Everton have confirmed a deal that will see the world’s biggest energy drink company, Red Bull, become the Club’s new ‘Official Energy Drink Partner’.
As part of the multi-year agreement, Red Bull will benefit from the opportunity to promote their brand globally across the Club’s physical and online channels.
Their distinctive branding will be visible across bottle carriers, bottle coolers and ice boxes at Everton’s Finch Farm training complex, as well as at home and away fixtures. Supporters will also see the brand on the big screen and on pitchside LEDs at Goodison Park and, from the 2025/26 season, at Everton’s new waterfront home at Bramley-Moore Dock.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We are excited to welcome Red Bull into our partnership portfolio and are really pleased that such a globally renowned and innovative brand has chosen to partner with Everton.
“By committing to a long-term partnership, we have the opportunity to work together to explore exciting initiatives and activations, particularly from when we move into our new stadium next summer.
"This agreement is the latest the Club has secured in recent months and is testament to the dedication and talent within our Partnerships team. I’d like to thank everyone at Everton, and at Red Bull, who has been involved in getting this long-term deal completed ahead of what will be a historic period for the Club.”
Red Bull, originally launched in 1987, has grown to become the world’s best-selling energy drink, with a total of 12.1 billion cans sold globally in 2023. The partnership with Everton further extends Red Bull’s sporting portfolio, which includes agreements in football, Formula 1 and rugby, as well as individual sponsorship of athletes, artists and creatives.
The long-term partnership, a Club record in its category, follows new commercial deals announced by Everton earlier this summer with HPE Aruba, Castore and Aramark. Meanwhile Christopher Ward extended their existing agreement to become a Founding Partner of Everton Stadium and the Club’s Official Shirt Sleeve Partner.
Reader Comments (34)
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2 Posted 06/09/2024 at 15:33:03
3 Posted 06/09/2024 at 15:43:37
Kenyon is giving us the usual business spiel about how wonderful the 'team' are.
4 Posted 06/09/2024 at 15:45:47
City and Brighton already work in this way. Very logical approach even if a bit grubby for traditionalists.
5 Posted 06/09/2024 at 16:24:14
6 Posted 06/09/2024 at 16:32:31
Just don't name the stadium "Red Bull"!!!
7 Posted 06/09/2024 at 16:42:55
8 Posted 06/09/2024 at 17:07:50
9 Posted 06/09/2024 at 17:27:37
Nissan?
10 Posted 06/09/2024 at 17:32:39
I'll get me coat.
11 Posted 06/09/2024 at 17:38:50
12 Posted 06/09/2024 at 17:54:13
So a new winger or two, on the cards?
13 Posted 06/09/2024 at 17:58:50
14 Posted 06/09/2024 at 18:05:51
Welcome onboard, Red Bull.
15 Posted 06/09/2024 at 18:07:25
My wife, when getting her latest car, wanted a red one. I told her I wouldn't get in it if she bought it.
Childish I know, but it worked. She now has a sky blue one.
16 Posted 06/09/2024 at 18:10:01
Isnt it?
17 Posted 06/09/2024 at 18:10:41
Given that I have an ageing memory, but didn't we force the club to change the colours or NEC as it was red in the match day programme?
18 Posted 06/09/2024 at 18:14:10
On the NEC theme, my favourite sight when arriving at Euston in the '80s was that massive advert with Inchy in the NEC kit when we were Champions.
Later replaced by the groundsman at Goodison with the FA Cup in 1995.
19 Posted 06/09/2024 at 18:15:37
I told him to fuck off!
20 Posted 06/09/2024 at 18:22:27
Krating is a large cow native to India, and Daeng means 'red' in Thai so if you prefer you can call it Krating Daeng so as to avoid using the word red.
There, I fixed it for you.
21 Posted 06/09/2024 at 18:33:56
Big Nev... 1985 European Cup-Winners Cup Final.
There's a boss tee-shirt that says as much out there already!
22 Posted 06/09/2024 at 18:39:18
23 Posted 06/09/2024 at 18:39:41
Billy, every time I watch the footage of our only European triumph, it makes me sad that Neville Southall was made to wear a red shirt.
Good man, Rob. I've never let my wife buy us a red car and my son's current one is bright royal blue!
24 Posted 06/09/2024 at 18:55:45
But then you read down, 'sources say the deal is a record-breaking one for the club'.
That's not quite the same effing thing, is it???
25 Posted 06/09/2024 at 19:12:44
I don't mind Everton using red at all, we wore a sort of claret red with a light blue trim shirt, in our final season at Anfield.
In our first season at Goodison, we wore a sky blue top and continued to wear that until 1901, when we adopted the more familiar Royal Blue top.
"Daeng Dung" wore a sky blue and white half-and-half shirt with Navy shorts and socks in their first year of existence.
26 Posted 06/09/2024 at 19:19:59
That could be used against us in so many ways.
27 Posted 06/09/2024 at 19:33:11
28 Posted 06/09/2024 at 21:32:37
Hopefully there's more commercial deals for Everton, to come.
29 Posted 06/09/2024 at 23:46:21
30 Posted 06/09/2024 at 23:59:43
31 Posted 07/09/2024 at 13:48:11
32 Posted 08/09/2024 at 17:01:50
Only for those with a strong constitution.
33 Posted 09/09/2024 at 07:28:52
Maybe Blue Star Line would be a more suitable vehicle though… 🤔
34 Posted 09/09/2024 at 16:01:31
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1 Posted 06/09/2024 at 15:27:00