FAN ARTICLES

Man of the Match... by the fans

Evertonians, as with all fans, have opinions on everything concerning our club. In keeping with this fact, and acknowledging the unstoppable growth of audience participation & voting (Xfactor, Strictly, Amazon, iTunes etc) I wondered how fans would feel about the chance to officially select Man of the Match at every game?

We're talking about 10 seconds to send a tiny (standard/free) SMS to a short code, or using a smartphone, when invited to do so at the match. The MotM promotion & annnouncement would be done via big screen & perimeter advertising and in conjunction with a key sponsor.

The smartphone option would allow more extensive game assessment for team/players/manager. The idea is the first of a number of ways to increase the empowerment of fans. The potential benefit is two-fold: firstly to satisfy the fans' desire to have their say (MotM is just the start); and secondly to create a new potential revenue stream for the club.

We have occasionally had votes on TW for things like Player of the Month etc. I wondered if we could set up a similar simple poll to ask TW followers the following:

If Everton set up a system to allow fans at the game to choose Man of the Match via standard or free SMS or smartphone, and used the big screen and perimeter boards to promote/announce it, would you participate? Yes/No/Unsure

The reason for the posting is that we are doing precisely this as we speak & expect to have this in play at clubs across Europe for next season. It goes without saying that I want EFC quick off the blocks & we have already had dialogue therein. We think democratising & empowering fans on all manner of things, quickly & simply, offers benefit for everyone. MotM is just the beginning.

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