenue consumed by debt servicing.Should we get relegated – unlikely perhaps, but we have played with fire for a few years now – it will be an enormous white elephant.Put it this way. If it was a risky project to embark upon, it is by no means de-risked as things stand... Duncan McDine 59 Posted 12/12/2024 at 07:42:16 Mike 57, that's just another reason why I beleive that he's flushed around $1 billion of someone else's money. That kind of spending would put a very serious dent into Moshiri's relatively modest net worth of $1.7B at the time.Perhaps it was the money of the yacht-dwelling fella that interviewed Lampard? Just a thought. Colin Crooks 60 Posted 12/12/2024 at 07:45:13 This after thousands of Evertonians stayed behind chanting "Sack the board" after being humiliated at Goodison by Southampton."I think its a great time to meet with the fans in person, to have a face to face with them. The fans are the most important part of the Everton institution. We need to go through this together. Everton has depended on Goodison. The 12th man. I know we are much weaker without the full-hearted support of the fans. I will do what it takes to get them on board. I will meet them. You can talk to me. I am on it 24 hours a day".Has he been seen or heard from since? Mike Gaynes 61 Posted 12/12/2024 at 08:45:45 Mark #58, no doubt, but the upside certainly seems to far outweigh the downside.Duncan #59, good point, seems likely at least in part. We know his mentor was involved in player transfers. But certainly every dime Mosh has spent in the past 20 months was his own, because Usmanov went into the deep freeze in April 2023. Colin #60, if that's an example of him lying "to and about the fans", I don't think you're making your case. Not following through on meeting personally with the fans is hardly fraud. Jerome Shields 62 Posted 12/12/2024 at 10:43:04 The new stadium is not a saviour, it is just necessary. It is like the need to upgrade caravans or trailers in a caravan or trailer park. To compete in the Premier League, it is a given.Like any football Club at any level, it needs proper management both on and off the pitch. This can only done by proper managers who are professional, performance-driven, with objectives and accountability. Everton has not had that for years. The results are there for all to see.Jim's article is a true summary of progression under Moshiri, as many voices have warned at the time. They have been vindicated.The main problem now is the need for financial reconstruction of the enormous debt mountain, or rather the deconstruction of the debt web weaved since Kenwright had influence. It is that whole connection and its legacy that The Friedkin Group are trying to get to grips with, which will enable their takeover, which is not completed yet.Moshiri for me was always a Certified Accountant and frontman for an oligarch's investments. The money involved cost nothing, hence the gulf in value between us who took it at face value and the attitude of Moshiri and his associates.From the start, Everton was one of many investments. Allowed to continue to run, with Moshiri as hands-off as he would have been with other investment projects. They believed (as we all did) Kenwright saying that Everton was a well-run club that only needed a cash injection. Some maybe hoped, but vented their gut objections having correctly accessed Kenwright from the start. At this stage, I will remind all of "The People's Club" sop as we all deserve it.The main reason for the stadium development was the potential of a development on a docklands site. An investment opportunity and one to wash the money that was got for nothing. In some ways, it was inevitable that Moshiri & Co would seek the help of other like-minded individuals like 777 Partners, whose connections to money got for nothing will, I expect, come out in the wash.War, sanctions and Everton have not dented the wealth of Moshiri & Co; other investments that Moshiri or his like are involved in have come good. Those involved in the Everton financial web are still doing good business. Hopefully, The Friedkin Group can convince them not to be doing so well and look beyond their noses, with the shadow of Moshiri & Co somewhere in the background.It is the lot of Evertonians to suffer. Never did hope spring so eternal."The City has fallen and I am still alive'" — Constantine XI(His last words.) Dave Abrahams 63 Posted 12/12/2024 at 11:05:55 Jerome (62),The last words of Constantine XI — like Rod Steiger who played a Jewish pawnbroker in the film of the same name — who said “All my family perished but I'm still here.”Kenwright was the opposite: he's gone but left his money well protected! Danny O'Neill 64 Posted 12/12/2024 at 11:29:54 I'll be glad when this is done as match day approaches.A few conspiracies on here. I have spoke with Dave Cashen, both verbally and via text. Top Evertonian and person.Colin, you were on a roll until you used the phrase "the twelfth man".It might be a personal thing, but I don't like it. It is a Villa thing, which for years, they have had displayed at the Holte End.We've got our own and have 36,000, 3,000 on away days, men and women. Brian Williams 65 Posted 12/12/2024 at 12:59:34 I have a suggestion.How about, when the sale goes through, we never mention Kenwright's name again?I'm sure it'd do us all the world of good. Danny O'Neill 66 Posted 12/12/2024 at 13:13:35 I don't disagree, Brian,It will take a lot of supporters a long time to get it out of their system, when you consider the decline of the club, standstill at best, since his involvement since 1989, it will be hard to forget.But, we have something to look forward to now, and can look to the future. However, for many, they won't forget.On a smaller scale, I still hear older Evertonians mourning the sale of Alan Ball and the break up of the 1970 Championship team that resulted in us being the nearly men that I grew up with initially. Rennie Smith 67 Posted 12/12/2024 at 13:21:46 Agree Brian, let it go folks, it's just a waste of energy. Let's go into 2025 with renewed hope and as we all know, it's the hope that kills you. Liam Mogan 68 Posted 12/12/2024 at 13:39:03 People have short memories. I'm still fuming at John Houlding — never mind Boys Pen Bill. Dave Abrahams 69 Posted 12/12/2024 at 13:53:04 Liam (68),Yes, I was hurt more by the sale of Dave Hickson to Aston Villa in the mid-fifties than I was by the sale of Alan Ball or even Bobby Collins… mind you, I was 13 at the time.So that's the end of 'Thingy' on here for me as well, Brian (65), mind you there are the winder-uppers who come on to praise him that you have to look out for… only a winder-upper could praise him! Bill Gall 70 Posted 12/12/2024 at 13:57:58 Danny #66, The sale of Alan Ball, whose name I gave to one of my sons, was bad but I also thought that the sale of wee Bobby Collins to Leeds was another bad move.I am 84 years old now and sometimes can't remember what I had for breakfast, so I wonder if some of our more knowledgeable supporters can remember what the circumstances of that move were? Dave Abrahams 71 Posted 12/12/2024 at 13:58:12 And as I finished writing that post above @ (69) I've just read a post on another thread telling us that Thingy was always a real True Blue fan even though he made mistakes! For fuck's sake, no use making vows is there! Brian Williams 72 Posted 12/12/2024 at 14:11:24 Thingy! Love it, Dave. 👍💙 Danny O'Neill 73 Posted 12/12/2024 at 14:13:21 Bill, Dave, Way before my time, as was Alan Ball.I can't remember anyone from the '70s, but I wasn't even a teenager then.I was disappointed when we lost Steven and Stevens in the '80s, but there were obvious circumstances, which also saw us lose Kendall.Later, not so much me, but my then young son was gutted when Barmby moved across the park. To the degree that we had to build a dummy and slap a photo on, so he could throw it on the bonfire on 5 November!! Martin Mason 74 Posted 12/12/2024 at 14:30:47 The great 1970 Championship-winning team collapsed very quickly and Alan Ball's form with it. The Alan Ball that went to Arsenal wasn't the mercurial genius of the '60s version. One of the best players that I have ever seen in world football.The sale of Collins was an obscenity. Bill Gall 75 Posted 12/12/2024 at 14:31:19 I will just be glad when it is all over and we get a real view of what The Friedkin Group plans for Everton. I'm fed up reading articles from supposed journalists just trying to fill their nonsensical columns. My hope is, when the new owners take over, they bring what I wrote an article about, and that is stability into a sea of molasses. The one thing that some supporters will not like is that it will take time. We can't expect instant success but hope for the signs that Everton is finally back on track to become a future force in the Premier League, and knock the smug faces of another unnamed club's supposed supporters. Tony Abrahams 76 Posted 12/12/2024 at 16:23:04 When the phoney bastard's picture is taken down from the timeline above the ticket office on Goodison Road, that will be the day I never mention Bill Kenwright's name again, Brian.He's part of our history but, since he created the timeline, with himself as centre-fucking-stage, there has been nothing but woe associated with our great club, and you only have to walk around the ground and look at our incredible beautiful history, to realize this.Kenwright's picture should have been left sleeping with the fish, near Bramley-Moore Dock. So hurry up the Friedkins, because I've got a feeling that Everton are ready to become Everton once again. Jerome Shields 77 Posted 12/12/2024 at 18:40:17 Dave #63,The Jewish Pawn Broker's quote seems to be a parody of Constantine's quote.Whilst you are right about Kenwright, I suspect he would quote back:"Do you know what I consider the greatest sin in the world, my dear? Ingratitude. That's what you're guilty of, Ingratitude." —Fegan. Mal van Schaick 78 Posted 12/12/2024 at 19:33:43 I think that I am correct in saying that Moshiri's wealth was valued at £1.4B and I thought that we were on the road to the promised land of a top team and trophies galore in our rebuild.Alas, it was not to be and, as some have alluded to already in comments, millions were wasted on transfer flops that eventually led to the demise and breakdown of the club that could only hang on to staying in the Premier League by the skin of its teeth.New stadium aside, Moshiris's legacy has been to initially raise hope of better times ahead, only for that to falter with failed players and managers that brought about toxicity throughout the club. Thanks and bye bye. Russell Smith 79 Posted 13/12/2024 at 11:14:03 Martin @74,Many of the England team that went to the World Cup in 1970 were “out of form” when they returned because a lot of the games were played at high altitude. Alan Ball was one of them, and as one of his greatest attributes was his non-stop running, he was only a shadow of his former self. Even that version would have walked into our current team. Catterick forgot that loss of form is only temporary, class is everlasting and Alan Ball was class.I'm just happy I had a season ticket for everyone of the years he graced our team and saw the brilliance of Kendall, Harvey and Ball, something that has long been missing and only briefly recaptured in the mid-eighties. Rick Tarleton 80 Posted 14/12/2024 at 18:42:48 Bill Kenwright ought never to be forgiven for the disaster he presided over in his time at Goodison Park. He was an actor, a jobbing actor who became an impressario, but the role he wanted most was his role as the man of the people in charge of The People's Club. He loved that part and he played it to perfection; unfortunately he didn't care what it cost the club he purported to love to keep him in that part.Why Moshiri never saw through him is beyond me. I think Moshiri was a dilettante who couldn't be bothered to put in the hours; however, the new stadium is an achievement – especially when one compares the fiascos of Kenwright's attempted stadium builds in the King's Dock and Kirkby.If Mrs Kenwright wants a statue, give her one and let it go the way of an Assad statue in Aleppo or Damascus when we play our first game in the new stadium at Bramley-Moore Dock. Just get the deal done. Stephen Davies 81 Posted 18/12/2024 at 18:06:17 The Athletic reporting likely announcement tomorrow re Takeover:Everton takeover by Friedkin Group set for completion, expected to be announced Thursday Mike Connolly 83 Posted 18/12/2024 at 18:23:31 Legacy? Kenwright wanted Destination Kirkby. Moshiri got Bramley-Moore Dock done.I know which one I'll remember fondly… Colin Glassar 84 Posted 18/12/2024 at 18:33:22 Rick @80, I can't argue with one word you wrote. His name and memory should be expunged for all eternity. Steve Oshaugh 85 Posted 18/12/2024 at 22:10:04 It isn't revisionism to say that he will be remembered for finally getting us a new stadium... he should be given credit for that. With any luck, it will be the catalyst for greater times ahead. The rest though has been an unmitigated disaster and he will long be remembered as presiding over some of the darkest moments for the football club. I won't miss him at all but if I ever came across him I would still thank him for the new stadium. Brendan McLaughlin 86 Posted 18/12/2024 at 23:05:37 Steve #85As would I. But I would ask him why in his opinion it all went wrong and I don't think "Blue Bill" would merit a mention in his answer. Gerry Quinn 87 Posted 20/12/2024 at 15:32:28 "While Walsh was at Everton, he offered them Andrew Robertson and Harry Maguire deals, when they were at Hull, and it was worth £20 million for the pair, Everton wouldn't take them."Walsh had a deal done for Jonny Evans too before he came to Leicester, but again they wouldn't take him. Erling Haaland, the striker with Salzburg, Walsh had him and his dad at the club with a deal done for €4million (£3.3m). The club wouldn't back me, in particular, Moshiri." Gerry Quinn 88 Posted 20/12/2024 at 15:34:56 Premier League strugglers 'snubbed £3M Erling Haaland transfer' after he visited training ground Add Your Comments In order to post a comment, you need to be logged in as a registered user of the site. » Log in now Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site. How to get rid of these ads and support TW © ToffeeWeb