Everton unveil controversial badge

, 25 May, 352comments  |  Jump to most recent
Overwhelmingly negative reaction to redesigned emblem

Everton have unveiled what they describe as an "evolution of the club crest" on evertonfc.com, a redesigned badge featuring a controversially reworked representation of the Prince Rupert's Tower that dispenses with the much-loved laurel wreaths and "Nil Satis Nisi Optimum" motto.

A video on the Club's official site explains the rationale behind what they assert is a modernised look for the emblem and the process of replacing the iconic crest it replaces, the elements of which dated back to Theo Kelly's design of 1938.

Gone are the laurel wreaths denoting success as well as the much-loved club motto which apparently will continue to be used around Goodison Park.

Commercial Director, Dave Biggar, explained that the redesign was done in conjunction with supporter representatives from the Fans' Forum but the new badge has been met with near universal disdain by fans on fan websites and social media channels.

91% of over 10,000 respondents to a poll on ToffeeWeb have a negative reaction to the new design, with almost two thirds saying that they "hated it".

But the club appears to have resolutely ignored such feedback, justifying the change by pointing to other leading Premier League Clubs — Arsenal, Manchester United, Fulham, Aston Villa, Tottenham, Chelsea and Liverpool — who have changed their crest in the last decade.

Liverpool mayor Joe Anderson also took to Twitter to voice his disappointment and implored the club not to "ignore what fans are saying" and to "listen to what is being said and act now.

The fact is, it is very poor, not [Nil Satis Nisi Optimum]".

Quotes or other material sourced from Everton FC

Reader Comments (352)

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Joe Gresham
1 Posted 25/05/2013 at 16:56:55
If it ain't broke, don't fix it. A phrase that has been passed down through generations, but one which the Everton board seem to have erased from history. Well, it would seem that way looking at the change in the clubs badge.
Have you seen it? Looks like the runner up in an under 7's 'Do a shit drawing' contest.

What really gets me is that on the Official site, they have a big column on how they greatly took the fans opinions into consideration.

What fans??

Who in their right mind would look at the old badge and the new one and think, "yeah that's a good transition."

For those who haven't had the misfortune of seeing it yet, I'll link it at the end.

There is a petition going round that is basically protesting the badge change. It's official now and it needs to be stopped.

Sam Hoare
2 Posted 25/05/2013 at 16:58:07
Pretty poor work
Stephen Barr
4 Posted 25/05/2013 at 17:00:02
I've just posted my condemnation on the website, advising that I will not be purchasing any Everton item exhibiting the new crest.

The link to comment is pasted below and i implore every Toffeewebber to register their condemnation.


Mal Christopher
5 Posted 25/05/2013 at 16:59:41
Change can be a good thing!

But this is so poor, looks like a four year old has drawn it.

John Hughes
6 Posted 25/05/2013 at 16:57:29
I can live with the grey and white version they've shown on the official site, but the main crest has too many colours going on and looks really cheesy and cheap - it devalues the Everton brand and the heritage of the club, like Joe says it looks like something a 7 year old would would have come up with.

Just blue and white would have been enough, especially on the kits, like this:


Jackie Barry
7 Posted 25/05/2013 at 16:58:39
This is an absolute disgrace to this great club. However the biggest disgrace to this club, my apologies to my fellow ToffeeWebbers, is our fans who continuously put up this without even a whimper. Maybe we are not a big club because if our fans don't think so then why should anybody else out there. I don't want to mention them but do you think the RS would put up with these people driving their club into the ground? Bloody joke!
Tony I'Anson
8 Posted 25/05/2013 at 16:59:43
In response to http://www.evertonfc.com/global-brands did any one even suggests putting "nsno" below Everton.
Sharon Larkin
9 Posted 25/05/2013 at 16:58:50
Can't believe they took off our latin motto. I've left a comment on OS. I won 't be buying any more merchandise. I feel really disheartened by this.
Dan Dorrington
10 Posted 25/05/2013 at 16:58:25
As this begs the question of who do Everton actually employ; I don't think this bodes well for the managerial unveiling...
Ernie Baywood
12 Posted 25/05/2013 at 17:03:12
I don't like it. But I can see why they've done it.
Mark Pierpoint
13 Posted 25/05/2013 at 17:06:11
I really do not understand what was wrong with the 1990-2001 version. If we need a corporate logo fine, that doesn't mean the badge has got to change on all branding
Eugene Ruane
14 Posted 25/05/2013 at 17:04:53
Quite simply cheap, nasty, tatty trash and what makes the whole thing worse is that I have never heard one Evertonian - EVER - express a problem with our crest/badge.

However it is quite fitting in a way.

There was something about our crest that had a bit of class about it, maybe given who 'runs' our club, cheap nasty and tatty is more apt.

Mike Hughes
15 Posted 25/05/2013 at 16:58:15
Joe #822 - Exactly - if it ain't broke...

No doubt some highly paid consultant or MBA student came up with this Janet and John effort.

It's shite.

This is just modern, cynical marketing to raise more cash when we'd rather it was generated through success on the pitch. It's basically market creation, a bit like moisturiser for men or those yogurts that are full of germs that make you crap all day long or a season ticket at Anfield. Nasty, cheap and unnecessary.

We have many things going for us at EFC - tradition and history being two of them. Let's crap all over them, why not? And these people are supposed to be on OUR side.

Nil satis.

Steve Barr
16 Posted 25/05/2013 at 17:08:15
I don't know for sure, but I'm guessing the new crest will be "pressed on" rather than embroidered. Another cheesy/cheap aspect undermining Everton FC.

I don't know about you but I'm feeling pretty negative at the moment about our prospects.

We've got to hope that the new manager appointment is inspired. I'm not holding my breath, but live in hope.

Chris Butler
17 Posted 25/05/2013 at 17:07:57
Actions speak louder than words, I think fans should simply not buy any merchandise with the new badge on it.
Tony Knox
18 Posted 25/05/2013 at 17:08:38
The usual balls up we should be used to it by now. Say what you like about Kenwright but he usually understands what the club is about; so what's happened here?

It's abysmal, and I won't be buying a single item from the club with that thing on it.

Knowing we're in the process of making a new managerial appointment after seeing what's happened here is deeply troubling.

Jackie Barry
19 Posted 25/05/2013 at 17:12:07
I have left my response and will not be buying anymore merchandise especially with that trash on it.
Andy Parsons
20 Posted 25/05/2013 at 17:09:23
I can understand changing it, everything needs updating or refreshing and it's something that has always happened in the past so it's nothing new. What isn't great however is that there is too much yellow and the font for Everton is ugly and simple. Like a basic Windows font. I'm not necessarily opposed to the loss of Nil Satis because that is also something that hasn't always been there over the years.
Jackie Barry
21 Posted 25/05/2013 at 17:13:30
Andy how much do you think they paid somebody to design that? It's awful and is something I could knock up in 5-minutes. As for our motto, the clubs owners in my opinion would like to distance themselves from it because they can't live up to it.
Michael Kenrick
22 Posted 25/05/2013 at 17:01:09
Some of the nonsense cited as 'justification' for this change just defies belief, but this gem really got my goat: "The previous Crest has become increasingly difficult to reproduce in the digital age." WTF?

Can someone who has knowledge of such 'difficulties' explain that one for me??? After all, multi-megapixel digital images are... what, unreliable? inaccurate?? hard for the Everton propaganda department to comprehend???

Mike Hughes
23 Posted 25/05/2013 at 17:17:13
Jackie - 1.50.
Tommy Meehan
25 Posted 25/05/2013 at 17:09:49
'Evolution'? Atavism of the inane gene would be a better description. I wouldn't wish that badge upon any club. Absolutely disgraceful.
Eugene Ruane
26 Posted 25/05/2013 at 17:13:15
Chris Butler (842) - "Actions speak louder than words, I think fans should simply not buy any merchandise with the new badge on it"

You're right, it will come down to who pays for it.

I understand to little kids this won't mean a thing and that's fine.

Generally speaking though, I'd say if you wear it, you cheapen Everton.

I know we don't do 'koppite behaviour' (ie: complaining loudly to the club when you see something is definitely and obviously wrong) but we DID get Z-Cars back when they tried to get rid and I think NSNO should be reinstated as soon as possible.

If you think it's wrong, let them know.

Jackie Barry
27 Posted 25/05/2013 at 17:18:39
Michael can we not launch some official protest against this and have TW send the club some kind of letter stating that this is not on. Fans need to voice their opinions on this and if the vast majority dislike it then the club needs to be informed of this.
Steve Brown
28 Posted 25/05/2013 at 17:18:46
The result of some very expensive brand research and design consultancy ...it sucks.
Kunal Desai
29 Posted 25/05/2013 at 17:14:51
Another master piece of work by the club. Obviously "nothing but the best is good enough" simply doesn't matter any longer to this club. New motto should probably read "Welcome to the Circus"!
Ognjen Mojovic
30 Posted 25/05/2013 at 17:22:24
I wasn't on close to tears when we lose FA Cup semifinal last year, but I just had few of them when I saw official site. I CAN'T BELIEVE!
Brent Stephens
31 Posted 25/05/2013 at 17:22:14
Just provided my negative feedback to EFC through the link Stephen provided @827.
Ross Edwards
32 Posted 25/05/2013 at 17:23:37
We are an absolute circus, of course led by the ringleader himself. Coco and the Clowns around him are letting us down in every department. They are holding us back. I agree with Jackie, we need a protest from within TW, make our voices heard.

Disgraceful. They've only removed NSNO because our circus of prats can't uphold the ethos of Everton anymore.

Kenwright and the Board are a disgrace to Everton. They are slowly turning us into a clown club.

Patrick Murphy
33 Posted 25/05/2013 at 17:21:45
As I've said previously how is our badge so hard to reproduce when you consider that the same manufacturer's produce City and United badges which to my knowledge are as complicated as our original design. It doesn't make any sense mind you the whole process has probably cost thousands of pounds and even more in lost sales, perfect. They were going to have a special badge produced if David Moyes had stayed it had a large number one with his initials either side of it D1M.
That's not true but honestly you wouldn't have put it past them.

Richard Reeves
34 Posted 25/05/2013 at 17:18:12
What's the betting that Man City won't be changing their badge even though they are now sponsored by Nike, have scrolls at the bottom and quite simply is no less difficult to reproduce than the Everton badge?

And who were these fans that they spoke to about the change because I don't know anyone who likes it. If you were to add the number of "I dislike it" votes and "I hate it" votes, I think it is something like 90% that don't want it that is a crazy figure to ignore.

As mentioned above, if you don't want it then don't buy any merchandise with this on or else it will be here for a lot longer.

Steven Telford
35 Posted 25/05/2013 at 17:01:34
I left my message on the Feedback of the EFC website.
It reads as so:

More proof that nobody who runs this club cares what the fans think, I for one will be joining the boycott of anything with this cheap "fisher price insignia and I will be joining the calls for Kenwright OUT, unless we can see some real ambition and drive coming from the board. This badge is salt in a gaping would. This badge mocks a club as rich in history and tradition as ours.
Shame on whoever permitted it to go through.

Jeremy Benson
36 Posted 25/05/2013 at 17:30:22
Just provided my negative feedback to EFC through the link provided.

Richard Pike
37 Posted 25/05/2013 at 17:23:36
Odd that there's no comments section under the unveiling stories on the OS, isn't it?
Matt Traynor
38 Posted 25/05/2013 at 17:30:35
The lost sales of shirts won't affect the club though, as they signed a 10 year deal with KitBag at 3.2m / year, irrespective of how many shirts they shift.

The reaction on social media is astounding. Even fans of other clubs chiming in, with those who aren't too busy pissing themselves criticising it. Even the Daily Mirror picked up on it. Oh if only one of those "nationals" would do a full expose of those running the club - then again, the Mirror is the same publisher as the Red Echo, so no chance there.

Jon Withey
39 Posted 25/05/2013 at 17:30:43
That we need better marketing isn't in question.

This isn't better marketing.

Matthew Williams
40 Posted 25/05/2013 at 17:24:20
Christ, what's in store for us next season? Happy Harry & Pip shouting & shaking their heads as we ship another shitload of goals to some average lower league side in the cup comps???

Maybe we'll be doing so wearing red fucking shirts too... Can the people who put this so-called badge be hounded out of our club & drowned in the Mersey!

DON'T BUY, FOLKS keep what you have & cherish it!!!

Mark Wilson
41 Posted 25/05/2013 at 17:22:05
I understand that there may be technical or as they "digital" issues with reproducing the badge as it is but please, this is 2013 not 1913 and surely those issues can be sorted with just a minor tweak of the badge design ?

But no, we just have to go and produce a child-like image, a cheap, nasty, bulbous mess with no class. Did I mention child-like ? How can any supporters group think this is acceptable ? I know some on the fans forum and I've not heard anything about this being popular ?

Has there been pressure from anyone outside the Club to make the change because this cheesy cheap image is easier to reproduce and therefor cheaper ? Of course the Club didn't see it as a serious concern when many supporters were effectively barred from purchasing new shirts after the supplier refused to stock a decent range of sizes. We just do this kind of own goal so well its hugely disappointing. I suspect that this time around though there really will be an impact on sales, I wouldn't buy a mug with that pathetically poor badge on it.

Phil Bellis
42 Posted 25/05/2013 at 17:28:31
Benitez was nearly right - big-time club with a small-time Board

Shameful abrogation of the duty of care and responsibility - idiots led by charlatans

Jackie Barry
43 Posted 25/05/2013 at 17:36:45
It looks like a big bulbous ass!
Kevin Tully
44 Posted 25/05/2013 at 17:35:12
Why do they always seem to find a way of shooting themselves in the foot?

I find it astonishing that after the more recent unmitigated disasters, such as the Park End development, they would learn their lessons.

They seem to want to cause division & ridicule in equal measures. Thick bastards is the only way to describe this latest effort.

Jackie Barry
45 Posted 25/05/2013 at 17:39:59
Your old Everton kits have just become collectors items.
Peter Jones
46 Posted 25/05/2013 at 17:36:09
We have a clip art badge. Next comes Mark Hughes, citing widespread fan approval.
Craig Bellew
48 Posted 25/05/2013 at 17:36:04
I'm fuming with this re-worked club crest. It is clip art at its finest and to thing the club has spent money researching into this is a joke. I wont be purchasing any club wear of any sort whilst this poor excuse of a club crest is being added to all things Everton.

I just hope our kid can cheer me up tonight and finish off Chilemba cos right now I'm fuming with our beloved club for even contemplating this monstrosity never mind going ahead and having it confirmed as our new crest. I don't ever remember any fans being consulted because if they had been we wouldn't be discussing this as the replacement to what was a perfectly good club crest.

Eugene Ruane
49 Posted 25/05/2013 at 17:45:31
Richard Reeve (865) - " I think it is something like 90% that don't want it that is a crazy figure to ignore".

Absolutely - I have no idea what goes on at Everton, but I do know that in ANY business, if you researched something amongst 10,000 people and 9000 said either "I don't like it" or "I hate it" it would be stone dead in the water.

To know that 90% don't want something and to STILL go ahead with it is stupidity bordering on pure lunacy.

Eugene Ruane
50 Posted 25/05/2013 at 17:46:00
Peter (879) - "We have a clip art badge. Next comes Mark Hughes, citing widespread fan approval"

Cheers - laughing here!

Sharon Larkin
51 Posted 25/05/2013 at 17:44:08
I'm fuming that this club doesn't seem to get what NSNO means to us. We're not Evertonians cause we're glory hunters it's a passion that runs deep. I'm also fuming that this club e-mails me about everything on a daily basis but doesn't think it has a right to e-mail me about my opinion on this.
Peter Thistle
52 Posted 25/05/2013 at 17:42:22
The cheek of them to lie and say they consulted the fans about the new "design". Maybe it was the blind everton supporters club who were shown it, anyone with eyes can see what an utter pile of shit it is. Way to cheapen the club and slap the fans in the face. Thanks for nothing Kenwright and his idiot mates.
Paul Corbett
53 Posted 25/05/2013 at 17:51:27
Michael #849

Difficult to reproduce in a digital age will probably mean that when the image size is small the Latin text is illegible therefore distorts the image in some way.

Still no excuse for the crap they've replaced it with

Garry Corgan
55 Posted 25/05/2013 at 17:58:39
I complained about this design a while ago, when it was first leaked. Here is Everton's response:

Thank you for your e-mail.

As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.

Fans know that our work is diligent and consultative.

They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.


Everton Football Club

Patrick Murphy
56 Posted 25/05/2013 at 17:59:22
It adds yet another dimension to the term 'Crestfallen fans'
Simon Harris
57 Posted 25/05/2013 at 17:54:53
Stephen 827 ' thanks for the link, I've submitted my disgust at the amateurish design - for what's it worth.

I'm all for change, and someone posted a few alternative designs a while back which were so much better than this fat blob, that a 6 year old drew with Crayolas.

They really are a bunch of fucking idiots.

Ross Edwards
59 Posted 25/05/2013 at 17:59:58
Everyone on TW, sign this petition created by a fan called Danny Zocek.
Jon Ferguson
60 Posted 25/05/2013 at 18:08:04
Is there a petition out there I can sign in protest. This is a disgrace.

Bring back our badge!

Stephen Doyle
61 Posted 25/05/2013 at 18:06:30
Who designed this, Laurence Llewellyn - Fucking Bowen? Absolute disgrace. FFS
Jon Ferguson
62 Posted 25/05/2013 at 18:09:19

Petition signed.

Ian Bennett
63 Posted 25/05/2013 at 18:07:16
I loved the wreaths, the tower and the motto. I must have drawn that badge a million times when I was a kid.

Any truth that trading standards insisted on the motto being removed Bill?

Mark Dutton
64 Posted 25/05/2013 at 18:06:19
Is it possible that the marketing team are more intelligent than we think? Rush a shit badge through at a time of much managerial concern and then return to the classic "Nil Satis" next season "in response to public demand"?
Ross Edwards
65 Posted 25/05/2013 at 18:12:49
Who ON EARTH designed this crest? Which company was commissioned to design this crap that I could have drawn on a Kleenex toilet tissue in 5 minutes?
It was probably a load of kids who recieved 5 of pocket money to buy sweeties from Uncle Bill.
Stephen Doyle
67 Posted 25/05/2013 at 18:11:58
I wonder how many fans will be getting this tattooed on their body! I hope that this can be changed before the kits for next season are released. Don't forget when the club decided to release that pile of shite 'Blue Moon Rising' ditty a few years back, the negative feedback from fans resulted in that being binned so we ALL need to contact the club,media..etc and make our feelings known. It's our only hope.
Patrick Murphy
68 Posted 25/05/2013 at 18:16:45
I'm beginning to understand the badge , it's cheap and cheerful just like good old Uncle Bill.
Mike Rourke
69 Posted 25/05/2013 at 17:58:03
Now that it is official I am officially appalled.

This HAS to be Kopite sabotage. HAS to be.

I cannot believe that out of the countless meetings that must have been had before this was approved someone didn't pipe up and say "err can I just point out it looks shit"

To me these sort of things really matter and this is absolutely unacceptable.

Ross Edwards
70 Posted 25/05/2013 at 18:19:11
Apparently the Shareholders Association said that they were NOT consulted at all. When is the EGM?
Patrick Murphy
71 Posted 25/05/2013 at 18:18:51
Stephen #908 Unfortunately that was under the sunny stewardship of Peter Johnson so I don't think anything will alter their decision.
Ross Edwards
72 Posted 25/05/2013 at 18:20:23
Don't be suprised if this is the tune we run out to next season... http://www.youtube.com/watch?v=1D5Sa2Yq-2g
Kevin Day
73 Posted 25/05/2013 at 18:25:28
I'm getting the current badge tattooed on my back on Monday, it certainly will not be the new, grotesque shite they've just brought out.
Anthony O'Brien
74 Posted 25/05/2013 at 18:23:59
All we need now is to appoint a SHITE new manager to match our SHITE new crest . I gues the motto "Nil Satis Nisi Optimum" need not apply anymore coz were we stink from top to bottom !!!!
Jackie Barry
75 Posted 25/05/2013 at 18:22:49
This is more like it


James Morgan
76 Posted 25/05/2013 at 18:26:15
Petition signed
Michael Kenrick
Editorial Team
77 Posted 25/05/2013 at 18:28:47
Off Topic: Any interst in using the Live Forum during today's Big Match?

I'm kinda loath too.... I hate all the hype. But I guess that's just bitterness on my part!

Bobby Thomas
78 Posted 25/05/2013 at 18:32:27
Just screams "industrial" football club doesnt it?!

What a load of shite.

Everton, the gift that keeps on giving.........kicks in the teeth.

Ross Edwards
79 Posted 25/05/2013 at 18:32:52
I would be interested MK. Just don't mention ze war eh!
Jackie Barry
80 Posted 25/05/2013 at 18:32:36
There is also this to join too


Wayne McNee
81 Posted 25/05/2013 at 18:17:43
BBOB! ( Bring Back Our Badge ).

All I ever do is moan on here & having discussed this with various people, they've said I do have some valid worries about the club. However they also reminded me that forever I've been one to complain both verbally & in writing... I digress. But really there was no need. It's not like we even have a decent kit deal that even warrants this!

Is there going to be anything left of this club when BK & his cronies walk away with their inflated holdings? All tradition is being dismantled, pride & bragging rights are a shadow of what they were, profiteering passengers are on the board & not paying their fare ( rolling out a decrepit Stallone doesn't cut it Earl ) & we have big section of the fan base that accept this, which is keeping BK at the club. I don't even think he's an evil megalomaniac anymore. I actually believe he's no idea what he's doing. The executives & staff are so out of touch with the fans & talentless, it's unbelievable.
Still, there's nothing like leaving your mark indelibly on a place like changing its emblem. I hope it's his swan song & the we can badger the new owners to switch it back.

FFS isn't there more pressing business at the club for them to be effin around with to improve the clubs profile here & abroad. They've made no in-roads to date & missed countless opportunities in the US. Actually this looks like a shit base ball badge!

So yeah I don't like it!

Ian Bennett
83 Posted 25/05/2013 at 18:36:41
I have registered my disgust on the above link 827. MK I assume you don't get consulted on anything like this as you don't tow the line?
Martin Brown
84 Posted 25/05/2013 at 18:36:51
What a horrible disney style badge!
I've left feed back on the official site saying that I'll never purchase anything again, but worse for them...
I've spent almost 50k over the last 2 seasons in sponsorship & that from next season, if they persist in using the cartoon badge....they don't get another penny!
Not that they'll take much notice will they?
Sharon Larkin
85 Posted 25/05/2013 at 18:38:26
Michael I was wondering if you might be doing live forum for the game but then I got distracted signing petitions and e-mail and texting everyone peition links lol.
Chris Jones [Burton]
86 Posted 25/05/2013 at 18:31:01
I sometimes wonder if the default setting of our fans is "No, don't like it, won't have it, it's crap" regardless.

I don't particularly like the badge but can imagine it has been designed by well paid and well meaning professionals in their field. The new badge hasn't been brought out with the specific intention of pissing people off, although you'd be forgiven for thinking some imagine it has!

I like last season's shirt less than I like this new badge, but it hasn't affected my support for Everton FC. We've had some real shite badges and shirts in the past, and some great ones ones too, and it all goes around in circles. "Plus ca change" etc. ...

Wayne McNee
87 Posted 25/05/2013 at 18:39:00
I think you can translate the issue with reproducing the old badge to...

"Young children in 3rd world countries have difficulty with the fiddly bits."

Colin Glassar
88 Posted 25/05/2013 at 18:39:55
I think all this badge stuff is to divert our attention away from the fact that we don't ave a manager!! Get a move on BK you moron.
Ken Buckley
89 Posted 25/05/2013 at 18:25:25
The most hurtful thing for me is the club insisting there had been extensive consultation with fans. I wonder which fans. None I have spoken to at matches. Home and Away had any consultation. It's your club Everton so change the crest if you will but to justify it with the 'Extensive Consultation' bit when no one seems to have been consulted does little to enhance the clubs image either locally or globally.

It's a small thing in reality but it could turn out to be a big - big thing that the club could do without. Think again and don't take to long over it there are far more important things to take up the clubs time at this juncture in our history.
Mike Hughes
90 Posted 25/05/2013 at 18:37:21
Craig #883
Good luck to Tony tonight!
Also, looking forward to the Froch fight - should be a classic.

Back to the topic.
There was no need to improve the badge. If you were coming up with new ideas as an assignment, wouldn't you come up with something like a mersey ferry stuck somewhere alongside the tower - (seeing as how those odious RS have trademarked the liver bird for themselves)

But no - as someone has pointed out we get a clip art fridge magnet.

Jay Doyle
91 Posted 25/05/2013 at 18:42:24
Fucking shite. And we are relying on these clowns to choose a new manager? Fucking disgraceful
Ross Edwards
92 Posted 25/05/2013 at 18:44:24
"I wonder which fans"
1 man and his dog Ken. Probably Jenny.
Stephen Doyle
93 Posted 25/05/2013 at 18:44:30
Should show this crest to Tony Bellew before he steps into the ring tonight, that should get him even more fired-up!
Jackie Barry
94 Posted 25/05/2013 at 18:43:13
Here we go again, this if you don't like the badge and don't buy merchandise you don't support the club kind of rubbish. I'm sorry but who are these people??? I do not like the badge and will not buy anything with it on it, it does not mean that I don't support the team and the players on the field, when are you going to understand that?
Mike Hughes
95 Posted 25/05/2013 at 18:46:13
In fact, just click on the homepage of ToffeeWeb.
The first two articles feature the old and new badges.
The new one looks even more embarrassing.
James Stewart
96 Posted 25/05/2013 at 18:46:09
I agree change is fine. But this is dogshit. At least get someone who knows design to do it christ!
Allan Barratt
97 Posted 25/05/2013 at 18:41:50
Joke of a badge. Nike obviously didn't like our badge, with numbers & words outside the shield. Their sweatshop workers must of struggled to stich these on. Do any other clubs that Nike provide kits for have any words/numbering outside their shield?
We currently have a classy, professional badge & we're changing it for a Year 7 windows paint knock up!!
I for one will not purchase another strip or branded goods with this on. It's beyond a joke!!!
Was any 'fan' on this site consulted about the changes?? As it states on the official bollocks drivel spouted on the official website.
Steve Ferns
98 Posted 25/05/2013 at 18:46:20
Negative feedback sent. Petition signed. I won't add any more comments to the thread as I don't think I can add anything more. How can we trust the board when they fuck up on something so simple so badly? Does anyone actually like this monstrosity? Also if its so difficult to replicate the old badge then get rid of be needless 1878 and Everton. There was no need for them anyway.
James Stewart
99 Posted 25/05/2013 at 18:49:54
Only way they will take any notice is if people vote with their wallets. Simply don't buy the new shirts. They will soon change it back
Patrick Murphy
100 Posted 25/05/2013 at 18:43:30
Chris it isn't the most important item on the agenda, but it is perhaps symbolic of how out of touch the club is with it's core supporters. It's not bad enough that a manager has left to 'improve' his chances of success or that our top goalscorer and our player of the season may not be around come the start of 2013-14 or that we may have to fret for a good while longer for our new managerial appointment, oh no EFC see it fit and proper to produce a grotesque piece of artwork that wholly misrepresents what Everton means to many people and to add salt to the wound they say that they have consulted widely, when it is apparent that no such consultancy took place - not if the people are on here and elsewhere are to believed.

Every drop of rain helps to create a flood, and Everton will be n serious need of Noah and his Ark, if they keep treating lifelong supporters with contempt

Ross Edwards
101 Posted 25/05/2013 at 18:51:44
On the poll conducted on TW, 2% voted for "loving" the new badge. I told you, 1 man and his dog love it. I knew BK and Jenny read TW!
Sharon Larkin
102 Posted 25/05/2013 at 18:52:37
I don't mind change but I do mind our latin motto being taken off as to me that symbolises Everton.
Paul Andrews
103 Posted 25/05/2013 at 18:54:59
How many fuck ups can this club make.
We are all aware the chairman is a plant pot,who is advising him ?
Craig Bellew
104 Posted 25/05/2013 at 18:54:59
Mike @932 cheers mate !!
Grigoris Nicolaou
107 Posted 25/05/2013 at 18:59:43
Before we blame designers and such for this shield redesign can I just say as a designer with 17 years experience that this redesign is absolutely awful!!! It's so bad that I am just totally perplexed as to why they bothered!!!! It cheapens our brand! It does not strengthen it!
Gavin Ramejkis
108 Posted 25/05/2013 at 18:57:07
A great response against this is to simply refuse to buy any merchandise bearing this monstrosity. You can buy new kits simply by browsing the Nike catalogue then get a milkyonedesigns badge put on it.
Matt Dee
109 Posted 25/05/2013 at 17:16:59
I just watched the "evolution of the crest" video. So the club have spent months of time & god knows how much cash, held consultation with supporters groups and seemingly set out with (some) good intentions.

My question is - how on earth have they arrived at THAT?

This really is the best the club can do? This is the symbol to take the Everton brand forward? The "visual representation of what Everton is" as one of the marketing team put it? Jesus.

Designer's rant coming up: Before you even criticise the design purely on face value (yes - "value" being the operative word!), the concept is flawed from the start. This design is underpinned by the idea that the modern football badge simply must! incorporate the name of the club in biiiiig letters so everyone knows who we are. Why??? - even two of the crests they showed alongside this design - Barcelona and the French national team don't. So the design brief for this badge is basically "squeeze the word "Everton" into the shape of the traditional shield, hence the resultant fat-arsed graphic. I won't even start on all those colours & gradients?

It was painful too watching some of the players having to toe the party line in expressing their "wholehearted approval" for this. I find it patronising how the club use playing staff to 'market' bad ideas to supporters. Ughh I could go on but I won't.

Everton, you've got this so so wrong. The worst exercise in club identity since that white bib thing Lineker shirt

Karl Masters
110 Posted 25/05/2013 at 18:59:02
Timing says it all. Trying to bury the news on a Saturday of a Bank Holiday weekend. Who announces anything then unless they don't want to hear the response until Tuesday at the earliest?

Consultation would have been showing it on the Official website and in the Match programme and asking for opinions. I think this may have got aired at some Fans meetings in Goodison where they invite carwefully selected fans and ply them with a bit of Chang. Is that representative of your average Evertonian?

Simple answer to all this: Don't buy anything from them with it on. It's Kitbag who will feel the pinch as they get all Merchandise revenue and I'm sure they will report back to Everton and Nike ( widely rumoured to have pushed this through ) that it's bad business.

Incidentally, if it was Nike's doing, then what kind of spineless wonders are running our Club? This says a lot about the mess EFC is in off the pitch.

Mike Hughes
111 Posted 25/05/2013 at 19:04:18
I've recently bought a pair of stainless steel Everton cufflinks with the old crest on it.
Thank God I did in time.
I just need to buy a shirt that can take them now...:)
Douglas Turner
112 Posted 25/05/2013 at 19:06:46
The actual shape of the shield is a step backwards and the lack of texture on the Tower is cringe worthy! Taking off "Nil Satis Nisi Optimum" sums up well the ambition of our classless owners. Just another reminder of the incompetent people we have in charge today! Bill... Meet Pooch! Now get a room!
Karl Masters
113 Posted 25/05/2013 at 19:07:19
Bill Kenwright once famously said, '' Our fans don't buy merchandise. Only Geordies and Liverpool fans do that.''

I think he might be about to find us buying a lot less of it now.

David Clark
114 Posted 25/05/2013 at 19:09:18
Bl**dy awful, comic book simplicity, absolutely hate it!!

Followed the link above to complain on the OS & asked for an official poll of registered Mr Average Evertonians to see what the Blue massive really think. Don't even expect a reply let alone an official poll. Told them not buying any merch with this on. Embarrasing.

Paul Andrews
115 Posted 25/05/2013 at 19:10:31
That's a great point.
Simple,don't buy any merchandise with that shite crest on it.
The shirts x 4 I buy every season are cancelled.
Dave White
116 Posted 25/05/2013 at 19:12:54
It wouldn't surprise me at all if this rebrand cost a 6 figure sum....that story title 'Everton wilfully upsetting their fanbase' is spot on.

I'm so fucking depressed by this. Do they not understand that our wonderful history is what makes so many people love this club despite the bad times?

I second the fact that no merchandise I buy will ever have that shit stain of a badge on it. They've made they tower look like a fucking ball point pen.

Just need to get Mark Hughes in now so I can have complete justification for slitting my fucking wrists.

Timothy Blanshard
117 Posted 25/05/2013 at 19:13:28
That is utterly hideous, I cannot believe this is for real, it's not fucking April Fool's Day is it?

Even the whole shape of the badge is truly awful, it looks like our old badge has gone to MacDonald's and pigged out on McNuggets then got mugged on the way home!

It's a joke and a bad one at that; focus groups, fan bases... they must have been all on the glue!

Matt Dee
118 Posted 25/05/2013 at 19:14:07
A few people have commented that this is driven by Nike & Kitbag.

As far as I'm concerned, the club's response should be:

If you can't mass-reproduce our badge, as all our suppliers have been able to do since the 1980s, then you're not making our kit.

End of!

Ross Edwards
119 Posted 25/05/2013 at 19:17:18
One of the designers of the badge (don't know his name) has under his Twitter likes, This is Anfield.
There is an RS conspiracy here...
Patrick Murphy
120 Posted 25/05/2013 at 19:17:41
It's starting to take on the shape of our Chariman's face and it's smiling and telling me everything's going to be great and shouting at me "Never again" aaggh. I wonder what type of mushrooms my missus put in that pie?
Steve Bell
121 Posted 25/05/2013 at 19:00:45
New member to ToffeeWeb. Have been a avid reader of toffeeWeb for a long time. My anguish and feelings of complete frustration about my club has finally boiled over and made me register in order to protest, and join in discussion.

I know the new club crest is not as important as the appointment of our new manager but to me it epitomises everything that is wrong with the board. Disregard our views and feelings, treating us with utter contempt and constant misinformation and lies, but above all cheap and nasty.

I have registered my feelings to the club on this pathetic crest on the official site. I have emailed BK about my views on a new manager (Bielsa, thank you Steve Fern) but do I expect acknowledgement? No.

Please tell me what more I need to do to make these people see sense and treat us with the respect we all deserve.

Callum McNab
122 Posted 25/05/2013 at 19:16:11
That's all we have to do is not buy. Only language Billy Liar will understand. You watch in next year's accounts . Badge consultant fees, 2 million. If he can get away with declaring millions on bloody lawn mowers, Billy Liar will do anything to skim money out of the club. Don't forget, this is the biggest amount of money that they are all getting this year.
Chris James
123 Posted 25/05/2013 at 19:25:09
Hurrah! At last something to take away the bile from the ludicrous assumptions around the next manager.

Double hurrah! For once I can actually agree with the main theme on ToffeeWeb - the badge is self evidently a retrograde step which has been dumbed down for no apparent reason or benefit and is in general an entirely unnecessary action at a time when we should be focusing time, energy and money elsewhere.

Kevin Hudson
124 Posted 25/05/2013 at 19:29:34
In what is clearly an exercise in pointlessness, I too have e-mailed the club to register my disapproval.

Bottom line: Don't buy the merchandise folks...this crest is fuckin' awful.

Oscar Johnathan
125 Posted 25/05/2013 at 19:33:32
Anyone reading this who has a Twitter, we need to get #BoycottNewBadge and #NoToNewBadge trending ASAP

Also follow @NoToNewEFCBadge

Paul Dark
126 Posted 25/05/2013 at 19:35:06
We're not Man Utd and we're not Wigan to remove the Latin motto is disgraceful, utterly disgraceful one of the worst insults to the club from the Board/Kenwright.
Allan Barratt
127 Posted 25/05/2013 at 19:33:53
Never seen any negativity on the official website, always thought it was vetted or the comments were all done by the club itself. It's getting hammered today!! They have to take note!! Saying that, all the new kits and training gear will of been produced already with the abomination of a crest on it.
Tony Foxwell
128 Posted 25/05/2013 at 19:37:45
Utter rubbish... The People's Club no more.
Patrick Murphy
129 Posted 25/05/2013 at 19:37:59
I just read the link below; if Everton FC ignore the outrage they are even more stupid than I could possibly imagine.

Whatever the case, this badge in a way is perfect for Everton and a glorious symbol of the tenure of Bill Kenwright. Sloppy, ugly, ill-advised, disastrous ... need I continue?


David Greenwood
130 Posted 25/05/2013 at 19:38:27
This just proves our chairman has lost the plot. Very concerned about the next manager. Who did they consult about this? I don't know one single fellow blue who thinks this is better than what we had.

We need a revolution! BK does not have the clubs best interest at heart, only his own.

BK, or one of your yes men who come on here, please come right out and tell us what the conditions for sale of the club are.

Or anyone from the Echo, could you please ask BK what are the conditions of sale, if you remember why you become a journalist in the first place?

Chris Rudd
131 Posted 25/05/2013 at 19:40:19
God we've had to put up with some crap from our club over the years but this is unbelievable. The fourth most successful club in English football represented by a crest that looks as if it's been put together by a student on work experience on the most basic computer software going. Where's the heritage, where's the class, where's the dignity? Has the board removed the latin motto because they can't live up to it? If so, they should go now. Makes the London 2012 logo look like a masterpiece!

I've worked in design and advertising for over 30 years and supported this club for even longer, yet I didn't hear anything about this new crest until it was done and dusted. Consultation my arse!

Alan Ross
132 Posted 25/05/2013 at 19:33:00
As I have said before on a number if threads .........When has BK ever consulted the fanbase on any issue. What consultation there has been has been very selective. No surprise really. What does that tell you about the guy?
What's for sure is I won't be buying any reprica shirts this time around. Would that have any effect? I doubt it. The chairman of our beloved club doesn't give a shit about the supporters unless it fits in with his own philosophy.
John Citrine
133 Posted 25/05/2013 at 19:44:04
This board can't stand by nil satis nisi optimum. This is the real reason for going overwhelmingly against the views of the fanbase. Without exaggeration I think sack the board chants well be heard around goodison this year!
Kevin Hudson
134 Posted 25/05/2013 at 19:48:39
Absolute bullshit from the official site..

Why don't they treat us like adults and just admit they've folded to Nike so it's more cost-efficient for them to reproduce..?

Dynamic & modern my arse..

Sharon Larkin
138 Posted 25/05/2013 at 19:45:22
How they thought Everton fans would not be outraged with taking NSNO off is beyond me. But then they knew we would be they just don't care.
John Shaw
139 Posted 25/05/2013 at 19:59:41
Michael (849)
So what the club are actually saying, is that in this digital age it is easier to produce a complex handgun at home via a 5000 3D printer (as happened recently in the US), than it is for a multi million pound enterprise to reproduce a football badge designed 80 years ago?

FFS, they really do believe we are all thick as pig shit!!!

Timothy Blanshard
140 Posted 25/05/2013 at 19:57:29
I am still fuming, will NEVER buy anything with that peice of shit on it, I have worked in the clothing industry for 30 years and I know for a fact, their reason to change the crest is fucking bollocks.

If ever anyone got anything wrong it is this, it looks like a five year old did it at nursery, Bill, in the words of a great tennis player "you cannot be fucking serious"

You're making us look like d!ckheads.

We are Everton "Nil Satis Nisi Optimum" now fuck off you dumbass marketing wankers!

Alan Ross
141 Posted 25/05/2013 at 20:03:38
What does Jenny Seagrove see in this guy that others can't. Complete fucking lunacy more like.
Steve Ferns
142 Posted 25/05/2013 at 20:08:00
Alan Ross, she did have a long term relationship with Michael Winner, so perhaps her choice in men is more than questionable.
Ian Pilkington
144 Posted 25/05/2013 at 19:50:43
Removal of the Latin motto is entirely appropriate for Kenwright and Company who have done nothing whatsoever to live up to its meaning in the last 13 1/2 years in charge.
Mick Gallagher
145 Posted 25/05/2013 at 20:21:58
Just been on the site to leave a comment will be fun to see the reply back. If anyone from the fans forum read this can the tell us how and why this was picked.
Eugene Ruane
146 Posted 25/05/2013 at 20:17:18
Just watched Bomber Bellew entering the ring to Z-Cars with the PROPER crest on his shorts.


David Holroyd
148 Posted 25/05/2013 at 20:31:17
Don,t buy anything with that hideous crest on it.
Mick Fleming
149 Posted 25/05/2013 at 20:32:16
And to complete the badge why not a new motto - sed est satis nihil shite. Translated simply as 'nothing but shite is good enough'.
Patrick Murphy
150 Posted 25/05/2013 at 20:34:24
Steve #014 so she went from dating a Winner to dating a Loser. Women are very contrary.

Nick Armitage
151 Posted 25/05/2013 at 20:50:42
Personally I couldn't give a toss, as long as they appoint a good manager and win games the club could swap the crest to a picture of a haribo for all I care.

There are issues of a more pressing concern, get over yourselves.

John Ford
154 Posted 25/05/2013 at 20:50:22
Everton sponsored by Mattel.

This reduces something of massive symbolic significance. fuck this, fuck everything.

Tim Welsh
155 Posted 25/05/2013 at 21:06:37
Heartbreakingly awful.
Iain Johnston
156 Posted 25/05/2013 at 20:50:15
What an absolute disgrace!!!!!. Won't be buying anything with that shite on it.
To say they consulted the fans is a lie. They could have taken half a page in a programme and a phone number.
They don't give a shit about us. They don't give a shit about the Club. They probably don't give a shit about the next manager.
I've never said it out loud before but, that smarmy bastard Kenwright has to go.
Tim Welsh
157 Posted 25/05/2013 at 21:09:45
On reflection...if there is a need for simplicity ( witness the RS badge on their shirt last season as opposed to their club crest ) why can't we have just Prince Rupert's Tower on the shirt, but retain the crest for all other purposes.
Iain Johnston
158 Posted 25/05/2013 at 21:13:32
Yeah Tim, classy and minimalist. As in, here's the tower, 'nuff said.
Craig Walker
159 Posted 25/05/2013 at 21:15:43
I sent the following email just last week to Robert Elstone. I got a rather pathetic response from a Paul Tyrell.

Dear Mr Elstone,

I'm a passionate Everton fan and have been for 30 odd years. Like many Evertonians, the club is a massive part of my life. I've never previously felt the reason to email anyone at the club despite being disappointed or angry over several topics down the years.

I recently came across speculation on various Everton related websites that the club was giving serious consideration to changing the club crest on the players' shirts. I saw a proposed design and felt obliged to give you my opinion. The proposed design had dropped the 'Nil Satis Nisi Optimum' motto and had incorporated the word 'Everton' within the shield. I passionately feel that this would be a bad decision for the club to make. If the crest is to be changed then I would suggest we revert back to the classic mid 80s shirt which simply had Rupert's tower, the two wreaths with the letters E.F.C. embroidered above. Incorporating the word 'Everton' onto our logo has never sat comfortably with me. We don't need to explain to people who we are and incidentally, I've never liked the font used. It looks cheap. I think this version came about in the mid 90s. Take a look at Real Madrid's crest for inspiration. They don't feel the need to write the name of their team above or below the crest. The iconic all-white strip and club badge are synonomous with them and their heritage. The iconic tower and motto are all that is required. Everybody in football is aware of Everton and what they stand for. Sometimes, the history of this club is all we have, as fans to cling to.

If you want to do something with the badge then how about putting a circle of 9 gold stars around it to denote how many times we have won the top division of English football. Manchester City have recently put 3 on theirs. This would do a lot more to enhance our reputation with the legions of football fans who think football was invented in 1992 and would act as a reminder of where the club stands within the football hierarchy.

Everton need to be extremely proud of their illustrious history. It's what differentiates this club from many other football institutions. The proposed design is a dumbed down badge which looks like a GCSE media studies student has come up with whilst messing around in Microsoft Paint for half an hour.

I hate to say it but we should perhaps look to our rivals across the park for inspiration on how to rebrand their image. Last season, they got rid of the elaborate club shield on their shirts. Their shirts and emblem seemed to be getting more and more embellished and garish with each passing season. Last season they simply reverted to using the liver bird with their club initials. It is simple, elegant and classy. This is what Everton FC should be aspiring to.

I know that I am just a mad Evertonian and my opinion will count for very little but I would like you to at least know that the proposed design is not in keeping with our rich heritage, in my opinion. There have been several online polls on Everton websites recently and I am not alone in my thinking on this issue.

The marketing of the club and its image has evolved enormously over the last few years. The website, range of merchandising, Nike kit deal, Everton One, etc are all positive changes. This suggested club crest would be a step backwards and would not enhance our reputation within football.

Thanks for taking the time to read my opinion on this subject.

All the best,

Craig Walker.

Reply on May 21st

Dear Craig,

Thanks for your email to Mr Elstone concerning the Club crest. We are all aware that this a hugely emotive subject.

When it becomes absolutely clear what are intentions are on this subject, feel free to come back to me with your views.

In the meantime, I appreciate your honest and forthright views in this matter.


Paul Tyrrell.

Steve Ferns
160 Posted 25/05/2013 at 21:17:21
if they can put 18 78 in the corners, then why not the wreaths? If they can write Everton underneath then why not "nil satis nisi optimum" without the scroll?
Phil Bellis
161 Posted 25/05/2013 at 21:19:25
Nick Armitage 029
Those who don't...
Kevin Davies
162 Posted 25/05/2013 at 21:21:47
People's Club... Not a chance!
Eugene Ruane
163 Posted 25/05/2013 at 21:22:39
Good news - Bomber Bellew won so an Evertonian will fight for a world title maybe late this year or early next.
Ste Traverse
164 Posted 25/05/2013 at 20:45:22
Any truth in the rumour Kenwright and co had been trying to find out what's latin for 'punching above our weight'...
Eugene Ruane
166 Posted 25/05/2013 at 21:24:58
Craig (039) - on the club's response.

"When it becomes absolutely clear what are intentions are on this subject, feel free to come back to me with your views"

Just out of interest was that the club's spelling of 'our'?

Patrick Murphy
167 Posted 25/05/2013 at 21:30:43
Placebat ei pulsare supra nostra Pondus Eugene.
Craig Walker
168 Posted 25/05/2013 at 21:27:57
Eugene - That was the club's spelling. I copied and pasted his email as it was received. I've just sent this email :-

Mr Tyrrell, Mr Elstone,

Speculation today seems to confirm that the clubs crest is going to be changed.

I and many other fans are absolutely disgusted with this decision. The club carries the motto Nil Satis Nisi Optimum and this badge does not include those words and does not live up to that motto. My 2 year old son could create a better club crest than this effort.

Please re-read my comments sent to you below on 20th May.


Craig Walker

Dennis Stevens
169 Posted 25/05/2013 at 21:23:30
When I first saw the new badge I assumed it must be for childrens kits little kids at that. Although Im not averse to change & there is nothing in the badge that I consider sacrosanct, with the exception of the tower, I must say the new design is a complete abomination. There really is no excuse for this as the club have plenty of channels for research & ideas via the various popular websites. I wonder what the effect will be on sales of club products & how impressed Kitbag & other partners will be if they cant shift the volumes they are planning on. Taxi for the Board!
Eugene Ruane
170 Posted 25/05/2013 at 21:41:30
Craig - Fucking incredible to have 'our' spelt 'are' on a response from the club.

Imagine what others - banks/potential buyers/suppliers etc - must think if regularly confronted with that kind of imbecility and doltishness.

Talk about embarrassing.

Karl Masters
172 Posted 25/05/2013 at 21:45:19
Isn't Tyrrell that fella that came from Liverpol FC? Illiterate as well it seems...
Robbie Riddal
173 Posted 25/05/2013 at 21:17:22
This is the price we have to pay for having a Board of directors who won't invest any of their own money into the club and who can't attract external investment, and for having an executive team headed by a rugby league fan from Barnsley. Is there ANYBODY at Everton who understands the fabric of the football club?
Eugene Ruane
174 Posted 25/05/2013 at 21:50:14
Patrick - Ego vis ad pertundam Bill's fucking light's out.
Patrick Murphy
175 Posted 25/05/2013 at 21:54:08
How much would Bomber Bellew want to do it on our behalf Eugene?
We could have a whip round.
Drew Shortis
176 Posted 25/05/2013 at 21:43:17
I'm not massively keen on first viewing and I agree they shouldn't have dropped our motto. However, the badge has changed in the past and we all got used to the new designs. Marketing is a massive part of the game nowadays and if this can bring Everton to a greater audience and bring in more money then I'm willing to adapt to the change. It's not as radical as Cardiff City's kit colour change and replacement of the bluebird with the Red Dragon, but all the City fans I know have quickly got over it and their team is set to reap the benefits of their global marketing strategy. I just hope those in charge at Goodison have a clear strategy in place!
James Martin
177 Posted 25/05/2013 at 21:48:47
This badge perfectly represents the modern board. They removed any symbols of achievement from it and have left it looking bloated, uninspiring, and completely juvenile.
Ross Edwards
178 Posted 25/05/2013 at 21:53:25
Kenwrightus-Whatus an stupid moronus. That is the new motto
Colin Leary
179 Posted 25/05/2013 at 22:04:30
My 10-year-old son has done a better badge on Pro Eevo.
Karl Masters
180 Posted 25/05/2013 at 21:58:32
Drew. I admire your forlorn hope that there is a global strategy in place, but you should know by now there is no hope of that.

Far from raise our international profile in a positive way, this has already made us a laughing stock. I just read a blog from the US and they were convinced it must be a joke! Some of our marketing is very good, but this is an own goal.

I won't buy anything with that stupid badge on it, primarily because I don't believe any proper consultation has been carried out, yet the Club say it has. If so why is just about every Evertonians up in arms? I refuse to give those cocks any more money part from admission money if I attend a match. Other than that they can forget it.

Mike Knowsley
181 Posted 25/05/2013 at 22:02:21
Oh my Lord that is dreadful......negative response now being posted! #827 Thank you for link. Eugene Ruane I agree with ALL your comments - well said! The bluefish lobby will probably love it.
Joe Gresham
182 Posted 25/05/2013 at 22:08:32
Patrick Murphy
183 Posted 25/05/2013 at 22:10:09
James an elegant summation of the sentiments of most Evertonians.
Ross Edwards
184 Posted 25/05/2013 at 22:12:18
"Global Strategy"!!!????
It's been well implemented then...
Liam Young
185 Posted 25/05/2013 at 22:11:57
I'm not a fan of the design, it looks unbalanced, and the shield shape is awful. The only positive thing, I would say the tower looks a lot better on this badge and much more accurate. But the negatives outweigh the positives
Drew Shortis
186 Posted 25/05/2013 at 21:55:43
Also, though the execution of the badge itself is a little sloppy, the tower is a more accurate depiction of Prince Ruperts Tower as it looks today. I'm no expert on what it once looked like, perhaps the older designs might have better depicted the tower in a bygone age. With all the shit going on right now I think the badge is the least of our worries though!
Colin Glassar
187 Posted 25/05/2013 at 22:17:51
Either we get rid of this board of incompetents or they will get rid of us. This is one more ail in our coffin.
Colin Glassar
188 Posted 25/05/2013 at 22:19:26
Nail, I meant to say.
Patrick Murphy
189 Posted 25/05/2013 at 22:20:00
Colin can you imagine what state we would be in if they had got their way with Kirkby this Club needs to removed from the clutches of what appears to be a closet Kopite.
Robbie Shields
190 Posted 25/05/2013 at 22:25:25
Cheap tatty crap,it looks like I've bought my last piece of Everton Merchandise, and I easily spend over 300 pound a year, not anymore. I'd be embarrassed wearing anything with that on it, complete and utter muppets.
Nick Armitage
191 Posted 25/05/2013 at 22:22:04
Phil Bellis - Because I don't care about a badge, and let's face it, plenty them have been shite down the years, this means I don't understand? A well reasoned and rational argument.
Lakovos Lasonidis
192 Posted 25/05/2013 at 22:18:53
Jack Okell
193 Posted 25/05/2013 at 22:28:47
Just emailed them. I'm not having that. It looks like a 3 year old effort on clip art.

Micheal/Lyndon. Anything we can do to group our grievances together and feedback to Shitewright?

Bjrn-Ivar Pedersen
194 Posted 25/05/2013 at 22:16:43
Ross #913

You have your moments...good one LOL.

Declan Burke
195 Posted 25/05/2013 at 22:18:55
Thought it was illegal to employ kids under 5.
Mike Knowsley
197 Posted 25/05/2013 at 22:35:21
#913 Ross.....Brilliant!
Noel Early
198 Posted 25/05/2013 at 22:39:04
I'm bloody furious at this, just another thing this board gets wrong. Something needs to be done about this ASAP.
Patrick Murphy
199 Posted 25/05/2013 at 22:41:46
This is the more classical take on the music Ross linked : http://www.youtube.com/watch?v=_B0CyOAO8y0

Entry Of The Gladiators - Julius Fucik I honestly thought his name was a joke but it really is his name.

Apparently the players are going to be issued with Felli wigs and oversize boots for their tour of the USA.

Patrick Murphy
200 Posted 25/05/2013 at 22:46:38
Apparently Julius Fucik is a Czech something that BK is not all that familiar with he prefers cash.
Drew Shortis
201 Posted 25/05/2013 at 22:39:09
I think it would look a lot better if the shape of the badge wasn't so fat bottomed. The rest of it I can live with. I can sort of understand why the club have gone ahead without taking a vote with universal fan involvement as people, by and large, hate change and they could have gone round and round in circles trying to please everyone. But surely they could have let the fans have the final choice on a shortlist of final designs. Then if one badge comes out as a clear winner they can really say the fans chose it, instead of insulting our intelligence by saying we had been consulted. Rounding up a few dozen fans for a focus group is not the same as consulting the fans!
Peter Cummings
202 Posted 25/05/2013 at 23:32:13
Simple answer to this disgusting step: refuse to buy anything featuring this atrocity and affront to the fans whose views are, yet again, ignored by the club.
kev thomas
204 Posted 26/05/2013 at 00:18:14
Joel Lueck
205 Posted 26/05/2013 at 00:29:33
I won't buy any merchandise with the new logo and I suggest that all true Evertonians follow suit. If the club wants to run like a corporation then the only way the fans will have any impact is to hit the corporation where it hurts ... in the pocketbook.
Mick Fleming
206 Posted 26/05/2013 at 00:30:02
And our rep on the fans forum stated: I think the new Crest will be accepted by Evertonians. It may take a bit of time for people to become familiar with it but it is very much Everton. It still retains the things we hold dear. ..... WTF!

Judging by the overwhelming reaction to this abomination, it's clear to see that our apparent representatives haven't got a clue. This is an absolute fucking joke and yet again our incompetent board have completely misjudged us and taken us all for idiots.
Paul Skelhorn
207 Posted 26/05/2013 at 00:43:42
I am a designer living and working in London for the last 20 years so I have a bit of experience with these things, although I cannot pretend to be an expert, just someone who works in the industry. To be honest, I can see and understand what the club is trying to do with the new badge, making a logo that is instantly recognisable across so many platforms is very hard to do and what they have come up with can do this with it's simplicity. What I think it lacks is any sense of heritage, it lacks the feel of a club with such a history. I can see how it's been designed and the thought process , it will work digitally, in BW, on websites and mobiles, but it lacks the sense and design of tradition and excellence that was so well done with the spurs redesign of there badge which is a wonderful example of heritage and modernity striking a balance - something Arsenal got wrong too with their redesign. In a nutshell, to me this is an opportunity missed, but in the modern way of things I doubt they will backtrack, it's been done now and maybe it's strong enough that it will grow on us with time...it would look nice with a really simple kit, as the t shirt design suggests, just lacking in other areas...
Mark Pierpoint
208 Posted 26/05/2013 at 00:56:25
Really glad you have said that Paul. I think that the Spurs logo is good also, and was discussing this earlier. I would add the Liverpool one also.(though I appreciate the controversial nature of omitting the Hillsborough tribute and I am not advocating it) Looking at the examples on our website, the only one that looks as amateurish is the Arsenal one.

I don't really have an issue with the motto, I don't have an issue with the laurel wreaths per se. I do have an issue with the child like font and WHY keep the shield? If you want to go modern this would be the obvious thing to lose. The club have found themselves half way between traditional and modern and its just ended a mess. I hope they didn't spend significant money on creating this.

The problem I have is the downright lie that fans have been consulted. to treat us like that is appalling as customers and stakeholders in the club.

Paul Skelhorn
209 Posted 26/05/2013 at 01:01:57
And on a final note, my wife is canadian but she follows everton with me and my daughter, I know her first reaction to this, she will say, 'what does 18 and 78 mean'? Like I said, it lacks in so many areas....I'm so dissapointed...
Eric Myles
210 Posted 26/05/2013 at 00:56:59
Richard #869, they always remove negative comments when there is a comments option.
Paul Skelhorn
211 Posted 26/05/2013 at 01:11:49
'The club have found themselves half way between traditional and modern'...Mark, that sums it up perfectly...
Karl Masters
212 Posted 26/05/2013 at 01:11:49
Good to see somebody playing devils advocate, Paul, but this is indefensible on every level.

Leaving aside the rubbish design and the fact the old one was not perfect ( I never liked the sunken 7 or the pale blue colour for instance, introduced as I recall by BK soon after he took up control as I recall ) its this consultation bollocks that riles me.

Showing it to a few dozen sycophants over a few bottles of Chang at a fans forum is not thorough consultation is it? Leaving it to the professionals, hmmm, has failed. As has already been proven our own fans have some far better design ideas and setting up a vote on say five of them and a piece of work by these professionals on the website and through the programme would have been far better PR. that said, I am bound to say they would probably have lied about the result to suit themselves!

Ernie Baywood
213 Posted 26/05/2013 at 00:39:52
Hopefully they have a clearance on the old gear - I'm going to fill up on stuff that has our old classy badge on it.

FWIW, I'm not against simplifying the badge. I understand why that's necessary. I also understand why they might want everything within the shield to avoid the logo being misused (they're right, it has been). After all, this is the club's brand. And companies devote huge resources protecting their brand (mine has a 200 page document around use of the various logos!).

I can even understand NSNO going. It's still our club motto and a fairly recent addition to the shirt. I like inclusion of 1878 - a great nod to our heritage.

Personally I'm most disappointed with the laurels. They, along with Prince Rupert's Tower, are so distinctive. They're so Everton. These designers don't seem to realise that our club is actually quite respected around the country. People admire our history and our class. They really do. We had a great badge that classily represented us. Personally, I think a bold logo does not represent us. We're Everton - stylish and classy in the face of cheap and crass modern football. If we don't have that, we're just a poor version of all the trash out there.

Si Cooper
214 Posted 26/05/2013 at 00:28:43
Utter tosh on the OS!

Unfortunately evolution has become a trendy advertising term and its use to describe unnecessary and arbitrary change is a misrepresentation of what it actually encapsulates.

Likewise, there is absolutely no need to have a more accurate version of Prince Rupert's Tower, especially if the reality and the resultant image are less attractive than what we had. We knew what it was even if it didn't really look like it. For heavens sake, other teams have mythical creatures / beings and the English 'lions' are hardly like those living at Knowsley Safari Park are they!

This looks like one of those occasions were someone has invented a task to justify their existence. The result is presented to people as a done deal so they make positive comments, but how many of those apparently advocating the new design have actually said that it is BETTER than the previous design?

Patrick Murphy
215 Posted 26/05/2013 at 01:29:15
Have the replaced the Badge(s) on the Stadium - under the welcome to Goodison signs - - if so have they put them on E-bay I bet they'll fetch a few pennies.

Phil Bellis
216 Posted 26/05/2013 at 01:24:25
Nick Armitage (096)
Sorry Nick, your Everton is not my Everton; no problem with that, young man
Dave Morisse
217 Posted 26/05/2013 at 01:27:19
Old Badge/New Badge?

Instantly reminded me of this: http://www.bbc.co.uk/news/world-europe-19349921

For "Spanish fresco" read "Everton Badge"

For "Elias Garcia Martinez" read "Bill Kenwright"

Made me laugh - between the tears, it made me laugh.

Oh Jesus Christ, what that Fuck are they doing to our great club?

Robin Hunuki
218 Posted 26/05/2013 at 01:51:06

I honestly feel for the ones that email the club with heart felt response/feedback because you put in a great effort to get a 2 sentence response... what a complete joke.

I won't be purchasing the 'yearly' gear from Sydney Australia next season because I don't believe in the new crest!

Btw, 'which set of fans' did they consult... must of been the first years at the public school around the corner of Everton FC HQ.

Paul Skelhorn
219 Posted 26/05/2013 at 01:41:56
I appreciate and understand all the comments here, and I too am pretty annoyed with the new badge, but think of it this way, were does it need to be reproduced, everything from the team kit to letterhead paper to 3 meter banners to match days tickets to sky sports TV logos, this new badge does all that very well. I work for a London football club and our badge is so hard to work with when reproducing in scale and on platforms that's it suffers from its complexity. that's what these designers have put at the forefront of their thinking, do we compromise heritage for design or design for heritage.

football in the UK is a time bomb amongst fans and redesigning a club crest is a hiding to nothing, it's incendiary. , I am sure the designers came up with all sorts but at the end of the day the club went with multiplicity and ease of use over what actually works as a piece of historical identity.

I think the 'consultation' process was a disgrace, an affront to the identity of evertonians everywhere, but it's modern practice, ask arsenal, they were gutted too with their logo until they got their new stadium...

Umm, it's such a hard one, Aston Villa and Spurs got it so right, we got it not quite right....but not to bad surely?

Si Cooper
221 Posted 26/05/2013 at 02:02:23
Paul - interesting post.

Can you tell me why a more accurate version of the tower would be so important to whoever did this design, when it is obviously so much uglier than what we had before.

Likewise with the 'dumpy' crest shape. Surely these things would have no bearing on the reproducibility / scaleability of the design?

I had the crest engraved onto a Zippo and all the bloke had to do was choose the right design on his machine and position the lighter correctly. It doesn't matter that you can't see all of the detail, just that the general look of the thing is right.

The new crest will look 'odd' no matter what size it is and the professionals the club employs should be able to do a better job.

Paul Skelhorn
222 Posted 26/05/2013 at 02:13:42
Si, to be honest I think the old badge had too much going on in it, like we were screaming everton 1878, and it did not work well when scaled horizontal and vertically in proportion. The Everton logotype was to bold, to wide...the 1878 sitting outside of the crest was like an afterthought by the designers. However, I am not a great designer, I am not a brand guru...

I suppose I am playing devils advocate maybe, I recall vividly slating the London 2012 logo when it arrived, but to be honest, in hindsight now, who would ever forget it or not remember it? where we were, what we were doing that summer.

Everton is not the Olympics, but they are probably basing their decision making on what's gone before and what was successful...

Chad Schofield
223 Posted 26/05/2013 at 02:39:15
I'm really not adverse to change or evolution but this is shit.

Chad Schofield(moderation preview)7 mins agoI cant believe that any expert was consulted on this process well unless the buffoons who considered changing Royal Mail to Consignia.Its an absolute monstrosity. Its worse than the terrible designs they put out for the once proposed Kirkby stadium. It sites absolute contempt for the fans that the board have given that there was uproar when this was leaked and most people thought it was a fake (like those FIFA 15 vids that some 14 year old puts together).I cant believe anyone in there right mind would think this is a good thing.

Si Cooper
224 Posted 26/05/2013 at 02:48:10
Paul, not saying the crest couldn't have been improved, just that this isn't an improvement.

I don't really understand the idea that it is now more recognisable. An elephant doesn't need to have 'elephant' written on it for people to know what it is after it has been identified for the first time.

We are actually very efficient at assessing things visually with little more than a glance (lesser quality goods are often designed just to resemble known quantities) and I don't think anyone would have any real difficulty in identifying the distinctive Everton crest had they the interest in the first place.

Surely exposure and associated quality are what is more important from a marketing point of view?

This simplified design will not make Everton any more widely recognised, and it looks less classy, to my eyes, than its predecessor.

Si Cooper
225 Posted 26/05/2013 at 03:04:14
Sorry Paul, meant to add (on the subject of the 2012 logo) that surely it is the cachet of the successful and thrilling olympics that has been transferred to the logo, not he other way round?

It is still (and forever will be) ugly.

Chad Schofield
226 Posted 26/05/2013 at 02:57:09
Craig Walker039: A fantastic articulate email responded to by a chimp. He must have known full well this was going ahead less than a week ago.

Signed petition, following the twitter thing and so utterly disappointed.

If you can print 3D guns do we really need to cow down to this emerging (!) digital age. It sums up the board.'s short sightedness.

JImmy Srheim
227 Posted 26/05/2013 at 05:09:41
Wow, it now becomes crystal clear how little the fans of this great club means to Kenwright and his other idiots with this change of the club badge. I take offence this has made me more angry than anything Moyes has ever done.

Bill Kenwright needs to be thrown out of this club by our own fans. It is time for war. The Blue Union has now been given the ultimate cannon fodder to blow Kenwright`s head off. They need to wake up and stand up for what is left of this club! Kenwright is pissing every fan in the face, and I am angry.

There should be a protest group against this badge, but I think we will be better off if the BU takes care of it. In my view, this will only keep inflaming people until it is gone. I cannot imagine how a new season ticket holder must be feeling right now..

Wake up, Blue Union, and take action against the club! I will stand by you and so will many others. This new badge is more than an insult it makes the club look cheap and historyless.

Is anyone else disgusted by this cheap stunt?

Andrew Presly
228 Posted 26/05/2013 at 05:15:34
Sign of the times.
Robin Hunuki
229 Posted 26/05/2013 at 06:22:31
This is not an improvement, full stop. I'm completely up for improvement / change however an improvement is something like what Arsenal did to their badge, what Liverpool did... ours look like shite!
Tom Dodds
230 Posted 26/05/2013 at 06:50:39
I don't fuckin believe it.

After all the shenanigans this Chairman has been involved in, and Iam not going THERE right now...BUT (In no particular order) It's taken the (absurd) buggerin` about of the club`s emblem to finally galvanise the fans to call for his (Kenwright`s) head and send the Blue Union `Bat-sign` into the night sky to call for them to organise!

You (The fans ) have been ignoring the `forest` of bullshit aka:

24/7 searchin for buyers ("as long as I stay Chairman, mind") rhetoric
Loans based on season ticket sales for up to 5 years
Kirkby stadium windfall of Tesco money split between him and his friends
Our Bellfield squandered inheritance on Finch Farm-cum-quantum remortgage with loan sharks `deal`
The King`s Dock` Allee -oop` illusional -just-made-that-up-to secure-my-major-shareholding-Flam
Fucked off Fortress fund loan-cos-i don't-want-others-`around-my-pie` gettin theirs scenario.
The Rooney `Big shiny penny` for your `dumb`little sixpence`scam
Park End re-development de-railed `cos the carpark`s been sold to Peel Holdings or some `others`
`Now you see them`,`Now you won't `new player non- additions (avec `ghost`biddin)
Rank Amature` height of naievity` kit sponsorship deals (even gets it wrong with Nike)...
Banned AGMs
24 mill `holes` in the accounts
E-mail gate (no traitors allowed in MY midst)!!
Et cetera.

...Yep! now he`s messed with our club emblem this sucker`s GONNA PAY !

I HOPE. )hopefully not `high hope`)

David Greenwood
231 Posted 26/05/2013 at 08:12:14
Tom, fantastic points you raise.

I mentioned in a post yesterday, could one of the brave Echo journalists ask BK what the conditions of sale of the club are.

Could you also go through all the points in Tom's list with him as well.

And maybe how he has known all these months that DM was going, but still seems to have had no plan in place to replace him.

We know you read this at the Echo, so come on, ask him.

James Newcombe
232 Posted 26/05/2013 at 08:26:47
Utterly embarrassing, I will never buy a thing with this crap on it! Look at the new Spurs logo - really nicely drawn and classy. Ours looks so cheap and nasty.
Keith Edwards
233 Posted 26/05/2013 at 08:43:37
The more I look at it, the more I think it's a piss-take. Has April 1st come early? I can't believe the players and board have actually passed it for production.
Tony Draper
234 Posted 26/05/2013 at 08:50:09
"Gone are the laurel Wreaths denoting success"

GO kenwright GO

Shaun Brennan
235 Posted 26/05/2013 at 09:06:55
Don't know about you but this Naff new badge has a whiff of Bluekipper about it. For some reason it reminds me of the blue kipper fish.
Derek Thomas
238 Posted 26/05/2013 at 09:04:37
Patrick #162 They've probabley been either smashed up and / or thrown in a skip by now....Like the Iconic sq clocks and all the record books going back to the year dot that were thrown away that David Francis and others rescued.

Think Taliban and 1700 yr old Afghan statues.

Eric Holland
239 Posted 26/05/2013 at 09:17:08
Spot on Tom.
How you keeping mate?
Kai-Chiu Chung
240 Posted 26/05/2013 at 09:20:08
Some mentioned in the web that changing the club crest will let the kit supplier to lower the cost. Is that the main reason for the change? If so, we should not have a club crest anymore! Just let the 'tick' remain on the shirt!

I don't believe our club will listen to us. What we should do is NOT to buy anything with the new crest on it!

Paul Andrews
241 Posted 26/05/2013 at 09:28:57
Shaun, 231

Could be that the arselickers at bluekipper are "the fans" the official statement mentions as approving the badge.

Ian Bennett
242 Posted 26/05/2013 at 09:20:48
Here's some alternative mottos to be applied in Latin

The Chang is warm and we've sold out of pies.
Lions led by donkeys
Our ground smells of piss and I can't see the goal
Searching 24/7
Cry me a river luvy
A slave to loans; 27.9% APR

Steve Boardman
244 Posted 26/05/2013 at 09:59:47
Not sure if this has been posted already but it sums up Kenwright's bunker mentality


Brian Waring
245 Posted 26/05/2013 at 10:07:50
Everytime I look at the tower on the badge, I can't get past always seeing a clowns hat for some reason.
Eugene Ruane
246 Posted 26/05/2013 at 10:09:26
The petition posted on this thread (by Ross) yesterday now has over 9000 signatures.

Not bad in less than 24 hours.

Wonder how many have signed the 'We love the new crest and it must stay' petition?

(or is it possible that such a thing doesn't exist?)

By the way, if you haven't signed...


Steven Telford
247 Posted 26/05/2013 at 10:25:42
I think this a moment the fans should really make the board feel the depths of our resentment for them.

And if we end up with a clown for manger, then Goodison should become a very a hostile environment for Kenwright net season. If he makes us sick with this tacky badge, I say don't let him watch the game in peace.

Ray Roche
248 Posted 26/05/2013 at 10:12:05
Chris Jones [Burton] @ 928 and Drew Shortis @ 067

Were you the two fans who weren't appalled by the cartoon nature of this pathetic effort?
I must admit to sending a Merlot fuelled complaint to the club regarding this badge in which I asked for someone to contact me with a view to returning my season ticket. I am just so pissed off with the shambolic way in which our club is being run (into the ground?) by Kenwright and his goons that I felt that that was my only way of registering my disapproval with this latest embarrassment. However, on reflection, I thought "Why do I need a season ticket?" All the big games are televised and I can get into Goodison for any other game easily, so, if anyone at the club DOES contact me I shall seriously consider returning my ticket and employ a more selective attitude to watching my team, something I've been doing for more than 55 years. I am just SO fed up with the whole circus, from the Kings Dock, via Desperation Kirkby, to the Fer business, lagging the pipes...is there no end to the shameful, embarrassing behaviour that this Board will put the fans through.

Eugene Ruane
249 Posted 26/05/2013 at 10:39:30
Tom (214) - Spot. On.

Unfortunately, as P.T Barnum once said "There's a sucker born every minute"

Colin Glassar
250 Posted 26/05/2013 at 10:51:11
The NSNO motto is obviously a weight around the boards neck. I was told they tried to change it to "pluckyius littleus evertonius, survivalus et industrialus est nostro ambitiousus. Billus est deus". But the extra letters (a tenner a go) were outside our budget.
Nick Entwistle
251 Posted 26/05/2013 at 11:00:23
Nice they have EVERTON scribed on it just in case we forget the club's name.

Reminds me of these England flags I saw during the last World Cup on cars and vans. Flag of St George, then in the middle a smaller shield shaped St George with the word ENGLAND.

Felt stupid just looking at it.

Derek Wadeson
253 Posted 26/05/2013 at 11:07:53
Ah the new badge, aimed at a younger market. Tour aimed at expanding our profile in the US to this younger market.

How dare Everton and BK do this when all we want to do on ToffeeWeb is complain.

I hope the new coach has got a good supply of head gear to bounce of all the snide comments that will greet him.

Brian Denton
255 Posted 26/05/2013 at 11:15:50
What puzzles me is that in principle everything is up for grabs - our crest, our colours, probably even our name - in this world in which we must pander to the [supposed-not proven] requirements of young kids in Asia or America. Returning to the 'Grandfather's Axe' debate of a few months ago, what exactly represents the point at which we can go no further?

After all, if you want a club which is big in Los Angeles and Thailand, wins trophies and harvests shed-loads of Sky money, why not go for the real thing? It's cheaper and easier to support one of the clubs that tick those boxes, rathen than persevere with Everton, where in all likelihood those things aren't going to happen.

Robbie Muldoon
256 Posted 26/05/2013 at 11:50:15
Some of you 'Evertonians' are idiots. I don't like taking a pop at fellow fans, and I can stomach vastly different opinions on what each of us see on the pitch because that's football - it's open to interpretation to a large extent and we are only spectators. But this bastardisation of the club crest is something else. I have just read a comment saying the new badge, 'will grow on me'. Yes mate, and a cancer will grow on you too.

It's ironic that what this badge completey symbolises now is the ineptitude of the current board and decision makers at the club. EVERTON FC is a club ran by a group of people with a SMALL CLUB MENTALITY. This, now, is undeniable.

I was looking forward to the excitement of a new manager, but now I realise we are at the mercy of a group of clowns who can't be trusted to do ANYTHING right. The way we are heading right now is scary.

In a couple of years will any of us be able to identify with this club still?

Mick Fleming
257 Posted 26/05/2013 at 11:32:29
Derek Wadeson @ 271 having read your comments, how does it feel to be in an enormous minority of maybe about 3? Can you please point to any evidence from Everton that describes the new badge and upcoming tour at being aimed at the younger market as well please. Why bring the tour and new coach up when I would expect many to be delighted with the tour and behind whoever is appointed. You sound like a fan who accepts stagnation and mediocrity so you and the new badge deserve each other.

I have checked through published articles from the fans forum as I wanted to find reference to the badge consultation but it's all a bit vague. Read them yourself through the link below:


Ernie Baywood
258 Posted 26/05/2013 at 12:27:52
Project Manager, Jim Fantozzi, explained: Now the Crest has been launched and is in the public domain we will spend the summer updating Goodison Park.

The website will change straight away, the digital forms are easier to do than the physical aspects of the ground.

It has been my job to audit everywhere the Crest appears, be that at Goodison, at the Everton One store, Finch Farm or in Everton in the Community. If theres a Crest appearing I will have seen it and I will be in the process of working out the most cost-effective way of updating it before the start of the new season when the players will be running out with the new Crest on their jerseys.

Is it really that big a job updating the logo? The website has been done but let me give you a quick nudge...

... the online store. It's covered in the old badge that you claim is so outdated and doesn't represent our brand.

Typical Everton. Merchandise always comes last. They can't even fuck it up properly.

Tony Draper
259 Posted 26/05/2013 at 13:19:18
Kenwright OUT!
Kenwright OUT!
Kenwright, Kenwright, Kenwright...
Frank Crewe
260 Posted 26/05/2013 at 13:34:31
It's dwarfed by the shirt sponsors logo. People buy shirts because they are supporters and like to walk around with players names on their backs not because they do or don't like the badge. They'll change it in a few years anyway. Maybe you'll like that one more. Either way, who cares?
David Donnellan
261 Posted 26/05/2013 at 13:46:41
This is evolution??!! A child could have made that crest. We have one of the most recognizable badges in football, what a shame our no marks on the board don't think so.

No laurel wreaths or our famous Latin motto, I am truly disgusted. I hope the club seriously reconsider.

What a crock of shit of a badge, it looks cheap & nasty.

Paul Andrews
262 Posted 26/05/2013 at 13:57:53
Frank Crewe,

9,000 care.Thats in the first 24 hours

Ray Roche
263 Posted 26/05/2013 at 14:11:01
Frank Crewe @ 327

Who cares? Judging by the comments on several threads, plenty of people. Just not people like you.

Brian Denton
264 Posted 26/05/2013 at 14:13:46
Ray Roche 343 - excellent response. Won't change his view in the slightest though.
Derek Wadeson
265 Posted 26/05/2013 at 16:12:59
Mick Fleming (300) you state.

You sound like a fan who accepts stagnation and mediocrity so you and the new badge deserve each other.

Please read my recent ToffeeWeb article and at least have the decency to retract the above

Top Memories of True Blue Legends http://www.toffeeWeb.com/season/12-13/comment/fan/24689.html

I do not and will not except anything but the best from our football club I just do not see what the problem is with the new badge.

Ross Edwards
266 Posted 26/05/2013 at 16:23:21
People are welcome to their opinions on the crest, if they like it, fine but the majority opinion is negative.
Ross Edwards
267 Posted 26/05/2013 at 16:25:58
This is the new motto in full, written by the board: weus areus aus loadus ofus stupidus moroniuses whous cannotious upholdius theus ethosius ofus Nil Satis Nisi Optimum hensus theus reasonus weus havus droppedius itus
Sadly the Etch a Stetch wasn't big enough to fit it on...
Danny Cole
268 Posted 26/05/2013 at 17:03:42
It looks like something the muppets on the apprentice would come up with. Poor poor poor... You're fired.
Ken Crowther
270 Posted 26/05/2013 at 17:42:52
I was in the "I hate it" gang; but, I hate to admit that it's starting to grow on me.

I've been doing a bit of research, and so far as I can see, the club has had some ten "crests" since the beginning (about 1920) - this includes the times when it was simply "E.F.C."

Within these ten versions....
"1878" appeared twice
The Tower appeared 7 times
The word "Everton" appeared 5 times
"Nil Satis..." appeared 4 times
"EFC" appeared 4 times
The laurel wreaths appeared 6 times

So nothing has been removed this time that hasn't been removed before.

Paul Gladwell
271 Posted 26/05/2013 at 17:54:53
Did the tower look like the tin man off Wizard of Oz in any of those Ken?
Paul Mackie
272 Posted 26/05/2013 at 17:55:56
If they made the tower thinner and showed more of it then it'd look fine. As it is though it looks shite.
Ross Edwards
273 Posted 26/05/2013 at 17:52:21
They put Everton on the crest, probably to remind us who we are.
In my mind, we are not Everton, we are a parody club trying to be like the Everton of old, but failing miserably.
John Moores, Harry Catterick and Dixie (God bless them all) will be turning in their graves if they saw the circus running our great club.
Kenwright Out!
Ross Edwards
274 Posted 26/05/2013 at 17:59:54
I should also add Brian Labone and Alan Ball to that list as well.
Philip Little
275 Posted 26/05/2013 at 18:32:37
Im absolutely distraught by this supposed new horrible "Crest". It looks like it should something from a kid's comic book.

As has been mentioned above, our current (I refuse to accept that its been changed) crest had a bit of class over it. It was a proud and beloved symbol of our club.

The new one has obviously been made in the image of our current emperor: cheap and small time.

Ray Roche
276 Posted 26/05/2013 at 18:28:49
Ken Crowther @ 401

Ken, the fact that different parts of our badge have been removed or replaced at various times does not alter the fact that the new effort is both amateurish and basically poor. There is very little support in these and other columns for changing what has become an iconic design well known throughout football. We have, at various times, played in different coloured first choice shirts, including black and ruby red. Should we change back to ruby red just because we played in that colour decades ago? Why not change our shirts to red like Cardiff did, after all, red is the colour most commonly worn by successful clubs? Of course we shouldn't. We have a history and tradition and should cherish it. We should also make sure that everyone who will listen is aware of the lies that pour from Kenwrights mouth on every issue. Consultation with the fans? Bollocks.

Lee Gray
278 Posted 26/05/2013 at 19:39:47
Looks like its over for me and my beloved blues, the ONLY good about Everton is the fans........I'm done thanks for the memories 40 years loved it.
Colin Wainwright
279 Posted 26/05/2013 at 20:03:07
Tom (214). That's a great post man.
Giacomo Trifoglio
280 Posted 26/05/2013 at 20:02:04
One of the comments reads... "The previous Crest has become increasingly difficult to reproduce in the digital age."

Ask the person/persons who developed http://www.evertonfc.com/home/ which to my mind is an object lesson in complexity.

Can't think beyond a marketing reason behind this, unimpressed.

Giacomo Trifoglio
281 Posted 26/05/2013 at 20:07:01
Derek (271): nail, head.
James Carlisle
282 Posted 26/05/2013 at 20:14:00
Mayswell not call the club everton anymore, kenwright fc is a more fitting name as nothing about the club currently resembles everton and this badge just compounds that. I won't be getting the new shirt with this badge on it because i'll be too ashamed to wear it in public. It looks like kenwright got bored while sitting on his fat arse doing feck all one night and threw this together in 5 mins on paint.

I guess it does sum up his time ar everton though, get rid of the victory wreaths to signify the lack of success and get rid of the nil satis to signify the lack of ambition. Shat on yet again, can we please make a concious effort to get rid of him next season. Protest before every game like the shite did.

Phil Sammon
283 Posted 26/05/2013 at 20:27:18
One thing that has struck me recently is that our current badge (last years) is absolutely fucking terrible. Does it really have to say EVERTON? The same, of course, goes for this new bag of crap. Far and away the best badge was the one from '91 to '00. Just the shield and scroll, not the hideous, enormous blue background they had in 1995. Simplistic, classy, and iconic.
David Cochrane
284 Posted 26/05/2013 at 20:13:50
Has Robert Elstone's 8-year-old nephew produced this? Bill Kenwright's cousin's neighbour? The tea lady's granddaughter? Was it produced on an Etch-a-Sketch? Its quality of design is shockingly poor.

The inhouse design team and branding experts have been involved with this piece of rubbish for over 6 months and now a small fortune is going to be spent replacing the current crest wherever it appears.

If a foundation level art student had shown me this as a new branding concept I would have torn it up in front of them. Just who are these inhouse designers and branding experts and how on earth do they feel it is okay to present this kind of trash even if it is to the other morons within the club who sign these things off?

It's not like we don't have over 130 years of history to draw upon when researching something as important as the club crest... Shame again on Everton FC!

Paul Hardy
285 Posted 26/05/2013 at 22:05:40
The new badge is terrible. A backward step with some really bad marketing speak pushed out to try to defend it. Do not introduce this new badge.
Joe Tyrell
286 Posted 27/05/2013 at 00:08:32
Hi Ray (#427), excuse me but first post as I'm so enraged on the removal of NSNO.

Big surprise: I found out earlier today from one of the management team at the club, he said the chairman does not like the new crest/badge. The management team went ahead despite this and they were supposed to ensure fan approval through large-scale fan consultation before implementation. I don't understand how it has come into being but it didn't require board approval. The board approved the overall merchandising project and basic redesign. I am a bit gobsmacked at this revelation.

Only somebody who doesn't understand who we are could take off NSNO and the laurels, beggars belief. They talk about changes in the past... we live in a different and very digital world where the fan has an instant recourse. Everton over recent years is all about NSNO, it is us, our very core and spirit. It is like taking "Coke" away from Coca Cola.

Derek Thomas
287 Posted 27/05/2013 at 01:35:08
Bill and others are banking on ' The apathy of the seal clappers '

I hope that these 2 words come back to haunt them


Google it, it makes for interesting reading...especially the bit about Pepsi giving every one a day off to celebrate it's announcement

Tony J Williams
288 Posted 27/05/2013 at 01:57:28
Derek, I can see this uniting the fans as never before. A few club plants on here are fooling no-one. Everyone hates it.
Jason Lam
289 Posted 27/05/2013 at 02:59:00
Ian Black 176, Peter Leslie 225 summaries my thoughts. Everyone needs to take a deep breath. Right, if you look at our 'recent seasons' badge the '1878' and 'Everton' have been added as an afterthought. People who only started following footie since 1992 don't know the badge belongs to Everton and there was a time before um 1992. That badge is a hacked up and patched job. It does need fixing.

However I think this is where we agree is that the new job is just so crass. If the club wanted to emphasis ourselves as a club formed in 1878 then design it with a touch of old age class and panache. The nsno sadly has to go as even google translate can't get it right.

It still looks like the tin man from wizard of oz and invokes fisher price as mentioned. Sigh.

Jack Cross
290 Posted 27/05/2013 at 05:54:03
Typical Everton, priorities we have just lost our manager and possibly back room staff and maybe 1 or 2 player's and what is the main topic a badge. That BK not as daft as we all seem to think. Probably another smoke screen. And when all the dust as settled there will be a new coach just arriving through the back door.
Ognjen Mojovic
291 Posted 27/05/2013 at 06:23:48

I want to suggest that maybe it would be helpful if you make a special article where is listed all actions which Toffees can take in order to show disagreement with the new crest (eg, unfollowing official Twitter, Facebook, etc.).


Tony McArdle
292 Posted 27/05/2013 at 08:12:09
The badge is shite of course, but I think there may be some clever subliminal stuff going on here.
Take a look at the Tower on the new badge and tell me you don't want to run out and buy some Everton Mints.

Eugene (262).....I think you may have come up with the tag-line for our soon-to-be-announced deal with Barker & Dobson.

Ken Crowther
293 Posted 27/05/2013 at 08:03:09
Ray #427
Yes, let's cherish our history and tradition; I go back to 1954 (Oldham versus Everton - we won 4 - 0 in the old second division), so my badge/crest is a grey on white version of what we had the day before yesterday except that it had the words "Everton Football Club Co., Ltd." scrolled over the top. Let's go back to that shall we?
You're arguing that because we mustn't change the colour of our shirts (and you won't get much argument here on that one) we also can't change the badge.
I have to admit that I don't know exactly when the blue shirt arrived (in the very early days we were known as "The Black Watch" because of our shirt colour) - but I do know that the present crest arrived in the year 2000. My arithmetic tells me that that was all of thirteen years ago - not exactly "history and tradition".
Let's get back to the important things in life...

Get this fucking board out!

Get a new manager

Try to keep Felli and Baines

Beat the Sky 4 and the RS on their middens.

Lenny Kingman
294 Posted 27/05/2013 at 09:11:54
If the team and club do not reflect those wise old Latin words then what is the point of wearing it on the shirt. I think that is the message from on high.

It means something to the fans, particularly the elders amongst us, but what do the hierarchy care. Not one jot I would wager.

Brent Stephens
295 Posted 27/05/2013 at 09:32:53
Ken, #592 "Let's get back to the important things in life...
Get this fucking board out!

Get a new manager

Try to keep Felli and Baines

Beat the Sky 4 and the RS on their middens".

I sort of agree, Ken.


Ah! but there's the prob - we don't have that anymore.

No NSNO (!) is the worst part about it for me. The design is crap even apart from that but maybe I could get used to it - but only with the NSNO.

No, No - NOSNO - on and on.

Ken Crowther
296 Posted 27/05/2013 at 09:47:49
Brent #615

That was well said; my first thought was that we needed NSNO; others thought we MUST have the laurel wreaths... etc.etc.

Do you by any chance remember the episode of 'Auf Weidersein, Pet' where the boys voted on the matter of which colour they should paint the hut, everybody voted for their first and second choices, with the first vote getting three points and the second getting one. Everybody voted for a different colour, nobody voted for yellow; but yellow was everybody's second choice. So they ended up with yellow; which meant that nobody got what they wanted.

A camel is a horse designed by a committee.

Brent Stephens
297 Posted 27/05/2013 at 09:58:07
Ken ha! Yellow. Classic!

Maybe they should have replaced Prince Rupert's Tower - or is it an Everton Mint as Eugene (?) said - with a camel? As they're taking us for a ride. Very subtle.

One lump or two, sir?

Ray Roche
298 Posted 27/05/2013 at 10:04:10
Kenwright is a Chairman designed by a committee.
Ray Roche
299 Posted 27/05/2013 at 10:06:03
Ken Crowther @ 592
Ken, I already accept that the badge has changed somewhat over the years, but, in my opinion and one that appears to be a popular one, we have arrived at a badge/crest that oozes class, and the chimpanzees in charge deem it necessary to replace it with a cartoon. And if you go back to 1938 the badge is almost identical to the on e being replaced. Incidentally, and I don't want to get into a dick waiving argument here, my support also goes back to the 1950's so we have both experienced the best and worst that Everton have offered. I just don't want the crap Kenwright attempts to foist on us anymore. All your other comments,

"Get this fucking board out!

Get a new manager

Try to keep Felli and Baines

Beat the Sky 4 and the RS on their middens." are spot on.


Patrick Murphy
300 Posted 27/05/2013 at 10:32:32
I see the Red Echo has covered the story relating to the badge, but is it really reflective of the fans views or as I think a carefully worded article to avoid upsetting the Everton Hierarchy. The headline reads 'Everton fans disappointment at modern, cleaner Blues badge', They even managed to print more than a couple of fans who said that they liked it.

Eugene Ruane
301 Posted 27/05/2013 at 10:25:44
Tony McCardle (588) - "Eugene (262).....I think you may have come up with the tag-line for our soon-to-be-announced deal with Barker & Dobson"

Actually, I think a great line for Everton is the one alluded to by Ken Crowther, that was featured in Auf Weidersein Pet, after their hut paint-colour election.

'Everybody gets what nobody wants' - perfect.

Mike Hughes
302 Posted 27/05/2013 at 10:44:20
Patrick#643 - I'm surprised they managed to find "more than a couple of fans who said they liked it."
Roger Trenwith
303 Posted 27/05/2013 at 11:16:47
It's not brilliant is it? We live in a world were things are "improved" all the time, usually meaning they get worse. At the end of the day, it's a badge, get over it. We do have far more pressing matters to worry about after all.
Robin Hunuki
304 Posted 27/05/2013 at 12:11:52

Not sure how legit this is, however definitely shows that the Club had completely ignored the fans...

Ken Crowther
305 Posted 27/05/2013 at 12:19:58
Eugene #644

I'm overcome with joy, you've acknowledged my existence.

It took me some time to get on your wavelength; but now I always look for your contributions and read them with interest and no little envy.

Roger #660

You're singing my song.

Tony McArdle
306 Posted 27/05/2013 at 12:56:51
Eugene (644),
I can't disagree with that........funny....... and sad at the same time.
Dennis Stevens
307 Posted 27/05/2013 at 13:10:52
I don't think it's just that this or that feature is omitted from the design [my one prerequisite for any badge is the tower], but simply that it's embarrassingly bad. Who will want to be seen wearing anything with that badge on it? Kids, maybe?
Phil Bellis
308 Posted 27/05/2013 at 14:22:14

Another Everton fiasco; you couldn't make it up


Fans' forum chairman Tony Bott said he had been won over by the new design

Tony who?

Joe Hurst
309 Posted 27/05/2013 at 14:24:52
The support will always have Nil Satis Nisi Optimum

The board should adopt: Amisimus Modum
("We have lost our way")

Eugene Ruane
310 Posted 27/05/2013 at 14:27:48
Phil (734) - 15,000 plus on the petition also saying "Tony Who?" and giving the answers "WE FUCKING DO!" and "YES IT FUCKING DOES!" to those asking "who cares?' or 'does it matter?"


Brent Stephens
311 Posted 27/05/2013 at 14:35:11
I've gone again to the petition website and out of interest pressed the refresh button continually for a minute or two - an addition to the petition every 5 seconds or so.

OK, back to watching the paint dry.

Ray Roche
312 Posted 27/05/2013 at 14:41:52
Ken Crowther @ 678

Ken, looks like neither of you can sing.;-)

Mike Hughes
313 Posted 27/05/2013 at 14:50:04
I've just copied and pasted this from the BBC website and would ask the question whether Dave Biggar is actually a resident of Planet Earth:

Commercial director Dave Biggar said the club had met with "various fan entities" including "supporters' clubs, fans' forums [and] representatives of shareholders" during the design process.

He said the idea had been to create a "logo device which is easily recognisable, easily replicated and easily communicated".

A logo device anyone?

Ken Crowther
314 Posted 27/05/2013 at 14:51:37
Ray #750

Nice one!

However I'd rather you appreciated my singing with your ears. Personally, if I LOOK at a singer (Beyonce for example) I find that I'm concentrating on her arse.

Eugene Ruane
315 Posted 27/05/2013 at 14:56:35
From The Echo - Let me say to all Evertonians the new badge is crap. Keep the old one its the best one. Wake up Everton Football Club nobody wants it.

Neville Southall.

Ray Roche
316 Posted 27/05/2013 at 14:59:49

Beyonc sings???


Ross Edwards
317 Posted 27/05/2013 at 15:02:29
Beyonce mimes does she not?
Roger Trenwith
318 Posted 27/05/2013 at 15:01:43
All this about a badge...and we wonder why we are always in the shadow of neighbours?
Mike Hughes
319 Posted 27/05/2013 at 15:05:25
Roger - you mean our neighbours who trademarked the Liver Bird?
Gavin Ramejkis
320 Posted 27/05/2013 at 15:05:42
Seriously Roger? Double faceplant
Ross Edwards
321 Posted 27/05/2013 at 15:06:02
Roger, you willingly seem to accept our board changing our image, replacing it with a cartoon caricature without considering our opinions at all. I don't like your casual attitude at all.

You say "All this over a badge" but 14,000 Evertonians have signed a petition against this abomination. 14,000 of them care; it is seemingly you in the minority who doesn't.

Kevin Tully
322 Posted 27/05/2013 at 15:06:57
I see the merchandise is already on sale as of yesterday. The problem we now face, is the club has to actually admit they were wrong, and they fucked up.

I can just picture our commercial dept. in a meeting tomorrow, passing a large buck around the table. Would love to be a fly on that particular wall.

Roger Trenwith
323 Posted 27/05/2013 at 15:10:22
Actually, I think the new badge is awful. It's just that when compared to the search for a new manager it rather pales into insignificance. It seems that we're only happy when we are tearing ourselves to shreds sometimes.
Ross Edwards
324 Posted 27/05/2013 at 15:12:30
That is why Kevin us fans have to force them to admit this. A boycott of the merchandise and boycotting the first home matches of the season are the only way to send them a clear message.
Peter Foy
325 Posted 27/05/2013 at 15:10:08
Joe "Tyrell" (#535) hmmm....I'll play along. The conspiracy theories to this: comment "Big surprise: I found out earlier today from one of the management team at the club, he said the chairman does not like the new crest/badge. The management team went ahead despite this and they were supposed to ensure fan approval through large-scale fan consultation before implementation."

1) The club have done this deliberately to get out of the terrible Kitbag deal, as they know the fans won't buy any of the merchandise.

2) The club's internal management team have done this deliberately to enrage the fan base to get rid of this board and outside influences.

Nothing would surprise me about anything that goes on at Everton.

Steve Jones
326 Posted 27/05/2013 at 15:11:10
Roger change isn't the problem. Most on here would appreciate a bit more in fact. The problem is that this badge represents the team and us as fans as it is the crest we publically associate ourselves with. Maybe you are happy being represented with something comically simplified and cheap in appearance...maybe your standards just aren't very high...mine are and I suspect so are those of the greater majority of the thousands objecting to this right now.
Mick Fleming
327 Posted 27/05/2013 at 15:16:01
Roger the new manager thread is somewhere else mate. So you think the badge is awful so why post what you did in the previous? I also wouldn't have said that we are tearing ourselves apart Roger, I would say that we are trying to stand up for something we believe passionately about, you obviously don't so don't post.
Roger Trenwith
328 Posted 27/05/2013 at 15:21:13
Sorry Mick, didn't know it was wrong to hold an opinion you don't agree with.

Seriously tho' - while this new badge is undoubtedly naff, it could actually be far worse and bear no resemblance at all to the old one. At least we've not done a Cardiff and decided to play in red.

And yes, I know the new manager thread is elsewhere, I'm just saying that in comparison the badge is a minor thing, It won't get us relegated no matter how bad it is and it can be corrected.

You'll be pleased to know I'm now going to take Mick's undemocratic advice and sod off and do something useful. Have a nice afternoon.

Ken Crowther
329 Posted 27/05/2013 at 15:20:43
Mick Fleming #776

It seems to me that all Roger is saying (and he's said it at least twice on this thread) is that he believes that there are many more important things to "tear ourselves apart" over.

He's entitled to that opinion, and this thread is the correct place to register it.

What you are saying is that because he doesn't fall in line with you he should bugger off.

Are you related to Boys' Pen Bill?

Mick Fleming
330 Posted 27/05/2013 at 15:28:59
Roger before you go and to respond to your last post as you responded to mine. I didn't know it was wrong to hold an opinion that you don't agree with. See what I did there?
Brent Stephens
331 Posted 27/05/2013 at 15:31:34
With you on that, Ken.
Mick Fleming
332 Posted 27/05/2013 at 15:33:29
I'm not Brent particularly as I am not saying that.
Brent Stephens
333 Posted 27/05/2013 at 15:39:10
That's fine, then, Mick. Misunderstanding.
Phil Sammon
334 Posted 27/05/2013 at 15:30:00

'the badge is a minor thing, It won't get us relegated no matter how bad it is and it can be corrected.'

How will it be 'corrected' if we don't protest this shoddy incarnation?

I honestly can't get my head around this 'Its only a badge' argument. The badge, our colours, our history - it's what defines any club.

Dennis Stevens
335 Posted 27/05/2013 at 15:54:44
It was Roger who said that Phil, not Mick - but I think Roger's buggered off now.
Tommy Meehan
336 Posted 27/05/2013 at 15:41:15
Agree 100%, Phil.

The condescending argument that we have 'more important things to worry about', could, reductio ad absurdum, be extended to every facet of life. For example: "why waste your time on a football site. Surely with all the misery and injustice in the world, you SHOULD have more important things to worry about". For any given "thing" that anyone "worries about", it can always be said that there are "more important things to worry about", so by that asinine logic, we should all find the most important "thing" and "worry" about that.

Of course human life isn't like that. People worry about the things that are important to them and the fact that over 16,000 people have signed a petition on change.org, makes it abundantly clear that rejecting this dog's abortion of a 'badge' IS something that people "worry about".

Mick Fleming
337 Posted 27/05/2013 at 15:59:27
Thanks Dennis @ 793 I was just checking through all of the posts above to see if another Mick had posted what Phil had written.
Phil Sammon
338 Posted 27/05/2013 at 16:06:09
Ahh, sorry chaps.
Frank Crewe
339 Posted 27/05/2013 at 15:39:58
A crap badge? Put it on Lionel Messi and see how crap it is then. Will the badge make the players to play better? Will the badge help us to win more games? Will the badge get some billionaire to chuck his money away on us? Will the badge get Fellaini stay? Do you think Abramovich considered Chelsea's badge design before he bought the club? Probably not.
Clubs both bigger and smaller than Everton change their badges all the time. They're not set in stone.
Robbie Muldoon
340 Posted 27/05/2013 at 16:11:42
Who will be the first bell end to get this new badge tattooed on them? Whoever it is, the world will know you are a twat.
Ross Edwards
341 Posted 27/05/2013 at 16:17:41
Frank, just look at it mate. Answer me this honestly, do you like this crest?
Robbie Muldoon
342 Posted 27/05/2013 at 16:15:43
Frank, the problem is the badge is symptomatic of a dysfunctional hierarchy running this football club in to the ground with a complete disregard for the fans who have helped make the club one of the most successful in the country.

Of course what the badge looks like won't help Fellaini stay, who on earth thinks it would? But it's further proof that we are a very poorly run club and far behind the rest of the pack. That's the problem.

Brent Stephens
343 Posted 27/05/2013 at 16:15:16
Tommy #795 "reductio ad absurdum" - possibly an apt logo on the new badge.

Frank, I think you've missed the point in these anti-new badge posts. Making players better, helping us to win, etc etc in what you say is red herring stuff. Nobody has suggested it would do any of that. You can see why we're against it in every post.

Mike Hughes
344 Posted 27/05/2013 at 16:26:18
Roger #763

Your original point was that our slating of the new badge somehow made us inferior to our neighbours - i.e. small time thinking. Our "big club" neighbours as you might put it actually trademarked the Liver bird.

Also, the club crest will probably be around alot longer than the next manager - so it is fair to have a debate on here that reflects that.

Over and out, Roger.

Ross Edwards
345 Posted 27/05/2013 at 16:21:18
Frank, not only are we not impressed by the simplistic, caracature of St Rupert's Tower, it looks like a bleedin' beehive for God's Sake, they removed NSNO and the wreaths, icons that have been the staple of our image for years without even consulting us, which hurts really.

It underlines the tyrannical regime we have, a board that has no regard for the opinion of the fans,they have got to remember, that we, the fans make Everton Football Club exist, if we didn't buy the merchandise and attend the matches we would have collapsed years ago.

We ARE this club and they have pissed off the fanbase, a bad move frankly as they should face the music, they have a lot to answer for and we are the only people that can send a clear message to these idiots and attitudes like yours Frank and Roger are not helping our case.

If we sit back and accept this, the board would have got away with getting rid of our iconic image, famous throughout the world, replacing it with a clip art sherrif badge with an elf's hat WITHOUT our consultation.

The only way we can send a clear message to the board, as it is clear they are not listening, is a boycott of all merchandise with the new crest on it, and a boycott of our first home match of the season. If they won't listen to opinion, they will listen to money, and any loss of finances due to a boycott will make them sit up and take notice.

We need to fight this, we Evertonians will not sit down and take this ruining of our image by our circus of a board. They WILL lose.

Mike Hughes
346 Posted 27/05/2013 at 16:33:02
Frank #802

You could make all those points about the "old" badge. So why change it?

Ken Crowther
347 Posted 27/05/2013 at 16:26:56
Robbie #806

The badge/crest is an ephemeral thing. This is the tenth crest that we've had since 1920, I can't say for sure; but I think the longest lasting was in existence for 18 years (one only lasted a year). Three of them simply bore the letters "E F C" in differing fonts.

This one will go away in time; personally, I hope I live to see its demise; but if I don't, it won't be something that will bother me when I'm in the Great Goodison Park in the sky.

Mick Fleming
348 Posted 27/05/2013 at 16:47:18
Ken Crowther are you some sort of newly appointed TW moderator, joking by the way. You had a pop at Frank for labelling someone but you accused/asked me in a previous post if I was related to BK, I struggle to see from my posts how you can accuse me of that by the way. However, judging by your recent posts I think that label would be a more apt one for you.
Frank Crewe
349 Posted 27/05/2013 at 16:45:07
@Ross 805.

I would have thought it was obvious from my posts that I couldn't care less. It's just something they slap on the ever changing shirts for the badge kissers to slobber over until they get a more lucrative offer.
As it has been pointed out the badge has been changed numerous times. Sometimes with the tower on sometimes without. Sometimes there was no badge at all. Just EFC embroidered on the shirt. So this idea that some great age old tradition has been broken just doesn't wash.
All I want to see is a successful side playing god football and winning trophies and the badge, whatever the design, isn't going to make the chances of that happening any greater.

Brent Stephens
350 Posted 27/05/2013 at 17:04:21
Frank, did you never notice how often posters sign off with "NSNO"?

We want a crest that reflects that and nothing but the best will do.

Brent Stephens
351 Posted 27/05/2013 at 17:09:22
Anybody who can pull strings with e.g. BBC Northwest to see if they'll do a feature on this issue? The media love controversy.
Frank Crewe
352 Posted 27/05/2013 at 17:08:43
Excuse me but NSNO days ended when we ran out of cash. A Latin motto doesn't make us a better club.
Brent Stephens
353 Posted 27/05/2013 at 17:12:03
Frank, you're doing it again suggesting that we are saying things we're not (well, maybe somebody has). It's not that NSNO makes us a better club. It's what it means at an emotional level for the fans.
Mick Fleming
354 Posted 27/05/2013 at 17:13:16
Brent it's already running on the BBC website so fingers crossed:


Brent Stephens
355 Posted 27/05/2013 at 17:14:55
Fingers crossed, Mike. Just wondering if somebody might be able to give it a push to get it on TV. Let's embarrass these sods.
Frank Crewe
356 Posted 27/05/2013 at 17:16:15
@Brent 833

The only emotional level for me is winning or losing. Badge design means nothing.

Brent Stephens
357 Posted 27/05/2013 at 17:21:39
And I can accept that, Frank. It's just that for so many of the rest of us the emotional aspect to the badge, esp NSNO, is important. That's all we're saying, mate.
Peter Foy
358 Posted 27/05/2013 at 17:21:28
Frank, NSNO represents all our hopes, dreams and aspirations as Evertonians. Without it, we are nothing because we have no cash.
Phil Sammon
359 Posted 27/05/2013 at 17:26:46

Would you be opposed to us playing in red next season?

Peter Foy
360 Posted 27/05/2013 at 17:24:02
This badge may become iconic for ironic reasons if it leads to a fans revolt.
Ray Roche
361 Posted 27/05/2013 at 17:26:49
Frank Crewe @ 836
"The only emotional level for me is winning or losing"
Are you sure you have an emotional level, Frank.
Ken Crowther
362 Posted 27/05/2013 at 17:16:03
Mick Fleming, joke understood (not very funny by the way).

I "had a pop" at you because you indicated that somebody, who's opinion I happen to respect, shouldn't post on here.

You probably won't understand the metaphor; but that seemed to me to be not dissimilar to Boy'spenBill calling a halt to AGM's because he didn't like the feedback from the floor.

If Frank's got a problem with my taking him to task over the use of the word "imbecile" I'm sure he will let me know.

Ross Edwards
363 Posted 27/05/2013 at 17:34:02
So Frank, as the "emotional level for you is winning or losing", if Bill changed our colours to Red like they did with Cardiff, would you be bothered then?
Steve Jones
364 Posted 27/05/2013 at 17:40:04

As is being patiently explained this is to do with club image and identity. Its nothing tangibly to do with the playing staff or match performances.

It is only important to those that choose to associate themselves publicly with the club...ie wearing the shirt around town, at the gym, down the park with the kids etc or those known to friends/colleagues as a 'practicing' Evertonian. Maybe you arent that kind of fan and this allows you to maintain an emotional distance from the issue. It matters not a bit. Thing is though there are a lot of people who DO feel that they identify with that crest and when its blatantly dumbed down, cheapened and ridiculed in the fashion that the new version has been, that denigrates the thing they associate with.

Its an attack on what the club means to some, I'd suggest a majority, of its fans. Is this a proud club of heritage and tradition or is it really now just a consumer organisation selling a soccer franchise on Sky's behalf?. The new badge certainly points to the latter which is something many find abhorrent.

Paul Dark
365 Posted 27/05/2013 at 17:30:47
Quite simply, the badge shows that the people who run the club don't understand 1) Everton's VALUES; 2) the fact that a club can have values and that this can matter.

I hope they recant.

Mick Fleming
366 Posted 27/05/2013 at 17:36:34
Ken Crowther I think you misread my first post in response to Rogers to be honest regarding him posting on this particular thread not on TW. I did understand the metaphor you made by the way and hopefully you will have understand mine back to you.
Ken Crowther
367 Posted 27/05/2013 at 17:49:04
Mick #865


Signing off.

Eugene Ruane
368 Posted 27/05/2013 at 18:15:55
Frank Crewe - "The only emotional level for me is winning or losing. Badge design means nothing"

I know this is REAL long-shot, but at anytime did you decide to join Starfleet, rather than attend the Vulcan Science Academy, contrary to your father's wishes?

Brent Stephens
369 Posted 27/05/2013 at 18:20:33
The petition has hit 17,000.
Paul Gladwell
370 Posted 27/05/2013 at 18:24:13
Frank would you be ok if we changed our colour to red too? We have had different colour kits in our history as much as badge changes you know.
Just a yes or no mate
Eugene Ruane
371 Posted 27/05/2013 at 20:09:20
Paul (894) - Guessing that's a 'don't know'.
Lenny Kingman
372 Posted 27/05/2013 at 20:09:36
Well, the powers that be have us a new badge. Any chance of a new ground.The real game changer. No investment from mega rich foreign oilmen whilst GP is enshrounded in centuries gone by still in situ.
Paul Gladwell
373 Posted 27/05/2013 at 20:16:59
Take a look at C Palace new badge voted from six different ones by fans, top draw, only Everton eh.
Frank Crewe
374 Posted 27/05/2013 at 20:55:05
@Eugene 887. My father passed away 10 years ago.

As for the rest of you. I don't think this has got anything to do with badge designs and everything to do with the anti Kenwright/Moyes brigade.Well you have 50% of your wish with the departure of Moyes maybe if you keep pushing such as whipping up a pointless opposition to a minor kit change you'll get the other 50% of your wish. Maybe you should organise a march past Goodison banners flying and demand that they put NSNO back on the badge.

Hate to think what would happen if they sold naming right to the ground and changed its name. A collective heart attack I would imagine.

Patrick Murphy
375 Posted 27/05/2013 at 21:17:25
Frank I can understand people defending David Moyes but I cannot for the life of me understand why anyone would think that Bill Kenwright has done much right in his 13 and half years as the owner. / chairman.

Gavin Ramejkis
376 Posted 27/05/2013 at 22:58:26
Frank what the fuck has Gollum got to do with it he's gone already and looks like he's taken Chuckle Brother with him as his first team coach, move on and realise the wake is over. The criticisms of Kenshite will go on until the charlatan gets the fuck out of the club.
Eugene Ruane
377 Posted 27/05/2013 at 23:09:15
Frank, I'll say it - you come across like a plant.

(some sort of creeper by the sound of it)

You started by talking about the lack of importance of the badge, this has NOW become 'you just hate Moyes/Kenwright' etc blah.

Tip: If you want to practice sleight-of-hand, don't let everyone see the doves up your sleeve.

The reality - TW had hundreds of pro/anti Moyes debates over the years.

People were split down the middle (well, they were split)

But on THIS this issue, just about every poster agrees.

Consequently, to compare them is desperate and pathetic as many who want BK gone and/or think the new badge is shite, would have been MORE than happy for Moyes to stay and supported him throughout.

You're fooling nobody, your 'arguments' were getting hammered, now you're attempting to change tack - OBVIOUS smoke and mirrors and 'get me out of this shit' deflection.

Initially, according to you, badges and such were of no importance, ONLY winning interested you.

You stated 'the only emotional level for me is winning"

Fair enough in my opinion.

So Paul Gladwell asked you a pertinent, simple question (894) -given this, 'Would you be happy if we changed to red?'

The question required just a yes or no answer.

You failed to answer it and here's why.

To answer 'no' would mean the collapse of your entire 'only winning matters' argument and make you look a twat.

To answer 'yes' would (for obvious reasons) make you look an even bigger twat.

THAT is the reason we're now getting "I don't think this has got anything to do with badge designs and..." blah blah.

Sorry but if you forcefully and stridently push an argument, then can't answer responses, you look like a twat - forum law.

Roger Trenwith
379 Posted 28/05/2013 at 10:47:41
Hoho, very funny...they have a point, actually.
Ray Roche
380 Posted 28/05/2013 at 10:53:58
Roger, if you want a laugh try the Framley Examiner , Classified section.....nowt to do with us (yet) but dead funny.
Brent Stephens
381 Posted 28/05/2013 at 11:11:14
Frank, lumping anti-Moyes sentiment with anti-Bill sentiment is nonsense. I was largely pro-Moyes but am hugley anti-Bill (hugely! couldn't imagine a hug with him).

Possibly the reason there is so much going on in relation to the crest is that for once we feel we might have some bloody influence.

Gary Cummins
382 Posted 28/05/2013 at 12:34:37
Solution is simple we all just buy banners from sellers outside the ground with the old badge on. Having 30,000 plus banners week-in week-out with the old badge on will make a difference.

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