Season › 2012-13 › News Everton to proceed with controversial new badge design Lyndon Lloyd , 9 May, 52comments | Jump to most recent Everton's Marketing department are ready to move forward with replacing the existing Club crest with a simplified version that has so far met an overwhelmingly negative reaction from fans online. Weigh in with your reaction in a special ToffeeWeb poll. Quotes or other material sourced from ToffeeWeb Poll Reader Comments (52) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer Robbie Riddal 1 Posted 09/05/2013 at 19:22:52 This is shaping up to be worse than the Rooney summer this one!When are we announcing that Goodison has been renamed The Go Compare Ground? Craig Taylor 2 Posted 09/05/2013 at 19:22:59 It's absolutely bleeping bleep. It looks like the losing entry in an under 7s draw a crap badge competition. Joey Brown 3 Posted 09/05/2013 at 19:28:47 I'd love some good news sooner than later Nelly Verdonghan 4 Posted 09/05/2013 at 19:31:21 Absolutely typical of Kenwrong & his Band of Cronies.....a cartoon badge for The Cartoon Club !!Kenwrong please just FUCK OFF NOW !!! Lori Fekete 5 Posted 09/05/2013 at 19:37:24 Good day to leak bad news.Anyone involved with this decision please get up from your desk now and fuck off and don't look back Paul Ellam 6 Posted 09/05/2013 at 19:38:59 One thing is for sure - this is gonna be a busy summer for the club!Some of it will no doubt be horrible but I also think there will be some positive stuff to come out of it all.I'm quietly excited at what could happen, but maybe that will all fade when I read that we have taken Dean Saunders or Steve McLaren on as our new boss! Ross Edwards 7 Posted 09/05/2013 at 19:42:20 Kenwright out Andrew Dutton 8 Posted 09/05/2013 at 19:48:06 Absolutely disgusting! What kind of reputable organisation refuses to listen to the market research on such topics?! Says it all about how the club is run. Moyes, if you want to take anyone with you, we have a whole marketing department ready and waiting! Eugene Ruane 9 Posted 09/05/2013 at 19:39:38 Incredible.The ONE Everton-related..um..'thing' nobody had ANY fucking problem with and the daft DAFT twat couldn't leave well alone.It's kind of making me smile as I'm writing this, I'm picturing..Fathead: "Is there anything Evertonians ALL agree on?"Elstone: "Well I've never heard a single complaint about our badge"Fathead: 'Oh yeah, me neither.............let's change it then!"Talk about dumb & dumber! Tommy Meehan 10 Posted 09/05/2013 at 19:45:09 Just thinking that Mark Hughes, Gary Megson,or Phil Neville would go very well with that "money-saver" badge. Didn't Adorno and Benjamin predict something like this 60 or 70 years back? Well, I suppose in an age when the Murdoch propaganda machine qualifies as a "news" source, this, by logic extension, is what qualifies as "art". Inexcusable. Ged Simpson 11 Posted 09/05/2013 at 19:56:17 Megs In Stephen Smyth 12 Posted 09/05/2013 at 20:03:05 An abomination as a club crest , might do for the gallery at Vision On painted by a 4 year old with his one good foot Joe Halligan 13 Posted 09/05/2013 at 20:08:11 Talk about a good day to bury bad news!!! Colin Wilson 14 Posted 09/05/2013 at 20:08:11 Crap crap crap badge, plain and simple: disgraceful, embarrassing. People running the club just have no clue at all. I'll never buy any clothing with that on it. Mike Hughes 15 Posted 09/05/2013 at 20:14:14 Our Dixie could do better and he's a Staffie Cross.They can shove it up their arseholes.Pricks. Daniel Lawrence 16 Posted 09/05/2013 at 20:35:02 It's about time they removed our motto though. It lost its meaning about 20 years ago when that clown joined the Board. James Stewart 17 Posted 09/05/2013 at 20:41:12 Jesus hire a graphic designer already. It looks like a 10 year old did it Wayne McNee 18 Posted 09/05/2013 at 20:45:01 It's fuckin shite...I look forward to Pip Neville the new EFC manager holding the new Lonsdale Kit with pride, emblazoned with this bollocks badge!That's my idea of a nightmare BTW! Kevin Day 19 Posted 09/05/2013 at 20:44:43 I wonder if Moyes has this tattooed on his arm, then when the tattooist was about to write nil satis nisi optimum, then he got the call from OT, told the the tattooist to stop, Kenwright spotted it and ordered the marketing department to copy it. Just a thought. Karl Masters 20 Posted 09/05/2013 at 20:57:52 Can you picture that thing twelve feet high on the outside of the Main Stand? I didn't like the shade of blue on the old one or the lowered 7 in 78, but this is really poor and a massive step backwards. Maybe it was seeing this that finally prompted Moyes to go? All about a club run by clowns! It looks like a cartoon badge. LooneyToons have taken over now. I dread to think what the new kit will look like! Peter Truth 21 Posted 09/05/2013 at 21:12:46 Sad thing is, I would imagine the new home strip has already been designed with that hideous thing on it. Andrew Gilbert 22 Posted 09/05/2013 at 21:12:39 The current badge is okay and I've no problem with a refresh but the proposed is so cheap and infantile. Come on marketing team please don't unleash this on us. Frankly it's shit. Mike Hughes 23 Posted 09/05/2013 at 21:13:37 Shit on a stick looks better than that badge. Fuckwits. Alan McMillan 24 Posted 09/05/2013 at 21:20:19 Doesn't matter, can't fucking buy stuff anywhere thanks to the kitbag deal. What a shite shite day... Steve Guy 25 Posted 09/05/2013 at 21:27:01 Cart..hell....in .....hand .....aWords that spring to mind. Nick Mason 26 Posted 09/05/2013 at 21:29:45 What fan forum did they get positive reaction from??I'd like to meet these people..... Robbie Muldoon 28 Posted 09/05/2013 at 21:27:59 I have just written my first ever letter of complaint.Basically, Everton need to send this out to a new design agency, so they can see how not to do it.Man City, Liverpool, Chelsea, Spurs all changed crests and done a good job. We are a joke. Peter Cummings 29 Posted 09/05/2013 at 21:32:23 I have never been so embarrassed at being an Evertonian after this disgraceful decision. The fans have had NO say at this insult to our beloved crest yet one has to wonder how this came about. And why get rid of that famous quote 'Only The Best Is Good Enough'? Does it mean that in future we can expect less than the best? The 'School Of Science' is now only a distant memory yet we still have to put up with a Chairman and Board who have no interest in those who pay the bills and wages and who seem to have no plans for the future of Everton Football Club which in just one week have become the laughing stock of football. Kevin Hudson 30 Posted 09/05/2013 at 21:49:28 Awful, cheapo, blag-Turkish holiday-esque, Greatie Market type 'design.'Are Nike bullying us into simplifying our crest so it's easier to mass-produce?Keep the badge in it's current state, but remove the rather pointless 'Everton,' from it. Ste Traverse 31 Posted 09/05/2013 at 21:53:26 Any truth in the rumour Kenwright and the slimy Elstone have been trying to find out what's latin for 'punching above our weight', the clubs now favourite strapline???Scandalous badge. When is this leech of a Chairman going to do us a favour and fuck off?I could understand it more if some foreigner with limited understanding of the club had been behind this, but the self-styled 'biggest blue in the world'? Paul Columb 32 Posted 09/05/2013 at 22:17:16 Can someone please assure me that Kenwright has not been employed by the dark side to erode the fan base for Everton over the past decade. Because I'm seriously questioning it. Got the same hatched response as everyone to a letter sent to marketing last week. They can't be for real with this one. It really does piss all over our history, so called ambition and at the least, graphic design 101. I'm truly lost for words and as of today, hope. Paul Holden 34 Posted 09/05/2013 at 22:33:16 I won't be buying anything with new badge on then! Peter Mills 35 Posted 09/05/2013 at 22:28:49 To all Evertonians, Nil carborundum illegitimus.Don't let the bastards grind us down. Liam Young 36 Posted 09/05/2013 at 23:02:57 The last 11 years have proved great for Everton, Kenwright and Moyes have worked great together, we now need to get behind the club, and Kenwright. All you boo boys saying "Kenwright out" just piss off, what the hell is getting rid of our chairman going to do to Improve our situation?!?, brainless drones. COYB, Slaven Bilic I think. Eugene Ruane 37 Posted 09/05/2013 at 23:10:01 Liam, indulge me - am I a million miles away?http://www.bbc.co.uk/comedy/content/images/2007/08/06/sorry_1_396x222.jpg Colin Wainwright 38 Posted 09/05/2013 at 23:11:24 Jesus, Liam. Are you a flat earther mate. David Jones 39 Posted 09/05/2013 at 23:16:25 This is the final straw for me. Fuck up after fuck up. What is going on? A 5-year-old could do better. I urge all Evertonians to complain and sign the online petition. It's time we stood up to these phonies ruining our once-great club. Liam Young 41 Posted 09/05/2013 at 23:24:49 We are not in a position to attract a major investor due to our stadium being old and in need of major investment. Our situation is, Kenwright is here and we need to get the best for Everton right now. Nobody could do a thing about Moyes leaving, it's the best job in football. Spending our time moaning about Kenwright will not improve our situation. We need to carefully choose the right man for the job, and get behind the team. It's a hard day for all of us, but we must hope now we can get somebody suitable. This situation was unavoidable. Eugene Ruane 42 Posted 09/05/2013 at 23:36:50 Liam - "Spending our time moaning about Kenwright will not improve our situation. We need to carefully choose the right man for the job, and get behind the team"WE!?What's this WE gibberish?WE..won't get to choose a fucking thing.Soft arse WILL and as he has fucked up EVERY decision he has ever made including, it now seems, fucking up our badge, he won't get my backing unless he decides to fuck off out of it.As for 'this situation was unavoidable' - for fucks SAKE!Unavoidable if you're a hopeless twat.Sorry Liam but you're coming across as someone whose judgement is shocking.(picturing you as a kid writing to Jim'll Fix it...,,asking if can fix it for you to be on It's A Knockout). Jackie Barry 43 Posted 10/05/2013 at 00:08:03 You know what Kenwright is also responsible for? Turning the new age Evertonians into a bunch of bloody softies who don't have a clue about what this clubs stands for. I hear too many fans accepting what should be unacceptable and if you really believe you will be involved in choosing the next manager your all daft as a brush. Gary Poole 44 Posted 10/05/2013 at 00:17:07 Jackie (and others) which other clubs allow the fans to choose the manager? I'm all for criticising BK for his many failing but do we really have to resort to picking the bones out of every syllable he utters?We won't be consulted on the choice of manager, fans don't get that privilege. I presume BK was simply (maybe badly) referencing the very obvious point that the new appointment needs the "approval" of the fan base otherwise he would be dead in the water. Nothing new or revolutionary in that (look at Blackburn) Brian Waring 45 Posted 10/05/2013 at 00:31:05 Gary, the last time BK asked for the approval of the fans, Kirkby. Mike Hughes 46 Posted 10/05/2013 at 00:26:00 Back to the topic......That new badge design is crap in a carton, turd on a plate, toss on a toastie.It was no doubt designed by a marketing team full of ruperts, Tarquins and Edwinas. May they all burn in hell. Forever. Is nothing sacred you little snot-nosed gets? Gary Poole 47 Posted 10/05/2013 at 00:37:24 Mike - I agree. It's something that my 13 year old daughter could come up with on the computer. I don't understand why it has been dumbed down so much. Dan San 48 Posted 10/05/2013 at 01:00:24 I can tolerate the need for simplicity but what I've never understood is why we need to have EVERTON written underneath it.. on the current design or the next one..? I think it would look alright without the writing on there Andy Cobham 49 Posted 10/05/2013 at 06:22:57 It's up to them, but kit and merchandise sales'll fall off a cliff. I certainly won't be parting with any cosh for that shitey badge. As someone has already said, it looks like one of those knock off kits with a badge designed to stop getting sued. Not that we care I guess seeing as Kitbag get all the proceeds... Phil Martin 50 Posted 10/05/2013 at 06:41:25 Let's just recap on the Bill Kenwright legacy:• Lies in an attempt to move the club out of Liverpool. • Introduces a hideous pink kit• Changes the club badge to something drawn up by a retard.Next up ... the club name. "Everton" is so 60s, how about "Liverpool Kings"? Paul Gladwell 51 Posted 10/05/2013 at 06:53:28 Girl we know in corporate says its been put on hold due to the backlash, I hope she is right. Niven Teh 52 Posted 10/05/2013 at 07:09:53 Absolutely horrible! I say we boycott all club merchandise with that new club badge on it to make them marketing ppl hear us loud & clear! Peter Truth 53 Posted 10/05/2013 at 09:39:20 By the time you boycott all merchandise it'll be too late,the badge will be ours and will represent Everton Football Club worldwide and around the world we'll be a laughing stock Glen Wells 54 Posted 10/05/2013 at 11:30:25 Peter Truth (723): Nike don't "design" Everton kits, they take their Sunday League range, add the badge and sponsor and double the price. Does this look familiar? http://www.prodirectsoccer.com/Products/Nike-Laser-V-SS-Football-Shirt-Mens-Football-Teamwear-Royal-BlueWhiteWhite-46989.aspx John Malone 55 Posted 10/05/2013 at 23:32:50 They best be joking there is no way that monstrosity of a kids cartoon badge be our club crest. Talk about kicking people when they're down we the fans cannot let that happen it's our club not Kenwright and Nike's. 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