New Kit revealed for 2017-18 Season

How hard would it been to have removed the sweat patches under the arm, with some white Umbro diamonds down the sleeve?

Start showing the fans the designs. Some young lad brought out a far better set of ideas from his bedroom.

Is it too late to do it again ? Really unhappy with the design.

Definitely looks better when being worn.

One thing is clear though – with a new sponsor, SportPesa – I hope we get a new kit sponsor soon.

Does anyone know how long our contract with Umbro is?

Shocking brand to be associated with – time to move onto Puma, Adidas or Nike as soon as possible!

Shame.

Time to buy the last of the old kit methinks.

Still, I suppose there will a fair few on show in The Brick late July.

As for the kit.. it's not great at all.

I prefer the short sleeves, as that means less dark blue.

Overall, we will still look infinitely better on the pitch than the RS!

COYB.

What a kerfuffle!

No dark blue off-cuts and white diamonds down the sleeves... boss.

This tripe.

Horrible shirt, like some have said already. How do people sign off on crap like this?

Just once, I wish they would really let the fans design the kit from top to bottom, maybe pick 3 or 4 designs then put them up for a vote.

Maybe everyone should NOT buy the kit – that would get the message across!

It'll do.

But if we were to win a trophy wearing that thing, then it would quickly become my favourite shirt of all time.

Personally I'm more concerned about the football than the fashion.

So don't buy the fucking thing.

I think I'll wait to see the away shirt! Hopefully no diamonds down the shoulder. Seriously, has somebody been paid to design that?

Say what you will about Chang as a sponsor, but those elephants were distinctive. They had pizzazz.

Reminds me of one of the relegation battle kits when Moyes first took over!

Kieran, if you're that affected switch off completely and go and live in the woods or a cave. Don't take that the wrong way either.

Great to read the views of the fashion experts but all I can say is this shirt is less offensive than it might have been. As for giving fans a vote on the choice, we must be joking.

I hope we do the same and confirm this rubbish to the bin. Our club does many great things in the community but they really lack fan consultation, something they need to sort out.

It's the worst kit I have seen for quite some time. A big pass from me.

This is a massive own goal. If this is the result of fan consultation, I'm all for dictatorship. Really uninspiring, insipid effort.

I heard Bowie used to input words and phrases into random word generating software to produce some of his lyrics. These people must have fed the survey results into a random blue/shape generator and ended up with a Margarita Pracatan cover version of China Girl. Not that anyone in China would be seen dead in this get-up.

That said, those manpon sweat absorbing patches under the pits will come in handy on a February night away to Newcastle...

I might buy it for £15 at the end of the season.

It's a bit like the first Umbro one from 2014-15 in that respect, except that one had navy socks and therefore looked balanced. Conclusion for me is that this would look better with royal / dark blue socks. But, we're Everton, not Ipswich, and white socks are a must for me!

Overall, underwhelmed and a bit puzzled too by those navy bits under the arms, which do give it a training shirt kind of look.

Finally, the sponsor's logo would perhaps add interest to just one word on the front of the shirt. Those elephants did add a certain something in my opinion!

Come the derby... the RS have got no locals, not even in their stands, and they will still turn us over. Does my head in.

For that reason, and that reason only, get Rooney back, make him the 6th local, only this time, bringing a winning mentality. They can then wear whatever kit they like, even a 3-striped Chelsea lookalike kit!

Billionaire owner, new multi-million-pound sponsorship deals, plans for a new top-of-the-line stadium and then the good old Everton proves it's still there with this awful kit.

If you took the badge and logo off it, it looks like some cheap tack you'd find on a market stall or on the clearance aisle at Sports Direct.

When we signed with Umbro a few years back, we were their flagship partner, aiding them to get back on their feet after them being dumped by Nike. No wonder they struggled so bad if this is meant to be the best that they can come up with.

Football today is about brand image. Take a look at Real Madrid's shirt and you can tell that it represents a glamourous club. Then look at ours, and we look like we should be hanging out with a bunch of teenagers in Burberry caps downing Special Brew at the local park.

I would've preferred the main shirt panels to be the actual Everton (Royal) blue though. It looks a slightly darker, duller blue colour. Maybe it looks correct live.

It would have been easier to just put the logo on this season's top, after getting rid of the yellow bits!

It's a kit, FFS.

And everyone of us can have half of Tyson's attire anytime of the day, naked top.

Just a few hundred posts arguing the significance of shades of blue, the loss of elephants and the implications for perceived social class of those who model it and we can get back to the team that will wear it.

Coming soon: Orange Laces – cosmopolitan freedom of expression or an insult to history?

Yeah, see your point Duncan (#70). Could even be SportPervert?

Not letting my son wear this now I know.

(And some on here criticise The Sun...)

Darren, nice Mike Tyson shout.

Professional job by the club
It's Royal Blue
It's out early
It's already on the site for pre-order
It'll be worn during preseason
Available for sale during preseason matches

It's fine. I'll buy it and support the club.

Only thing I would say is, does the sponsor name (Sportpesa) look a bit high up? Looks more chest height, than across the stomach area.

As for the shirt, it's different and maybe not to everyone's liking. I can't wait to see the 2nd kit...

As mentioned above, it's a fuckin' kit.

"I refuse to join in the celebrations of us winning the cup. That kit is horrid."

It would be nice, if possible, to sign off with a good showing at the Emirates, but moreover roll on some (hopefully) great summer buys and the new season, starting late July in Europe!! (And hopefully Ross is staying then, or it'd be a bit pointless having him sport the new kit, wouldn't it?)

Darren@ 65 – spot on

I was also wondering why our top goal scorer isn't in any of the publicity photos?

The SportPesa logo at least is a colour that compliments the shirt and isn't too offensive: See new Newcastle shirt.

It's a blue shirt that we will play some great football in next season. The negativity of a shirt that will be obsolete this time next year is staggering. It's not the shirt you should be getting worked up over, but the players inside it!!!

And those sleeves – one either side of the shirt – how predictable. And both the same length! Next thing, they'll be putting names and numbers on the back.

I wouldn't blame Vivienne Westwood if she tore up her season ticket in disgust.

A few years ago, when we had the kit with a slight V neck, I bought a hooky one from Asia and was adamant it was exactly the same as the full-price ones. Until I went the match, and my shirt was paler than everyone else's.

Seriously, who comes up with this rubbish. Looks like it was done in 2 mins by a 5 year old. I'd don't like anything about it other that the Dixie logo.

Everton do like to make crap kits.

Roll on 'the first signing is shite'.

It's a smart looking kit, blue (which is Everton's primary colour) and I for one am pleased there's not too much white smattered all over the top; we have white shorts and socks so it's not needed on the jersey in abundance like in years gone by.

If it had a white round neck we would still all be moaning anyway that it was too similar to this season's and a rip-off, so when something a bit different does come out people are still moaning.

The navy under the sleeves for me works far better than the white would, we are not Birmingham City!

When all is said and done, we had this big debate over the badge that came out in 2013 and whilst everyone was moaning during that summer I said then that nobody is going to be discussing the badge mid-season if we are playing well, and true It was because I can't recall anyone bemoaning our badge when we were winning 1-0 at Old Trafford or dismantling Arsenal 3-0!

Play well and get good results that's all that matters in football.

For the record anyway, the three worst kits in the Premier League era by a few country miles undoubtedly the pathetic sky blue Manchester City number of 1997-98.

The massive white "go-flashes" of the 2000-01 campaign and the woeful attempt at recreating the 1984 Le Coq Sportif in 2009 which resulted in a awful shade of blue and awful neck.

This is smart compared to those..

After 'the first signing is shite' it will be 'the pre-season schedule is shite'.

I can't really make up my mind if it's royal blue. But I would say it isn't. If it turns out to be royal, I will buy it for my son in early December.

A lot of our fans don't seem to like to move with the times. I for one preferred the previous club crest and this is the first significant change since that "episode".

Why not just give it a chance? As others have said, if we win a trophy next season, everyone will love the shirt.

I'm dreading when details of any new Stadium are announced!

We need to move to a better kit sponsor/manufacturer! Being associated with Umbro has a negative effect on Everton's brand. They simply aren't up to standard of other brands.

Does anyone know how long our contract is with them?

We need to get in Puma, Adidas or Nike as soon as possibly!

Onwards & upwards!

COYB!

None of them are really fashion brands though. If it's fashion we want I'd go after Le Coq, UniQLO or UnderArmour.

"Okay. Take 43. Right boys, on the count of three, all take one pace forward and then look really mean and pissed off, like Ronald has berated you at half-time for not showing up again at Anfield.... and Action! Great one, lads. That's a wrap!"

"It's blue and it has the Everton crest on it. What's not to like?"

Still the best shirt to be had has to be the 70s one on the Toffs website... simple yet classy!

However, a little white around the neck would make them look better.

So, to me, this latest offering poses no problems, as long as it features the beloved EFC badge and is Blue, then I'm happy.

Incidentally, looking at the two photos shown on TW, they appear to show two different shades of blue, the top one being, IMO the more attractive shade.

Some people say it doesn't matter as long we play well in it; I respect their opinion but I firmly believe it really matters – a lot!

Sales, representation of the team in video games, internet, etc etc... Even the graphic of the new sponsor is just awful. Looks far better on Hull's shirt. Really bad.

I thought we couldn't do worse than the last two years at least... I should eat my tongue. I like the shorts though...:

This one was amazing: Everton Home Shirt for 2011-2012 Season: Leaked Photos.

It has the badge and it's blue so I suppose that's important.

It's ridiculous how much fans are asked to shell out year after year. How about some continuity, wouldn't that develop our brand? To have a great looking shirt that people recognise as us!

Historical Home Kits

I happen to prefer those that were not designed by Umbro, but it all comes down to a matter of taste, I suppose. To be fair, I've never bought an Everton shirt on the day of its release, I usually wait until the new one comes out and buy the previous season's at a bargain price, if indeed I buy one at all.

Kids won't worry too much about what the kit looks like, save that it looks similar to the one worn by their heroes. If they do take stick from their peers, it is more likely that it will be because it is an Everton shirt rather than it being of sub-standard quality or badly designed.

Now this new stadium, what will that look like? That's far more important than any new kit as the new stadium will be with us for at least 40 years and will represent the clubs identity far more than any kit.

Plus there is always the away and 3rd kits to look forward to. I generally prefer them anyway as there is more scope for experimentation and flair.

Link

The two Nike ones in 2012-2014 were shocking and those are the only ones I haven't bought. The 'Donovan' season in 2009-10 had a stinker of a shirt. And don't get me started on the one-2-one period in 1997-2002.

In comparison, the new kit is pretty decent! Royal blue, right crest, just a decent kit.

The less shite on our kit the better, just basic Royal Blue and White. [I just think a wrote a song for Morrissey here.]

Umbro designers should be ashamed and the club should have rejected it out of hand.

I saw the new Nottm Forest kit on Soccer AM the other day – it's a really classy looking early '80s retro design by Adidas. We should take a leaf out of their book.

Please how many people say "Well the we won, but did you see the state of Tom. That top does not suit him at all."

If we win something and we play in blue, I'll be happy no matter how ugly the kit is...

Only thing I would change is the dominant and bland Sportpesa wording. Way to high up the shirt and stretches way to far across the middle. Much prefer their simple 'S' in the centre.

Haven't bought a shirt in five years, might just buy this one.

Looks like a training kit. Dull.

I say let the boys wear it on the pitch, see it in action, and then decide if you want to purchase it. Maybe even wait until next May!

I think this effort will actually look better on the pitch. Sage advice from me.

Lukaku would look adorable in a kit like that. We'd win every game as the opposition would collapse laughing. It would give us a definite advantage.

I just hope young Ross is wearing it next season along with Rom, and my kids get to see us win something!

As for the kit, it is shite, and it does matter – like everything else related to the club. Those who say it doesn't matter, think again. T

he more you sell, the money is brought into the coffers, not so much for players but the club brand grows and ergo, the name of Everton Football Club grows. We should want what is best for the club.

It would be like playing the Coronation Street theme tune as we run out onto the pitch and saying "It doesn't matter providing we win". C'mon, get real.

But then we've probably had worse. The 85-86 shirt was horrible but I might have fond memories of it had we won the Cup Final.

Not that I want to resort to Hafnia hams or Danka photocopiers! And if you really want Thai beer, Singha and Amarit are much better than Chang. :)

Ross hates it, and wants to go to a club with an Adidas kit, I've heard.

Make money by any means possible, and get EitC to undo the damage – or at least have the appearance of doing so, so as not to upset the flow of profit from certain morally disposed customers.

How times have changed!

I don't mind the neck, which is better than the round necks, but it would be improved if it had a bit of white trim on the arm cuffs (short sleeve).

My favourite kit is still the NEC kit with the white shorts with the large, blue triangle inserts on the outer thigh – why hasn't this been brought back ever?

In fact here's an idea, Lyndon. Could you have a page on here with all the kits over the past 35 years or so with a poll to rank them... This would perhaps be a proactive source to influence future designs.

Ye of little or no taste can hope for some Homer Simpson-designed monstrosity all you like... but thankfully that seems a long way off.

:D

There was a picture the other day of White Hart Lane, Jimmy Greaves playing for Spurs against the RedShite, and the kits were brilliant. Simple and uncluttered.

It's not the main sponsor logo that I object to, it's all the other bits of unnecessary crap dotted about the shirt and shorts. And all the patterns within colours, is it to prevent forgery or something? All it needs is a picture of the queen on it and they'd be playing in a five pound note.

For me it looks strange without Chang, but for those that think Sportpesa are some small time company, they have just paid to sponsor us, and also think of other companies that you may never had heard of, Gazprom springs to mind and they sponsor the Champions League, I doubt any of us have Gazprom direct debit.

The one thing I do find weird is the shirts are not fitted at all! very unflattering, these boys are not exactly obese.

Time to wise up, people.

It isn't the kit
That makes us good or shit
It's the players that fit in the kit
Cause if the players are shit
That fit in the kit
It doesn't matter if the kit is a hit or shit

Image is big business these days and yes, one look at a Real Madrid or Juventus, Barcelona screams BIG club. This kit is instantly forgettable and the straight line sponsor's name totally dominates the shirt and looks out of place.

Stand out shirts speak for themselves because they... Stand out! This has a cheap, tacky Second Division look about it and can't see it lifting Everton's image or profile on the international market.

Generally, this kit looks like a training shirt added to first-team shorts and socks. For that reason it seems a bit unusual. Some think it's 'understated' and like the quirkiness. Some think it's cheap looking and makes us look like we can't get it right. Some, at both ends of the spectrum, are disgusted, and some don't give a fuck.

Fans are split with what I'd say is about a 60/40 majority for disapproval.

It's not life threatening, but perhaps it does give the game away that the Club don't yet have skills to market an image that quietly says 'classy' or 'success', which as some have alluded to, is recognisable in the likes of the really top Clubs. Hopefully, that will come in time.

Image isn't everything, but it is important in this field.

Why do Everton have to do everything wrong consistently, so sick of it.

Link

They don't want to look like dicks, especially in Liverpool. It can be unforgiving at times.

With this offering they will skitted from the off from their RS mates. I'm getting it off mine already. Poor poor offering from the club.

I think the lack of a collar is just a bizarre idea. The Ipswich kit was pure class alongside ours, leagues apart in class but then it was Adidas v Umbro. Like a Ferrari alongside a Ford Mondeo.