This new badge surfaced on social media two weeks ago and though the Club's Marketing and Communications department was asked by fans via Twitter – the vast majority them dismayed and highly concerned – whether this was to be Everton's new official crest, to date no official answer has been forthcoming.
It would appear, however, based on word spreading from tonight's Supporters Club event that the Club are contemplating replacing the current crest with his new design starting with the release of the forthcoming 2013-14 home, away and third kits. We don't know for sure and can only hope that it is a trial balloon aimed at gauging fan opinion. But in the absence of any attempt by Everton over the past fortnight to set such speculation straight, we are assuming that that is indeed the plan.
It's worth prefacing what follows by saying this:
Over the past couple of years, Everton's MarComms department has been doing some really creative and positive things in terms of supporter outreach, public relations, social media engagement, etc. The Blue Christmas campaign of lighting up City landmarks in blue, the Jelavic Christmas ad, the "Make Their Day" initiative, the responsiveness of the Club's official Twitter feed, the success of Everton in the Community, evertontv, a list of awards and firsts in the digital and web space… all were examples of some excellent work being done by an enthusiastic department of employees trying to energize the commercial and communications side of the Club.
This proposed new badge — that cartoonish design is not worthy of the term "crest" — is an abomination, however, that runs so contrary to Everton Football Club's proud tradition that it's hard to believe it could be the Club's new emblem. Indeed, we were convinced it had to be a more informal design linked with a new merchandising line.
Lest it be forgotten, this is Everton we're talking about here: Founder Members of the Football League, nine-time League Champions, the one-time Mersey Millionnaires, the Pride of Merseyside with one of the richest histories in world football.
The words "class and dignity" have become adopted by Evertonians as a badge of honour in recent years as they have been upheld by manager David Moyes and exhibited by his players, in stark contrast to the appalling narcissism, self-delusion and lack of shame exhibited across Stanley Park in regard to Luis Suarez' numerous transgressions.
And yet when Liverpool changed their home strip last year after the inking of a Warrior kit deal that puts Everton's to shame, they opted for elegance: the Liver bird and the letters "LFC". Simple and distinguished, much like the famous EFC and wreaths design that Everton wore in the 1980s.
That Everton appear to have elected to drop the famous Nil Satis Nisi Optimum motto from the badge is hard enough to stomach but it would have been made more palatable by a crest design befitting our beloved Club's image and history. Indeed, change, progress and modernity need not be feared if it is handled with style and panache.
Instead, it looks as though the fans will have to choke down a dumbed-down, hand-drawn monstrosity that not only ditches Everton's famous Latin credo but one which also violates the equally beloved Prince Rupert's Tower which is now a bloated, clip-art-esque eye-sore that looks as though it were slapped together by a graphic design apprentice in their spare time.
Put simply, it cheapens the Everton brand and utterly undermines the Club's proud image and all the recent efforts to place EFC at the forefront of innovation.
ToffeeWeb is intentionally an independent website but, as with the Destination Kirkby debacle, sometimes an issue is just too important not to stand up and make your voice heard.
If you feel strongly about this apparent change to Everton FC's identity, we urge you to make your opinion known to the powers-that-be at Goodison immediately, constructively but unambiguously while there is still time to stop it. Contact the club through it's official Twitter account @everton using the hashtag #NoToNewBadge, write to CEO Robert Elstone, email the Marketing Department, tell them on their Facebook page.
There is a phrase that Blues fans have adopted recently that encapsulates their self-image, one fostered over 130-plus years of success, leadership, longevity and proud achievement. One that sustains us through the frustrations of the Premier League era. That mantra is "We're Everton, Aren't We?" If you're "born and not manufactured", you don't need any explanation of what that means but, at its core, it means there is something special about our Club that sets us apart.
Is that new badge befitting our Grand Old Team? Well, no. We're Everton, aren't we?
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
732 Posted 03/05/2013 at 01:02:02
733 Posted 03/05/2013 at 01:13:15
Sign here, takes 15 seconds.....
On 500 and counting.
Nil Satis Nisi Optimum.
734 Posted 03/05/2013 at 01:31:31
736 Posted 03/05/2013 at 01:44:59
Maybe reomoving the motto was forced upon us because it is clearly false advertising?
739 Posted 03/05/2013 at 02:05:10
744 Posted 03/05/2013 at 02:42:51
746 Posted 03/05/2013 at 03:22:13
748 Posted 03/05/2013 at 03:41:47
Could Michael Kendrick link them, there was a badge design put forward by one of ours which was everything that has been touched upon in this article: Elegant - Traditional - Befitting of Everton.
I can't find the alternative badge but it was beautiful. I think if we could give the club something to consider - something voted for by fans then they would have to listen more.
So I'm asking if we can put this other design forward (as long as we can find it, or whoever designed it can step forward.)
This 'badge' as one of the other posters quite succinctly put it is 'Poundland' and I for one don't want any of it.
750 Posted 03/05/2013 at 04:31:02
I'd grant you I personally prefer some of our past crests (and we've had lots) yet this is far from the worst we've had, and by a long way. Nor would this be the first time that NSNO was omitted; and you can say the same about the laurel wreaths. And while I'm at the keyboard, I don't like our current home shirt, with the silly white armbands, but I refuse to get in a tizz about such transient concerns.
Sometimes I think the default setting of some fans is "No, this is shite, I don't want it, I'm not having it" simply because, and with some justification, they are unhappy with the people who currently have stewardship of our club.
To be quite honest we have far bigger things to worry about than what is, after all, most likely just a 'temporary' badge. As with kits, it will be changed soon enough - and probably before the purple has drained out of the faces of some of those people on here getting incandescent over it.
752 Posted 03/05/2013 at 04:46:54
753 Posted 03/05/2013 at 04:51:48
757 Posted 03/05/2013 at 06:33:28
This has nothing to do with the board per their running of the club, it's to do with a terrible design that somehow got past our marketing and chief exec'.
It's disgusting, cheep looking and plain-as-day the worst I have ever seen.
758 Posted 03/05/2013 at 06:13:14
There has been plenty of time in the interim, though, for the Club to discredit the story or explain the circumstances behind the trademark (however vaguely) in an effort to nip speculation and "people going mental" in the bud but they haven't.
Of course, they don't have to say anything but it would be wise to head this off, IMO, and the communications department is usually pretty active in quashing misguided speculation of this importance, either directly through channels like Twitter or through local journalists like Greg O'Keeffe.
In any case, I'd rather we spoke up and be proved wrong than not do anything and miss the opportunity to add our voice to those hoping to change the Club's mind if it is true.
759 Posted 03/05/2013 at 06:40:33
761 Posted 03/05/2013 at 06:48:33
763 Posted 03/05/2013 at 07:02:11
764 Posted 02/05/2013 at 23:12:49
Also for this saying we have not had this one long, we have.
Minus the added 1878 and the big stupid Everton wrote on it, the actually badge has been on the kit since 1978 minus those couple of glory years, how many more times are we going to hear people say " well it's only a badge" or " it's only the ground we play in" till there is sod all left?
Our history and culture is becoming more and more unique as every other club sells its soul, one day I believe this old school history will be the envy of clubs if we keep it intact and at the moment it's all we have to shout about.
Look at the responses from outsiders on other none Everton websites on this, they are laughing that we are doing this and consider our present badge as classy and beautiful are just some of the comments.
766 Posted 03/05/2013 at 07:47:36
768 Posted 03/05/2013 at 08:14:04
This must be a joke. What is worse than an abomination?
769 Posted 03/05/2013 at 08:09:53
While I'm at my keyboard who uses the word 'tizz' ?and if that's what you think this is all it amounts to then maybe you're at the wrong club,I would suggest you would be better taking your taste and your white socks and sandals to Wigan Athletic,a place where history and tradition have no place.
770 Posted 03/05/2013 at 08:24:17
The people's club my ass.
IF they do this.......... fuck!!! it;s fine how it is already, if they want a change, grab an old vintage one for a season or so, but not this "pound saver" symbol.
771 Posted 03/05/2013 at 08:36:23
just in case a shred of class is perceived to remain, we need to put the icing on the cake, how about, we put the motto banner back in but
"Nil Satis Nil Optimum" could be changed for "whatever"
And we could hire that “”little Britton girl” who chews gum to model it. Yeah, but no but….
There you go Mr. Kenwright, that should now more accurately mirror the quality of the board.
777 Posted 03/05/2013 at 09:03:37
780 Posted 03/05/2013 at 09:09:58
783 Posted 03/05/2013 at 09:07:52
784 Posted 03/05/2013 at 09:13:45
786 Posted 03/05/2013 at 09:18:26
Re this season' shirt that looks like you're wearing an oversized t-shirt underneath...you may refuse "to get in a tizz"; many others refused to buy it
EFC lose out again
787 Posted 03/05/2013 at 09:26:28
788 Posted 03/05/2013 at 09:30:00
I must confess it was many years before I discovered, to some degree of disappointment, that the Prince Rupert tower was little more than an ugly brick outbuilding for chucking local piss-heads into but credit where credit is due the new logo captures that quite perfectly.
Even so...it's a no from me.
789 Posted 03/05/2013 at 09:38:35
790 Posted 03/05/2013 at 09:39:51
791 Posted 03/05/2013 at 09:51:18
794 Posted 03/05/2013 at 09:42:47
However, sacrilegiously I have to say that the laurel leaves and latin motto have had their day. They are essentially Victorian and we are living in a very different age now. I say that with a degree of sadness - I'm as nostalgic as the next man - but I'm just being realistic about the way things are going. Laurel leaves and Latin have little or no cultural significance in 2013. In 20 years time they will have even less. The tide will not turn back.
Everton Football Club need to come up with something which nods respectfully and proudly to the past (OUR history) but looks to the future. This proposed crest/badge does not do that.
795 Posted 03/05/2013 at 10:01:35
796 Posted 03/05/2013 at 10:07:58
"The tower needs a gastric band. "
I bet it's pipes need lagging as well.
798 Posted 03/05/2013 at 10:01:17
Bloody hell you would think they had put the Liver bird back on the badge,.... hang on a minute the commercial department might like that as well.
802 Posted 03/05/2013 at 10:23:14
When asked why the Echo are not asking questions, he said they will only do that when the badge is confirmed, so what is the point of asking questions when it is too late? this is a big issue that needs to be questioned about before it is too late, not when no one can do sod all about it, the local papers bottling it again.
812 Posted 03/05/2013 at 10:55:11
Horrible, cheap, nasty Forest/Leeds style cack.
However my question is not about the design but WHY a change?
There is all kinds of Everton-related stuff that blues can/have/do argue about, from moving to Kirkby to pink away shirts and if there's something contentious, that's exactly as it should be.
But..what was contentious about our badge/crest?
(clue: fuck all!)
Ask yourself one simple question, have you ever heard JUST ONE person say..
"I'll tell, you what, we need to change that badge - sharpish!"
Ffs, it might be the one Everton thing NONE of us have a problem with.
Apart from seeing our 'board' as morally bankrupt, I also (despite their wealth) believe them to be as thick-as-shite.
And this decision, IF it happens, would be 100% proof of that.
There is a very old, well-known and sensible adage that goes - "If it ain't broke don't fix it".
This appears to make sense to everybody.... apart from our board who it seems may prefer something along the lines of "If it ain't broke, smash it to fucking bits"
813 Posted 03/05/2013 at 11:29:01
Thanks for your email.
As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.
Fans know that our work is diligent and consultative.
They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.
814 Posted 03/05/2013 at 11:32:59
816 Posted 03/05/2013 at 11:25:35
Besides, we don't actually know what this crest is even for, so I don't know what people are getting upset about. Possibly it's just a simplified version for use on casualwear or souvenirs or something. But even if does end up on the shirt I can't say I'd be that bothered. We could do better, but we could do worse. It's not as bad as those stupid arm bands on the current home shirts, for one thing.
817 Posted 03/05/2013 at 11:42:33
You might be right, it might be nothing, but probably best to get 'upset' (or rather let them know how you feel) about these things before rather than after.
818 Posted 03/05/2013 at 11:48:27
Two points raised, both utter rubbish. This coming from Media and Communications.
Dear Mr Cadwaladr
Thank you for your e-mail.
As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.
Fans know that our work is diligent and consultative.
They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.
Media & Communications Department
819 Posted 03/05/2013 at 11:56:54
Send In The Clowns, or the music to The Benny Hill Show, Yackety Sax.
I await the response from ToffeeWeb readers with interest...
(To be fair to BK he chose the Hollies song for the Hillsborough tribute right)
822 Posted 03/05/2013 at 12:32:07
823 Posted 03/05/2013 at 12:36:29
824 Posted 03/05/2013 at 12:15:32
825 Posted 03/05/2013 at 12:50:34
826 Posted 03/05/2013 at 12:49:26
Equally others have said the motto is irrelevant because "it's in latin"... I don't think you have to be stuck in the past to appreciate continuation and respect for what's gone before; the uproar is not about the crest being changed after all. It's about what it's being changed to, which - facebook generation or no - looks like a lowest-common-denominator bit of clip-art.
828 Posted 03/05/2013 at 13:00:27
Kenwright out Now!!!
831 Posted 03/05/2013 at 13:03:06
833 Posted 03/05/2013 at 13:09:20
834 Posted 03/05/2013 at 13:09:45
I wonder what Rolf Harris would say? ( Apart from "show me your knickers")
835 Posted 03/05/2013 at 12:11:09
Kenwright couldn't leave the old badge alone, the additional Everton wording and 1878 were unnecessary in my opinion and the colour blue? Well, it's not Everton blue but this new pathetic attempt at rebranding is just too much for most of us to take.
I would like to know why clubs are going for a more simplistic badge, I'm assuming with us it's all about making us more identifiable to people outside of this country as a brand. Maybe if we started winning things people from abroad would recognise the badge without any kind of wording except from Nil Satis..... and anyway, aren't we in the most popular league in the world? Most people that follow the Premier League would surely know who Everton are even if you took away the Everton name on the badge.
Chelsea changed their badge a few seasons back by getting rid of the lion and CFC and replacing it with a more old-fashioned, traditional looking badge that reminds me of the old Villa badge. If anything, the previous Chelsea badge looked more like what someone would come up with these days but someone with a brain over there decided on a little class. I wish we had the same sort of people in our marketing department, if there is one.
836 Posted 03/05/2013 at 12:59:34
837 Posted 03/05/2013 at 13:00:31
838 Posted 03/05/2013 at 13:13:26
..."as it is NSNO is Latin (or Greek if you prefer) to most people"
Maybe, but not to those that matter
The only people making money from Everton shirts are Kitbag - I can only presume they won't replace the badge with this Scooby Doo version
839 Posted 03/05/2013 at 13:19:16
Erm.... .just me then.
840 Posted 03/05/2013 at 13:22:36
"As our fans have come to expect, we are consistently looking at ways to develop and progress the Club"
Nonsense, in fact this is a bare faced lie.
Evertonians have 'come to expect' NO such thing.
In fact, we now expect nothing but the amateurish, cheap and half-arsed regarding just about everything.
He continues "Fans know that our work is diligent and consultative"
The Kirkby Inquiry suggests (to me) that diligence is a million miles away when making decisions and though many were consulted on the proposed move, they/we were only consulted on what turned out to be a mountain of horse-shit and lies.
"They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles"
'Update' just means we'll tell them when it's done.
Fact: There was no consultation or choice about a pink away kit, just..here it is.
(nb: whether you didn't mind the pink kit or not isn't important, point is there was no consultation - Oh and had the question beforehand been put "What do you think about Everton playing in a pink away shirt?", my guess is the world record for being told to 'shove it up your arse' would have been broken)
Steve Pugh (831) You might be spot on, if you are I'm nervous about what the diversion might be for.
Phil (838) - That might actually be the point of the whole thing - "Give us a cut of the cash or we'll put this shitty badge on our shirts and nobody will buy them"
Who knows what the bleedin' hell goes on with these clowns.
841 Posted 03/05/2013 at 13:13:39
Can only presume someone took a huff and took their ball in.
842 Posted 03/05/2013 at 13:24:44
843 Posted 03/05/2013 at 13:25:26
A case in point: think of the world's most famous brand of cola and then the second most famous brand. Coca Cola have never altered their logo and guard it jealously, whilst Pepsi have altered their logo about once every 11 years. Pepsi are second to Coca Cola and have been throughout most of their history.
Then again, what do I know? Perhaps it's the 'Nil Satis Nisi Optimum' that sticks in the throat of the board.
844 Posted 03/05/2013 at 13:32:11
845 Posted 03/05/2013 at 13:32:34
Chris – I respect your experience as a marketing professional, and hear what you say about the recognisability of a brand image, but I don't see how the Coke analogy sheds any light on this. Isn't it a very different kettle of fish? I'll bow to your superior knowledge on this, but in design terms, isn't it the VISUAL impact which is important, not the actual content?
If so, maybe we should keep the laurel leaves – not because they're laurel leaves but because they look like eyes, with the bridwell as a nose, making a kind of face - but drop the motto, which has no visual impact?
846 Posted 03/05/2013 at 13:24:16
I may be persona non grata and offend txt speakers but knowledge of Latin has relevance in the modern world in that it aids learning any language which has its roots in Latin.
The crux of the matter is it helps English spelling if you know the Latin root of the word, eg, "separate".
Now you may feel that spelling is, per se, irrelevant in the modern era, what with spellcheckers et al... Perhaps even writing without a word processor etc or using more than your thumb is also becoming a lost skill. However, when reading CVs and job applications with a view to inviting people for interview, spelling and grammar still give the reader an appreciation of the writer's level of education, and, indeed, an indication of their general approach.
847 Posted 03/05/2013 at 13:45:47
If it is to be the new badge then no doubt we'll be 'treated' to the slimy Robert Elstone coming out giving us his typically patronising positive spin.
848 Posted 03/05/2013 at 13:39:34
I remember Pro Evolution and other games changed the names but kept it similar to the actual player (Linden Bines, Tom Hammond, Toby Hobbert etc..), or team (Evertown or Merseyside Blues). The badge looks just like the ones they put out for the team.
850 Posted 03/05/2013 at 13:51:40
851 Posted 03/05/2013 at 13:49:46
852 Posted 03/05/2013 at 13:21:21
"The squatter version of Prince Rupert's Tower on this badge is actually a more accurate representation of the real thing than the idealised thin, tall version on the current crest."
Surely that is the point. Beauty is in the eye of the beholder and all that, but the real Prince Rupert's Tower is nothing but an eyesore, a blot on the landscape and something that is only one step removed from a pile of rubble. It is also about as much a tower as my shed. I don't want an accurate representation of it.
Hats off to whichever designer drew inspiration from it to create (and I'm being as objective as I can be) the second most attractive football badge I've seen (I really like Blackburn's). I strongly suspect an LSD user. If they were still about, I'm in no doubt they could create us a fabulous badge based on that hole in the wall from a few years ago or better yet the pile of bricks.
And in that regard I'm with Kev Johnson – a new badge is not a problem at all even omitting the traditional elements. I just demand that it looks like it was done by someone who gives a fuck (or was on hardcore hallucinogenic drugs) — not by a Kopite saboteur. I can't believe the club look like they are going to fall for it.
853 Posted 03/05/2013 at 13:58:10
We are founder members of the Football League, have an instantly recognised badge that's known world wide, and one of the best club badges going! Up the toffees!
854 Posted 03/05/2013 at 14:01:52
855 Posted 03/05/2013 at 14:05:13
856 Posted 03/05/2013 at 13:54:10
I could write an essay on this, but look at it another way. Would Ford or Toyota feel the need to re-brand? No, there is no reason to change the badge, no gain to be made. There will only be a loss of recognition.
Regarding visual impact even a relatvely complex image can become instantly recogniseable and achieve association with a brand.
That is why I used Coca Cola as a case in point to convey the fact that when your brand is number one, why change it? If we want to be commercially succesful we need to put our commerical efforts elsewhere. Hope this clarifies my point.
857 Posted 03/05/2013 at 14:13:00
I reckon he got dropped on his head when the lovable kopites used to pass him from the front to the back of the kop
858 Posted 03/05/2013 at 14:09:45
Also, how do we make the crest '21st century'? Design is not constrained by time and can and does take it's influences from anywhere or any-when, to coin a terrible phrase. I have no objection to the design changing, but I don't agree that the leaves/motto are irrelevant. They represent the club's history - and history, albeit an abstract concept, is an ongoing 'thing'. You can't retire it.
859 Posted 03/05/2013 at 14:33:19
861 Posted 03/05/2013 at 14:29:18
I do like Swansea's - elegantly modern, IMO, but then again they don't have what you might call a proud history. Fulham's is modern too, but unattractively so. It's horribly KFC, if you ask me. Here's those from the Championship...
Nothing too eye-catching there. The days of heraldic crests ("unicorn recumbent" and all that) are well and truly numbered, though.
862 Posted 03/05/2013 at 14:20:12
863 Posted 03/05/2013 at 14:48:35
864 Posted 03/05/2013 at 14:47:07
How bloody rude!
You worry me; I take it you've had a long week
I merely argued against your definitively stating your opinion that Latin is irrelevant as fact and gave what I feel are valid rebuttals and you seem to have taken offence, for some reason
I see nothing wrong in making use of of modern technology whilst retaining a sense of the past
And it is a fact that knowing the Latin root of an English word helps you to spell it correctly
English is also littered with Latin phrases and abbreviations as you well know
What's the problem?
p.s. Bill & Ted?
865 Posted 03/05/2013 at 15:09:36
For example, the following two graffiti were found at Pompeii:
Yakubu pukkapies amat
Yakubu octogenerian est
Can someone help?
867 Posted 03/05/2013 at 15:16:26
That's right, Chris, a sodding piper, just because we had a couple of Jocks in our team and one for a manager. I also remember one occasion when the piper was walking off with his pipes under his arm and the music carried on! The fucker was miming!
And Bill also attempted to bring in some new team song a few years back, and tried playing it just before, or as, the team appeared. Anyone else remember that? Fortunately, it was a short lived attempt at doing what some on here are suggesting:- modernising.
868 Posted 03/05/2013 at 14:47:18
I jump on the bus and at each stop, I drop a sausage out of the window.
People on the bus notice and eventually a feller says..
"Why are you doing that mate?"
To which I respond "No reason, I'm just...doing it"
Understandably, for doing seemingly mad stuff for no reason, I would be seen as a total barm-pot.
So I ask again, what REASON is there to change it?
Supporters demanded it?
No (or if yes - how, why?)
Surely there would HAVE to be a reason....wouldn't there?
Nb: a REAL reason, not an Elstone-speak load of spin and waffle along the lines of "While we all acknowledge and hold dear our heritage, nothing stays still forever and with that in mind..." etc blah waffle wank.
In my opinion, there is NO good (or bad) reason for this and should it happen, it will amount to nothing more than BK throwing sausages out of a bus window?
The difference will be, they'll be OUR fucking sausages.
As I say, our badge/crest might be the one thing no Evertonian has a problem with.
It would be par for the course then for our genius board to start fucking about with it.
869 Posted 03/05/2013 at 15:25:38
870 Posted 03/05/2013 at 15:28:05
871 Posted 03/05/2013 at 15:27:53
873 Posted 03/05/2013 at 15:25:54
I believe we should have a complete overhaul of the club crest to something that has a connection to our City.I beleive Liverpool FC have stolen the City of Liverpools real crest,the world Famous Liver bird.I would love us to have a Blue Liverbird as our emblem.If not the Blue Liverbird then some other famous City land mark ie the Two Cathedrals or the Pier Head anything but Ruperts Fucking Tower What ever or were ever Ruperts Tower is gives no clue as to the identity of EFC.Plenty of Divs in this country don't know were Everton is never mind people abroad.I thought the idea in football these days was to promote and expand the awerness of your club ?Well getting some recognition for the City your from would be a start.Letting people everywere know we too herald from the Greatest City on earth.
We have basically surrenderd our birth right to the Redshite who have claimed Liverpool City as thier own.We just sit back in the shade and go un-noticed.
If you think a complete radical overhaul is bad news then think again..It hasnt
done Cardiff any harm has it...Fuck the new badge lets have a complete change..
876 Posted 03/05/2013 at 15:51:32
877 Posted 03/05/2013 at 15:42:33
878 Posted 03/05/2013 at 15:54:34
879 Posted 03/05/2013 at 15:56:15
The main issue here is the Board’s inability to provide appropriate levels of funding for Everton to bridge the gap between where we are, and the CL. What’s the next diversion? Painting the stands a different shade of blue?
880 Posted 03/05/2013 at 15:41:29
881 Posted 03/05/2013 at 16:02:33
883 Posted 03/05/2013 at 16:10:24
Ray - ouch, that joke actually hurt! They're not the only team - oops, nearly said "foreign team" there - with a sausage related name. Eintrach Frankfurter, for instance. See, two can play at that game!
I quite like the second one, Andy. Yeah, that's not bad at all.
884 Posted 03/05/2013 at 16:13:51
886 Posted 03/05/2013 at 16:05:19
WE are the top flight team that wears royal blue jerseys with white shorts. WE know who we are, and so does everyone else. Others come, they go, but WE are THE top flight team that wears royal blue jerseys with white shorts.
We don't need the word Everton on our jerseys or incorporated in our badge. It's the football jersey equivalent of wearing a chunky bracelet with your name engraved on it.
887 Posted 03/05/2013 at 16:12:01
What a contrast
888 Posted 03/05/2013 at 16:08:38
The tower on our current badge and the version before that - my fave - always looked to me just that; A Tower! Towering! To me it always seemed an unspecified height but certainly high enough to have Rapunzel in a tizzy, a spire in the sky suggestive of a club with grand dreams and ambition.
I recall the wonder as a kid at what that tower represented before I found out it was the squat little brick "Stewbum's Jug" it actually is. I've never felt more affection for a pile of bricks but, like Mike says, I don't need an accurate representation of it on the Club's badge.
Regarding the need, or lack thereof, to change the crest at all, there are suggestions that it's being driven by Nike, partly because this new version will be easy to produce as an iron-on to save costs. (Which makes looking at the stitched emblem on Liverpool's jerseys all the more saddening: another illustration of the gulf in commercial muscle between the two clubs.)
Seeing as, according to those who have delved into this a little deeper, Everton get next to nothing from the kit deal, the desire to cut costs will naturally come from Nike and they probably don't give a flying one about our heritage. An ugly kit for a season I can live with but, as others have pointed out, the badge has far greater longevity and impact on our identity.
889 Posted 03/05/2013 at 16:19:28
891 Posted 03/05/2013 at 16:32:03
892 Posted 03/05/2013 at 16:36:17
893 Posted 03/05/2013 at 16:39:15
894 Posted 03/05/2013 at 16:38:11
Instead they spruced theirs up in a classy way, the horrible fuckers will be loving this effort, they really must love us as we are just a laugh for them at times.
896 Posted 03/05/2013 at 16:43:39
Sometimes I cannot believe what shit comes out of our
I just hope that this being April it was started as an April Fools Joke.
I know it is now may but it started in April. I know what I mean.
897 Posted 03/05/2013 at 16:43:25
900 Posted 03/05/2013 at 16:46:46
How true and you've reminded me of reading that Harry Catterick gave a similar response in th 60s to an interviewer asklng why we didn't have anything on our shirtt
Along the lines of "..there's no need for a badge on the shirt, we're the team that plays in blue and white..everyone knows who we are, we don't need to tell them..."
Any historians out there?
902 Posted 03/05/2013 at 17:02:47
903 Posted 03/05/2013 at 17:06:16
904 Posted 03/05/2013 at 17:10:27
914 Posted 03/05/2013 at 17:44:17
915 Posted 03/05/2013 at 17:47:22
I understood that the main reason for the design change was that the makers of the shirt want to simplify the badge for making it easier and quicker to fabricate.
Gerry's answer is simple - buy a fucking machine capable of printing that detail with speed!
918 Posted 03/05/2013 at 17:53:46
920 Posted 03/05/2013 at 18:06:36
926 Posted 03/05/2013 at 18:22:33
927 Posted 03/05/2013 at 18:23:44
947 Posted 03/05/2013 at 19:30:18
Apparently when Hamburg play Eintracht Frankfurt the game is known as the 'Fast Food Derby' well that's what I heard honest.
949 Posted 03/05/2013 at 19:27:51
John, the crest shown above has been trademarked by the club, it was discussed by Club staff at last night's supporters club evening and, we're led to believe, there will be further discussions between supporter representatives and the Communications department later this month.
954 Posted 03/05/2013 at 20:15:26
957 Posted 03/05/2013 at 20:21:03
Looks like the black and white version was withdrawn for some reason on 30/01/13. http://www.ipo.gov.uk/tmcase/Results/1/UK00002650006.
It shows all the trademarks going back years and no doubt bring back childhood memories of doodling on school books.
959 Posted 03/05/2013 at 20:12:01
And then my quick mockup of how a simple embroidered crest with the old-style "EFC" under the tower would look on the jersey:
965 Posted 03/05/2013 at 20:56:36
Can you imagine if some multi-millionaire owner just suddenly decided that Blue didn't really work for him and his traditional beliefs and made us tog out in some other more 'lucky' shade...
The fact is, if business dictates it, it will happen. So if some guru up above reckons we should change to the comic sans font of football crests (a la Arsenal), well you can bet your bottom dollar that it will probably happen - because we are just the little people and what the fuck does our opinion count anymore...
970 Posted 03/05/2013 at 21:10:17
979 Posted 03/05/2013 at 21:15:55
If there is a strong enough reaction that the supporters might stop buying merchandise, then business will dictate a re-think on this one, I should hope. We have a hard enough time competing commercially with our rivals as it is.
982 Posted 03/05/2013 at 20:51:26
The current badge was bastardised by Kenwright around the millennium with the Everton and 1878 with a sunken 7 hardly an improvement, plus that light blue centre. So I would not be averse to some sort of change, but the proposed one is about a bad as I could ever imagine.
Our Club has scored some notable PR kudos with Everton in the Community and the website, but this new badge s a fucking disgrace and whoever is signing it off should be sacked.
999 Posted 03/05/2013 at 22:36:18
004 Posted 03/05/2013 at 22:48:55
016 Posted 03/05/2013 at 23:27:26
139 Posted 04/05/2013 at 11:41:27
The whole design needs a radical up-date if we are seeking worldwide sales and recognition. Black should be added to the blue white and gold for maximum punch. Stuff all this history business. I've lived through three kings and a queen and like to move forward. I'm also an ex-professional artist.
214 Posted 04/05/2013 at 16:49:50
I understand your feelings about re-claiming the Liver bird in aid of improving our identity. It drives me up the wall that we're not readily recognised as a Liverpool club, especially overseas. I think the adoption of a blue Liver bird would do much to remedy this.
To be honest though, I can't be sure I'd take to it in reality, tainted as it is (imho) by long association with the Dark Side. For this reason, I tend to baulk at the suggestion that we give it a major role in a completely re-designed badge.......a bit gung-ho for me. I think I'd prefer a more cautious approach. A small(ish) blue bird as a single feature on white socks would do me for starters.
318 Posted 05/05/2013 at 11:41:53
613 Posted 06/05/2013 at 10:22:54
Progression is a dirty word for a lot of Everton fans... my god, you can't blame any would-be investor running a mile with fans like you lot.
The badge is nothing more than a PR exercise; it won't put any money on the till and it won't win any games – just like the current one hasn't for many years. Very sad.
796 Posted 07/05/2013 at 04:58:03
044 Posted 08/05/2013 at 19:09:36
The term "most popular" for me is a little misleading. The Premier League at the moment is the most advertised and media sold league in the world.
The biggest growing (advertising / media outlet) league at this time is La Liga, with market penetration as stated above to climb over the Premier League in the next couple of years. It also helps that live free La Liga matches are freely watchable in many South American countries, which cannot be said of the Premier League.
800 Posted 13/05/2013 at 14:17:13
Apparently Nike/Kitbag thought the current logo is "too complicated and messy". Last season they wanted the home kit to be blue shorts - which led to the delay in the release of the kits.
So NSNO will officially be gone. Thank fuck they're paying us a fortune.
893 Posted 17/05/2013 at 15:22:04
It's really a devious ploy by the Club to get out of the Kitbag deal.
They get a logo on the kit that everyone hates and nobody will buy so Kitbag don't make any money and cancel the deal so we can make a proper deal with someone else!
Brilliant idea........if ony the Club really HAD thought of it.
326 Posted 26/05/2013 at 13:38:25
673 Posted 27/05/2013 at 11:55:27
It appears that the same chimpanzee with motor skills issues has re-designed your crest as well!
Arsenal ruined 100 years of history in 2002 when the corporates decided that they could make fortunes of money by getting rid of the old copyright-free crest and replacing it with a retarded, sorry rebranded version.
That change had everything to do with money and nothing to do with tradition, history or even fans' consideration. I fear your change is for the same reasons.
Don't buy into it!!!
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