Everton announce new tyre partnership

, 29 February, 129comments  |  Jump to most recent

Everton have signed a deal to bring an official tyre partner to Goodison Park.

The Blues have agreed a tyre sponsorship with Avon Tyres for the remainder of the current season and the 2016/2017 campaign.

Avon Tyres, based in Melksham, Wiltshire, will have a presence within the stadium on matchdays to increase brand awareness within its key UK market by capitalising on the Clubs extensive reach.

Alan McTavish, Head of Commercial Partnerships at Everton said: The new commercial team here at Everton are delighted to welcome Avon Tyres on board to the Clubs partner portfolio.

Article continues below video content

Avon Tyres is an established, premium brand with a rich history in the motor industry and we look forward to working with them to achieve the brands business objectives.

The new partnership reflects the key sporting property of Cooper Tire Europe, which owns and manufactures the Avon Tyres brand.

Sarah McRoberts, European Marketing Communications Manager for Avon Tyres, said: Football is by far and away the most popular sport in the UK and the Everton partnership provides the perfect platform for us to reach a large number of potential new customers.

This is the first time Avon Tyres has partnered with a Premier League club and were excited to see how the relationship will increase our presence in the UK football market in the future.


Reader Comments (129)

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Keith Conchie
1 Posted 29/02/2016 at 19:00:46
How much money does the club make from all these little partnership deals?

I didn't even know we had a new commercial team.

David Price
2 Posted 29/02/2016 at 19:12:54
I've heard it’s not been rubber stamped yet.
Colin Glassar
3 Posted 29/02/2016 at 19:19:24
It's all gone a bit flat this one
Brent Stephens
4 Posted 29/02/2016 at 19:21:39
Get a grip, Colin. We're no longer treading water.
Bill Gall
5 Posted 29/02/2016 at 19:23:38
You managed to keep the conversation rolling, Colin.
Brent Stephens
6 Posted 29/02/2016 at 19:24:38
Wheel never - nah, forget it.
Derek Williams
7 Posted 29/02/2016 at 19:24:42
They were under pressure to bring a partner on board.
Mike Green
8 Posted 29/02/2016 at 19:25:26
Sounds like a wheely good deal to me.
Brent Stephens
9 Posted 29/02/2016 at 19:25:38
I've been tracking this one for a while.
Colin Glassar
10 Posted 29/02/2016 at 19:27:03
This story keeps on going round and round...
Brent Stephens
11 Posted 29/02/2016 at 19:27:12
OK, that's enough, jack it in.
Brent Stephens
12 Posted 29/02/2016 at 19:27:45
If Bill is behind this, it's all spin as usual.
Mike Green
13 Posted 29/02/2016 at 19:29:52
You must be skidding Brent....
Nick Entwistle
14 Posted 29/02/2016 at 19:30:34
Well I'll be dammed.

Bonus point for anyone who gets that one.

Dave Lynch
15 Posted 29/02/2016 at 19:31:16
Tread carefully with this one lads.
Brent Stephens
16 Posted 29/02/2016 at 19:31:17
No, Mike, it's true.
Mike Green
17 Posted 29/02/2016 at 19:34:05
He's a nut job Brent.
Brent Stephens
18 Posted 29/02/2016 at 19:35:30
Nick, go on, tell us!
Brent Stephens
19 Posted 29/02/2016 at 19:35:57
Mike, that's not nice torque.
Paul Andrews
20 Posted 29/02/2016 at 19:36:19
All the new investment...a great squad....and Roberto in charge.

It's bound to be a Goodyear

David Price
21 Posted 29/02/2016 at 19:36:20
Cooper Tire Europe, Official business partner is Arsenal.
John Daley
22 Posted 29/02/2016 at 19:36:22
"Avon Tyres, based in Melksham, Wiltshire, will have a presence within the stadium on matchdays"

I'm pretty curious as to what this 'presence within the stadium' will amount to? A couple of lucky season ticket holders in the Bullens, chosen at random, will have a premium tyre plonked on their seats so they get to watch the game in relative comfort instead of putting up with the usual arse coma?

Or do they just mean they're putting a poster up in the pisser or something?

Mike Green
23 Posted 29/02/2016 at 19:36:31
This story's just all a bit inflated, isn’t it?
James Marshall
24 Posted 29/02/2016 at 19:38:04
It's all getting a bit tyresome now.
Paul English
25 Posted 29/02/2016 at 19:43:28
Commercial team? Sounds like more hot air being spouted by the club to me.....
Rob Hooton
26 Posted 29/02/2016 at 19:53:16
Rubbery stuff, could see us safely on the road to greatness. Think you lot we're taking the psi earlier as they've raised the bar with this signing
Alan Holman
27 Posted 29/02/2016 at 19:53:22
Wonder if Albert Dunlop will re-sign...
Colin Glassar
28 Posted 29/02/2016 at 19:57:33
I hear we are after that Pirelli kid from Monza...
Mohammed Horoub
29 Posted 29/02/2016 at 20:00:19
Maybe Martinez will rotate his squad a bit more now...
Ray Robinson
30 Posted 29/02/2016 at 20:08:26
Spare me these tyre jokes please!
Ray Robinson
31 Posted 29/02/2016 at 20:12:39
And since it is now almost mandatory to have our goalkeeper mentioned in every thread, how ’ard do these Avon tyres need to be?
Ernie Baywood
32 Posted 29/02/2016 at 20:17:41
Good to see us bringing in pneu sources of revenue.
Brent Stephens
33 Posted 29/02/2016 at 20:21:07
Only if we're going Continental, Colin.
Doug Harris
34 Posted 29/02/2016 at 20:21:27
I'm not avon anymore of this tread, I'm well rubber-ducked. Tyred too, been tracking this and time it was blown up.
Brent Stephens
35 Posted 29/02/2016 at 20:22:24
This announced just as Moshiri bursts on the scene.
Anthony Manning
36 Posted 29/02/2016 at 20:22:50
Got a feeling this one is a bit of a dead rubber.
Kevin Elliott
37 Posted 29/02/2016 at 20:26:29
Apparently the players are so pumped up for the game against Villa.
I reckon at least one of them will get a brace tomorrow.
Brin Williams
38 Posted 29/02/2016 at 20:31:41
Seem to think the place is Bradford-upon-Avon visited there a couple of years back, started off in wool now into rubber - call it sexy - sure is - any new investment in the in-club Everton has to be sexy.

Avon were a BIG name in tyres in the 60's/70's then there was Michelin - then Goodyear then ......who cares .. they were big.

Perhaps they are pinning their hopes on a rising star ... Everton!

David Price
39 Posted 29/02/2016 at 20:32:43
So Arsenal get their brand plastered over Europe while we get our badge on the back of a tractor in Wiltshire...
Mark Gardiner
40 Posted 29/02/2016 at 21:27:25
It's been a great few days to be an Everton fan. I'm really pumped up about it. I just hope that the new investor will be good for the club and that his ideas for taking the club forward don't just fall flat.
Dennis Ng
41 Posted 29/02/2016 at 21:33:23
Kevin, perhaps 1-2 red cards also?

Mark, he probably will be directing all things Everton now with BK as a figurehead (or PR).

Paul Rimmer
42 Posted 29/02/2016 at 21:46:52
Just read (only for the bright ones) this and it aligns well with our entire investment policy.
Mark Dunford
43 Posted 29/02/2016 at 21:52:21
Great thread.
Frank Crewe
44 Posted 29/02/2016 at 21:54:23
Let's hope we don’t keep a low profile or get an over-inflated opinion of ourselves as we steer a course to a brighter future.
Brin Williams
45 Posted 29/02/2016 at 21:58:03
PR 39 – I think you should tread very carefully, young man.
Andy Riley
46 Posted 29/02/2016 at 21:58:04
With the new ownership we are already treading a new path. Seems to be a Goodyear to see the end of the tyred old way of commercial deals and Robert Bridgestone
Peter Norris
47 Posted 29/02/2016 at 21:58:42
Just indicates we are not middle of the road anymore. What next – a Michelin star chef on one of the suites?
Jamie Crowley
48 Posted 29/02/2016 at 22:02:18
Put the brakes on this sophomoric humor and stop going round and round, retreading the same worn joke!
Ray Roche
49 Posted 29/02/2016 at 22:05:14
I hope we don't get let down.
Brent Stephens
50 Posted 29/02/2016 at 22:07:41
I suggested earlier this thread was finished. Spoke to soon.
Brent Stephens
51 Posted 29/02/2016 at 22:10:11
Our new sponsors will be getting rid of the free tickets through StubHubCap.
Andy Riley
52 Posted 29/02/2016 at 22:12:05
After all this good news, we need a good blow out but knowing Everton we’ll probably be deflated after tomorrow. Hope the wheel doesn’t come off!
Jim Hardin
53 Posted 29/02/2016 at 22:15:22
Tyre? God, do you Bryts mysspell everythyng? That just looks ridiculous. Looks like Everton could be on the way to having its players look like NASCAR drivers with patches all over the kyts.
James Marshall
54 Posted 29/02/2016 at 22:16:15
In other news, Bainesy looks fuckin delighted.
James Marshall
55 Posted 29/02/2016 at 22:16:46
Jim - it's called ENGLISH
Christine Foster
56 Posted 29/02/2016 at 22:26:40
Got to put a brake on all this and get a balanced view from the steering committee. Perhaps with all the humour going round we should radiate or be gearing up for a better engine in midfield.
Nicholas Ryan
57 Posted 29/02/2016 at 22:26:41
As neither Everton nor Liverpool are now likely to get into the Champions League... does that make the re-arranged derby match, a Dead Rubber ?!
Don Alexander
58 Posted 29/02/2016 at 22:30:33
I'd've put summat witty on but I had to go out for a slash.
Tony Doran
59 Posted 29/02/2016 at 22:33:05
Running a club is all about getting the balance right.
Pete Cross
60 Posted 29/02/2016 at 22:33:31
I think our new shareholder is keeping a low profile
Simon Lloyd
61 Posted 29/02/2016 at 22:34:57
I hear the deal is worth not less than 1.6 mil.
Rob Hooton
62 Posted 29/02/2016 at 22:36:36
Jym, I hope you like the Brytish wyt if not our spelling
Pete Cross
63 Posted 29/02/2016 at 22:38:42
Simon 1.6mil seems an inflated deal
Christine Foster
64 Posted 29/02/2016 at 22:47:25
I think this tread has runflat....
Harold Matthews
65 Posted 29/02/2016 at 23:06:27
Is this the hub of those tyre jokes?
Pete Cross
66 Posted 29/02/2016 at 23:10:12
I agree, Christine, I’m tyred of all this nonsense.
John Raftery
67 Posted 29/02/2016 at 23:28:03
Keith (1) The appointment of a new commercial team was announced a few months ago.
Garry Corgan
68 Posted 29/02/2016 at 23:37:11
Hopefully this will fund a summer blowout.
Cindy Cole
69 Posted 29/02/2016 at 23:46:31
Sounds like the wheel deal.
John Beesley
70 Posted 01/03/2016 at 00:32:37
Will everyone stop all this and get an fucking grip!
John Beesley
71 Posted 01/03/2016 at 00:35:40
And don't make me run over it again!
Harold Matthews
72 Posted 01/03/2016 at 06:04:21
My morning paper's just arrived "ina tube".
Peter Howard
73 Posted 01/03/2016 at 07:40:18
Just when we thought we were heading for skid row.
Ray Roche
74 Posted 01/03/2016 at 08:07:31
Well, it's taken the pressure off Bill....
Jon Bentley
75 Posted 01/03/2016 at 08:11:51
News delivered on a company circular...
Sue Brown
76 Posted 01/03/2016 at 08:35:12
Let's just hope the wheels don't come off for the remainder of the season!
Eric Myles
78 Posted 01/03/2016 at 08:52:21
Next thing you know wheel be signing some bloke called Apollonius...
Christine Foster
79 Posted 01/03/2016 at 09:22:18
This has no bearing on our situation. The hub of the matter is that we are treading water until we get sponsors who are able drive us to success rather than wait for the Avon lady to tart us up.
Dave Lynch
80 Posted 01/03/2016 at 09:25:46

I think you’ll find we invented the ENGLISH language, which is why it’s called, erm... English, it’s native to us you see.

If you want to speak Native American I suggest you converse in Navaho, Pawnee, Cherokee, Apache or any other native tongue of your country.

Just saying like.

Tony Abrahams
81 Posted 01/03/2016 at 09:33:42
Tyre Jim? Why don't you go and tell your mate Tim, to go and retire!
Dave Lynch
82 Posted 01/03/2016 at 09:54:35
He won't Tony.

His inflated ego won't allow him too.

Ernie Baywood
83 Posted 01/03/2016 at 10:07:55
I thought we already signed a tyre deal a while back? I recall McGeady parading a couple of spares at Goodison.
Tony Abrahams
84 Posted 01/03/2016 at 10:18:39
Jim's alright Dave, I think he just does it to wind us up.

Simon Jones
85 Posted 01/03/2016 at 12:49:41
Do they advertise football boots at Oulton Park?
David Price
86 Posted 01/03/2016 at 13:13:44
Poor Jim, cracks the Brit humour and it passes some by. Would've had Jags to promote it by the way...
John Pickles
88 Posted 01/03/2016 at 13:25:11
There goes any chance of the in stadium catering getting a Michelin star!
Dave Lynch
89 Posted 01/03/2016 at 13:53:49
My post was trying to be ironic.

Irony appears to be lost on some people... which is very ironic.

Mark Thorne
90 Posted 01/03/2016 at 14:06:54
Hoping Villa don’t put the brakes on their skid to the Championship after this news...
Denis Richardson
91 Posted 01/03/2016 at 14:16:24
Joke's getting a bit worn...
David Price
92 Posted 01/03/2016 at 14:17:01
Come on, Dave – tyre jokes only please...
Ray Robinson
93 Posted 01/03/2016 at 14:19:58
I'll be a bit cross if certain players are still plying their trade here next season.
Dave Lynch
94 Posted 01/03/2016 at 14:35:28
Sorry, Pricey, old son.

I’ll try and stay no track as far as this THREAD goes.

Bill Gall
95 Posted 01/03/2016 at 14:44:02
Do you think that they will de able to show Martinez how to plug a leaky defense?
Nicholas Ryan
96 Posted 01/03/2016 at 15:11:05
If Besic keeps improving, he might be the New Matic ......[geddit?]

Oh. Ok..... I quit!

Kevin Jones
97 Posted 01/03/2016 at 15:26:33
Maybe with this and other investments "wheel trim" the price of season tickets.

Come on – that’s got to be the winner!!!

David Price
98 Posted 01/03/2016 at 15:33:24
Good lad, Dave, think MK might call a pit stop on this one..
Paul Kossoff
99 Posted 01/03/2016 at 15:47:37
Can't we talk about something else? Inflation maybe?
Ian Jones
100 Posted 01/03/2016 at 16:25:44
I hope tonight we get to see Niasse. Perhaps we can see how Kwik-ly he fits into our group...
Antony Matthews
101 Posted 01/03/2016 at 16:27:14
Avon are our best friends. They are our Alloys in our fight against the rest of the Premier League.
Paul English
102 Posted 01/03/2016 at 16:33:10
We need a woman at the helm... We could call her the "Avon Lady"!!!
Paul English
103 Posted 01/03/2016 at 16:37:04
All this money coming in... It's not that long ago when we were on SKID ROW!!!!
Paul English
104 Posted 01/03/2016 at 16:49:38
I think we all need to Jack this in.............
Dave Lynch
105 Posted 01/03/2016 at 17:01:57
If RM stays, let's hope he has a Good Year next season.
Dave Lynch
106 Posted 01/03/2016 at 17:03:19
I'll get me coat...
Steavey Buckley
107 Posted 01/03/2016 at 17:03:28
I often wonder who negotiates these deals when products advertised by Everton FC are not global brands? The big money is always where products are noticed and bought around the world.
Ray Roche
108 Posted 01/03/2016 at 17:55:54
I was thinking about a gag about us having to "fire stones" but I can't be arsed....
Tom Bowers
109 Posted 01/03/2016 at 18:44:10
Would the mascot now become the Avon Lady ?
Frank Crewe
110 Posted 01/03/2016 at 18:52:42
Let's hope the wheels don’t come off tonight or we all be feeling flat.
Brent Stephens
111 Posted 01/03/2016 at 18:59:17
Come on lads, how many times are we going to recycle the same puns on one thread?
Frank Crewe
112 Posted 01/03/2016 at 19:35:57
You're right. There's no more tread on this thread.

Thank you and goodnight.

Rob Hooton
113 Posted 02/03/2016 at 00:14:49
Paul, 97 - balloons have gone up due to inflation
Kevin O'Regan
114 Posted 02/03/2016 at 12:36:31
Excellent thread lads. Just wondering whether our formation will change going forward because of this with 2 up front and 2 at the back, or just one up front...
Duncan McDine
115 Posted 02/03/2016 at 13:00:43
Simon (#61), that's my fave. Short and sweet, a spacesaver of a pun.

Funnily enough, I went to school in Melksham. It has been a ’company town’ for donkeys years... Everyone’s dad worked down the Avon, and most of my old schoolmates work there now (not the bright ones!).

Duncan McDine
116 Posted 02/03/2016 at 13:06:46
Kevin (#112), I don’t think we should follow the formation Man Utd played a few years back of 1 up front and 2 behind... It left them far too Reliant on Robin....
Brent Stephens
117 Posted 02/03/2016 at 15:27:41
Duncan #114 - chapeau!
Nick Entwistle
118 Posted 02/03/2016 at 15:36:00
I said... "I'll be dammed!"

Oh forget it.

Brent Stephens
119 Posted 02/03/2016 at 16:19:28
Nick - ye old town of Tyre and the dam that was built?
Mike Green
120 Posted 02/03/2016 at 16:49:29
Come on, Nick, let us in on the joke, the suspension is killing us....
Ken Finch
121 Posted 02/03/2016 at 17:02:24
Good year for us then and that we have a release valve via ToffeWeb for our comments...
Brent Stephens
122 Posted 02/03/2016 at 17:03:28
Mike, I think it's the ancient town of Tyre. Alexander the Great. Siege. Involved a dam being built.

Nice one, Nick.

Brent Stephens
123 Posted 02/03/2016 at 17:04:23
Ah, Mike, I missed the "suspension"!
Gordon Crawford
124 Posted 02/03/2016 at 17:18:45
If they help steer Everton in the right direction, then great. :)
Dave Lynch
125 Posted 02/03/2016 at 17:19:52
I honestly think we've turned the corner on this one.
Steve Woods
126 Posted 02/03/2016 at 17:30:38
Nice of Avon to come calling...
Mike Green
127 Posted 02/03/2016 at 17:45:24
Only took me two days, Brent. :)

Nick's joke fell a bit flat in the end, didn’t it....

Brent Stephens
128 Posted 02/03/2016 at 17:53:07
Nick, a low-profile Tyre is better Sidon?
Gordon Crawford
129 Posted 02/03/2016 at 18:48:49
This is wheelie good fun. :)
John Salmon
130 Posted 02/03/2016 at 19:51:12
I'm tracking this one.
Clive Rogers
131 Posted 03/03/2016 at 09:19:41
You've got to be skidding. These jokes are getting tyreing. Get a grip.

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