Everton's good start pleases Moshiri

, 14 September, 70comments  |  Jump to most recent
Farhad Moshiri has again used Sky Sports' Jim White as the conduit for his latest public message in which he says he is happy with the way Everton have started life under Ronald Koeman.

The club's major shareholder caused something of a flap at the start of the month when he apparently sent a text message to Sky's football news anchor explaining why the Blues pulled out of a deal for Moussa Sissoko in the final hours of transfer deadline day.

Supporters questioned why Moshiri had used the satellite broadcast empire to deliver the message rather than Everton's own website but he appears to have been undaunted by the criticism from some quarters given that White passed on another statement from him today on talkSPORT and then via social media.

"I am very encouraged by the strong start we have made to the season which is our equal best since the start of the Premier League," Moshiri wrote.

"Whilst there is a long season ahead, the players have adapted very well under the leadership of our new manager Ronald Koeman and we look forward to maintaining our momentum and a successful season."  

Reader Comments (70)

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Paul Jones
1 Posted 14/09/2016 at 18:33:56
I've responded to this via Jim White so you might not see what I've said until he tweets it. That's how we all talk now isn't it?
Stan Schofield
2 Posted 14/09/2016 at 18:37:41
Whateverrrrr (said in the style of a teenager in one of those American high school films).
Mark Morrissey
3 Posted 14/09/2016 at 18:44:50
During the TDD saga many Evertonians were dismissing the contact between Farhad and Sky simply as bullshit. Do we all still think this is made up guff ? I didn't at the time. At the time, it felt to me to be genuine and I still think it's actually happening. I find it bizarre in the extreme.

Is there anyone on ToffeeWeb who can give us all the inside track on this? I don't want anyone to simply tell me I'm gullible. I just would like to have this ratified if we can. Any ideas?
Colin Glassar
4 Posted 14/09/2016 at 18:46:10
Will Jim White now be getting team selections before the ref gets them? Will JW now get transfer targets before even Spurs and Arsenal get them? Will JW be getting a place on the board? Will JW be signing for Everton? Will JW be receiving a salary? I mean, WHAT THE FUCK IS GOING ON WITH THIS FELLA and Moshiri?????
Paul Jones
5 Posted 14/09/2016 at 18:48:34
Colin. Ask JW. He'll let you know what the score is!
Michael Penley
6 Posted 14/09/2016 at 18:52:02
I for one think it's wonderful. A lot of people frown upon close relationships between men but not me. You just keep doing what you're doing, Farhad. Don't listen to the naysayers.
Colin Glassar
7 Posted 14/09/2016 at 18:53:32
Well if Farhad and JW are happy, Michael, I wish them all the best.
Ian Jones
8 Posted 14/09/2016 at 19:04:58
Jim White has also helped present the Everton End of Season Awards a few times. Perhaps we are trying to get a bigger profile on Sky Sports and feeding Jim little titbits might help.
Ben Dyke
9 Posted 14/09/2016 at 19:05:31
I think I express most people's opinion when I say that HE NEEDS TO FIND A MUCH FRIGGING BETTER WAY AT SPEAKING TO US.
David Chait
10 Posted 14/09/2016 at 19:05:38
It's bizarre, a real Bromance from an owner who won't talk directly to his club's fans but needs a conduit.. This is weirder than any utterances that come from Bill.

Maybe Jim just asks cos they good mates and he answers... then again that isn't as interesting.
Paul Holmes
12 Posted 14/09/2016 at 19:06:27
I don't mind one bit with Moshiri using Jim White to talk about Everton on Sky Sports because, let's face it, it's the Man Utd, Man City, Arsenal and Chelsea show.

The more Everton can keep winning and stay in the Champions League places, we might get a couple of minutes airtime on Sky and BT Sport to break up the discussions on what Pep and Jose had for dinner, FFS!
Steve Woods
13 Posted 14/09/2016 at 19:23:31
I have to say it is an odd way to be going about communicating with our supporters. What is he going to be saying to JW when the inevitable poor spell occurs during the season or when the next transfer window opens for business and speculation?

Farhad Moshiri obviously wants to bypass the need for consulting with anyone from the club's media and PR department but why? Why isn't he making these type of statements via the club website? They would still get picked up by SKY and the rest of the circus.

Hugh Jenkins
14 Posted 14/09/2016 at 19:23:43
Ian (8) - I think you have hit the nail on the head here. How do we improve our profile and become one of the Sky "darlings"?

You do it by getting your chairman to "adopt" someone within that organisation and make them feel they have a special relationship with the de facto owner of the club.

When the big news for Everton starts to break (and it will as time goes on e.g. new ground secured, high profile signings etc) Jim White will be able to say "You heard it here first", after Mr Moshiri has fed him the latest titbit.

I believe it's all part of a new strategy to raise the media profile of the club.

Joe Clitherow
15 Posted 14/09/2016 at 19:31:24
I just wish he'd stop with the Jim White love-in.
Ian Hams
16 Posted 14/09/2016 at 19:52:14
Ian (#8) and Hugh (#14), I do believe you have hit the nail on the head there.
Raymond Fox
17 Posted 14/09/2016 at 20:04:50
One explanation for using JW and not the club media, is that they might ask him questions that he would rather not hear.
Andrew W James
18 Posted 14/09/2016 at 20:06:43
Personally I am not going to try and tell Mr Moshiri who he can and can't talk to. Perhaps he has good reason for his choice as some have already identified. He's done us good so far. He appears to be making good progress of the new stadium.

He got rid of Martinez and replaced him with Koeman; he's spent some cash and clearly was happy to spend a lot more. So give him a break. Don't patronise him with who he can't talk to and let's watch his master plan unfold.

Happy days are ahead, I feel.

Neil Wood
19 Posted 14/09/2016 at 20:18:18
I'm thinking that it's all in the lead up to the "big" announcement, ie, the stadium.

Send White a few titbits... Get him on side... then boom!

Just a thought.

Lev Vellene
20 Posted 14/09/2016 at 20:34:16
I couldn't really care about what he says/said, as long as the money is there for Koeman & Walsh to build a proper team for us! Never mind the gob, let the money do the talking!
Bob Hannigan
21 Posted 14/09/2016 at 20:46:50
I agree with Ian (#8), Hugh (#14) & Ian (#17).

Ideally, we all would like the 411 to come directly via the Club website and/or ToffeeWeb but a strong linkup with Sky isn't a bad asset.

Ciarán McGlone
22 Posted 14/09/2016 at 20:51:49
Talking to Jim White was not the issue for me... It was the inane drivel about McCarthy.
Gordon White
23 Posted 14/09/2016 at 20:52:36
Ian (#8). Sounds feasible. Would be good if you are right.

Personally, as long as Everton carry on playing so well, and the new stadium stays on track, I don't mind how Mr Moshiri makes his views known.

And we'd all better hope he continues to be "pleased". Wouldn't want to go back to what to it was like before him.

James Hughes
24 Posted 14/09/2016 at 20:52:54
Sorry, I just don't believe Moshri would be texting a sports journo.
Gordon White
25 Posted 14/09/2016 at 20:56:05
I think you'll find he has, James (#25). If Ian #8 is right, it won't be such a bad thing either.
Ian Riley
26 Posted 14/09/2016 at 21:08:03
Who cares who he communicates with! Reason we are doing well is our major shareholder appoints a top top manager. A winner as a player and manager. The signings have settled in well and more to come on the pitch.

By the way, being in with Jim with Sky can't be bad for our profile and increase sponsors coming forward.

Lev Vellene
27 Posted 14/09/2016 at 21:43:50
Well, despite, or because of, what I said above, I'd overall be more comfortable if statements were made via the EFC official web-site. That would show his trust in his own club, and NOT leave us open to shenanigans by the usual trolls.

So until Moshiri makes an official statement via the EFC home page, I'll assume it's all the usual bollocks by not-good-enough wanna-be journos...

Joseph Mullarkey
28 Posted 14/09/2016 at 21:55:22
Ian (#8), Paul (#11),

Sadly this statement was not revealed by Jim White on Sky Sports but on his TalkSport morning show, which in my view comes with much less exposure and less gravitas.

Seconds after Jim White read the message, Dean Saunders then laid into Koeman claiming that he had been disrespectful to Martinez by saying that the squad was unfit when he took charge.

He claimed that this could not be true because Martinez had a full team of coaching staff whose job it was to keep the players fit and that it was unfair of Koeman to slight them in this way, Honestly you had to hear it to believe it.

He also put the current form down to players simply upping their game to impress the new manager (a kind of honeymoon period) not to a higher level of fitness.

It seems that whenever we do to get a bit of good publicity, there is always some gobshite RS waiting to cover it with negativity.

Simon Bell
29 Posted 14/09/2016 at 21:55:37
Do we not all just think that Moshiri is just getting Everton more exposure from the media? If Moshiri makes all his statements via Evertons website, then, as a rule, only we see it.

Let's give the guy a bit of credit and allow him the freedom to express his feelings how he sees fit.

Eugene Ruane
31 Posted 14/09/2016 at 22:17:06

(sorry, I missed the start, what's this about?)

Eric Holland
32 Posted 14/09/2016 at 22:18:51
Lev (#28), If it was on the website it probably wouldn't even get a mention in any of the papers never mind SSN.

I find it hard to see a decent match report in any of the papers after one of our games, they would rather print half a page about Klops glasses than a 3-0 win for Everton.

Colin Glassar
33 Posted 14/09/2016 at 22:27:54
Maybe getting a few more former players, eg, Cahill, Ossie, Hibbo etc work as pundits, to redress the imbalance with the RS ones could help with raising our profile.

I mean, if John Aldridge, Owen and Carra can do it, why can't our boys?

John Raftery
34 Posted 14/09/2016 at 22:28:36
Very odd. Moshiri can of course speak to whoever he likes and the content of this latest message is no more than a statement of the bleeding obvious which most of us would find hard to disagree with.

I am still inclined to believe this is an impostor winding up Jim White. Either way I will not be losing sleep over it.

Andy Meighan
35 Posted 14/09/2016 at 22:30:25
And I thought Kenwright was a knobhead...

I've always been under the impression that chairmen (or majority shareholders) should be seen and not heard. The more this fella opens his mouth, the more I'm cringing – ffs, put a sock in it and leave Koeman and his staff to get on with it!

Laurie Hartley
36 Posted 14/09/2016 at 22:36:22
Like Ciaran (#22) said, it was the content of the first message that really bothered me. It came across as a load of twaddle from the man who the football world identify as our owner.

This latest comment comes across as an owner who is sending a very positive message out to the football world that he is pleased with the new manager (leader) and his team's performance on the pitch.

For me there is a big difference.

Kieran Kinsella
37 Posted 14/09/2016 at 22:40:50
Dean Saunders? The failed Liverpool player? The failed Wolves manager? Yeah I'd hire him as a pundit – not.

Colin, Hibbert can't be a pundit cause he has only recently learned to talk. Tim Howard does a lot of punditry here in the US along with Landon. They've ditched red Steve Nichol for braniac Warren Barton and fellow Don Robbie Earle. So we are red free except for the occasional Macca. That said, I'm surprised Brian McBride isn't a pundit.

I've no idea why the first Liverpool generation to fail – the spice boy crowd – all get media gig. Redknapp, Owen, Macca, Carra, McAllister, James, Fowler, Murphy. They're a disgrace compared to their forbears.

Lev Vellene
38 Posted 14/09/2016 at 22:42:02
Eric #33. My thoughts were that if Moshiri means to say anything whatever, that should also be on the EFC website around the same time that some rag reports it. I don't mind him talking to the media, I just feel that it would be strange if he said something to the media in general, yet did not issue any statement to the official website concerning the same thing or issue.

So I'll stolidly keep believing what I read at the OS, and keep the rest as ammunition if the need arises... :P

Lewis Barclay
39 Posted 14/09/2016 at 22:43:09
I don't like it. Unfortunately I think it's very clever to get presented directly on Sky Sports in this way. Much like I wouldn't buy a shirt from a JD sports – I would applaud Everton selling shirts in every outlet in the UK.
Joe O'Brien
40 Posted 14/09/2016 at 22:50:28
I find the whole thing very strange. Up to today's message, I was thinking not a hope that this is coming from Farhad Moshiri... but now, I'm not so sure... especially from the above posts that it would raise our profile and get us more coverage. Maybe Moshiri had seen that Jim White – with a ego the size of that ugly awkward looking stand from that lot – would undoubtedly love to be in the center of attention giving this information.

I'm still in two minds though because of the Sissoko text... I mean what the hell was that all about? When we all know that we pulled out of the deal because he choose Spurs and not us! But it must be him because surely the club would clarify that this is all BS if it wasn't... I'm confused.

Joe O'Brien
41 Posted 14/09/2016 at 23:03:50
I think Colin it's because they are not asked... it would only upset the RS!
Ste Traverse
42 Posted 14/09/2016 at 23:08:50
There's a fair few ex Everton players working in the media. Lineker and Kilbane on BBC, Cottee, Beagrie and Hinchcliffe on Sky, Sharp and Snodin on Radio City, Goodlass on Radio Merseyside and Pat Nevin on Radio 5.

That said, I've never been one of these Blues paranoid about so-called 'RS pundits'. I'd have Hansen back on MotD anytime, certainly ahead of some of the jokers we've had on there since he packed it in.

Ian Hollingworth
43 Posted 14/09/2016 at 23:11:37
I don't think he is communicating with us; I would guess that this is aimed at the general football audience.

All good publicity that widens awareness of Everton FC.

Mike Green
44 Posted 14/09/2016 at 23:14:11
Regarding publicity, I got a call from a mate who's a Red at 9am this morning saying listen out to Jim White's show tonight as he's going to be giving out some exclusive info from Moshiri on how he thinks things are going so far.

I groaned given the fallout from TDD but it looks like the theories above might have something in them. Maybe this is how the media savvy roll.....

Don Alexander
45 Posted 14/09/2016 at 23:17:07
Billionaire ex Arsenal investor has never heard of Everton in-house TV channel because he's concentrated on Sky up to now? Not having that!… .or what.

Paul Smith
46 Posted 14/09/2016 at 23:17:29
I said earlier on Twitter, either Moshiri is trying to build a special relationship with Sky to raise our profile, or Jim has been on the white again... I think it's the former myself.

I think this latest text lacks the patronising bullshit of TDD so maybe our utterances have resonated somehow.

I was gobsmacked at first to think our majority shareholder was texting Jim White but, if it's to traverse the gap between ourselves and the Sky darlings and then try and bridge it, then bring it on.

Phil Sammon
47 Posted 14/09/2016 at 23:21:22
I agree with Ciaran @ 23.

It's a weird way to communicate with the fans, but it was the mysterioso ramblings about McCarthy that really had me scratching my head.

Colin Glassar
48 Posted 14/09/2016 at 23:23:37
Ste, I don't hink Lineker qualifies as every time he mentions us he almost holds his nose.
Ste Traverse
49 Posted 14/09/2016 at 23:48:46
I've never bought into that sort of stuff about Lineker, Colin. He's stated tons of times the 85-86 Everton team was the best side he ever played in.

Talks about us a fair amount on Twitter too.

He's a Leicester fan through and through, though. And I have no qualms with that considering he's from there and a boyhood fan.

Jack Convery
50 Posted 15/09/2016 at 00:40:13
Sky are part of the dark side and I avoid it along with everything Emperor Murdoch touches – so should Moshiri. If Jim White appeared in my garden, I'd close the curtains.

Talk to us, Mr Moshiri – we don't bite, honestly; we are intelligent and we are one big family, remember. Have you adpoted Jim White into the family and not thought to tell us?

Dan Davies
51 Posted 15/09/2016 at 00:45:01
This shite is the one thing I do not like about the 'Moshiri era'. However, if a new stadium is on the cards, I couldn't give a monkey's chuff!
Mick Davies
52 Posted 15/09/2016 at 01:07:21
Lineker always speaks highly of Everton; his first FA Cup Final, and the closest he ever came to winning the league, were with us, plus, he always had banter with Hansen over his derby goals.

He quotes: "I was only on Merseyside a short time, nine or 10 months in total really, but it was still a happy time personally, while professionally it was one of the most successful periods of my career," he says. "I still have an affinity towards Everton."

Karl Masters
53 Posted 15/09/2016 at 01:25:45
I don't get this 'he should only communicate via the Everton website' stance of some of you.

Why? Every other bugger in football uses the media at large to get a message across, so why not Farhad Moshiri? Seems quite a unique way to me to gate crash the Sky 4 plus City & Spurs love-in.

I agree the McCarthy stuff was odd; he was trying to save face after we were humiliated – hindsight says he should have said nothing, but there you go.

Maybe he should just communicate with ToffeeWeb or how about texting us all individually???! There's a big wide World out there, the EPL is global, and he's getting us into it, even though some of the more parochial want it kept to L4 only.

Habib Erkan Jr.
54 Posted 15/09/2016 at 03:19:21
If Moshiri finds his wallet in January he can communicate to us any way he pleases.
Nathan Cross
55 Posted 15/09/2016 at 05:13:03
Good point, Colin (#34), although listening to Owen attempting to pronounce "Aubameyang" last year was one of the highlights of the season.
Liam Reilly
56 Posted 15/09/2016 at 07:17:55
He can communicate via the 'Night Garden' for all I care as long as the season continues the way it's begun and progress is made on the Docks stadium.
David Price
57 Posted 15/09/2016 at 07:34:18
To be blunt I don't suppose he has looked into the mental trauma TW members will suffer every time he talks to the press, and I for one don't care if he does.

He owns the club and, within reason, can do as he chooses; he's the man that is investing in the club and who will probably have us in a new ground to rival any in the country very soon, besides bringing in a new manager and investing in the infrastructure of the club. Get a grip, lads.
Colin Glassar
58 Posted 15/09/2016 at 07:58:43
I bet Vinnie O'Connor would love to do a sit down with him, Karl. Or that fat fella on Sky, Jeff Shreeves(?), who used to do those cheesy, gushy interviews with players and managers. Failing this, we might have to employ a ouija board.
Niall McIlhone
59 Posted 15/09/2016 at 08:18:02
Jack #51: I'm with you on this: You get into bed with Sky/Murdoch and it will bite you on the arse. Morshiri knows more about media than I will ever know, but many Scousers want nothing to do with Sky/Murdoch, so this (alleged) relationship rankles somewhat.

Let's just have that announcement about the riverside stadium and put Jim White back in his box please, Mr Chairman?
Richard Parker
60 Posted 15/09/2016 at 09:24:22
I hope it's not true. Text messages from the major shareholder of a top English sports club to transmit messages through the media... it's bullshit.

If he wants to get Jim White in his pocket, do some exclusive interviews for him. Smacks of unprofessionalism, but then he's a successful billionaire and I'm not...

Paul Bromley
61 Posted 15/09/2016 at 09:53:31
Farhad Moshiri speaking to Jim White is effectively giving him an 'EXCLUSIVE' which wouldn't be the case if he published initially on the EFC site. Hence I am suspect that this sounds more like a case of bridge building with an influential sports channel (whether you like them or not).

It may also be worth considering that, as Sky are a Murdoch, News International, Sun company, then no RS fans will ever want anything to do with them.

William Cartwright
62 Posted 15/09/2016 at 10:02:46
As a fully paid up member of the paranoid club (Ste @ 43) I think Moshiri may be working on establishing a conduit into the media, seems logical me and about time. If you get your hands dirty from time to time, or shoot from the hip (ie; McCarthy commentary) then so be it.

Alan Hansen was a very good pundit, just because he played for Liverpool doesn't prejudice any view. I would love to see a higher profile of Everton in the media, that's all.

Franny Porter
63 Posted 15/09/2016 at 10:18:41
Can someone please ask Jim White to tell my Mrs that unless SHE apologies to ME, we will continue to be incommunicado for the foreseeable ..
Simon Bates
64 Posted 15/09/2016 at 10:41:57
The Echo email their subscribers everyday with all things Everton, newswise, as I am sure most of you are aware. I received one yesterday before Jim White's exclusive announcement. It cited a source close to Moshiri, with no mention of White.

Maybe he's just following Moshiri's twitter account, getting updated by the Echo and NSNO, as they both offer this service and he's got a Twitter comment and an email or two... instant headlines!!!

Nicholas Ryan
65 Posted 15/09/2016 at 12:55:17
At the end of the day, what did Moshiri actually say: "We've made a decent start" ... no shit, Sherlock!!!
Garry Corgan
66 Posted 15/09/2016 at 13:10:49
If, indeed, Moshiri is using Jim White to build bridges with the media, then it's a sensible choice. Not only is he the face of Sky Sports News, but also recently started his radio show on TalkSport, taking over from Colin Murray.

Don't get me wrong, I can't stand any of them, but I'd be fully behind befriending the enemy!

Ian Sephton
67 Posted 15/09/2016 at 13:45:20
It's probably not even Moshiri. It's more likely to be some kid in a bedsit in Manchester!!!
Will Firstbrook
68 Posted 15/09/2016 at 16:00:38
Simple (if somewhat unorthodox) strategy to raise the Club's media profile. Drop a few crumbs and watch the London pigeons fly. Like many, I don't have an issue with it per se but that syrupy nonsense that came out on TDD was cringeworthy. Had all the hallmarks of a BK soliloquy and needs to be avoided in the future.

Perhaps Moshiri is trying to prove that the Club's bloated communication department is unnecessary?!

Anthony Dwyer
71 Posted 16/09/2016 at 00:10:10
Jim White is a respected Sky pundit, so it's not such a crazy idea to speak through him from time to time.

It's not exactly breaking news anyways, he's only expressing the fact he's pleased with the way we have begun the campaign under Ronald Koeman. I am pleased too, but I'm not as pleased with Moshiri as I thought I might be; I'd like him to loosen the purse strings a little more.

Jamie Crowley
72 Posted 16/09/2016 at 03:04:02
Building a communication bridge with a high profile media person is a good thing. Increases our exposure.

I like Jim White. I think he's funny, intelligent, and anyone who can sit next to Natalie Sawyer without popping a raging boner has my undying respect.

God, she's hotter than doughnut grease!

Alan McGuffog
73 Posted 16/09/2016 at 17:18:35
Harry Catterick was a genius of a manager. He won us trophies and he was second to none in swooping in on transfer targets .Wilson, Ball, Kendall for example... often under the noses of our rivals.

He hadn't a clue about PR, however... banning cameras from Goodison, allowing Big Gob from across the park to become a media darling etc. Being a thoroughly miserable bastard, in fact. This allowed the RS to "steal" the sixties.

So anyone who is prepared to fight our corner and get us in the public eye gets my approval. That business on TDD? I couldn't give a flying fuck.

Jeff Armstrong
75 Posted 17/09/2016 at 09:46:56
Neil (#59), Try telling Carragher, Souness, Thompson and any other RS who take Murdoch's money that. At least Collymore and Colin Murray have made a stance, embarrassing for the the names above though; Souness has previous on this too!

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