Everton set for season ticket sales record

, 19 May, 34comments  |  Jump to most recent
The club are reportedly on target to break their previous records for season ticket uptake with sales currently 10% up on last season.

Over 27,500 fans have already signed up for 2016-17 with a week to go until the early bird window closes.

Though Everton have claimed a significant uplift in sales in the past week since Roberto Martinez was dismissed as manager and the Blues beat Norwich 3-0 on the final day to end 2015-16 on a high, they say that the record sales are not a result of the Catalan's departure.

Sales were apparently already on pace to break records before Martinez was sacked a week ago.

The club say they are expecting sales of 2016/17 Season Tickets to eventually exceed those achieved last season by a considerable margin.

Sales include over 3,500 new Season Ticket holders wanting to take advantage of the new pricing structure for the forthcoming campaign, which includes price reductions across the stadium and the introduction of new age bands.

Adult seats for 2016/17 are now available from only £420, a move that represents a ‘free game' when compared to 2015/16 prices — and means on average across the stadium, a Season Ticket bought during the Early Bird window for the 2016/17 season is cheaper than a decade ago.

Season Tickets for young Evertonians in Junior and Infants schools and aged 11 and under remain at £95 — just £5 per game — and are available in any stand.

The Club has also lifted the upper age limit for young Blues from 16 to 18-years-old and prices for those young fans are currently £149 throughout the stadium, less than £8 per game and a £50 price reduction for this age group in all stands with the exception of the Family Enclosure, where the price has been frozen at £149.

Fans aged between 18 and 22, at university or college, on apprenticeships or in their first jobs, or trying to find work can buy a ‘Young Adult' Season Ticket fixed at £299 across all stands, replacing this season's price of up to £382, and costing our young adult fans less than £16 per game.

Since the Early Bird window opened in March, the Club has sold over 6,500 Season Tickets to under-22s, which is 1,000 more than this time last year and means that 1 in 4 Season Ticket seats will be occupied by a young person during 2016/17.

Prices are also reduced in the Senior category with a Season Ticket in any stand at Goodison Park reduced to £299, representing a saving of between £29 and £83 for more than the 3,000 fans in this age group.

The Early Bird window for Season Ticket sales will remain open until midnight on Wednesday, 25 May.

Article continues below video content

For full pricing details or to purchase, visit evertonfc.com/1617, call the Goodison Park Box Office on 0151 556 1878 or visit the ticket desk at Everton Two in Liverpool One.


Reader Comments (34)

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Steve Alderson
1 Posted 19/05/2016 at 09:05:57
Record sales with Roberto still in charge? Call me cynical but I find that hard to believe.
Patrick Murphy
2 Posted 19/05/2016 at 09:18:26
Steve (1) I think on this occasion the club are more than likely telling the truth. Given that the prices were frozen, the age group for cheaper tickets for teens was raised and for many other reasons including being able to buy over an 8 month period, many fans similar to myself have decided to renew or have decided to commit their money to purchasing a ticket.

I didn't have a season ticket this year but the cost of individual tickets for individual games is significantly higher if you attend all of the matches - in fact a complete fixture list could cost circa £700 when a season ticket could cost circa £550 or less for a decent seat. From a financial perspective it's a no brainer and the peace of mind of knowing whoever Everton play at Goodison Park you will have a reserved seat is also a factor.

Evertonians support the team and not the manager and that's another major reason for those high sales figures.

Martin Swindley
3 Posted 19/05/2016 at 09:27:26
Really good news, we need to get some atmosphere back in the stadium to support our new manager and players. Exciting times ahead... hopefully.
Adam Fenlon
4 Posted 19/05/2016 at 09:44:37
I guess fair play to the club for getting the pricing right.
Oscar Huglin
5 Posted 19/05/2016 at 09:53:31
Good to hear. New manager needs all the support he can get.
Steve Alderson
6 Posted 19/05/2016 at 10:04:57
That does help to explain it Patrick.

Makes a bit of a mockery of all of the angry threats on here to scrap season tickets.

Damian Wilde
7 Posted 19/05/2016 at 10:27:05
Of course they rose when he went, many said they would not renew if he stayed.
Tony Hill
8 Posted 19/05/2016 at 10:31:58
Excellent news for us and, as Oscar says, a pleasing signal to the new manager.
Bill Watson
9 Posted 19/05/2016 at 10:46:28
Patrick is spot on. Season ticket sales were up even before Martinez was sacked.

I think sales would take off if we had a new ground as has happened with West Ham. Apparently, they've sold around 54,000, so far.

Tony J Williams
10 Posted 19/05/2016 at 11:03:07
Not really Steve 6

I haven't renewed and if you were at the game on Sunday you would have seen the almost constant advert on the big screens saying "Great Seats Released"

Urging people to get the newly released seats before the early bird deadline.

The steward next to said that 8,000 season ticket holders hadn't renewed (some might have moved to different seats) but it seems that there were a lot of newcomers taking the seats and many, many have not renewed.

The group of 4 around me being some of the many.

Martin Nicholls
11 Posted 19/05/2016 at 11:39:58
Patrick (#2) – good summary. As you say, financially it's a no-brainer – I have never done it myself but I also believe that StubHub is a financially viable option for a season ticket holder who can't attend a particular match.

Tony (#10) – that's interesting. Most of my mates are in Lower Gwladys with one in Main Stand – all have renewed. I and my other mate have relocated from Top Balcony to Upper Gwladys (I was fed up with listening to away support asking if I was in a library!) and all the guys around us have renewed. Maybe it's different in other parts of ground?

Bob Cumiskey
12 Posted 19/05/2016 at 12:19:37
Tony 10, Just out of curiosity, have you renewed now and if not why not? If not, what would make you decide to renew? Just curious, particularly with Martinez going.

If it's for financial reasons please excuse me asking.

Steve Cotton
13 Posted 19/05/2016 at 12:27:18
I renewed when RM left.. if he had stayed I would have gone.
Martin Nicholls
14 Posted 19/05/2016 at 13:31:44
It seems like inordinately high numbers (myself included) renewed before Martinez was gone. The Moshiri effect? Whilst some on this site have been quite vociferous in their view that Kenwright was still "calling the shots" and that Martinez would still be here next season, my guess is that the vast majority think/thought otherwise.
Paul Williams
15 Posted 19/05/2016 at 13:33:51
Yeah, right.
Tony Steele
16 Posted 19/05/2016 at 13:34:43
Not so hard to believe. New owner. Money. I'd buy one if I didn't live down South. And had the money. And the time. And the money.
Martin Nicholls
17 Posted 19/05/2016 at 13:46:30
Paul (#15) – so what's your explanation?
Richard Farrington
18 Posted 19/05/2016 at 14:01:53
I renewed my 2 seats in The People's Club last Friday, the day after the sacking. The fella that I deal with told me a few things, one being that within 15 minutes of the sacking announcement, he had sold over £65k worth of corporate sales, including many that had previously told him to shove the ticket up his arse.

I genuinely believe that many had become so fed up they weren't going to renew.

Can't wait for the fixtures to come out now. Onwards Everton.

Colin Hughes
19 Posted 19/05/2016 at 15:31:09
If we get Mourinho as boss, I will fly down there to buy one but I am not falling for the old "be pleasantly surprised" announcement that we usually unveil.

Come early June, the Moyessiah is reinstated as manager...

Brian Harrison
20 Posted 19/05/2016 at 15:52:52

The season ticket prices weren't frozen they were reduced by 5%. Everton were the first club in the Premiership to reduce prices, some since have frozen their prices. So for dyed in the wool blues like me it was a no brainer, Yes I wanted RM sacked in fact I didnt want him in the first place. But I have had to put up with lousy managers before and will no doubt have them again. But hopefully the next manager will be the right one.

I would just like to say that I think Evertons approach to young supporters is great. My Grandson sits next to me and he only pays £95 for his season ticket. There hasn't been much to cheer in the last 2 seasons but the sight of so many young Blues attending the game is truly heartwarming.

Paul Burns
21 Posted 19/05/2016 at 16:20:57
Seeing as we're entering a new era, could we please stop referring to Everton as the peoples club, a hollow, meaningless term made up by a previous unsuccessful manager.

It does nothing but attempt to cover up the lack of success at the club and needs to be left in the past.
Martin Nicholls
22 Posted 19/05/2016 at 16:23:19
Brian#20 - spot on. One thing that I think EFC can't be criticised for is their ticketing policy.
Mark Andersson
23 Posted 19/05/2016 at 17:08:38
Good luck to anyone who buys a season ticket. True Everton supporters, through thick and thin. It's those supporters that makes Everton great...
Ken Williams
24 Posted 19/05/2016 at 18:33:51
It's called the "Roberto's been sacked" effect.
Dave Abrahams
25 Posted 19/05/2016 at 18:41:27
I renewed in the afternoon after Martinez was released. I said I would not get another season ticket if he was kept on but more than likely would have changed my mind.

In truth, I wouldn't have known what to do with my Saturday afternoons when Everton are at home, although it had become an effort and a chore while Roberto was in charge... no fun going to the games.

Now, I think we have been given some hope that things will change for the better.

What's the new song for Goodison Park? "The times they are a changin'".

Peter Morris
26 Posted 19/05/2016 at 20:41:08
It would be very easy to find reasons not to renew after this last season, but my view, having just renewed, is that I support the club whatever, and all of the personnel who made my and many others lives such a thorough misery last term are just passing through. They come and go, some very recently! I also think that the club got the new pricing structure right and felt they deserved support for it. No doubt gate revenues will go down as a result, but as TV money accounts for a bigger and bigger slice of total club revenue, it is in it's interests to ensure that the TV audience paymasters are properly engaged by a noisy,raucous crowd.
Now, that's the bit that needs to change a lot next season, and here's hoping a new and energetic style of play will provide the right platform to do just that.
Tony J Williams
27 Posted 20/05/2016 at 00:12:14
Bob 12 I haven't renewed but to be fair it's mostly to do with my daughter being of that age that she will realise her daddy is missing every second Saturday.

I want to spend more time with her but I would say about 20% of the decision was due to Martinez and just being fed up of watching boring shite footy for two seasons.

Alan J Thompson
28 Posted 20/05/2016 at 09:58:46
I thought there was a cap on the number of season tickets owing to it being tied to debt repayment.
Jay Woods
29 Posted 20/05/2016 at 14:07:52
So this is why the club is holding back on the announcement of Moyes returning.
Denis Richardson
30 Posted 20/05/2016 at 14:18:39
That is really not a funny joke Mr Woods.

Can you imagine the outcry if that twat was reappointed? Cannot see Moshiri signing that one off, no matter how much BK begs him to bring his mate back.

Completely off topic, seems like we're 12-1 to finish top 4 next season and.......14-1 to be relegated! How is that possible? Guess the bookies, much like us, haven't got a clue what Everton will do next season. Still find the 12-1 for top 4 very poor odds, was expecting at least 33-1 if not 50-1.

Jay Woods
31 Posted 20/05/2016 at 17:13:19
Denis, I just feel that while BK hangs around Everton link a malingering hangy thingy we are always going to be vulnerable to distressing board decisions.

Of course, I hope that will be proven not to be the case!

Richard Farrington
32 Posted 20/05/2016 at 18:12:38
Paul Burns (21) - I am referring to The Peoples Club as this is the name of the lounge where my seats are in the park end.

I get your point though, I certainly don't see Everton as The Peoples Club any longer.

Andy Walker
33 Posted 20/05/2016 at 20:57:42
BK pulled a master stroke getting Mosh in. Finding a billionaire who is prepared to invest his own money, with direct experience of the EPL, in a time of global financial devaluation of assets is, frankly, incredible.

This is a game changer for our club. Bill has made fuck ups, but this deal was a genius move. It's not surprising so many fans recognise the potential and want to see first hand what will be a transformational season for our club next season.

Dave Abrahams
34 Posted 20/05/2016 at 22:21:29
Paul (21) I never took much notice of the club being called the people's club, but didn't mind it because it did wind a lot of red fans up.

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