Everton extend Chang deal again

, 20 March, 0comments  |  Jump to most recent
16m deal represents 1.3m more per season
Everton have confirmed a three-year extension to the shirt sponsorship deal with Chang that, at around 16m over three seasons, is the most lucrative in the club's history.

Chief Executive Robert Elstone, striker Arouna Kone and Goodison legend Graeme Sharp were all in Bangkok, Thailand to put pen-to-paper on the new deal, which gets underway at the start of next season and runs for three years until the end of the 2016/17 campaign — the longest-running shirt sponsorship in the Barclays Premier League.

Having signed initially in 2004, the Blues have now worn the Chang brand for 10 seasons, renewing the partnership on four separate occasions — in 2005, 2008, 2010 and now in 2014.

The deal represents a 4m rise on the previous arrangement and is worth an extra 1.3m a season to the club. Chief Executive Robert Elstone said of the agreement: It comprises a significant part of our annual turnover. It's the equivalent of the gross receipts of four Premier League games, so in that sense it's a large sum.

As all fans know this year we're the beneficiaries of a phenomenal new television deal, and TV rights account for an ever increasing proportion of our income. In that sense, the main sponsor income is declining as a proportion but the big thing is it's revenue we control and can give us an edge over our rivals.

While all clubs are getting the big TV cheque, not all clubs are getting sponsorship deals of this value so it gives us that little bit of competitive edge.

If we get down to brass tacks it's a good deal for Everton. The values are right, and on Chang's part we deliver what they need which is profile, brand association and the world-wise exposure that comes with a deal like this.

The agreement puts Everton in the top eight most valuable sponsorship agreements in the Premier League, said Elstone: It's very difficult to get comparisons with the deals other clubs strike because the reported figures are very often inflated in my opinion. But our belief is that this stacks up very well and is the seventh or eighth most valuable deal in the Premier League.

Mr. Thapana Sirivadhanabhakdi, President and CEO of Thai Beverage Public Company Limited, added: Chang and Everton Football Club have joined forces once again after 10 years of solid friendship.

Chang's sponsorship with Everton football team is our proudest accomplishment, as we are inspiring people, especially youngsters, regardless of status to become responsible people in the society, with positive thinking and attitude — all gained through football.

We have also created an unprecedented phenomenon in the Thai football scene, where talented Thai football youngsters can earn a chance to be trained by world-renowned Everton Academy coaches.

Over the years, Chang has seen the steady progress of Everton and to celebrate this this, we are holding Chang-Everton, more good years, celebrating 10 years of great partnership to further boost Thai talent to the next level.

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Quotes sourced from Liverpool Echo, Everton FC

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