“We're Everton, Aren't We?” – Say No to the New Badge

On 500 and counting.

Nil Satis Nisi Optimum.

Maybe reomoving the motto was forced upon us because it is clearly false advertising?

Could Michael Kendrick link them, there was a badge design put forward by one of ours which was everything that has been touched upon in this article: Elegant - Traditional - Befitting of Everton.

I can't find the alternative badge but it was beautiful. I think if we could give the club something to consider - something voted for by fans then they would have to listen more.

So I'm asking if we can put this other design forward (as long as we can find it, or whoever designed it can step forward.)

This 'badge' as one of the other posters quite succinctly put it is 'Poundland' and I for one don't want any of it.

I'd grant you I personally prefer some of our past crests (and we've had lots) yet this is far from the worst we've had, and by a long way. Nor would this be the first time that NSNO was omitted; and you can say the same about the laurel wreaths. And while I'm at the keyboard, I don't like our current home shirt, with the silly white armbands, but I refuse to get in a tizz about such transient concerns.

Sometimes I think the default setting of some fans is "No, this is shite, I don't want it, I'm not having it" simply because, and with some justification, they are unhappy with the people who currently have stewardship of our club.

To be quite honest we have far bigger things to worry about than what is, after all, most likely just a 'temporary' badge. As with kits, it will be changed soon enough - and probably before the purple has drained out of the faces of some of those people on here getting incandescent over it.

This has nothing to do with the board per their running of the club, it's to do with a terrible design that somehow got past our marketing and chief exec'.

It's disgusting, cheep looking and plain-as-day the worst I have ever seen.

NSNO

There has been plenty of time in the interim, though, for the Club to discredit the story or explain the circumstances behind the trademark (however vaguely) in an effort to nip speculation and "people going mental" in the bud but they haven't.

Of course, they don't have to say anything but it would be wise to head this off, IMO, and the communications department is usually pretty active in quashing misguided speculation of this importance, either directly through channels like Twitter or through local journalists like Greg O'Keeffe.

In any case, I'd rather we spoke up and be proved wrong than not do anything and miss the opportunity to add our voice to those hoping to change the Club's mind if it is true.

While I'm at my keyboard who uses the word 'tizz' ?and if that's what you think this is all it amounts to then maybe you're at the wrong club,I would suggest you would be better taking your taste and your white socks and sandals to Wigan Athletic,a place where history and tradition have no place.

There you go Mr. Kenwright, that should now more accurately mirror the quality of the board.

I must confess it was many years before I discovered, to some degree of disappointment, that the Prince Rupert tower was little more than an ugly brick outbuilding for chucking local piss-heads into but credit where credit is due the new logo captures that quite perfectly.

Even so...it's a no from me.

However, sacrilegiously I have to say that the laurel leaves and latin motto have had their day. They are essentially Victorian and we are living in a very different age now. I say that with a degree of sadness - I'm as nostalgic as the next man - but I'm just being realistic about the way things are going. Laurel leaves and Latin have little or no cultural significance in 2013. In 20 years time they will have even less. The tide will not turn back.

Everton Football Club need to come up with something which nods respectfully and proudly to the past (OUR history) but looks to the future. This proposed crest/badge does not do that.

"The tower needs a gastric band. "
I bet it's pipes need lagging as well.

Bloody hell you would think they had put the Liver bird back on the badge,.... hang on a minute the commercial department might like that as well.

Horrible, cheap, nasty Forest/Leeds style cack.

However my question is not about the design but WHY a change?

There is all kinds of Everton-related stuff that blues can/have/do argue about, from moving to Kirkby to pink away shirts and if there's something contentious, that's exactly as it should be.

But..what was contentious about our badge/crest?

(clue: fuck all!)

Ask yourself one simple question, have you ever heard JUST ONE person say..

"I'll tell, you what, we need to change that badge - sharpish!"

Ffs, it might be the one Everton thing NONE of us have a problem with.

Apart from seeing our 'board' as morally bankrupt, I also (despite their wealth) believe them to be as thick-as-shite.

And this decision, IF it happens, would be 100% proof of that.

There is a very old, well-known and sensible adage that goes - "If it ain't broke don't fix it".

This appears to make sense to everybody.... apart from our board who it seems may prefer something along the lines of "If it ain't broke, smash it to fucking bits"

Thanks for your email.
As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.
Fans know that our work is diligent and consultative.
They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.

Regards

Besides, we don't actually know what this crest is even for, so I don't know what people are getting upset about. Possibly it's just a simplified version for use on casualwear or souvenirs or something. But even if does end up on the shirt I can't say I'd be that bothered. We could do better, but we could do worse. It's not as bad as those stupid arm bands on the current home shirts, for one thing.

You might be right, it might be nothing, but probably best to get 'upset' (or rather let them know how you feel) about these things before rather than after.

Two points raised, both utter rubbish. This coming from Media and Communications.

Dear Mr Cadwaladr

Thank you for your e-mail.

As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.

Fans know that our work is diligent and consultative.

They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.

Regards

Media & Communications Department

(To be fair to BK he chose the Hollies song for the Hillsborough tribute right)

Simple really

Equally others have said the motto is irrelevant because "it's in latin"... I don't think you have to be stuck in the past to appreciate continuation and respect for what's gone before; the uproar is not about the crest being changed after all. It's about what it's being changed to, which - facebook generation or no - looks like a lowest-common-denominator bit of clip-art.

I wonder what Rolf Harris would say? ( Apart from "show me your knickers")

Kenwright couldn't leave the old badge alone, the additional Everton wording and 1878 were unnecessary in my opinion and the colour blue? Well, it's not Everton blue but this new pathetic attempt at rebranding is just too much for most of us to take.

I would like to know why clubs are going for a more simplistic badge, I'm assuming with us it's all about making us more identifiable to people outside of this country as a brand. Maybe if we started winning things people from abroad would recognise the badge without any kind of wording except from Nil Satis..... and anyway, aren't we in the most popular league in the world? Most people that follow the Premier League would surely know who Everton are even if you took away the Everton name on the badge.

Chelsea changed their badge a few seasons back by getting rid of the lion and CFC and replacing it with a more old-fashioned, traditional looking badge that reminds me of the old Villa badge. If anything, the previous Chelsea badge looked more like what someone would come up with these days but someone with a brain over there decided on a little class. I wish we had the same sort of people in our marketing department, if there is one.

Maybe, but not to those that matter

The only people making money from Everton shirts are Kitbag - I can only presume they won't replace the badge with this Scooby Doo version

Erm.... .just me then.

"As our fans have come to expect, we are consistently looking at ways to develop and progress the Club"

Nonsense, in fact this is a bare faced lie.

Evertonians have 'come to expect' NO such thing.

In fact, we now expect nothing but the amateurish, cheap and half-arsed regarding just about everything.

He continues "Fans know that our work is diligent and consultative"

Really?

The Kirkby Inquiry suggests (to me) that diligence is a million miles away when making decisions and though many were consulted on the proposed move, they/we were only consulted on what turned out to be a mountain of horse-shit and lies.

"They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles"

'Update' just means we'll tell them when it's done.

Fact: There was no consultation or choice about a pink away kit, just..here it is.

(nb: whether you didn't mind the pink kit or not isn't important, point is there was no consultation - Oh and had the question beforehand been put "What do you think about Everton playing in a pink away shirt?", my guess is the world record for being told to 'shove it up your arse' would have been broken)

Steve Pugh (831) You might be spot on, if you are I'm nervous about what the diversion might be for.

Phil (838) - That might actually be the point of the whole thing - "Give us a cut of the cash or we'll put this shitty badge on our shirts and nobody will buy them"

Who knows what the bleedin' hell goes on with these clowns.

Can only presume someone took a huff and took their ball in.

A case in point: think of the world's most famous brand of cola and then the second most famous brand. Coca Cola have never altered their logo and guard it jealously, whilst Pepsi have altered their logo about once every 11 years. Pepsi are second to Coca Cola and have been throughout most of their history.

Then again, what do I know? Perhaps it's the 'Nil Satis Nisi Optimum' that sticks in the throat of the board.

Chris – I respect your experience as a marketing professional, and hear what you say about the recognisability of a brand image, but I don't see how the Coke analogy sheds any light on this. Isn't it a very different kettle of fish? I'll bow to your superior knowledge on this, but in design terms, isn't it the VISUAL impact which is important, not the actual content?

If so, maybe we should keep the laurel leaves – not because they're laurel leaves but because they look like eyes, with the bridwell as a nose, making a kind of face - but drop the motto, which has no visual impact?

I may be persona non grata and offend txt speakers but knowledge of Latin has relevance in the modern world in that it aids learning any language which has its roots in Latin.
The crux of the matter is it helps English spelling if you know the Latin root of the word, eg, "separate".

Now you may feel that spelling is, per se, irrelevant in the modern era, what with spellcheckers et al... Perhaps even writing without a word processor etc or using more than your thumb is also becoming a lost skill. However, when reading CVs and job applications with a view to inviting people for interview, spelling and grammar still give the reader an appreciation of the writer's level of education, and, indeed, an indication of their general approach.

If it is to be the new badge then no doubt we'll be 'treated' to the slimy Robert Elstone coming out giving us his typically patronising positive spin.

I remember Pro Evolution and other games changed the names but kept it similar to the actual player (Linden Bines, Tom Hammond, Toby Hobbert etc..), or team (Evertown or Merseyside Blues). The badge looks just like the ones they put out for the team.

"The squatter version of Prince Rupert's Tower on this badge is actually a more accurate representation of the real thing than the idealised thin, tall version on the current crest."

Surely that is the point. Beauty is in the eye of the beholder and all that, but the real Prince Rupert's Tower is nothing but an eyesore, a blot on the landscape and something that is only one step removed from a pile of rubble. It is also about as much a tower as my shed. I don't want an accurate representation of it.

Hats off to whichever designer drew inspiration from it to create (and I'm being as objective as I can be) the second most attractive football badge I've seen (I really like Blackburn's). I strongly suspect an LSD user. If they were still about, I'm in no doubt they could create us a fabulous badge based on that hole in the wall from a few years ago or better yet the pile of bricks.

And in that regard I'm with Kev Johnson – a new badge is not a problem at all even omitting the traditional elements. I just demand that it looks like it was done by someone who gives a fuck (or was on hardcore hallucinogenic drugs) — not by a Kopite saboteur. I can't believe the club look like they are going to fall for it.

We are founder members of the Football League, have an instantly recognised badge that's known world wide, and one of the best club badges going! Up the toffees!

NSNO!

I could write an essay on this, but look at it another way. Would Ford or Toyota feel the need to re-brand? No, there is no reason to change the badge, no gain to be made. There will only be a loss of recognition.

Regarding visual impact even a relatvely complex image can become instantly recogniseable and achieve association with a brand.

That is why I used Coca Cola as a case in point to convey the fact that when your brand is number one, why change it? If we want to be commercially succesful we need to put our commerical efforts elsewhere. Hope this clarifies my point.

I reckon he got dropped on his head when the lovable kopites used to pass him from the front to the back of the kop

Also, how do we make the crest '21st century'? Design is not constrained by time and can and does take it's influences from anywhere or any-when, to coin a terrible phrase. I have no objection to the design changing, but I don't agree that the leaves/motto are irrelevant. They represent the club's history - and history, albeit an abstract concept, is an ongoing 'thing'. You can't retire it.

http://www.premierleague.com/en-gb/clubs.html

I do like Swansea's - elegantly modern, IMO, but then again they don't have what you might call a proud history. Fulham's is modern too, but unattractively so. It's horribly KFC, if you ask me. Here's those from the Championship...

http://www.football-league.co.uk/page/ChampionshipIndex

Nothing too eye-catching there. The days of heraldic crests ("unicorn recumbent" and all that) are well and truly numbered, though.

What's the problem?
p.s. Bill & Ted?

For example, the following two graffiti were found at Pompeii:

Yakubu pukkapies amat
Yakubu octogenerian est

Can someone help?

That's right, Chris, a sodding piper, just because we had a couple of Jocks in our team and one for a manager. I also remember one occasion when the piper was walking off with his pipes under his arm and the music carried on! The fucker was miming!

And Bill also attempted to bring in some new team song a few years back, and tried playing it just before, or as, the team appeared. Anyone else remember that? Fortunately, it was a short lived attempt at doing what some on here are suggesting:- modernising.

I jump on the bus and at each stop, I drop a sausage out of the window.

People on the bus notice and eventually a feller says..

"Why are you doing that mate?"

To which I respond "No reason, I'm just...doing it"

Understandably, for doing seemingly mad stuff for no reason, I would be seen as a total barm-pot.

So I ask again, what REASON is there to change it?

Supporters demanded it?

No.

It's better?

No (or if yes - how, why?)

Surely there would HAVE to be a reason....wouldn't there?

Nb: a REAL reason, not an Elstone-speak load of spin and waffle along the lines of "While we all acknowledge and hold dear our heritage, nothing stays still forever and with that in mind..." etc blah waffle wank.

In my opinion, there is NO good (or bad) reason for this and should it happen, it will amount to nothing more than BK throwing sausages out of a bus window?

The difference will be, they'll be OUR fucking sausages.

As I say, our badge/crest might be the one thing no Evertonian has a problem with.

It would be par for the course then for our genius board to start fucking about with it.

We have basically surrenderd our birth right to the Redshite who have claimed Liverpool City as thier own.We just sit back in the shade and go un-noticed.
If you think a complete radical overhaul is bad news then think again..It hasnt
done Cardiff any harm has it...Fuck the new badge lets have a complete change..

The main issue here is the Board’s inability to provide appropriate levels of funding for Everton to bridge the gap between where we are, and the CL. What’s the next diversion? Painting the stands a different shade of blue?

Ray - ouch, that joke actually hurt! They're not the only team - oops, nearly said "foreign team" there - with a sausage related name. Eintrach Frankfurter, for instance. See, two can play at that game!

I quite like the second one, Andy. Yeah, that's not bad at all.

WE are the top flight team that wears royal blue jerseys with white shorts. WE know who we are, and so does everyone else. Others come, they go, but WE are THE top flight team that wears royal blue jerseys with white shorts.

We don't need the word Everton on our jerseys or incorporated in our badge. It's the football jersey equivalent of wearing a chunky bracelet with your name engraved on it.

http://www.historicalkits.co.uk/Everton/Everton.htm

The tower on our current badge and the version before that - my fave - always looked to me just that; A Tower! Towering! To me it always seemed an unspecified height but certainly high enough to have Rapunzel in a tizzy, a spire in the sky suggestive of a club with grand dreams and ambition.

I recall the wonder as a kid at what that tower represented before I found out it was the squat little brick "Stewbum's Jug" it actually is. I've never felt more affection for a pile of bricks but, like Mike says, I don't need an accurate representation of it on the Club's badge.

Regarding the need, or lack thereof, to change the crest at all, there are suggestions that it's being driven by Nike, partly because this new version will be easy to produce as an iron-on to save costs. (Which makes looking at the stitched emblem on Liverpool's jerseys all the more saddening: another illustration of the gulf in commercial muscle between the two clubs.)

Seeing as, according to those who have delved into this a little deeper, Everton get next to nothing from the kit deal, the desire to cut costs will naturally come from Nike and they probably don't give a flying one about our heritage. An ugly kit for a season I can live with but, as others have pointed out, the badge has far greater longevity and impact on our identity.

I understood that the main reason for the design change was that the makers of the shirt want to simplify the badge for making it easier and quicker to fabricate.

Gerry's answer is simple - buy a fucking machine capable of printing that detail with speed!

http://www.spreadshirt.com/spider-baby-blue-happy-sausage-t-shirts-C3376A4482394#/detail/4482394T491A253PC7090701PA932

Apparently when Hamburg play Eintracht Frankfurt the game is known as the 'Fast Food Derby' well that's what I heard honest.

John, the crest shown above has been trademarked by the club, it was discussed by Club staff at last night's supporters club evening and, we're led to believe, there will be further discussions between supporter representatives and the Communications department later this month.

Looks like the black and white version was withdrawn for some reason on 30/01/13. http://www.ipo.gov.uk/tmcase/Results/1/UK00002650006.

It shows all the trademarks going back years and no doubt bring back childhood memories of doodling on school books.

Can you imagine if some multi-millionaire owner just suddenly decided that Blue didn't really work for him and his traditional beliefs and made us tog out in some other more 'lucky' shade...

The fact is, if business dictates it, it will happen. So if some guru up above reckons we should change to the comic sans font of football crests (a la Arsenal), well you can bet your bottom dollar that it will probably happen - because we are just the little people and what the fuck does our opinion count anymore...

If there is a strong enough reaction that the supporters might stop buying merchandise, then business will dictate a re-think on this one, I should hope. We have a hard enough time competing commercially with our rivals as it is.

The current badge was bastardised by Kenwright around the millennium with the Everton and 1878 with a sunken 7 hardly an improvement, plus that light blue centre. So I would not be averse to some sort of change, but the proposed one is about a bad as I could ever imagine.

Our Club has scored some notable PR kudos with Everton in the Community and the website, but this new badge s a fucking disgrace and whoever is signing it off should be sacked.

The whole design needs a radical up-date if we are seeking worldwide sales and recognition. Black should be added to the blue white and gold for maximum punch. Stuff all this history business. I've lived through three kings and a queen and like to move forward. I'm also an ex-professional artist.

I understand your feelings about re-claiming the Liver bird in aid of improving our identity. It drives me up the wall that we're not readily recognised as a Liverpool club, especially overseas. I think the adoption of a blue Liver bird would do much to remedy this.

To be honest though, I can't be sure I'd take to it in reality, tainted as it is (imho) by long association with the Dark Side. For this reason, I tend to baulk at the suggestion that we give it a major role in a completely re-designed badge.......a bit gung-ho for me. I think I'd prefer a more cautious approach. A small(ish) blue bird as a single feature on white socks would do me for starters.

Progression is a dirty word for a lot of Everton fans... my god, you can't blame any would-be investor running a mile with fans like you lot.

The badge is nothing more than a PR exercise; it won't put any money on the till and it won't win any games – just like the current one hasn't for many years. Very sad.

The term "most popular" for me is a little misleading. The Premier League at the moment is the most advertised and media sold league in the world.

The biggest growing (advertising / media outlet) league at this time is La Liga, with market penetration as stated above to climb over the Premier League in the next couple of years. It also helps that live free La Liga matches are freely watchable in many South American countries, which cannot be said of the Premier League.

Apparently Nike/Kitbag thought the current logo is "too complicated and messy". Last season they wanted the home kit to be blue shorts - which led to the delay in the release of the kits.

So NSNO will officially be gone. Thank fuck they're paying us a fortune.

Oh....

It's really a devious ploy by the Club to get out of the Kitbag deal.

They get a logo on the kit that everyone hates and nobody will buy so Kitbag don't make any money and cancel the deal so we can make a proper deal with someone else!

Brilliant idea........if ony the Club really HAD thought of it.

It appears that the same chimpanzee with motor skills issues has re-designed your crest as well!

Arsenal ruined 100 years of history in 2002 when the corporates decided that they could make fortunes of money by getting rid of the old copyright-free crest and replacing it with a retarded, sorry rebranded version.

That change had everything to do with money and nothing to do with tradition, history or even fans' consideration. I fear your change is for the same reasons.

Don't buy into it!!!