Brands laments interference from Moshiri and Benitez during time at Everton

28/04/2023 86comments  |  Jump to last

Former Everton Director of Football, Marcel Brands, has spoken of how the impatience and interference by owner Farhad Moshiri made it difficult for him to perform the job he was hired to do.

Brands, brought on board from PSV Eindhoven to replace Steve Walsh at Finch Farm, amid much anticipation in 2018 resigned his post in December 2021 citing significant differences over recruitment policy following the appointment of Rafael Benitez as manager the previous June, a move the Dutchman opposed.

The Spaniard’s renowned propensity to take charge of player recruitment proved to be the final straw for Brands who stepped down after the humiliating Goodison derby during which there were calls for change at Boardroom level from many Everton supporters.

It appeared as though Brands had been an easy target given that Benitez was just six months into his tenure and there was no appetite among his fellow Board members to fall on their own swords. The former Liverpool manager would follow Brands out the door the following month, sacked following a horrendous run of results, but not before he had saddled the club with Salomon Rondon and forced Lucas Digne out in a £27m move to Aston Villa.

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Speaking to NRC in his native Netherlands, Brands reiterates that he fought to keep Marco Silva in his job as head coach in December 2019 but was overruled and then recommended that Everton hire Mikel Arteta when Moshiri opted for Carlo Ancelotti. He also alludes to meetings held, in the words of NRC, "on expensive yachts and phone calls where the coach was told who to line up" on which he doesn't elaborate "out of respect" for his previous employer.

“English culture makes fans and media think that the manager is about transfers and the owner determines a lot,” explains Brands who is now back at PSV. “He wanted Rafael Benítez as coach in 2021, which was not my choice. And Benítez wanted Salomon Rondon, I couldn't approve that.

“He was already in his thirties, was not on the scouting list, he was not going to bring Everton anything. Too high salary too. I said I thought it was a bad idea. Think of it as a present for the trainer, said the owner. Then you are powerless.

“The problem is: there is no patience. Twelve coaches have already been fired in the Premier League this season. In my second year, Marco Silva was fired, I tried to prevent that, but it was beyond my control. While I knew: he is a good trainer, he is now proving that at Fulham. The owner also determined that there should be an experienced successor, while the chairman and I wanted Mikel Arteta. In the end it was Carlo Ancelotti.

“In the first years I still had the idea that I could change something at Everton but that did not work out.

“I think [the owners] want the best for the club but I firmly believe that with good policy you can achieve something. They think, 'I'm pumping money into it, so it should quickly yield success, right?' But in the Premier League everyone has a lot of money.”


Reader Comments (86)

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Kieran Kinsella
1 Posted 28/04/2023 at 17:18:47
Marcel Brands on TV saying the owner told the coach which players to play in the 11. He refused to sign off on Rondon but Moshiri approved him as a “gift” to Rafa.

Kenwright and Brands wanted Arteta but Moshiri got Carlo. Moshiri alone sacked Silva.

Rondon brought nothing to the team and his wages were outrageous. But then he says he can’t say more out of respect to the club. So that’s the light version…

Finn Taylor
2 Posted 28/04/2023 at 18:01:06
If what Brands has said is true, about Mosh forcing players on the manager - what is the point of the manager? I assume Brands signed an NDA?
Stephen Davies
3 Posted 28/04/2023 at 18:31:03
Brands interview... Some EFC Content.

Brands (61) has a nose for talent, is financially well versed, negotiates sharply and is known to be extremely competitive. Yet things did not go as planned at Everton – officially owned by British-Iranian businessman Farhad Moshiri, although oligarch Alisher Usmanov is closely involved in the background, according to The Guardian.

Despite a good relationship with club chairman Bill Kenwright – 'Indy' he called Brands, the chairman thought he resembled Indiana Jones actor Harrison Ford – he stepped down as technical director in December 2021, disillusioned. "Different views" on the policy to be pursued, was the official explanation. Things were going badly for the club and the English media judged harshly. After a 4-1 defeat against city rival Liverpool, Brands even got into a fight with an angry fan.

Brands was 59 when he left. He was devastated. Perhaps the most difficult moment of his career coincided with a worrying situation at home. His son turned out to be seriously ill (he has since recovered). "I had to do nothing for a while," he says, in his office in the Philips Stadium. "I have never had more than 10 days' holiday since I quit football at 35 and joined management. So I took my son to Dubai and we went to Disney with the children and grandchildren."

But quitting? "I never seriously thought about that."

After that break, Brands said yes when he could succeed Toon Gerbrands as PSV's general manager last year. Just like in 2010 – when he started as technical manager in Eindhoven – he has to make the club financially and sportingly successful again. The former has more or less succeeded, the sporting resurgence is yet to take shape. A first success beckons this Sunday, when PSV play the cup final against Ajax.

How does working in the Netherlands differ from England?

"It is totally different. The English culture makes fans and media think the manager [the coach] is about transfers. And the owner decides a lot. He wanted Rafael Benítez as coach in 2021, which was not my choice. And Benítez wanted Salomon Rondon, which I could not approve. He was already in his 30s, was not on the scouting list, he was not going to bring Everton anything more. Far too high a salary too. I said I thought it was a bad idea. Think of it as a present for the coach, the owner said. Then you are powerless."

But you will be judged on transfers.

"The problem is: there is no patience. Twelve coaches have already been sacked in the Premier League this season. In my second year, Marco Silva was sacked, I tried to prevent that, but it was beyond my control. While I knew: he is a good coach, he is proving that now at Fulham. The owner also stipulated that there should be an experienced successor, while the chairman and I wanted Mikel Arteta. In the end it became Carlo Ancelotti."

What does it do to employees when you are at the mercy of an owner's whims?

"People try to survive. The nasty thing is: in those rounds of layoffs, a lot of good club people often go with them. Physiotherapists, analysts, you name it. I then had to send away people who were good, worked hard. That is difficult. And it doesn't work either. The first few years I still had the idea that I could change something at Everton. But that didn't work out."

Brands cannot go into too much detail "out of respect" for his former employer. But he tells, without being able to name names, about meetings on expensive yachts and phone calls telling the coach who to draft. "You can't imagine that world if you haven't seen it yourself," he says.

An extraordinary adventure, but so you couldn't actually do your job. Why do you still look back with pleasure?

"You also get a lot of appreciation. Because I paid attention to the youth, to the structure, that you look beyond transfers and really try to build something. When I first went to watch Young Everton, I got an app from that coach: how fantastic that you are there, I have never experienced that before. I never saw a technical director from other clubs at duels like that either. And we lived beautifully, the football is great."

Doesn't it strike you as cynical that owners treat it like it's their toy?

"They do have the best interests of the club at heart, I think. But I firmly believe that you can achieve something with good policy. They think: I'm pumping money into it, then it must produce success quickly, right? But in the Premier League, everyone has a lot of money. The crazy thing is: we get more from commercial activities with PSV than Everton, but they get between 130 and 140 million in TV money [against almost 9 million with PSV]. That makes it all a bit easier."

Mark Ryan
4 Posted 28/04/2023 at 18:54:49
An interesting read, Stephen, thanks for that. So Moshiri demanded Benitez. He said "no" to Arteta when Brands and Kenwright wanted him. He bought Rondon as a gift to Benitez.

I've had a gift like that!? It was from Woolworths in the '70s. So Moshiri gets in a professional, Marcel Brands, and then ties his hands together behind his back so he can't do his job. Now Kenwright dares to say "It was me that found you the Billionaire" – Found us a power-mad buffoon more like.

Beggars belief, the whole sodding circus. Run by lunatics with not an ounce of footballing acumen. We all knew it but to read it in black and white is quite numbing. We clearly don't know the half of it. Not sure I could stomach it.

Pete Neilson
5 Posted 28/04/2023 at 19:07:12
Brands took the money, sucked it up and kept quiet. Without even getting into his record of signings, eg, Gbamin, Iwobi and others. He should have resigned earlier if he'd any integrity but only now does he complain about interference.

I think he was our highest paid director, nobody else has offered him a comparable salary, simply staggering. Just joins the long line of mercenaries and leeches who've run our club into the ground and not accepted their responsibility.

Mark Ryan
6 Posted 28/04/2023 at 20:25:48
The cynic in me says Kenwright has asked him to leak it to the press so that the dairy is deflected away from himself regarding Benitez, Arteta, Rondon etc.
John Raftery
7 Posted 28/04/2023 at 20:43:51
Who knows? Marcel's version of events and decisions is plausible.

As regards Arteta, my guess is that, even if he had accepted an offer, he would have been lost amid the dysfunction around him.

Chris Leyland
8 Posted 28/04/2023 at 20:48:27
John, I agree.

If we'd hired Artea, he'd have been sacked within 12 months and he'd now be managing Fulham or Brighton or the like and doing well.

Brendan McLaughlin
9 Posted 28/04/2023 at 20:55:23
Brands's comments certainly chime with a lot of past speculation regarding Moshiri's interference and general mishandling of the club since he bought into Everton.
Tony Abrahams
10 Posted 28/04/2023 at 21:01:57
Silva wouldn't have got the sack if Marcel Brands, wasn't so incompetent, imo.

He kept his mouth shut for long enough though, just like Sharp, has kept his mouth shut recently, with my own conclusion being that Everton has become nothing but a gravy train.

Barry Hesketh
11 Posted 28/04/2023 at 21:03:08
I don't know, so it's a genuine question: does Moshiri own a yacht? If not, then one conclusion could be that his former business partner had undue influence over a club he didn't have a financial interest in, much the same as a certain Mr Green?

The whole saga since Moshiri arrived stinks to high heaven, and we as fans are paying the price for the ineptitude of anybody that was employed by the club during this period. I don't care for former employees telling their own version of the truth when they could have stood up and been counted whilst they were in a position to alter things.

I don't know whether there is any truth in the rumour that Investigators from the Federal Criminal Police Office searched the Allianz Arena and the headquarters of FC Bayern on Tuesday. Reason: A money laundering procedure against Russian oligarch and billionaire Alisher Usmanov – @BILD

Apparently it has to do with Champions League tickets for Bayern matches given to Usmanov, and Bayern are only seen as witnesses in the investigation.

Matthew Williams
12 Posted 28/04/2023 at 21:04:34
It would seem that we've been run by interfering fucking idiots... shock horror – and we could pay the ultimate price because of it.
Jim Lloyd
14 Posted 28/04/2023 at 21:12:19
Brands shut his gob and took the money, Sharp's doing the same ,Tony, I agree. And I'm sure he chose most of the players attributed to him and most of them turned out to be expensive flops. Pin all the blame on others sounds like Kenwright's got an apprentice here.

If he was Director of Football, why didn't he come out, say his piece and resign! I can only guess!!!

Respect for his previous employers??? My left foot!

Dave Abrahams
15 Posted 28/04/2023 at 21:15:23
Benitez wanted to know why Brands was in the USA with the squad during their pre-season games there, Benitez's point of view was he should have been back in Europe scouting players for the new season; what good was he doing in America with the players?

I thought Brands, going by his record, was a good appointment, and he was doing okay but then he was appointed on to the board and things changed, did the board, Kenwright, get to him?

Christine Foster
16 Posted 28/04/2023 at 21:17:54
Tony, the "truth" is never laid out by one person only their version of it. But what it does is give further insight into the way Moshiri and Kenwright run the club.

It's a jigsaw price that's finally showing what's actually been happening at the top of the club. You can add Moshiri to the list of incompetence of Kenwright who found him. The only due diligence done was probably "How much do I get?"

Brands lacked the integrity to walk in the face of the owner's interference but that should not dismiss what events leading up to it as being true. Nails in a coffin…

Andrew McLawrence
17 Posted 28/04/2023 at 21:25:42
It's beginning to feel like that there is a spiders web of back-handers, dodgy deals, and dirty Russian money at the centre of the web.
Jerome Shields
18 Posted 28/04/2023 at 21:26:05
Brands was weak from the start. I placed him firmly in the Kenwright & Co camp as a usable pawn. He let Silva down a bag full during the Saha Summer. Moshiri's comments at the AGM regarding Silva he did not challenge. Silva was the scapegoat for his incompetence and I doubt he fought hard to keep him.

He did not secure transfer funds for Ancelotti and he left. He then became the main opposition to Benitez, pushed forward by Kenwright & Co. Not being his own man finally resulted in him becoming a scapegoat himself.

Jamie Evans
19 Posted 28/04/2023 at 22:06:38
Look at our signings, that many stink of money laundering it’s unbelievable. Even 15 years ago wenger was shrewd with transfer fees, salary caps etc. then Everton come out dishing all sorts of money out with on players with no resale value.

Happened with the venkys at blackburn, admittedly they thought they were buying a premier league franchise but after it is well renowned money was been laundered and a complete disregard for the clubs welfare.

Worst thing is things are going to get a lot worse before they get any better.

Tony Abrahams
20 Posted 28/04/2023 at 22:07:42
I think the truth is usually only laid out by one person Christine, unless we are talking about circumstances where everyone’s only concern is about protecting their own interests, which has sadly become the Everton way.

I think we have all seen how Kenwright has played Moshiri and his ego, when that horrible smarmy smiling voice, told everyone that Farhad is the man who just keeps on giving?

Brands took the blunt of the blame, because he let his guard down and was exposed in front of the fans, but he never did tell us who’s fault it was besides the players?

Moshiri and Kenwright, made sure they protected themselves, and the fabulous Denise Barrett Braxendale, when they informed everyone that she had been looking for alternative employment (it genuinely reminded of the Chris Samuelson sketch) and then we got the strategic review!

I said it this morning on another thread, but I left Goodison last night, thinking about how Wayne Rooney, was made to be the bad guy, when it was obvious which party had instigated proceedings to try and force the seventeen year old kid, out of our club, and I left our stadium with this uppermost in my thoughts, after seeing history repeating itself with the booing of Anthony Gordon.

Kenwright was the master player, but luckily for him, he didn’t need a master plan, and the gullible Evertonians have been very complicit, and this is what breaks my heart.

Jamie Evans
21 Posted 28/04/2023 at 22:15:54
Check out Thelwells football pedigree (available on Wikipedia) embarrassing to think he is director football.

Semi pro standard experience.

Tony Dunn
22 Posted 28/04/2023 at 22:34:32
Barry Hesketh, yes Moshiri owns a yacht. . I've said all along its a money laundering scam but putin f #@ked it up. We're the victims of a scam that went wrong. To be honest I ll be glad to get out of the Premier league it's like most things nowadays a big f:^King money making scheme. Selling you shite you don't want or cant afford. And telling you to bet on it. Glad we re out of it in a few weeks. Go down the leagues and win a few games enjoy the ride. UTFT
Christine Foster
23 Posted 28/04/2023 at 22:37:37
Tony, I don't think there can be any doubt now the cat is out the bag, Brands was obviously unhappy with fans criticism of him when in actuality he was not responsible for Benitez, Rondon etc.. a gift to the trainer indeed, on high wages as well apparently, that puts the bullshit about James and his salary in the bin, there was no concern relating to his wages, Rafa just wanted rid as a prerequisite to him accepting the job.

Kenwright found someone with money who thought and acted like money, my trainset.. fans are like mushrooms, say nothing, feed them bullshit..

The purchase of the club was a vehicle for a real estate bonanza, except the vehicle had a motor that needed replacing because the previous owner lied about its condition...they deserve each other.. but the fans deserve neither..never have.. but the Arthur Daley of the football world never had the money or the acumen to sit at their table. The wide boy who really fucked us up.

Tony Abrahams
24 Posted 28/04/2023 at 22:50:18
That only puts the bullshit about getting rid of Rodriguez because of his high wages in the bin, only if you want to, imo Christine!

I think Brands is being very selective in what he’s saying, and the reason I have these thoughts is because of how much Rafa Benitez was incredibly given to spend?

I remember one episode of Minder, when the great Arther Daley, decided he was going to go straight Christine, but by the end of the show he couldn’t wait to get back into his own environment, stating that he had never met so many bad people as he had in the supposedly straight world. It’s why villains send their children to university!!!

Christine Foster
25 Posted 28/04/2023 at 22:54:39
Tony, over the years we have been played for mugs. What's hard to accept for so many is that, that's exactly what happened. Benefits of doubt, blatant lies and half truths peddled to the mushrooms in a bucket underneath the stairs. We were never going to have a transparent club, nothing like, just a front, a toy, a business that was bought because there was a killing to be made. Replacing the Greens and Earls with Moshiri and Usmaniov, it was the incompetent wide boy, out of his depth, being played for a mug and never knowing or caring. He got his twenty pieces of silver but lost something far greater.
Everton FC will recover and it will be in BMD, an expensive masterpiece for a failed project. But Kenwright, Moshiri will be gone... no gain without pain.
Christine Foster
26 Posted 28/04/2023 at 23:08:52
Tony, of course Brands is being selective, he decided to sacrifice any integrity he might have had for money and his ego, but being personally abused and embarrassed let his guard down and retaliated, it cost him his job. But he should not have continued the role if it was undermined by an owner who was telling the trainer who should be playing. I wonder who that was?
Paul Kossoff
27 Posted 28/04/2023 at 23:22:54
Oh oh!
Paul Swan
28 Posted 28/04/2023 at 23:38:05
You know things used to be so simple. You used to turn up support the team whilst watching players giving their all trying to win games for our club.

Somewhere along the way our club has been stolen from us, peddled to a completely inappropriate owner by a complete charlatan and staffed by poorly qualified managers staff and associated hangers on. All of this done in plain sight with none of this called out by the journalists who all had their tummies tickled by the regime at Everton. What is the truth in all of this? We’ll never know.

I used to loose sleep worrying about relegation going back to the Wimbledon game, the Coventry game, the Crystal Palace game but now in the words of Pink Floyd I’m comfortably numb. I’m resigned to our fate now. The latest manager has returned to Martinez levels of delusion. I have a vote of no confidence in the entire infrastructure of the club. The only thing I have any confidence in at this time is the supporters but I fear the race is sadly run.

I hope against hope for some combination of events which could save us but as the saying goes hope dies last. We need a root and branch restructure at this club.

Barry Hesketh
29 Posted 28/04/2023 at 23:45:21
Paul @22

The link you provided is a Guardian story from last September, it's been revived because of the 'raid' on Bayern Munich which was referred to earlier in this thread.

In yellow at the top of the Guardian article it states 'this article is more than 7 months old'

Steve Brown
30 Posted 29/04/2023 at 01:58:42
Rondon was a present for the trainer, and Benitez was a present for the rest of us.

Jay Harris
31 Posted 29/04/2023 at 05:45:47
Well we can say with a high degree of certainty that the proven liar was responsible for bringing Rooney back and doing dodgy deals with Levy while lining up his entourage with sycophants like Unsy, Sharpy and big Dunc.

There was a rumor going round that Moshiri bought Iwobi without the manager’s knowledge and it’s fairly certain he pushed for him to be selected.

But remember 22 players were brought in on Brands watch including Moise kean, Gbamin, Nkuoncou, Brandthwaite, Gomes, Bernard, Digne and Lossl- a real mixed bag of success and failure.

Looking for the truth I don’t think there is an honest man at the club so we’ll have to form our own conclusions

Tony Abrahams
32 Posted 29/04/2023 at 06:27:18
I’m not interested which manager was told to select certain players Christine, because this story just seems massively far-fetched.

Paul swan’s second paragraph@23, tells me everything about modern day Everton, which is unidentifiable with the football club I fell in love with, the first time I ever set inside Goodison Pk.

Everton will recover, it will take time because nepotistic poison is embedded very deeply inside our club, but we will recover and we will come again because WE SHALL NOT BE MOVED! It’s in our DNA.

Mal van Schaick
33 Posted 29/04/2023 at 06:42:34
An early start to the blame game?

Perhaps we can have an appraisal of every Director of Football, Manager, and all players signed since the Moyes era?

The long suffering, exasperated fans deserve explanations from the board, as to why our great club has sunken to this level, and when they have explained, they should apologise and resign.

Tony Abrahams
35 Posted 29/04/2023 at 06:43:30
We have not only been played for mugs Christine, but when you look back at the anger and disdain, (possibly violence?) that the Blue Union and KEIOC, faced for being ahead of the game and highlighting just how bad Bill Kenwright was for Everton, then it makes me ashamed of parts of our very gullible fan base.

I drove past “Destination Kirkby” last night, and to think a genuine Evertonian, would think that this would have been a good move for Everton football club, is simply incredible, and very, very difficult to comprehend?

I first met a man who ended up on the FAB committee, whilst going to look at the plans for this greedy disastrous plan, and he told me that although he lived over the road from where the stadium was going to be built, him and his gang were going to fight it, because it simply wasn’t good enough for our great club.

Imagine facing relegation whilst playing our football in Kirkby? no disrespect but fucking Kirkby?

Bill Kenwright is not and has never been, one of us, so thankfully the devious bastard has finally been found out, although this hasn’t stopped the jinx from putting his horrible face back above the ticket office on Goodison Rd. (Have you ever put a picture of Farhad on the timeline that stopped the minute you got your claws into Everton, William?)

We were in a decent position so the bastard has gone and jinxed us again.

Pete Neilson
36 Posted 29/04/2023 at 08:14:25
There’ll be similar articles to come after this. Every exec. and manager will want to pin the blame elsewhere for running the club into the ground. All took their extravagant salaries and none of them resigned in protest. Yes it will confirm the shambolic way the club has been run (hats off to Moshiri, BK and DBB) but as ever it’ll be done purely out of self interest. All of them responsible but none of them to blame. Just rats who’ve already left the sinking ship. It’d take an independent enquiry to have any chance of getting to “the truth”. Of course that’s wishful thinking so sod the lot of them.
Sam Hoare
37 Posted 29/04/2023 at 08:39:10
I was excited when Brands was appointed. He seemed an intelligent man who knew his football and had done fantastic work in Holland.

Exactly what went on behind closed doors will never be clear. It would seem very likely that Brands was inhibited from doing his job properly but nonetheless he was part of the machine that drove very far off the tracks.

Anyone who has been on the board in the last 6 years has to bear responsibility.

Tony Abrahams
38 Posted 29/04/2023 at 08:51:34
I just don’t think he had enough experience of English football Sam, especially working for the contradiction that seems to have been Farhad Moshiri.

Brands signed inexperience at a time Silva needed an experienced central defender in the Kurt Zhumer mold, and although this type of thing might have worked in the Dutch league, I think he learned that England was a different kettle of fish?

This was especially true at Everton, with everyone being in a rush of wanting us to get back to what we consider our rightful place near the top of English football.

It looks like Brands and Moshiri obviously wanted the same thing, but had completely different ideas about how to achieve the success that we all crave, with the end result being that Everton are now completely lost

Michael Lynch
39 Posted 29/04/2023 at 09:06:03
I’m sure Brands is right, but on his watch we bought some utter shite at ridiculously inflated prices. Unless he had no say whatsoever in this - in which case he should give his wages back - he should take a huge chunk of responsibility for the state we are in.

And we all wanted Silva out, to be fair. Plus arteta wanted the arsenal job, which he took when we borrowed Ancelotti from the top table for a short holiday in Crosby.

Mark Murphy
40 Posted 29/04/2023 at 09:11:49
Mark @ 6
How dairy?
Mark Dunford
41 Posted 29/04/2023 at 09:30:03
Brand’s probably did sign an NDA but they’re quite often worthless when a crisis hits and this is happening now. It is the moment when people have their say and - though I accept there are things he isn’t saying - everything he offers feels credible. Moshiri has always been looking for more or less instant success and while his constant, impatient changes are intended to achieve this, they create an instability which makes everything worse by forcing us further down a spiral. Behaves like an asset stripper or a short term turnaround merchant when we need a thoughtful investor.

I’m more sympathetic to Kenwright but I believe his time is up and that he should have moved on when Moshiri arrived. The best actors know when to leave the stage.

Barry Rathbone
42 Posted 29/04/2023 at 09:33:23
Brands was rated as one of the best, if not THE best, DOF in europe.

The fact Moshiri hired him only to overrule him with mad ideas like appointing Benitez tells you EVERYTHING about who is to blame for our imminent relegation.

Hint: the fella railing against the Benitez appointment very likely isn't the culprit

Jerome Shields
43 Posted 29/04/2023 at 09:38:53

He probably did signs a Non disclosure agreement, but ask long as he doesn't attack Kenwright nothing will happen.


My view is different on that .MoshisI having spent millions on players that were recruited by the so called professionals and he assumed had the expertise to do so,as a accountant, he would quite naturally ask why they were not playing.

I think Brands is deliberately being vague with the use of the word ' Trainer', to cover his weakness in the whole the Director of Football..

Actually Thewell is in hiding at the moment for similar reasons ,doing everything to avoid being part of the story.

Mick O'Malley
44 Posted 29/04/2023 at 09:52:44
Michael @39, a lot of us wanted to keep Silva, I definitely wanted him to stay, the other week I mentioned I was gutted he was sacked and it was met with scorn, granted he made some mistakes but that first season he was with us we played some great football, we played the RS off the pitch at Anfield only to lose after Pickfords cock up, we battered United 4-0, he was let down after losing a couple of important players who were replaced with injury prone players, he’s had Fulham in the top 10 all season with basically championship squad and missing Mitrovic for a significant part of the season, I honestly think we’d have been better riding out the bad patch of form we were in instead of hounding him out, besides Carlo’s season we’ve had to watch utter dross defensive shite while we plummet towards the bottom of the league, we all have our own opinions but I honestly think we cocked up sacking him
Mark Ryan
45 Posted 29/04/2023 at 10:02:49
Mark @ 40 When someone deflects the blame onto someone else he's letting that person " take the dairy"

Kenwright is happy for Brands to release this message to the press because he wants Moshiri to take the blame without directly saying it himself. Brands is deflecting the blame from Kenwright fully onto Moshiri

I probably typed my original message @ 6 wrongly

Brands is clearly on Kenwrights team. He's helping to knife Moshiri

Kenwright is cornered and happy for any blame to land at Farhads doorstep

Eddie Dunn
46 Posted 29/04/2023 at 10:16:44
I think that the recent comments from Kenwright and now this little outburst from Brands reflect that recriminations are developing as we (EFC) slide out of the PL and also face unknown ramifications for our financial behaviour.
Journalists are now aware that our club has been a hornet's nest, full of dirty Russian money, dodgy deals and terrible, amature interference amid a power struggle.
No wonder some of the playing staff have experienced mental problems.
The managers roll-in, tow the line, are let down, then are sacked. They stay schtum with pockets lined with dosh but all of them have taken the dollars and accepted interference from the owner/Chairman throughout.
Once the lifeline of PL millions is reduced and then cut-off, then this bloated monstrosity of a club will self-destruct.
It might already be too late to save us from plummetting down the leagues.
Parachute payments will help in the first season but ridiculous contracts for average players will soon absorb that money. The ground will be sold and we will be left renting like West Ham.
The oligarchs have ruined us with our dear Leader the architect of our demise.
Lampard and even Dyche could tell us a few tales about what really happened in those transfer deadline hours.
This is just the start...more shit is going to hit the fan.
And even if we stay up, the PL might hit us with a points deduction which would make relegation a certainty next year.
We are hated by the clubs that we used to rub along with, we are hated by the "smaller" clubs who saw us as one of the big Five who set-up the current gravt train, we are despised by pundits, Redshite journos and lefty Guardian readers, all lapping-up our links to dirty Russians.
We are now ripe for reprisals. The clubs like Watford, whose manager we unsettled and bought, fans of clubs like Burnley, whose best players we cherry-picked when they went down, and all of the clubs and fans who have envied our proud status for so many years.
We will all have to eat humble pie, like West Ham, like Villa, leeds and Forest.
Everything is about to change.
Michael Lynch
47 Posted 29/04/2023 at 10:24:25
Eddie, I bet you’re fun at parties!

I’ve never witnessed this hatred of Everton. We’re generally seen as a proper old school football club with a proper old school local fan base. With the exception of out of town RS and bitter Barcodes, we’re generally well liked as a club.

James Marshall
48 Posted 29/04/2023 at 10:41:30
People who complain about board members, "keeping their mouth shut" are really missing the point about being a board member. A board is an in-house boys club, designed to protect members from any flack from outside, or indeed within the club.

They're close to untouchable, and being appointed to a board gives you certain privileges that you're not going to relinquish by saying anything against the board/boys club that you've been invited to join.

Expecting a board member to squeal, is like expecting Everton to win football matches. ie, never gonna happen.

Neil Carter
49 Posted 29/04/2023 at 10:41:44
Brands saying Moshiri is the decision maker.
Moshiri says he’s not the decision maker.
Who is then? Usmanov?
Brian Harrison
50 Posted 29/04/2023 at 10:45:02
I think its quite clear from what Brands has said that too many non footballing people were making decisions that they shouldn't have been making. Just as worrying is Brands says PSV generate more off field income than Everton. I have said many times on T/W that Usmanov and Brands thought Everton just needed an injection of cash to take them from a top 7 team to a team competing for a Champions league spot. And yes they did throw money at it but it wasnt done with a purpose, and when you have 3 or 4 people interfering with the managers decisions there will only be 1 outcome.

Regarding Brands mentioning the Yacht, he is talking about Usmanovs yacht that was berthed in Sardinia which is were they conducted interviews with Benitez. I actually posted this 2 days before Benitez signed as an impeccable source told me about Benitez being on Usmanovs boat.
Despite the sanctions against Usmanov, I still don't believe that he and Moshiri are still not having conversations about the money they have poured into Everton and how best to get out without losing anymore money.

I think this absolutely means that this club cannot move forward until Usmanov, Moshiri, Kenwright and the rest of the board are removed from this club. I know whoever takes over will face a very difficult situation, and provided they have knowledge of how to run a sporting club, but unless the present owners and associates are removed this club will continue to under perform.

James Marshall
51 Posted 29/04/2023 at 10:47:53
Also, I agree with Eddie - we're not well liked at all in fact. We've been sold a blue fairy-tale about or 'istory and all that rubbish, and look where it's got us.

Being a so called 'old school' club in the modern day, and the fairy-tale fascination with history is one of the many things that's strangled the club for years. Our failure to modernise is now haunting us big time. Tin-pot Everton run by small minded thinkers and dreamers with blue tinted specs on.

You ask around at other clubs, speak to other fans and we don't have the reputation we think we do. Well not in my experience anyway.

Mike Gwyer
52 Posted 29/04/2023 at 10:54:20
Michael Lynch #47.

Touché. I've never seen any hatred towards Everton at any Premier League grounds other than the normal banter between fans.. and I've had no problems drinking in their pubs either.

We are still in with a massive shout as to whether we get relegated or not and I can't believe any Blue is going to go to Leciester or Brighton thinking otherwise...

I've seen Forest and Leeds play and, believe me, they are both shit – far shitter than Everton – so for me, let's just keep going.

Neil Carter
53 Posted 29/04/2023 at 10:56:25
I can see the saddest situation in our history coming up next season – the division of the fans trying to get Moshiri out if he is still the owner. Many of us emotionally battered loyal fans have already bought our season tickets.

In our efforts to get Moshiri to sell, we could start going for the financial starvation route and it becomes a dilemma for us fans stuck between "If you love Everton, stay away" versus "Turn up and support your team when they need you" – dividing the fans for the first time in 145 years and potentially a new low in our glorious history created by the current owner and leadership.

Only Moshiri can prevent this happening and it's his responsibility to act before we reach this point.

Pete Clarke
54 Posted 29/04/2023 at 11:03:13
This blame game will run down from Usmanov, Moshiri, through the board, through the manager and trainers then right through the whole 1st team and squad members. It is even in amongst us supporters from those that were happy with Kenwright and Moyes glass ceiling to those of us who wanted Kenwright out due to his inability to fund Moyes or more importantly put pressure on Moyes to match the supporters ambitions of success.
Kenwright is the clear issue throughout all of our problems which has been done to death on ToffeeWeb so no need to go into it any more except to say that even if we survive the drop the damage that has been done can only be repaired by experienced business minded owners who will clear the deck and start afresh.
Sean Dyche himself is already taking blame for our latest poor form and it goes without saying that if he does not make changes to both the line up and strategy for Monday nights game then very few of us will want him as our manager from here on. Godfrey is shot to pieces, Maupay is useless and Michael Keane is back to his worst. We just can’t approach this next game as we have the last few given the consequences.

Danny Baily
55 Posted 29/04/2023 at 11:04:48
James 51, I agree. When discussing our plight, even older football fans don't consider us an elite club. Just another club, like Leeds or Wednesday or Ipswich. And relegation will make it that much harder to keep deluding ourselves.

Whilst it was undeniably a contributing factor to our current plight, I keep thinking back to that season with Carlo, when we took our shot. Skyscrapers in South America lighting up blue. Second at Christmas. A world class manager. That level of investment was a risk for a club of our stature, it didn't work out, and we're paying for it now.

We'll be back. I'm confident it will be just a few years away from the top table. And we'll undoubtedly see more than 10 wins a season, which will be nice!

Lee Courtliff
56 Posted 29/04/2023 at 11:04:51
This is all just so upsetting to read, even though its no real surprise. We're all aware of our poorly our club has been run.

But, as I said yesterday, I've made my peace with relegation to, not only the Championship, but League 1. Because then we get to rebuild and watch our beloved club rise up the divisions again!

Look at Sunderland, promotion last season and they went into the play off positions a few days ago. Do you really think any of their fans are sulking right now? No, they're having a great time.

We'll be back!

Dave Lynch
57 Posted 29/04/2023 at 11:18:00
Maybe, just maybe Kenwright is shitting himself.
If and its a big if we are investigated I wouldn't mind betting that Kenwright himself is not squeaky clean with regards his accounting and financial affairs.
The man is a snake oil salesman, he has been allowed free reign, unchecked and nobody to hold him accountable for his actions.
It will be an interesting scenario.
Jerome Shields
58 Posted 29/04/2023 at 11:22:07
What this thread has exposed is that we not only have a team in possible relegation mode, but a Club Management who have been in relegation mode for far longer.

In the coming weeks we will have all

and sundry wheeled out blaming the opposing camp within the organisation hoping something will stick to get them of the hung of incompetence.

We are about to see the rats abandon ship.

If Everton survive being relegated, which is still possible giving the twist and turns that are still.possible, all will be egged.

Tony Everan
59 Posted 29/04/2023 at 11:24:08
Brian 50, last paragraph … I agree, there is no alternative.

A professional, well funded consortium, even a loser in the Man U bidding, is welcome to get us a bargain price. Fantastic iconic stadium, incredibly loyal fans, a club ready to unite and build something new after the lost Kenwright years.

It’s unlikely but sometimes incredibly wealthy people like a challenge, especially a hugely exciting bet at the right price.

It’s now time for Everton and Moshiri to offer both.

Jerome Shields
60 Posted 29/04/2023 at 11:34:23
Seeing anyone from the Club Management before the end of season a rare sight indeed.

We are now entering the lesser spotted stage.

Robert Tressell
61 Posted 29/04/2023 at 11:55:37
Jerome # 58, spot on. The club management have been readying for relegation since Ancelotti left. They know where we stand financially and what that means for an already poor squad. There have been a few scapegoats thrown in as misdirection (Benitez, Lampard etc) and none of the scapegoats are blameless by any stretch but they are not the problem.

The problem is with the club management.

Talk of investment / takeover by sports businesses encourages me. We need professionals in charge.

David Vaughan
62 Posted 29/04/2023 at 12:00:18
Brands' 'review' of interference in player recruitment and team selection is one of the scariest exposures of Everton FC I've read in a long time, probably thus far. And from a long, ongoing litany of disturbing revelations.

It makes me think those in control (owner/board/others, someone recently sanctioned by Government?) have been running the club as nothing more than a trading floor. Buying and selling players like stocks and shares. No interest in success on the field, as long as the right 'option' is placed on display at the right time for a sale.

Everton's games since 2016 have been little more than shop windows. With the one ahead of an increasingly likely fire sale the biggest of all.

Not that those in power seem to have been that successful given our reported financial position And most alarming of all, it makes sense, an unpalatable explanation for the incredible record of the Moshiri reign.

Henrik Lyngsie
63 Posted 29/04/2023 at 12:12:03
I was doing a bit of analysis on our salaries. Iwobi is among top ten earners outside the Sky-6. If you include Aston Villa and West Ham in the top 8 on payroll then only 3 players are earning more among the remaining 12 clubs; Vardy, Zaha and Pickford (who is marginally better paid).
Iwobi would be top earner in Newcastle!! He is better paid than Odegaard and Maddison. He is on more than double salary than the best paid Brentford player.
Who on earth is making such decisions?

According to the above he was bought by Moshiri.

I am not a conspiracy theorist but is that why every manager has been playing him? A combination of being bought by the owner and he highest paid asset that needs to be protected?

I guess he has played under Silva, Ancelotti, Benitez, Lampard and now Dyche. Only Lampard managed to get a tone out of Iwobi for a short while. A part from that he has been a regular for a long time no matter how poor he has been playing.
If he was homegrown and on 15k a week would he have a regular in a PL side?

We are such in a mess with internal politics that it is no surprise that we are where we are.

Mark Taylor
64 Posted 29/04/2023 at 12:17:19
I think Christine 23 has it about right. Everton was a real estate opportunity. I don't think Moshiri or his master give a flying **** about Everton, the football team, other than a means to an end. That's why the disconnect exists.

I'm not even convinced Kenwright does any more, other than to pander to his enormous ego and allow him to look like the big 'I am'. And that is not going too well either.

Whether in the PL or Championship, the question here is how to precipitate the exit of the failed ownership and board. I believe they would gratefully exit for the right price but it is hard to discern what that would be, who would offer it, and how it would be structured. And of course the answer will be very different if we are relegated.

Eddie Dunn
65 Posted 29/04/2023 at 12:28:02
Michael @47 -I'm great fun at parties.

I've been convincing myself that we will crawl out of it but now even Dyche seems sanguine at our chances.

Mike @52, when you go to pubs do you think that polite people are going to tell you straight that they hope you go down?
Think back to the countless times when we have sung "going-down" home and away. Fans remember.

Jerome Shields
66 Posted 29/04/2023 at 12:39:29
Christine #23 and Mark #64,

That was always the case. All Moshiri & Co were interested in was getting in on a docklands and related development opportunities. They got in at a discount by allowing Kenwright to stay on.

They are actually happy for him to stay on convinced that all was needed was cash injected. They only got involved to curtail the excess. But were still more interested in the development side. Actually, the development side has been well run.

It will be interesting to see what happens when it all boils down. Even with the money he has spent, Moshiri & Co are still quids in.

A developer is a totally different animal than a builder. Moshiri is a developer and investor. Probably adept at putting together investment packages for his associates. That is how he became a billionaire.

It seems the new investors are to do with the stadium rather than the club. That is why I still think that Kenwright is still in the wings to try to get Everton back again as a bargain.

David West
67 Posted 29/04/2023 at 13:22:41
This is just further evidence that Moshiri has no idea how to run the club.

I lost faith around the Benitez appointment. Why get one of the most respected directors of football in Europe and not use his experience and expertise?

This is why it's not just the board who need to go, Moshiri is as culpable as anyone. He can say it's his money, but it's not his club to ruin! His money has got us nowhere. Meddling in player signings and DoF duties is a joke.

What does this joker know about football? Why does he think he knows better than Brands?

We all know Kenwright's time is up. But I believe that the root cause is Moshiri; you could have a whole new board but, if this clown keeps sticking his nose into playing aspects, it's all a waste of time!

Barry Hesketh
68 Posted 29/04/2023 at 14:23:23
I've posted in the past about how Everton have played some of the most sterile football imaginable during the last five or so years, and how some performances defy belief. I likened it to having a decent horse in a classic and it fails to run anywhere near its true potential, not even close, which in the racing game would likely produce a stewards inquiry, if it kept on doing the same thing in many races, and particularly if it beat one of the favourites in a few races every now and again.

As an Evertonian, I've never understood how the Chairman could watch what fans watch, see what fans see, and be totally sanguine about it. The Chairman is a gambler, as pointed out by a poster who relayed the story about a £50k bet that the Chairman put on the 1995 FA Cup final. Apparently, so too is Mr Moshiri, who enjoys trips to the Casino.

From a purely football point of view, the last few years have been an unmitigated disaster for the club, for a few lucky punters, who may have known what and when to back. there may well have been some really huge paydays

Mark Taylor
69 Posted 29/04/2023 at 14:28:30
Jerome 66

That last thought of yours has occurred to me also and fills me with despair. Can I still support a club owned and run by that fraud? It's not a given. The stupid thing is, he could have had pretty much all the glory and none of the grief had he allowed himself to be shifted to some quasi ceremonial role when Moshiri took over. At that point his stock was high enough to pull that off.

Reading Paul the Esk's articles, I've also mused on the possibility of some kind of seperation between club and stadium, more because I see that as the only viable exit strategy for Moshiri, bar a total meltdown. It is already structured in such a way as to allow it to be easily peeled off.

Balanced against that, what use is a stadium without a club attached, and given its scale, a PL club to boot? And what value is there in a club without a stadium? I think we've seen enough examples to know that doesn't work. That implies there has to be connection beyond a mere rental agreement. Maybe a very long term lease with some cross share ownership?

Mark Andersson
70 Posted 29/04/2023 at 14:34:04
As always a great read from you all..

I switched off at aged 10 when we sold Alan Ball.. Only to switch back on when we won the FA cup in the 80s..

But now my switch is truly off because of Billy lair

It's embarrassing

Mark Murphy
71 Posted 29/04/2023 at 14:42:47
Mark (Ryan) I see what you mean. I’d never heard that phrase before so assumed it was a typo.
Mark (Anderson) where is that switch? I wish I could find one. I’ve been trying for years but this bastard club keeps its claws deep in my skin. My Brighton tickets just arrived and I’m counting the hours… Up the fucking infuriating Toffees!!
James Flynn
72 Posted 29/04/2023 at 15:07:19
Iwobi's contract was structured to be heavy on the back-end.

His first 3 seasons, he was paid 50k per week. This one and the next, it's around 120k per.

I'm not arguing the total amount is still too much. But in average, Iwobi was on about 78k per week, which is a little less than what Keane gets and a little more than what Godfrey gets.

So, yeah, Moshiri throws it around quite a bit.

To me, the big and immediate problem if relegated is the Dele/Gomes/Gbamin 300k per week. They're not in the Club's plans but get another year in wages.

Then the Tark/Keane/Godfrey/Holgate 325k per week for at least the next 2 seasons. With Branthwaite in the wings, we could (need to?) get rid of 2 of those.

John Pickles
73 Posted 29/04/2023 at 15:30:55
I was pretty undecided about Brands before, but now I hear he wanted to keep Silva and preferred Arteta to Ancelotti, I'm thinking maybe he was an idiot after all.
Jimmy Hogan
74 Posted 29/04/2023 at 16:48:18
John #73.

That's the exact opposite of what I think. Arteta would have been a great manager and also fits the mold of only ex-Everton players being successful Everton managers since WW2.

We are now seeing what Silva can do at Fulham. They're 10th. We're 19th and drowning...

Paul Tran
75 Posted 29/04/2023 at 17:30:47
I'm starting to think that Moshiri has got a business on the back of being an oligarch's mate, gullible enough to believe Kenwright's line that we were a well-run club that just needed money.

I said to someone this week, half in jest, that we might not need to win another game to stay up. Maybe I was right? That would be our best chance, I think!

Mark Murphy
76 Posted 29/04/2023 at 17:56:33
Hindsight's a great thing but I doubt very much many of us would've chosen Arteta over Ancelloti at the time. (Quiet there, Ian!)
Paul Tran
77 Posted 29/04/2023 at 18:18:23
That's a good point, Mark. I said on here at the time that I'd prefer Arteta, but that Arteta is far, far too intelligent to come and manage Everton with Kenwright involved.
John Pickles
78 Posted 29/04/2023 at 19:57:46
Jimmy #74,

Ancelotti is one of the great managers of all time; if we would have replaced Martinez with him, I believe we would now be playing Champions League football regularly. Unfortunately, we got him when the money had gone, it was too late.

Silva was out of his depth at Everton, he was not capable of taking Everton forward. He's 10th with Fulham, great, he can take a small club to mid-table. It doesn't mean he can take a club with money to compete at the top, something he proved as our manager.

Jay Harris
79 Posted 29/04/2023 at 20:51:21
Based on Arteta's first year at Arsenal, where he was getting pelters, he would have been sacked at Everton… and if we had kept Silva at the time we would have been relegated.

Hindsight is a wonderful thing but wearing rose-tinted specs with a different set of circumstances is not a true barometer.

Arteta only started being successful when they brought in Albert Stuivenberg, a highly rated Dutch coach, and Steve Round to assist him with Edu coming in as DOF and recruiting some top players for fees we can only dream about.

Silva was complemented by Boa Morte so it's more about creating the conditions in which Silva or Arteta could be effective – which wouldn't have happened at Everton.

Dale Self
80 Posted 29/04/2023 at 21:18:27
Good point, Jay.
Anthony A Hughes
81 Posted 29/04/2023 at 21:52:24
Silva out of his depth at Everton?

We're quite likely to be relegated, without a trophy in 28 years.
Sadly we're all suffering from the delusion that we're still a relevant big club.

John Pickles
82 Posted 29/04/2023 at 22:45:10
Anthony #81,

There is a big difference between the Everton that was consistently in the Top 7 with the injection of half a billion pounds on its way, and the Everton of today.

If Moshiri had got in a manager and board who knew what they were doing and stayed out of footballing decisions, we could have gone from big club to giant club.

Instead, he meddled in things he knew nothing about and left Chairman Nero and his cronies to run things. They appointed managers ill-equipped to transform us, Silva was one of those.

Let's not compare this pathetic shell of a club with the great club it has been and may one day be again.

Sean Kelly
83 Posted 30/04/2023 at 09:35:46
None of our current lot could run a bath!
Jim Bennings
84 Posted 30/04/2023 at 19:55:23
Marco Silva wouldn't come near Everton with a bargepole now, just let that sink in.

We now have a manager here that nearly got relegated with Burnley but was sacked before it happened.

Shane Corcoran
85 Posted 30/04/2023 at 19:59:09
We now have a manager that would’ve kept Burnley up but was sacked before being allowed to. Let that sink in.
Len Hawkins
86 Posted 01/05/2023 at 19:20:48
As we are now a sinking ship isn't time Kenwright and Moshiri were nailed to it's mast by their bollox.
Christopher Timmins
87 Posted 03/05/2023 at 15:04:28
Some confuse fact with opinion.

Silva got Fulham promoted and has them mid table, that's a fact. Whether he could do better with a bigger club is a matter of opinion. Whether Everton would have been relegated or not in the year that he was sacked again is a matter or opinion.

Dyche was sacked last season before Burnley's fate was determined, that a fact. Whether he could have kept them up or not is a matter of opinion.

Mike Hayes
88 Posted 04/05/2023 at 19:05:35
Len #86 if they had any they would have walked by now surely 🤷💙

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