Everton announce price reductions on season tickets

, 4 March, 59comments  |  Jump to most recent
Everton have unveiled a price drop for all adult season tickets for 2016-17 as part of the club's commitment to affordable football.

As part of the packages for next season, adult seats can be purchased for only 420 during the Early Bird window, which runs from 21st March to 25th May, and the discount adds to up to a free game based on 2015-16 prices.

Season Tickets for young Evertonians in Junior and Infant schools and aged 11 and under are frozen for the year at 95 just 5 per game and are available in any stand across the stadium. The club is also lifting the upper age limit for young Blues from 16 to 18 years old, with the price for that bracket set at 149 throughout the stadium, while the threshold for the Young Adult category, where tickets are fixed at 299 across all stands, has been raised to age 22.

Prices are also reduced in the Senior category with a Season Ticket in any stand in the stadium reduced to 299, representing a saving of between 29 and 86 for the 3,000 fans in this age group.

Chief Executive Officer Robert Elstone said: Throughout the current season, the Premier League has been challenged on pricing decisions. As we have said repeatedly, we endorse such scrutiny. We have listened and we agree. We believe our pricing plan for Season Tickets for 2016/17 clearly demonstrates our commitment to providing value for money and to making the game accessible to the widest possible cross-section of supporters.

After listening to fans, consulting with our Fans Forum, considering different options, reviewing budgets and sharing our ideas with the Board, we made the decision to ensure our Season Ticket pricing for 2016/17 offered something for everyone. We were conscious of the substantial uplift in the value of our media rights next season and reflecting how we operate at Everton, not only will we offer significant savings for the majority of our young and senior Evertonians, we will reward all adult Season Ticket holders with a price reduction of one-nineteenth, one free game, and more than 27 off in the Lower Bullens.

Everton will continue to offer a nine-month interest free payment option through MasterCard, and a Direct Debit facility available over 10 monthly instalments. There will be no booking fee for online transactions.


Reader Comments (59)

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Peter Roberts
1 Posted 04/03/2016 at 19:26:22
Excellent news warmly welcomed here. If not a little expected given we were championing a limit on away ticket prices.
Dave Abrahams
3 Posted 04/03/2016 at 20:02:37
As a senior citizen I'm grateful for the saving I will make, nearly £80. Thank you once again.

Hopefully this reduction will become a yearly one.

Tony Hill
4 Posted 04/03/2016 at 20:04:24
This is brilliant news. Very encouraging for the future.
Steve Hogan
7 Posted 04/03/2016 at 20:12:27
Don't want to piss on anyones parade here, a reduction in prices is great news, but are the club more worried about the potential reduction in season ticket sales next season due to the current level of disenchantment with Martinez?

The massive increase in media generated revenue next season has clearly allowed them to make this gesture, just not sure how much is due to goodwill on behalf of the club, or a facesaving exercise on the back of the recent telephone poll to current season ticket holders?

Ian Burns
8 Posted 04/03/2016 at 20:13:06
I no longer live in the UK to get to the games but I am absolutely delighted for the fans and to be fair to EFC, a terrific gesture.
Mike Morrissey
10 Posted 04/03/2016 at 20:24:13
Excellent news. Anyone who sees an agenda may reserve judgement until Scandi / Macdonalds / Nivea / best fans in the world FC announce their reduction for the forthcoming season....
Matt Muzi
12 Posted 04/03/2016 at 20:29:26
Absolutely brilliant news!
John Moore
17 Posted 04/03/2016 at 20:34:42
It’s still fucking extortionate to watch a game of togger. 600 notes it cost me this season, so I’ll save about 30 quid, big deal... but fair play to the blues, they’re better than anyone else at doing stuff for the hoi polloi.
Jay Wood
18 Posted 04/03/2016 at 20:38:39
Recalling that in February, at a 6-hour meeting of the Premier League clubs, Everton was the ONLY – I repeat, ONLY – club that argued and voted for a cap on away ticket prices at £30; this decision is in keeping with the club’s stance on ticket pricing.

Admirable as that is, this gesture has been made possible by the mammoth infusion of media money (negotiated for by the Premier League executive on behalf of all 20 members) and not due in any way to any initiatives the Everton ownership or board have made.

For this reason, Martin Mason’s heavy sarcasm and barely veiled, but typical, sycophantic and genuflecting attitude towards the board, is ... ’misguided.’

Dick Fearon
24 Posted 04/03/2016 at 20:52:24
I wonder if our new shareholder had any influence over the reduction?
No matter it was excellent all round.
Tony Draper
27 Posted 04/03/2016 at 20:58:42
Good work by the club.

Encourage the kids n youngsters, reward and respect the Senior Blues. Flawless.

Rob Dolby
28 Posted 04/03/2016 at 20:58:48
I am a bit shell shocked, I think its fantastic that the club have done this. Next on the agenda should be to get reasonably priced quality catering for the fans.

The current policy is to offer the least and to charge the most. We have to seriously have to look at this. As a parent I cant feed my kids any of the rubbish that is sold and even if I did I would have to take out a 2nd mortgage.

Jim Bennings
29 Posted 04/03/2016 at 20:59:43
I guess there are some good things that come out of having such a chronic home record for the last 12 month's.

After our Goodison results this season I suppose they could never actually justify hiking the prices up could they?

Colin Glassar
30 Posted 04/03/2016 at 21:08:10
We must be loaded!
Tony Dunn
31 Posted 04/03/2016 at 21:11:21
WELL DONE, EVERTON FC is what I think... and as always I m pissed off with the home form and hope for a win tomorrow.
Dave Abrahams
33 Posted 04/03/2016 at 21:13:05
Colin (24) stop it Colin, we can’t be that loaded or the reductions would have been a lot bigger!!!
Colin Gee
34 Posted 04/03/2016 at 21:15:00
Excellent news!

Got the postcard through the door this morning, I was expecting a freeze or a small increase, but given some of the crap we’ve had to watch at home this season it’s good to have a reduction for next season.

Chris Leyland
37 Posted 04/03/2016 at 21:20:45
Jay Wood if this isn't in any way down to any initiative by the Board and rather all down to the TV deal negotiated by the PL, than can we assume that all other 19 Premier League clubs will also be announcing similar reductions?
Laurie Hartley
43 Posted 04/03/2016 at 21:31:59
Tony # 31 - "Well done to Everton FC". My thoughts exactly.

Hopefully on the pitch we are returning to "The School of Science" but off it, it seems we are still very much "The People's Club". Long may it continue.

Jay Wood
45 Posted 04/03/2016 at 21:41:54
Chris @37.

Read my post more carefully. I praised the club on two fronts, for being the only ones standing up for a cap on away tickets and for this initiative announced today.

I also wrote: "...this gesture has been made possible by the mammoth infusion of media money (negotiated for by the PL executive on behalf of all 20 members) and not due in any way to any initiatives the Everton ownership or board have made."

A pretty accurate summary, I humbly suggest, as the accounts will continue to show there has been no great infusion of monies from commercial initiatives taken by the board, or indeed no digging into their own pockets to fund any such initiatives or improvement in any aspect of the club's infrastructure.

Therefore, it is ONLY the influx of media money that has made this gesture by the board possible.

Whether the other 19 other clubs follow Everton's initiative is a non sequitur and rather a moot point, IMO.

Dennis Ng
48 Posted 04/03/2016 at 22:00:06
Great gesture from the club.

Not sure why people link this to our poor home form, it is not difficult to replace a manager these days, harder to lower the prices despite the additional revenue. Tomorrow will be a tough game so hopeful for the best.

Ernie Baywood
49 Posted 04/03/2016 at 22:09:03
This is simply a good thing. How people can put a negative spin on it is beyond me.

I'm just thankful it wasn't announced by Roberto. ToffeeWeb would have been up in arms!

Eric Holland
50 Posted 04/03/2016 at 22:12:51
Well done Everton My son who will be 17 this year is made up as he will now be getting a season ticket for his 17th.
Phil Jeffries
56 Posted 04/03/2016 at 23:52:52
In this day and age where football fans are staging walk outs (mainly Norwegians wearing red), it is nice to see Everton take this stance.

The club could have easily gone the other way with the club looking to purchase goods up front from Harrods, rather than the usual monthly repayments from M&S in the summer transfer window.

This is a positive news from a club trying to stay in touch with its fan base.

Phil Walling
59 Posted 04/03/2016 at 00:05:19
Jay@45; Of course the move is an initiative of the Everton Board – they certainly haven’t been ordered to do it by the Premier League and I suspect they won’t be too popular with their peers, either!

And, of course, it’s because of the extra media income. Why you should expect directors to make gestures like this ’out of their own pockets’ is beyond me.

Well done Bill and Everton FC .

Brent Stephens
60 Posted 05/03/2016 at 00:29:31
Ernie #49, Phil #59 - sound words in my view.
Ernie Baywood
61 Posted 05/03/2016 at 00:42:10
Brilliant to see the junior pricing. Hard to believe that it's not that much more than when I was getting U16 season tickets in the early years of the Premier League (I recall paying around £105 in the Street end, mid nineties?). In real terms it's probably gone down in price.

Mind you, I don't know what a paper round is paying nowadays.

They could probably make more on the tickets but this is effectively an investment in the next generation of Evertonians.

Phil Williams
62 Posted 05/03/2016 at 00:53:56
Great news and rightly so. The price of a ticket or season ticket at our club is and has been for a while at the lower end of Premier League prices, and as such this reduction is further confirmation of a sense of realism in our pricing policy.

However, it should be fair to everyone. Over the past three years I have been fortunate enough to be able to watch the blues from the Captains table. It is corporate but at the lower end of our offerings.

As season ticket prices were frozen in every stand last year, our prices increased. The communication from Everton today is that we will find out our prices for next year in two weeks. Why not now? Am I about to be screwed again? Last year was unfair. Please don’t push us again. There is a breaking point for all of us.

Nick Entwistle
63 Posted 05/03/2016 at 01:15:24
I think they could sell tickets from free and still make more money next year. But hey ho, doubt many others clubs will even have a freeze on prices.
Mark Andersson
64 Posted 05/03/2016 at 01:18:17
This is great news for the fans, well done Everton.

Have to agree with those who think that projected season ticket sales were going to be really bad after the telephone survey.

Bottom line is our very poor home form did not bode too well for next season. This is down to Martinez so maybe the new owner will be taking all this into consideration.

Well done Everton for thinking long term. Lets hope we have a strong finish to this season, that will give the fans something to look forward to next season.

Chad Schofield
65 Posted 05/03/2016 at 01:32:40
Really good news - let’s hope it continues like this.
Jay Wood
66 Posted 05/03/2016 at 01:56:29
Phil @ 59 ... (rolls eyes, shakes head).

Once again, I am NOT criticising BK or the board for taking this initiative. In my original post I praise the club twice for their standalone stance on a capping on the price of away tickets and for today's announcement on reducing the price of home tickets. I am well chuffed and proud of the club for doing so and extremely happy for the many beneficiaries of such a move.

My original post was a direct response (as is clear, if you read posts more diligently) to a heavily sarcastic post by a certain poster which subsequently was deleted by the editors.

My post at 45 you comment on is a legitimate observation which you distort. I am NOT saying this is NOT an initiative by the board. Of course it is!

What I AM saying - and you evidently agree with me - is ... only - ONLY! - the infusion of media money has made this initiative possible

Because, as I also accurately wrote, such a windfall of monies which gives the board the wriggle room to take this fantastic initiative is NOT from commercial initiatives taken by the said board, or indeed by them digging into their own pockets to fund this particular initiative or improvement in any aspect of the club's infrastructure.


Brian Wilkinson
67 Posted 05/03/2016 at 02:35:32
Jesus Christ, if Everton offered free season tickets it still would not be enough for some on here.

When the new guy came in we had posts expecting players to be sold, season ticket hikes.

Hes giving money to strengthen the squad, reduced season ticket prices, and still unhappy folk.

Even a price freeze would have got my vote, but to reduce price, hats off to Everton Football Club.

Colin Gee
68 Posted 05/03/2016 at 02:57:28
I was surprised to learn that 1 in 4 Everton Season Ticket holders are under 22, according to the blurb on the Official Site, that means they've never seen us win a trophy! Hopefully by the time they reach 25 we'll have won one or two!
Thomas Lennon
69 Posted 05/03/2016 at 06:08:13
Great! 2008-ish young support was down to 5% or less and declining. Well done Everton for reversing the local trend and now possibly turning round national price trends.

What did Kenwright ever do for us.....? (With apologies to Python)

David Barks
70 Posted 05/03/2016 at 06:16:26
Stupid incompetent Board. Everyone knows that the way to get the attention of the national press is to first raise tickets prices, causing outrage, and then announce you'll lower prices. Now we're going to be completely ignored by the press because we lowered prices first. No business acumen at all.
Nick Armitage
71 Posted 05/03/2016 at 06:45:41
A cut of 30 to 40 quid isn’t really that significant but it’s a gesture that not many clubs will make. You can bet your bottom dollar that prices of warm beer, cold coffee and burnt pies will go up.
Jason Pullen
72 Posted 05/03/2016 at 07:08:29
Who cares if the extra TV money allowed this to happen. They didn't have to do it but they have. Great decision no matter how you look at it.
Armando Canaj
73 Posted 05/03/2016 at 07:19:35
Brian 67 / David 70 Spot on.

Great news and exactly what you’d expect from a great club. Will it make the news / BBC football? – Will it heck...

Thomas Surgenor
74 Posted 05/03/2016 at 07:47:26
First of all, I have to congratulate the club on this! It won't make a significant difference to their finances but it will make a difference to the fans.

Surprised they havnt got more PR over this. Maybe we need a new PR team or the guy who went to Blackburn back.

However, how can these decisions be rubber stamped when we don't know who owns the club? Is this a sign that they are confident that the PL will accept our new owner? Or maybe they already have? I don't remember any other club having to wait as long as this.

Ian Riley
75 Posted 05/03/2016 at 08:39:00
My local non league team charges 420 a season ticket to sit down. The club has no obligation to do this with salaries and security costs. Let's face it, if the club put them up, at least 20-25000 would renew. It's what we do!

Well done Everton for living in the real world of the working class man!!

Peter Murray
76 Posted 05/03/2016 at 08:53:40
Great news. Well done, Bill.
Ray Robinson
77 Posted 05/03/2016 at 09:07:09
Brilliant gesture by the club! Now do something about the cost of restricted view seats please and fill the stadium to the rafters every home game.
Liam Reilly
78 Posted 05/03/2016 at 09:27:19
Great job Everton.

Publicity masterstroke as there are comparison surveys on price yields every year by the tabloids and this will finally be a table topped by Everton.

Kevin Tully
79 Posted 05/03/2016 at 09:46:51
The club did set a marvellous initiative when they priced under 11 season tickets at £95.00. I don't think that got enough publicity at the time. This is also another excellent piece of news, but some credit should go to the likes of Dave Kelly & Co. who have been campaigning for some time now over ticket prices, with their £20's plenty motto seen across the country.

Full houses are a great sight, and we will no doubt sell out our full season ticket allocation for next season. We are on the way back to the top!

We could quite easily fill a 50,000 seater stadium. We sell out now, with awful facilities and a 21 year trophy drought! Bring it on Mr. Moshiri.

Darren Hind
80 Posted 05/03/2016 at 10:28:16
I'll be first in the queue. I gave mine up this season (or rather the grandson assumed ownership). I've regretted it ever since.

Not the same sitting here there and everywhere.

Well done to the club for making it easier. especially for younger mams and dads who must really struggle

Eric Holland
82 Posted 05/03/2016 at 12:11:27
Brian Wilkinson
Well said mate you will always get the terminally unhappy moaning old gits on here.
But if we did not have them toffeweb would be a bit dull.
Harry Wallace
83 Posted 05/03/2016 at 12:29:13
Fantastic news. If we had a 60k stadium we would fill it. Very low ticket prices would work a treat. £10 a game for example. Overall high income. Lets hope new owner has same ambition
Anthony Dwyer
84 Posted 05/03/2016 at 12:31:57
Our club is embarrassing at times with our lack of business and commercial sense, but in regards to our season ticket policy I must say I'm immensely proud.

To announce the long awaited arrival of our billionaire owner (a genuine business man whom I believe will push our club on and into the new era of premier league football in a way that the old owners could ever dream of), our club could have been forgiven for putting prices up, with the promise of spending big.

This is not the Everton way, our club have again put the common fan first and repaid our faith with there loyalty and respect.

Long may it continue.

Brent Stephens
85 Posted 05/03/2016 at 12:33:17
What's not to like. Well done.
Colin Glassar
86 Posted 05/03/2016 at 12:37:10
Harry, I can remember the good old days when I spent three quid to stand on the Gwladys st end and it was always packed
Michael Williams
87 Posted 05/03/2016 at 13:27:38
First EFC is the only club to speak out and support a cap on away tickets and then announces lower prices, fantastic. From doing small things like rewarding a nine-year old fan with "goal of the month" to raising funds for all sorts of causes and supporters in need, this club continuously rewards me for choosing it to support.
Rob Hooton
89 Posted 05/03/2016 at 13:46:49
Everton leading the way again, wonder if any of the money grabbing clubs will do the same?
Ian Hollingworth
90 Posted 05/03/2016 at 18:51:29
Great news Everton
Unfortunately the news has been ruined by our incompetent manager yet again
Please end this misery
Ralph Basnett
91 Posted 05/03/2016 at 19:47:56
After today’s performance, they should be free!!!!!!
Andy Meighan
93 Posted 05/03/2016 at 21:31:08
Never mind a reduction – they should be letting us in for nothing, having witnessed what we have this season.
Philip Yensen
94 Posted 05/03/2016 at 22:26:38
Back in the day when men and boys were "press ganged" into naval service. Reduced prices, keep Martinez, and the press gangs will be needed to fill Goodison Park.

Ticket prices reduced... typical Everton, thinking small.

Today made me feel sick. I can't / won't blame the players. Even down to 10 men, we were the better side. Then our thick-as-shit manager fucks it up, as he has all season. Sack him now.

Barry Johnson
96 Posted 06/03/2016 at 17:00:55
Based on current home displays, I need to be payed to watch that crap.
David Connor
97 Posted 06/03/2016 at 18:36:21
Nice gesture from the club. But playing the way we are at home this season, they should give them away for fucking free. We don't turn up to watch or team wave the white flag every time a team puts us under pressure.

A second shit season on the bounce is a disgrace. No backbone. No pride and No leadership – both on and off the pitch... The new shareholder has a lot of big decisions to make. Let's hope they are the right ones to take us forward.

At the moment, we are going backwards under this leadership .Without Rom's goals, we would almost certainly be in the bottom 3.. .God help us.

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