The Blues' impressive new Director of Football sat down with Paul Joyce of The Times and spoke of the ethos that has under-pinned his achievements at AZ Alkmaar and PSV Eindhoven in his native Netherlands.
It's an approach that is already evident at Finch Farm at Goodison Park where he has moved quickly to begin the process of addressing a shambolic and expensive recruitment policy under his predecessor, Steve Walsh, and then head coach, Ronald Koeman.
A bloated and imbalanced squad was pruned over the summer by Brands and new manager, Marco Silva, with some late additions on transfer deadline day rounding off what was a hugely successful transfer window.
As just the beginning of Brands's plans for Everton, it has generated much excitement in supporters, many of whom feel that the charismatic Dutchman could end up being the best signing the club made this year.
As Joyce explains, it was Brands's perceptive changes at team level and his personal engagement with Alkmaar's players that was one of the chief catalysts behind a stunning rise in the hitherto unfashionable Eredivisie team's fortunes a decade ago. He convinced Louis van Gaal to stay on as AZ's manager and the club embarked on a memorable title charge.
Replicating that success in the Premier League would appear to be an impossible task given the well-documented and increasing disparity between the so-called "big six" and the rest in England's top flight.
Brands and Silva have begun the process of trying to break that developing stranglehold on the top positions and domestic honours and he is convinced it can be done.
“If you look money-wise, then it looks an impossible job” Brands says, “but if you don't believe that you can achieve things because they look difficult, then you should not work in sport. Because in sport you can do a lot with teamwork.
“I always think the best players will never be champions. The best team will be champions. Manchester City has great players but they have a fantastic coach who makes a fantastic team. It is not only about good players because, if you look at the top five, top six then they all have good players.
“If we can do our job in the right way, then I am convinced we can be successful.”
Everton's summer transfer business began with offloading a good deal of the dead weight left over from Koeman's reign, with some players sold and others shipped out on loan.
The combination of that necessity, the need for the new management duo to assess their new charges and the World Cup meant that the recruitment of new talent came late in the window but it has proved hugely successful thus far, with Bernard, André Gomes and Kurt Zouma demonstrable successes in addition to Richarlison and Lucas Digne who arrived earlier in the process. Yerry Mina, the sixth acquisition, is expected to finally make his first start for the Blues this weekend.
“I always say I prefer to have the right player a day later than the wrong player a day earlier," Brands says., "but I want to do it perfect and it was not perfect yet. That is a goal you must have.
“You see now the team is growing and you see the work of Marco. He is a modern coach, he works hard every day. The players see, and feel, there is improvement and that is always the best motivation.
“The last two years were a little bit unstable. It is important to get more stability and then you can change some structures, bring in some ideas and build something. If you want to take care of the youth academy, for example, it takes time. That is not a result you get next week. I am very happy but I always say that when the people in the club are proud, I did my job well.”
Reader Comments (18)
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2 Posted 10/11/2018 at 16:48:04
3 Posted 10/11/2018 at 16:54:56
Seriously, great to read his views.
4 Posted 10/11/2018 at 17:14:05
5 Posted 10/11/2018 at 18:04:31
6 Posted 10/11/2018 at 18:14:07
7 Posted 10/11/2018 at 19:47:32
8 Posted 10/11/2018 at 19:53:35
The money which has been wasted, would and could have been spent on similar calibre signings that he has made in his first window.
I know it's water under the bridge and can't be reversed, but I suppose 'better late than never' applies here.
On a lighter note, I was reading somewhere that he has been likened in appearance to Harrison Ford, what? Maybe from the Pier Head to Birkenhead on a foggy morning!
More like Henry, Glenn or even Betty!
9 Posted 10/11/2018 at 20:06:34
10 Posted 10/11/2018 at 20:34:36
11 Posted 10/11/2018 at 20:56:36
I'm surprised the following article from the Echo this week wasn't given any attention here on TW. It gives fascinating insights into Brands's achievements and how he works from someone who worked alongside him in Holland.
After reading it I am less concerned at the English ban on recruiting players for two years, but rather, looking forward at who he resources from distant corners of the globe. And not just potential for the Academy, but pushing for a first team start.
12 Posted 10/11/2018 at 21:00:08
13 Posted 10/11/2018 at 21:05:28
Not sure if we'll ever challenge for the title, but I'm sure Saturdays will be a more enjoyable experience with this guy at the club.
14 Posted 11/11/2018 at 08:52:26
15 Posted 11/11/2018 at 11:57:15
16 Posted 12/11/2018 at 02:22:40
It's this success rate that really encourages me - clarity of thinking and no compromise on quality. With this groundwork done we no longer need "just to get bodies in" – we have good players already. Now it's about the teamwork.
17 Posted 12/11/2018 at 02:47:17
Of course, to break into the top six and stay there is going to take more than chancing on the right mix of only a dozen or so players, which is why the likes of Allardyce aren't good enough for a club with real ambition. He would never have even been able to attract the likes of Richarlison, Digne, Gomes, Bernard and Mina, even in the unlikely event that they would have been on his radar.
They still have a lot to prove, but Silva and Brands make me feel a lot more optimistic that they can use Moshiri's money effectively.
18 Posted 12/11/2018 at 13:47:47
Like Mark says, I was convinced that we were on to something in Roberto's first season when we beat United and drew at the Emirates in a space of a week. He then did an interview with fan websites represented and he talked utter sense. It seemed like a breath of fresh air from the 'plucky old Everton' days of Moyes. I was convinced we were heading back to the big time.
I'm going to keep my feet on the ground for the moment and just enjoy the games again. I'm still dreading going to Anfield.
19 Posted 13/11/2018 at 04:24:11
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