Season › 2015-16 › News Everton announce new tyre partnership , 29 February, 129comments | Jump to most recent Everton have signed a deal to bring an official tyre partner to Goodison Park. The Blues have agreed a tyre sponsorship with Avon Tyres for the remainder of the current season and the 2016/2017 campaign. Avon Tyres, based in Melksham, Wiltshire, will have a presence within the stadium on matchdays to increase brand awareness within its key UK market by capitalising on the Club’s extensive reach. Alan McTavish, Head of Commercial Partnerships at Everton said: “The new commercial team here at Everton are delighted to welcome Avon Tyres on board to the Club’s partner portfolio. Article continues below video content “Avon Tyres is an established, premium brand with a rich history in the motor industry and we look forward to working with them to achieve the brand’s business objectives.” The new partnership reflects the key sporting property of Cooper Tire Europe, which owns and manufactures the Avon Tyres brand. Sarah McRoberts, European Marketing Communications Manager for Avon Tyres, said: “Football is by far and away the most popular sport in the UK and the Everton partnership provides the perfect platform for us to reach a large number of potential new customers. “This is the first time Avon Tyres has partnered with a Premier League club and we’re excited to see how the relationship will increase our presence in the UK football market in the future.” Reader Comments (129) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer Keith Conchie 1 Posted 29/02/2016 at 19:00:46 How much money does the club make from all these little partnership deals? I didn't even know we had a new commercial team. David Price 2 Posted 29/02/2016 at 19:12:54 I've heard it's not been rubber stamped yet. Colin Glassar 3 Posted 29/02/2016 at 19:19:24 It's all gone a bit flat this one Brent Stephens 4 Posted 29/02/2016 at 19:21:39 Get a grip, Colin. We're no longer treading water. Bill Gall 5 Posted 29/02/2016 at 19:23:38 You managed to keep the conversation rolling, Colin. Brent Stephens 6 Posted 29/02/2016 at 19:24:38 Wheel never - nah, forget it. Derek Williams 7 Posted 29/02/2016 at 19:24:42 They were under pressure to bring a partner on board. Mike Green 8 Posted 29/02/2016 at 19:25:26 Sounds like a wheely good deal to me. Brent Stephens 9 Posted 29/02/2016 at 19:25:38 I've been tracking this one for a while. Colin Glassar 10 Posted 29/02/2016 at 19:27:03 This story keeps on going round and round... Brent Stephens 11 Posted 29/02/2016 at 19:27:12 OK, that's enough, jack it in. Brent Stephens 12 Posted 29/02/2016 at 19:27:45 If Bill is behind this, it's all spin as usual. Mike Green 13 Posted 29/02/2016 at 19:29:52 You must be skidding Brent.... Nick Entwistle 14 Posted 29/02/2016 at 19:30:34 Well I'll be dammed. Bonus point for anyone who gets that one. Dave Lynch 15 Posted 29/02/2016 at 19:31:16 Tread carefully with this one lads. Brent Stephens 16 Posted 29/02/2016 at 19:31:17 No, Mike, it's true. Mike Green 17 Posted 29/02/2016 at 19:34:05 He's a nut job Brent. Brent Stephens 18 Posted 29/02/2016 at 19:35:30 Nick, go on, tell us! Brent Stephens 19 Posted 29/02/2016 at 19:35:57 Mike, that's not nice torque. Paul Andrews 20 Posted 29/02/2016 at 19:36:19 All the new investment...a great squad....and Roberto in charge.It's bound to be a Goodyear David Price 21 Posted 29/02/2016 at 19:36:20 Cooper Tire Europe, Official business partner is Arsenal.Hmmmm... John Daley 22 Posted 29/02/2016 at 19:36:22 "Avon Tyres, based in Melksham, Wiltshire, will have a presence within the stadium on matchdays"I'm pretty curious as to what this 'presence within the stadium' will amount to? A couple of lucky season ticket holders in the Bullens, chosen at random, will have a premium tyre plonked on their seats so they get to watch the game in relative comfort instead of putting up with the usual arse coma?Or do they just mean they're putting a poster up in the pisser or something? Mike Green 23 Posted 29/02/2016 at 19:36:31 This story's just all a bit inflated, isn't it? James Marshall 24 Posted 29/02/2016 at 19:38:04 It's all getting a bit tyresome now. Paul English 25 Posted 29/02/2016 at 19:43:28 Commercial team? Sounds like more hot air being spouted by the club to me..... Rob Hooton 26 Posted 29/02/2016 at 19:53:16 Rubbery stuff, could see us safely on the road to greatness. Think you lot we're taking the psi earlier as they've raised the bar with this signing Alan Holman 27 Posted 29/02/2016 at 19:53:22 Wonder if Albert Dunlop will re-sign... Colin Glassar 28 Posted 29/02/2016 at 19:57:33 I hear we are after that Pirelli kid from Monza... Mohammed Horoub 29 Posted 29/02/2016 at 20:00:19 Maybe Martinez will rotate his squad a bit more now... Ray Robinson 30 Posted 29/02/2016 at 20:08:26 Spare me these tyre jokes please! Ray Robinson 31 Posted 29/02/2016 at 20:12:39 And since it is now almost mandatory to have our goalkeeper mentioned in every thread, how 'ard do these Avon tyres need to be? Ernie Baywood 32 Posted 29/02/2016 at 20:17:41 Good to see us bringing in pneu sources of revenue. Brent Stephens 33 Posted 29/02/2016 at 20:21:07 Only if we're going Continental, Colin. Doug Harris 34 Posted 29/02/2016 at 20:21:27 I'm not avon anymore of this tread, I'm well rubber-ducked. Tyred too, been tracking this and time it was blown up. Brent Stephens 35 Posted 29/02/2016 at 20:22:24 This announced just as Moshiri bursts on the scene. Anthony Manning 36 Posted 29/02/2016 at 20:22:50 Got a feeling this one is a bit of a dead rubber. Kevin Elliott 37 Posted 29/02/2016 at 20:26:29 Apparently the players are so pumped up for the game against Villa.I reckon at least one of them will get a brace tomorrow. Brin Williams 38 Posted 29/02/2016 at 20:31:41 Seem to think the place is Bradford-upon-Avon visited there a couple of years back, started off in wool now into rubber - call it sexy - sure is - any new investment in the in-club Everton has to be sexy. Avon were a BIG name in tyres in the 60's/70's then there was Michelin - then Goodyear then ......who cares .. they were big.Perhaps they are pinning their hopes on a rising star ... Everton! David Price 39 Posted 29/02/2016 at 20:32:43 So Arsenal get their brand plastered over Europe while we get our badge on the back of a tractor in Wiltshire... Mark Gardiner 40 Posted 29/02/2016 at 21:27:25 It's been a great few days to be an Everton fan. I'm really pumped up about it. I just hope that the new investor will be good for the club and that his ideas for taking the club forward don't just fall flat. Dennis Ng 41 Posted 29/02/2016 at 21:33:23 Kevin, perhaps 1-2 red cards also?Mark, he probably will be directing all things Everton now with BK as a figurehead (or PR). Paul Rimmer 42 Posted 29/02/2016 at 21:46:52 Just read (only for the bright ones) this and it aligns well with our entire investment policy. Mark Dunford 43 Posted 29/02/2016 at 21:52:21 Great thread. Frank Crewe 44 Posted 29/02/2016 at 21:54:23 Let's hope we don't keep a low profile or get an over-inflated opinion of ourselves as we steer a course to a brighter future. Brin Williams 45 Posted 29/02/2016 at 21:58:03 PR 39 – I think you should tread very carefully, young man. Andy Riley 46 Posted 29/02/2016 at 21:58:04 With the new ownership we are already treading a new path. Seems to be a Goodyear to see the end of the tyred old way of commercial deals and Robert Bridgestone Peter Norris 47 Posted 29/02/2016 at 21:58:42 Just indicates we are not middle of the road anymore. What next – a Michelin star chef on one of the suites? Jamie Crowley 48 Posted 29/02/2016 at 22:02:18 Put the brakes on this sophomoric humor and stop going round and round, retreading the same worn joke! Ray Roche 49 Posted 29/02/2016 at 22:05:14 I hope we don't get let down. Brent Stephens 50 Posted 29/02/2016 at 22:07:41 I suggested earlier this thread was finished. Spoke to soon. Brent Stephens 51 Posted 29/02/2016 at 22:10:11 Our new sponsors will be getting rid of the free tickets through StubHubCap. Andy Riley 52 Posted 29/02/2016 at 22:12:05 After all this good news, we need a good blow out but knowing Everton we'll probably be deflated after tomorrow. Hope the wheel doesn't come off! Jim Hardin 53 Posted 29/02/2016 at 22:15:22 Tyre? God, do you Bryts mysspell everythyng? That just looks ridiculous. Looks like Everton could be on the way to having its players look like NASCAR drivers with patches all over the kyts. James Marshall 54 Posted 29/02/2016 at 22:16:15 In other news, Bainesy looks fuckin delighted. James Marshall 55 Posted 29/02/2016 at 22:16:46 Jim - it's called ENGLISH Christine Foster 56 Posted 29/02/2016 at 22:26:40 Got to put a brake on all this and get a balanced view from the steering committee. Perhaps with all the humour going round we should radiate or be gearing up for a better engine in midfield. Nicholas Ryan 57 Posted 29/02/2016 at 22:26:41 As neither Everton nor Liverpool are now likely to get into the Champions League... does that make the re-arranged derby match, a Dead Rubber ?! Don Alexander 58 Posted 29/02/2016 at 22:30:33 I'd've put summat witty on but I had to go out for a slash. Tony Doran 59 Posted 29/02/2016 at 22:33:05 Running a club is all about getting the balance right. Pete Cross 60 Posted 29/02/2016 at 22:33:31 I think our new shareholder is keeping a low profile Simon Lloyd 61 Posted 29/02/2016 at 22:34:57 I hear the deal is worth not less than 1.6 mil. Rob Hooton 62 Posted 29/02/2016 at 22:36:36 Jym, I hope you like the Brytish wyt if not our spelling Pete Cross 63 Posted 29/02/2016 at 22:38:42 Simon 1.6mil seems an inflated deal Christine Foster 64 Posted 29/02/2016 at 22:47:25 I think this tread has runflat.... Harold Matthews 65 Posted 29/02/2016 at 23:06:27 Is this the hub of those tyre jokes? Pete Cross 66 Posted 29/02/2016 at 23:10:12 I agree, Christine, I'm tyred of all this nonsense. John Raftery 67 Posted 29/02/2016 at 23:28:03 Keith (1) The appointment of a new commercial team was announced a few months ago. Garry Corgan 68 Posted 29/02/2016 at 23:37:11 Hopefully this will fund a summer blowout. Cindy Cole 69 Posted 29/02/2016 at 23:46:31 Sounds like the wheel deal. John Beesley 70 Posted 01/03/2016 at 00:32:37 Will everyone stop all this and get an fucking grip! John Beesley 71 Posted 01/03/2016 at 00:35:40 And don't make me run over it again! Harold Matthews 72 Posted 01/03/2016 at 06:04:21 My morning paper's just arrived "ina tube". Peter Howard 73 Posted 01/03/2016 at 07:40:18 Just when we thought we were heading for skid row. Ray Roche 74 Posted 01/03/2016 at 08:07:31 Well, it's taken the pressure off Bill.... Jon Bentley 75 Posted 01/03/2016 at 08:11:51 News delivered on a company circular... Sue Brown 76 Posted 01/03/2016 at 08:35:12 Let's just hope the wheels don't come off for the remainder of the season! Eric Myles 78 Posted 01/03/2016 at 08:52:21 Next thing you know wheel be signing some bloke called Apollonius... Christine Foster 79 Posted 01/03/2016 at 09:22:18 This has no bearing on our situation. The hub of the matter is that we are treading water until we get sponsors who are able drive us to success rather than wait for the Avon lady to tart us up. Dave Lynch 80 Posted 01/03/2016 at 09:25:46 Jim.I think you'll find we invented the ENGLISH language, which is why it's called, erm... English, it's native to us you see.If you want to speak Native American I suggest you converse in Navaho, Pawnee, Cherokee, Apache or any other native tongue of your country.Just saying like. Tony Abrahams 81 Posted 01/03/2016 at 09:33:42 Tyre Jim? Why don't you go and tell your mate Tim, to go and retire! Dave Lynch 82 Posted 01/03/2016 at 09:54:35 He won't Tony.His inflated ego won't allow him too. Ernie Baywood 83 Posted 01/03/2016 at 10:07:55 I thought we already signed a tyre deal a while back? I recall McGeady parading a couple of spares at Goodison. Tony Abrahams 84 Posted 01/03/2016 at 10:18:39 Jim's alright Dave, I think he just does it to wind us up. Simon Jones 85 Posted 01/03/2016 at 12:49:41 Do they advertise football boots at Oulton Park? David Price 86 Posted 01/03/2016 at 13:13:44 Poor Jim, cracks the Brit humour and it passes some by. Would've had Jags to promote it by the way... John Pickles 88 Posted 01/03/2016 at 13:25:11 There goes any chance of the in stadium catering getting a Michelin star! Dave Lynch 89 Posted 01/03/2016 at 13:53:49 My post was trying to be ironic.Irony appears to be lost on some people... which is very ironic. Mark Thorne 90 Posted 01/03/2016 at 14:06:54 Hoping Villa don't put the brakes on their skid to the Championship after this news... Denis Richardson 91 Posted 01/03/2016 at 14:16:24 Joke's getting a bit worn... David Price 92 Posted 01/03/2016 at 14:17:01 Come on, Dave – tyre jokes only please... Ray Robinson 93 Posted 01/03/2016 at 14:19:58 I'll be a bit cross if certain players are still plying their trade here next season. Dave Lynch 94 Posted 01/03/2016 at 14:35:28 Sorry, Pricey, old son.I'll try and stay no track as far as this THREAD goes. Bill Gall 95 Posted 01/03/2016 at 14:44:02 Do you think that they will de able to show Martinez how to plug a leaky defense? Nicholas Ryan 96 Posted 01/03/2016 at 15:11:05 If Besic keeps improving, he might be the New Matic ......[geddit?] Oh. Ok..... I quit! Kevin Jones 97 Posted 01/03/2016 at 15:26:33 Maybe with this and other investments "wheel trim" the price of season tickets.Come on – that's got to be the winner!!! David Price 98 Posted 01/03/2016 at 15:33:24 Good lad, Dave, think MK might call a pit stop on this one.. Paul Kossoff 99 Posted 01/03/2016 at 15:47:37 Can't we talk about something else? Inflation maybe? Ian Jones 100 Posted 01/03/2016 at 16:25:44 I hope tonight we get to see Niasse. Perhaps we can see how Kwik-ly he fits into our group... Antony Matthews 101 Posted 01/03/2016 at 16:27:14 Avon are our best friends. They are our Alloys in our fight against the rest of the Premier League. Paul English 102 Posted 01/03/2016 at 16:33:10 We need a woman at the helm... We could call her the "Avon Lady"!!! Paul English 103 Posted 01/03/2016 at 16:37:04 All this money coming in... It's not that long ago when we were on SKID ROW!!!! Paul English 104 Posted 01/03/2016 at 16:49:38 I think we all need to Jack this in............. Dave Lynch 105 Posted 01/03/2016 at 17:01:57 If RM stays, let's hope he has a Good Year next season. Dave Lynch 106 Posted 01/03/2016 at 17:03:19 I'll get me coat... Steavey Buckley 107 Posted 01/03/2016 at 17:03:28 I often wonder who negotiates these deals when products advertised by Everton FC are not global brands? The big money is always where products are noticed and bought around the world. Ray Roche 108 Posted 01/03/2016 at 17:55:54 I was thinking about a gag about us having to "fire stones" but I can't be arsed.... Tom Bowers 109 Posted 01/03/2016 at 18:44:10 Would the mascot now become the Avon Lady ? Frank Crewe 110 Posted 01/03/2016 at 18:52:42 Let's hope the wheels don't come off tonight or we all be feeling flat. Brent Stephens 111 Posted 01/03/2016 at 18:59:17 Come on lads, how many times are we going to recycle the same puns on one thread? Frank Crewe 112 Posted 01/03/2016 at 19:35:57 You're right. There's no more tread on this thread.Thank you and goodnight. Rob Hooton 113 Posted 02/03/2016 at 00:14:49 Paul, 97 - balloons have gone up due to inflation Kevin O'Regan 114 Posted 02/03/2016 at 12:36:31 Excellent thread lads. Just wondering whether our formation will change going forward because of this with 2 up front and 2 at the back, or just one up front... Duncan McDine 115 Posted 02/03/2016 at 13:00:43 Simon (#61), that's my fave. Short and sweet, a spacesaver of a pun.Funnily enough, I went to school in Melksham. It has been a 'company town' for donkeys years... Everyone's dad worked down the Avon, and most of my old schoolmates work there now (not the bright ones!). Duncan McDine 116 Posted 02/03/2016 at 13:06:46 Kevin (#112), I don't think we should follow the formation Man Utd played a few years back of 1 up front and 2 behind... It left them far too Reliant on Robin.... Brent Stephens 117 Posted 02/03/2016 at 15:27:41 Duncan #114 - chapeau! Nick Entwistle 118 Posted 02/03/2016 at 15:36:00 I said... "I'll be dammed!"Oh forget it. Brent Stephens 119 Posted 02/03/2016 at 16:19:28 Nick - ye old town of Tyre and the dam that was built? Mike Green 120 Posted 02/03/2016 at 16:49:29 Come on, Nick, let us in on the joke, the suspension is killing us.... Ken Finch 121 Posted 02/03/2016 at 17:02:24 Good year for us then and that we have a release valve via ToffeWeb for our comments... Brent Stephens 122 Posted 02/03/2016 at 17:03:28 Mike, I think it's the ancient town of Tyre. Alexander the Great. Siege. Involved a dam being built.Nice one, Nick. Brent Stephens 123 Posted 02/03/2016 at 17:04:23 Ah, Mike, I missed the "suspension"! Gordon Crawford 124 Posted 02/03/2016 at 17:18:45 If they help steer Everton in the right direction, then great. :) Dave Lynch 125 Posted 02/03/2016 at 17:19:52 I honestly think we've turned the corner on this one. Steve Woods 126 Posted 02/03/2016 at 17:30:38 Nice of Avon to come calling... Mike Green 127 Posted 02/03/2016 at 17:45:24 Only took me two days, Brent. :) Nick's joke fell a bit flat in the end, didn't it.... Brent Stephens 128 Posted 02/03/2016 at 17:53:07 Nick, a low-profile Tyre is better Sidon? Gordon Crawford 129 Posted 02/03/2016 at 18:48:49 This is wheelie good fun. :) John Salmon 130 Posted 02/03/2016 at 19:51:12 I'm tracking this one. Clive Rogers 131 Posted 03/03/2016 at 09:19:41 You've got to be skidding. These jokes are getting tyreing. Get a grip. 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