There’s a tale told in most business schools around the world – it concerns a pet food company that stagnates. Despite numerous attempts at different marketing, branding, sales strategies, pricing strategies etc the company fails to grow. It cannot increase the volume of dog food it sells. It therefore loses its competitive position at the expense to shareholders’ and other stakeholders’ investments in the company.

Eventually, someone figures out that that if they have good marketing, the right distribution strategy and competitive pricing, yet still can’t grow in a growing market perhaps it’s because the dogs don’t like the food that’s offered them.

Why do the dogs not like the food? Who knows – it could be the quality of the ingredients, the recipe, how the food smells, its texture, – we won’t know because dogs can’t tell us – all we know is that offered a choice the dogs will eat a different brand.

Football is different

Football, and football fans are different. We can’t decide to switch brands, select another dog food to complete the analogy above. For as long as we remain football fans, almost without exception, we stick to one football club regardless of whether we enjoy what’s put before us or not.

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Unlike dogs though, we have the ability to communicate what it is about what we are served that we don’t enjoy. For a small number, enjoyment of football and the team we support may just be purely results driven with little consideration for how we play, what our style of football is, as long as we win. For example, in much of the late 20th century, Catennacio was the style that dominated Serie A and was pretty dire to watch, although perhaps the winners of the time did not complain too much. However, for most, whilst results are obviously important, the style of play (football is an entertainment industry after all) plus other factors contribute enormously to the appeal.

Those other factors include passion, competitiveness, the idea that we are keeping up with modern football developments, and perhaps above all else – pride. Pride that the football on the pitch represents our vision of the club we support, that the people charged with playing football give their all, and that the managers and coaching staff are advancing the competitiveness of our club – notwithstanding the increased influence of unequal resources in football. In addition, for those clubs fortunate to be so well storied, to be a fundamental part of the game’s history, development and being, their continued role in the forefront of football’s development.

For football club owners, one would think it’s vital for them too – success drives shareholder value in football. Style of play and the general perception of direction of travel, of ambition, of the desire to not only be competitive but to be the best drives recruitment, attracts the best talent, retains the best talent and sustains competitive superiority. Influence drives strategy to your benefit. This is true on and off the pitch. The corollary is equally true.

Surely this must be so also at Everton?

It’s a good question, because just like with the unloved dog food, something has to change, not only for the benefit of the consumers but for the very existence of the company that provides the product – in this case the football and Everton.

Due to decades of successive mismanagement – accelerated more quickly and with increasing desperation in recent years – Everton have become less competitive, and despite being watched by capacity crowds – the product less palatable.

Not only in real terms has what’s been on offer become less palatable, there is increasing evidence to suggest the same case in relative terms. That means that our competitive position is being eroded to the point that our future as a Premier League club, at risk for several years, can no longer be guaranteed, not only by virtue of what has happened of the field, but increasingly what is produced on the field, and by whom it is produced and directed.

In simple terms – the blindingly obvious – we have known for years the people running the club off the pitch were not good enough and eventually the main characters have been removed from the cast, albeit Moshiri has a short time before his departure. That cannot come quick enough. The new owners, the Friedkins, should, all being well be in control prior to Christmas.

However, the attention must turn to what’s happening on the pitch and more particularly how the football operations, scouting, recruitment, coaching, team selection, tactics, in-game management, standards and footballing ambitions are set, how they perform and how they are accounted for.

Time for change – now

There’s a school of thought, almost certainly within the current boardroom, that the objective is just to get to the end of the season, secure our Premier League position and move into the new stadium, at which point the club can advance, make good some of its previously lost ground.

Nothing could be further from the truth, change is necessary now!

There’s no guarantee Dyche can see us through to the end of the season, securing our “survival”. In fact the evidence is clear that in competitive terms Dyche is lagging his peers. As a result, the probability of (even at a minimum) surviving is reducing.

Not only does maintaining Dyche’s position reduce the chances of staying in the division, it lowers the base from which a new footballing management team entering the club in the summer starts from. We are losing players through the running down of contracts, there is every prospect that our best players, those with talent, those still to mature and develop fully will at the completion of another Dyche season want to ply their trade elsewhere.

I say Dyche, but I must include the wider footballing management team including the director of football. What we are seeing currently on the pitch is not just the responsibility of Dyche. A failure to recommend, a failure to force change now would (in my opinion) be a clear indictment against Thelwell and any others associated with football operations.

In Dyche’s first three seasons (including one relegation) in the Premier League with Burnley, his team scored 103 goals. Since 2014/15 (Dyche’s first Premier League season with Burnley) the number of goals per game in the Premier League has increased by 28%. In the last three seasons, Dyche’s team’s goal per game average improved (since his first three seasons) by less than 3%. He’s falling behind, from an already very low base.

This is particularly true if it can be successfully argued he’s had better players and more resources at this stage of his career than his early Premier League days at Burnley.

His record as a Premier League manager is poor – 362 points in 324 games – 1.17 points per game and 0.98 goals per game. On average his team concedes 1.42 goals per game.

His team selections, his treatment of individual players, preference for favourites, tactics, ability to change the course of a game have all deteriorated. This may be a result of the efforts of the previous two seasons for which there is gratitude  – but whatever the reason, what was previously barely adequate is now wholly inferior and below the standards required to be competitive, let alone what is expected.

The point is we have to act, and act now – we can’t afford to wait until the Friedkin takeover is completed, and certainly not to the end of the season.

Imagine having to go into a new season in the brand new stadium, a largely changed squad and brand new football management? Those, whomever they might be, charged with taking the football management of the club forward must come in as soon as possible (i) to secure this season (ii) to discover what is required for next summer and (iii) to have developed an understanding of our club, our supporters, our expectations prior to entering Bramley-Moore.

The change process has to start now, even if initially interim but more ideally driven by the Friedkins as they await completion. We and they cannot wait any longer. Dyche’s time is up, and it must be enacted immediately.

As we, the fans, proved with demanding board change, it is possible to demand change whilst still providing support. The players will get that support regardless, but we must have change of football management, now for the future of the club.


Reader Comments (26)

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Barry Rathbone
1 Posted 12/11/2024 at 11:24:15
Love the title.

I think the risk of changing yet another manager is too great, why?

Because the squad developed over the Moshiri era is really, really, really, really, really, really poor.

The likelihood of someone getting a better tune out of them appears zero to me and in fairness to those taking the field they're still trying.

Would that be the case with a new broom?

Not a gamble worth taking in my opinion.

Anthony Hawkins
2 Posted 12/11/2024 at 12:54:15
There's a lot of complexity and moving parts behind the scenes that means Dyche is unlikely to be removed prior to the takeover completing. Any new manager will want assurances at least to the end of the season, which then ruins the new owners' great reveal as they either wouldn't be able to or would have to spend additional money from the off.
Fred Quick
3 Posted 12/11/2024 at 13:00:38
Five year contract for Sean, but then sacked the day after he signs it, it's the new Everton way, regardless of who owns the club. I'm attempting to be funny, but I do have concerns with our potential new owners, if the events at Roma are a template of how they'll go about running Everton.


Mike Hayes
4 Posted 12/11/2024 at 13:18:45
According to posters on here if Dyche plays players in their strongest positions and tries 2 up front with Ndiaye playing in the Number 10 role, there may be a chance of playing on the front foot and having a go in attack.

As Dyche can't seem to pick players for their right position, nor pick a formation that's not out to just lose, we won't know if they'll produce the right tune.

Peter Hodgson
5 Posted 12/11/2024 at 13:20:53
I suggested some time ago that, subject to Dyche taking us well clear of relegation this season, he should be given a new contract next summer.

That view was a little short-sighted but well intentioned. That view has changed and now is much more in line with the analogy The Esk uses in his piece. Since I proffered that suggestion on a new contract I have watched quite closely how Dyche operates and I don't very much like what I am seeing. Not just the style of play and effort from certain players but the way he disregards playing certain players in favour of those he favours irrespective of form etc. The end result, if we leave things till next summer, it may possibly mean the Championship next season at BMD. Nobody wants take to risk that do they?

A very useful and thought provoking article from you Paul and for once I have to agree with your warning about doing nothing and trust that the Powers That Be are listening too.

Paul Tran
6 Posted 12/11/2024 at 13:26:21
I've read some wonderful baloney about Dyche on here, spurious, desperate attempts to justify his sacking.

There are 4 huge fundamental reasons to sack him:

Poor results
Dreadful football
His deteriorating decision-making
Inconsistency around injuries and fitness

The question I'd love to have seen discussed in this article is who next?

No doubt Friedkin will want a new man in the seat to go with the new stadium, rebuilding of the squad, etc. Would that man join now? Would he be right? Do we bring someone in for 6 months? Who? What if they demand a 2-year contract? What if they realise or already know that it's a poor squad with little goal threat or pace and don't come?

Lots of good managers will be thinking about the Everton job next summer, and naming their inflated price.

It's a different job today. Whoever's in charge needs to think carefully here. Who is close enough to the players to make a good decision?

If they sacked Dyche tomorrow, I wouldn't criticise that decision, but I'd be concerned about who comes next.

I fear the 'sack him, bring in anyone, no, not him, he's shit' posts on here. I don't envy the decision-makers, if there are any.

Paul Hewitt
7 Posted 12/11/2024 at 13:55:09
Not sacking Dyche in this 2-week break is not only stupid but criminal. His only aim at the start of the season was to just stay up.

I didn't hear the managers of Forest, Fulham, Bournemouth or Brentford being so negative before a ball was kicked. It's all dire Dyche knows, he's doing my head in.

We would be on at least 18 points with a more adventurous manager. Get rid of him before he does any more damage.

Raymond Fox
8 Posted 12/11/2024 at 14:18:06
There's only one thing that matters this season and that's staying up. I don't care how Dyche does it. It's practically a given that he will be changed over the summer break, he's seeing his contract out so fair does.

We go over the same ground ad finitum, you won't get good football, whatever that is, if you keep selling your best players.

Take Branthwaite, for example: one of the more successful clubs will come in for him and you can bet your bottom dollar he will want to go. I'm not sure how we get around that situation but it's one of the root causes why we are stuck in the bottom half of the Premier League.

We sack one manager, the next might last a couple of seasons, in comes another one, and so on, and so on, but the quality of the players stays very much the same; how's that going to work?

Rennie Smith
9 Posted 12/11/2024 at 14:52:46
A great article Paul and I completely agree. Unless they have a dramatic policy change we all know (including Dyche) that as soon as the new owners come in he'll be out on his arse after their first loss. That's how they operate. I'm not normally one for binning managers at the drop of a hat, and to be fair to Dyche, at least he seems an honest type to try and stabilise things off the pitch. But I've said so many times on here before, on the pitch it's a totally joyless experience and that's completely down to him.

I'm sorry Barry#1, I don't buy the idea we have one of the poorest squads in the league. I'm not saying we have quality throughout, but we have England's best keeper, a £70-80m CB, centre-mids that are shoo-ins for their country teams, one of the most skilful and exciting forwards in Ndiaye, even the likes of Patterson and Seamus are internationals. Apart from a couple of stand-outs, I challenge anyone to reel off all the players of teams like Brighton, Fulham & Bournemouth. What I'm saying is we don't have to accept they're all shit and Dyche is getting the best out of them.

Paul Tran
10 Posted 12/11/2024 at 16:06:40
Paul #7,

I saw three interviews during preseason where Dyche stated his aim was to 'do better than last season'. All normal, laudable stuff, especially with a better squad.

He only started prattling on about the aim of 'staying in the division' once we were struggling.

We're in the situation we're in partly because the club management have sacked first, thought later. If it does happen, I hope it's done the right way round this time.

Ed Prytherch
11 Posted 12/11/2024 at 16:31:59
Dyche is the Joe Biden of football managers.

Don't make the same mistake as the Democrats in waiting too long to make the change.

Jay Harris
12 Posted 12/11/2024 at 16:59:22
Prior to this season, I supported Dyche as he slowly rebuilt the players confidence and improved the performance on the pitch.

However, with a full pre-season, the weaknesses in his approach become even more telling as the season goes on.

His obstinacy in that he is always right and other people don't understand the problems he inherited and, worst of al,l blaming the players or the officials when results go against us.

His insistence on giving every opponent possession of the ball and sitting back inviting pressure.

His questionable team selection often showing favouritism to the players who he likes.

If we don't act soon, the players' confidence will be in the bin again and that presents a different challenge and timescale for any new manager.

As for solutions, the safe bet would be David Moyes on a short-term contract and then someone of the ilk of Hoeness, Frank or Corboran.

Robert Tressell
13 Posted 12/11/2024 at 17:23:23
Paul, a lot of people will agree with your article and I agree with the sentiment.

However, if we sack Dyche, we will need a replacement. That replacement will ask these questions and make these observations:

1. What is the expectation? Top 10, Top 8, Top 6, Top 4? Higher?

2. Over what period?

3. You want this to be accompanied by entertaining football? Is that more important than staying up?

4. What is my transfer kitty in January? I want £30M minimum to get us to break even for the season. That would deliver a right-back and cover at left-back. If you want more potent attackers, I need about £70M...

6. What is my transfer kitty for summer 2025? I want minimum £100M net spend to catch up a little bit with the likes of Brentford, Bournemouth, Forest, Palace etc... After all Calvert-Lewin, Gueye, Coleman, Doucoure, Keane etc are all leaving...

7. What top-class youngsters are coming through the academy who are First XI ready (ie, players like Mainoo or Lewis)? Do we have outstanding regular England internationals in the U16 to U18 group?

8. What is the pipeline for top class players beyond the immediate outlay of transfer kitty, ie, scouting, youth development, loans, affiliate clubs… eg, South America etc?

I'd be delighted if potential managers get positive responses to these sorts of questions. If not, then it's very likely the replacement will be Moyes or Potter and I'm not really sure they're what you're hoping for.

Barry Rathbone
14 Posted 12/11/2024 at 18:02:07
Rennie @9,

No problem.

You're not alone in thinking we have a better squad than I see, the root of the Dyche debate centres upon this difference of opinion.

Be great if you are right but I just don't see it.

Ian Pilkington
15 Posted 12/11/2024 at 18:02:48
We have had worse managers than Dyche (not many though) and considering we had eight points deducted I thought that last season finished surprisingly well.

However, I blew my top several times from my seat at the back of the Top Balcony in frustration at his woeful game management and, with no improvement this season, I have only marginally calmed down (at my wife's insistence).

I don't like naming specific players on here but I was nonplussed that the 39-year-old Young was given another contract and Harrison loaned for another year. The latter, after 37 starts by now, has only reinforced my view that he is one of the worst players I ever seen in a blue shirt to play regularly.

The new signings this season – surely all at the behest of Thelwell – at least give us hope and we have more than enough decent players to comfortably stay up, however, the big question remains: can any action be taken to sack Dyche before the takeover is completed?

We have got to the point that we dread visiting Goodison and I feel resentment that – after 63 years in my case – the final season at our great old home should finish with this purveyor of dreadful football in charge.

Robert Tressell
16 Posted 12/11/2024 at 18:05:02
Rennie, which club do you think we are closest to player for player across the squad?

Mike Gaynes
17 Posted 12/11/2024 at 18:36:01
This article is amazing, and not in a good way.

"A failure to recommend, a failure to force change now would (in my opinion) be a clear indictment against Thelwell and any others associated with football operations."

Really?

Well, in my opinion, the perception that Thelwell or anyone else in the football department has the kind of power to "force" this change is simply bizarre. (Who else would there be? The club secretary? The video analyst? James Vaughn?) Owners, team presidents, boards of directors sack managers.

And in this case, even our owner can't do it. Moshiri can't unilaterally sack Dyche and bring in a new manager on a big-money contract (which would certainly be required), even assuming he could find anybody willing to take a call from a lame duck owner who will be gone in weeks. That would blow a hole in the ownership transaction.

So Friedkin would have to be involved. Let's assume for a moment that Friedkin wants a new manager. Can TFG do the interviews and sign somebody? Of course not. You have to actually own the team to do that.

So the only way to pull this off with the immediacy the Esk demands would be to have Friedkin direct Moshiri to sack Dyche and interview the candidates of Friedkin's choosing. Maybe the TFG folks would be behind a two-way mirror, filming Moshiri's interviews and smoking cigarettes like Rosa Klebb.

But seriously, what top manager will sign a contract with a Moshiri marionette? And I'm unfamiliar with British business law, but isn't it possible that such a sham transaction might, just might, be a little bit illegal?

"The point is we have to act, and act now – we can’t afford to wait until the Friedkin takeover is completed..."

I'd be very interested to know exactly how the Esk would make that happen if he were Moshiri.

Realistically, it won't happen. It cannot. The Friedkins almost certainly have already made their decision on who will manage this club, and they will execute that decision when -- and only when -- they actually own us.

And, November panic notwithstanding, we're just going to have to wait and see.

Martin Mason
18 Posted 12/11/2024 at 18:40:16
Very well put, Paul, and absolutely correct.
John Keating
19 Posted 12/11/2024 at 19:04:11
Thing is Paul who can/will sack Dyche?

We have nobody at the club who will make that decision as Moshiri has, to all intents and purpose, left the building.

If there was someone in a position to sack Dyche, who would take the "poisoned chalice" considering the Friedkins probably have already made a decision on who will be in place when and after they come in. Where would that leave Dyche's replacement?

There are legitimate points in your article, however, realistically, Dyche will be here until the Friedkins come in, whenever that may be.

Derek Knox
20 Posted 12/11/2024 at 19:34:20
Yes, I like that title too.

An alternative may have been, 'Dychehund Makes Another Dog's Breakfast' of team selections, tactics, subs etc.

No worries Sean, there's always Crufts… in the Ugly Mutts Category!

Mark Murphy
21 Posted 12/11/2024 at 19:45:16
Isn't Thelwell, as Director of Football, the boss of the manager, Dyche?

Can't he sack him???

Brendan McLaughlin
22 Posted 12/11/2024 at 20:08:22
You rely on Pedigree Chum and Winalot

(Other dog food brands are available)

Paul Tran
23 Posted 12/11/2024 at 20:13:16
Ah, come on Mark, there's an assumption there that the management of Everton operates on an organised, structured basis with governance!

What we think should happen, or how successful clubs or businesses operate, is very different to the realities of Moshiri's Everton.

Laurie Hartley
24 Posted 12/11/2024 at 20:55:10
Sean Dyche has said repeatedly in his interviews that he hasn’t heard from TFG. In his position I would be expecting the sack in the not too distant future.

My hope is that Friedkin has already interviewed our next manager and done an “if” deal - “if our purchase of Everton is completed you will be the manager on these terms.”

Actually, I would be both surprised and a bit concerned if this was not the case. “Fail to prepare - prepare to fail”.

In the meantime I am in the camp with those who feel we are stuck with Dyche until the sale is completed. I take heart from the fact that it is likely to happen soon.

As for the playing squad, I also think it is better than many of us think.

Robert Tressell
25 Posted 12/11/2024 at 22:32:18
Laurie # 24, in that case, which other squad do you think we are closest to in quality?

Laurie Hartley
26 Posted 12/11/2024 at 23:44:58
Robert # 25 - seeing has how you have cornered me 😉 - probably West Ham. I can only go on what I have seen on the pitch. I certainly don’t have the depth of knowledge about players that you have.

I have been watching the game a long time though and I reckon I can spot a footballer when I see one.

I think the addition of Ndiaye, Lindstrom, and Mangala this season has significantly improved our potential to play the “Everton way”.


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