Everton choose Ticketmaster as new ticketing partner

15/06/2023 24comments  |  Jump to last

Everton have confirmed that Ticketmaster will become the club's "Official Ticketing Innovation Partner" ahead of the 2023/24 season.

The agreement will cover the Club’s transition to the new Everton Stadium, which is currently under construction at Bramley-Moore Dock and due for completion in the 2024/25 campaign.    

According to a club press release, the new partnership means that, from next season, "Evertonians will benefit from Ticketmaster’s advanced technology when purchasing tickets on evertonfc.com. This includes 3D Virtual Venue, an innovation that will bring Goodison - and later Everton Stadium - to life and enhance the user experience when purchasing tickets and selecting seats for the match.    

"Fans will also have greater control over how they manage their tickets online using Ticketmaster’s state-of-the-art platform, while Season Ticket Members will retain the option to easily and quickly list their seat for resale for fixtures they are unable to attend, or to transfer their seat digitally to a friend or family member."    

Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are excited about this new partnership with Ticketmaster and the benefits it will provide to our supporters. As we get closer to the move to our new stadium, it was important that we work with a partner with experience in stadium moves and a commitment to future innovation for the Club and our fans.    

“Ticketmaster is also well-positioned to support our objectives for non-matchday activities at our new home, which will be very important to us in the years ahead.”   

Supporters will be able to access the updated ticketing platform on evertonfc.com from Wednesday 21 June. There is no requirement for Evertonians with a supporter number to do anything as access details to all fan ticketing accounts will remain unchanged.    

The upgrades to the new platform, offering further digital innovation and enhanced flexibility, will mean supporters will not be able to access their ticketing accounts from Thursday 15 June. 

Supporters wishing to purchase Stadium Tours of Goodison Park are advised to secure their tickets by calling the Fan Centre on 0151 556 1878.


Reader Comments (24)

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Pat Kelly
1 Posted 15/06/2023 at 17:40:03
Be interesting to see what fees will be charged by Ticketmaster.
Dave Lynch
2 Posted 15/06/2023 at 20:38:09
This has got fuck-up written all over it.

They charge a handling fee and are a nightmare to deal with, any problems and you'll wait hours to get through. I speak from personal experience in buying concert tickets.

John Kavanagh
3 Posted 15/06/2023 at 21:15:03
Interesting to see that Ticketmaster are one of the companies targeted in the US* over hidden 'junk' fees, as they are called there, with concert goers complaining about being scalped by excessive hidden charges.

Will our long-suffering fans now be faced with a 50% Chairman Bill surcharge, I wonder, when they are confronted with their Ticketmaster final bill?

This deal has Chairman Bill's oily paw marks all over it.

*The Break Up Ticketmaster coalition, which for months has been advocating for antitrust measures to separate Live Nation and Ticketmaster through antitrust measures, called the announcement ” a half-hearted attempt to ward off a looming DOJ investigation into addressing the real issue — its monopoly power over live events.”

“Our own research has shown that Live Nation-Ticketmaster wields its market dominance to charge exorbitant fees on top of the actual ticket, with multiple reports of fees that cost more than a ticket itself,” the coalition said. “Make no mistake: Being fully transparent about extorting consumers is still extortion in an anti-competitive market. Breaking up Live Nation-Ticketmaster is necessary to restore competition and fairness to event-goers, artists, independent venue owners, and the entire live events industry.”

Mike Hayes
4 Posted 15/06/2023 at 21:38:43
Knowing Everton they’ll have a massive loss making contract with Ticketmaster - pity we couldn’t sell the dead wood through them for exorbitant prices 🤷🥳🤡
Oliver Molloy
5 Posted 15/06/2023 at 22:09:15
Ticketmaster and Live nation should never ever been allowed to merge - both were and are leaders in ticketing and promoting -
their "dynamic pricing " is fucking disgraceful and the people should revolt against it big time - but it won't happen.
Springsteen recently got loads of stick from many of his fan base for way over the top ticket prices ( dynamic pricing ).

This the man who has written about the blue collar worker most of his life - hypocrite "I just want what the rest have " Springsteen said and it took him months to say that.

He and his management should have done what Robert Smith did and call Ticketmaster out - fans of the Cure were sending him examples of the fee's being charged on tickets for their tour in the states, on many occasion the fee's were more than the fucking ticket price.
Ticketmaster are the leading experts in their field and get away with treating people like shite.
I despise them - rant over.

Peter Mills
6 Posted 15/06/2023 at 22:09:58
They sell tickets, and charge high fees.

Nowadays it’s probably described as a “Value-adding business”. In the day, it would have been known as “Spivery”.

Neil Tyrrell
7 Posted 15/06/2023 at 22:42:24
Well said Oliver, they are soulless money-grubbing thieves. Pearl Jam took them on when they were one of the biggest bands in the world, even trying the Grateful Dead model of selling tickets directly to fans, and TicketMaster still beat them down. Respect to Pearl Jam for trying though.

Another horrible practice they employ these days is when you try to buy tickets to a concert (or soon, an Everton match), the first results you'll see are resale tickets at inflated prices. They are obviously making even more money off the resales – despite having collected their fees on the original sale – and it takes a bit of digging to get to the still available (ie, not resale) tickets at face value.

Used to have a t-shirt with the Ticketmaster logo but it said Ticketbastards, got it in the parking lot scene at a Dead show in the 90s. Pretty much sums it up, horrible company to get into bed with although they do know how to sell tickets. Make no mistake, they'll be doing better out of this deal than EFC or else they wouldn't be involved.

Michael Lynch
8 Posted 15/06/2023 at 23:15:51
I despise Ticketmaster and try not to use them, but often its impossible to buy tickets via any other channel. All these ticketing agencies charge ludicrous fees for doing very little work.

It's an industry that is ripe for disruption, although so far I'm only aware of one company - Dice - who sell gig tickets without mark-ups. Pity Everton couldn't have gone into partnership with them rather than Ticketmaster but then, oh joy, we'll be able to see 3D rendering of restricted views at Goodison and the half-built Bramley Moore Dock.

Fuck you Everton.

Oliver Molloy
9 Posted 15/06/2023 at 23:18:28
Yeah Neil,
Ticketbastards has been doing the rounds for years !
It is well known they actually hold tickets back from the general on sale so they can up the price as demand increases, also well known that loads of these artist pre sale tickets etc - fans do not get the best seats, in fact on most occasions they get the worst seats.
A person who used to work for TM setting up the events told me - if you have a pre sale code - never accept shite seats - keep refreshing and see what happens !

Will Mabon
10 Posted 15/06/2023 at 23:28:08
It's all there - "Innovation Partner, Evertonians will benefit, enhance the user experience... greater control..." Who needs this crap?

There is no reason with modern computation that the club (or any large club) can't do ticket sales in house at a reasonable cost, ensuring the actual best outcome - that of Everton fans reliably receiving tickets at face value.

Of course when you have oily robbing operations adding big markup there's probably a little back-end sweetener available i.e. the handling cost saving plus a "hidden" effective rise in the ticket price for the club - without there being a stated ticket price rise.

Purely my speculation as I don't know the terms, but...

Oliver, the whole dynamic pricing concept is a growing large corporate concept across many fields. You can guess who it invariably benefits.

John Hoggarth
11 Posted 15/06/2023 at 23:44:40
I agree Will @#10. The club binned Stubhub, who took their own cut and permitted greedy folk to ask over face value for tickets. That was a great move. We then had the inhouse system. You could sell your ST to the club at cost and the club would sell on at face value with their "profit" going to EitC. Now we're back to square one with a notorious third party in control and no doubt allowing resale of tickets at exhorbitant prices. A backward step.
Eric Myles
12 Posted 16/06/2023 at 04:23:10


A couple of videos about Ticketbastards

Stephen Vincent
13 Posted 16/06/2023 at 11:08:57
This is a pet hate of mine – Everton's non-commercial department.

The Fanatics deal expires this summer after 14 – FOURTEEN – years. I went into the L1 store yesterday, it resembled the Marie Celeste, the upper floor was closed and everything was at full price.

Contrast that with the Liverpool store virtually next door, which was rammed, but had big sale signs over the window. Yet every day I get an email from the club telling me about huge discounts on kit – they are still selling orange sash Cazoo away shirts, for fuck's sake.

Surely it is not beyond the wit of man to divert some product to a sale floor in Liverpool One.

Sodexo, in spite of the fact that the attendance for each home game is pretty much the same, still fail to have hot food in the Lower Bullens at half time.

Now if we have 30,000 plus season tickets and a waiting list reputed to be approaching 20,000, how hard can it be to sell the few remaining tickets? God help us when TicketMaster get their grubby mits on the allocation of away tickets. I just cannot wait.

Finally, and this has been festering for a few weeks now, we had possibly the largest event in Europe this year in the city. My family came to experience the Eurovision atmosphere, which was great, but my son-in-law – a Spurs fan – asked me if Everton had already gone out of business.

As we walked around the city, chatting with people from all over Europe and beyond, there was advertising and concession stalls for Liverpool everywhere, not one for Everton.

Rather naively, I did think that we might have had a huge Ukraine flag draped over the new stadium, something on the Liver Buildings where our admin offices are, we do have a Ukraine player on the books. But nothing, nada, zilch, nishcho!!!

Well done, Everton, for completely ignoring the biggest opportunity you will have to widen awareness of the original Liverpool football team. Absolutely brain-dead — the lot of them.

Danny O’Neill
14 Posted 16/06/2023 at 11:26:59

You've touched a nerve.

I still can't get served by the restart in the Upper Bullens. Maybe it's my face. Maybe I leave it too late, because I won't leave until the whistle goes.

Our marketing is shocking. Forget Liverpool 1. Forget the justifiable complaints from the US cohort about not being able to find an Everton shirt. I can't even find one in London.

We haven't projected ourselves outside of the city or nearby region.

I don't necessarily want us to become a Liverpool or Manchester United, but we have to have national and global reach.

Joe McMahon
15 Posted 16/06/2023 at 11:34:31
Robert Smith from The Cure tried taking legal action against TicketMaster due to their ridiculous high charges and fees.

Why does everything have to go up in price?

Dave Lynch
16 Posted 16/06/2023 at 11:46:40
Pearl Jam tried to sell tickets directly to fans when they realised they were being ripped off by TicketMaster, to no avail.
James Marshall
17 Posted 16/06/2023 at 13:12:03
Yeah, well done, Everton. Put tickets in the hands of the most hateful, unscrupulous bunch of thieves out there. Excellent work.

I'd rather buy off a tout outside the ground like the good old days. You've got more chance of getting any customer service off some scally than you have TicketMaster. Yet another own goal by the powers that be.

Stephen Vincent
18 Posted 16/06/2023 at 13:51:30

You can't buy an Everton shirt at John Lennon Airport — how bizarrely ridiculous is that?

Habib Erkan Jr
19 Posted 16/06/2023 at 19:05:05
Parasite – that is what Ticketmaster is (wait till you see their handling fees).
John McFarlane Snr
20 Posted 16/06/2023 at 21:08:22
Hi Danny [14]

I think you may understand my stance on the ticket distribution, when I claim that the seeds were planted when the Premier League and Sky TV claimed possession of football.

I cannot deny that there have been many improvements in the game, but this is when I adopt my Dinosaur outlook. All-ticket games were few and far between at Goodison, it was the norm to pay at the gate.

While Everton had supporters from North Wales, Ireland, and local areas, visiting fans were not as evident as they are today. Segregation was introduced in the mid-60s, and my first memories of violence include Manchester United and Millwall fans.

I have attended many games that were pay at the turnstiles, with plus 60,000 or 70,000 spectators attending. I'm afraid that fans like yourself would have found it hard to make the journey, because the motorways in that era were in their infancy.

So I suppose it's true to say that there is no 100% method' to meet the demand. I look forward to meeting up with you again in the near future.

Paul Birmingham
21 Posted 17/06/2023 at 10:21:51
I'm sure Everton used TicketMaster for selling tickets in the past 20 years as I recall people's experiences of using them: poor service and added cost for a ticket.

But as the summer rolls on, the major changes in leadership still aren't completed and the spiral of uncertainty runs on.

The board must be in place and a new chairman, asap. Sean Dyche delivered last season but spinning too many plates at board level and seemingly not competing in the transfer market will make the new season challenges even tougher. Miracles, yes, but alone they can't resolve the problem.

No more near misses please, Everton, deliverance and reset and a fresh start is needed now.


Thomas Collins
22 Posted 18/06/2023 at 2023/06/18 : 14:25:23

Why are we using this outfit? We don't need them.

Can't Everton sell their own tickets? 

Wait and see how prices to get into our new stadium rocket after they take their "cut"…

These people are profiteers. Remember years back when Pearl Jam and quite a few other famous bands refused to use them?

This is the thanks we get for our brilliant and continued support.

Peter Gorman
23 Posted 19/06/2023 at 06:25:20
Has there ever been a club in the history of football to so actively hate its fans?
Justin Doone
24 Posted 19/06/2023 at 13:56:43
I'm sure the new offering is exactly what's been in place for years.

No idea who it currently is but I can only think it's a few more pounds in the bank.

Just not sure who's bank!

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