New Kit revealed for 2017-18 Season

Tuesday, 16 May, 2017 162comments  |  Jump to most recent
Together Blue — New Kit, New sponsor

Everton have revealed the new home kit range from Umbro for their 2017-18 Premier League campaign.

The kit, which is comprised of a traditional royal blue shirt with navy panels, white shorts and white socks, has been unveiled as part of the Together Blue campaign, which celebrates the strong local contingent in the Blues squad.

Ross Barkley, Leighton Baines and Tom Davies are first-team regulars under Ronald Koeman, while Jonjoe Kenny and Joe Williams have featured in the squad in recent weeks.

Article continues below video content

Barkley's inclusion, in particular, has been seen as a possible indication that he is likely to sign a new contract that would keep him at Goodison Park beyond the summer of 2018.

The midfielder's future has been one of the more prominent talking points around the club in recent weeks, with manager Ronald Koeman insisting that he needs to know by the end of the season whether or not Barkley will be putting pen to paper on new terms.


Reader Comments (162)

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Paul Smith
1 Posted 16/05/2017 at 19:51:52
Wtf is that kit? Already getting ripped off my mates. Shocking effort.
David Morgan
2 Posted 16/05/2017 at 20:00:21
Oh no!!! It is the sweaty arm pits kit featured in the leaks!!! aghhhh!!
John Keating
3 Posted 16/05/2017 at 20:09:05
Horrendous! Whoever thought up that needs shooting.
Colin Glassar
4 Posted 16/05/2017 at 20:17:54
The only thing I like about it is the Dixie Dean thingy on the back. The rest is crap.
John Pierce
5 Posted 16/05/2017 at 20:21:51
That's poor, that kit... very odd choice. I don't even recognise it as Everton. Fellas and Ladies at Umbro clearly had a night on the ale before deadline day.
Ian Bennett
6 Posted 16/05/2017 at 20:22:07
Why do Umbro consistently get it so wrong. It looks like a training shirt. Really bland and forgettable. Another shirt you wouldn't want to wear never mind buy.

How hard would it been to have removed the sweat patches under the arm, with some white Umbro diamonds down the sleeve?

Start showing the fans the designs. Some young lad brought out a far better set of ideas from his bedroom.

Paul Smith
7 Posted 16/05/2017 at 20:22:36
Honestly! The diamonds down the arms are not a good look. At least it's not a vee-neck.

Is it too late to do it again ? Really unhappy with the design.

Gareth Clark
8 Posted 16/05/2017 at 20:28:07
The kit isn't great, but it isn't as bad as a lot of people make it out to be.

Definitely looks better when being worn.

One thing is clear though – with a new sponsor, SportPesa – I hope we get a new kit sponsor soon.

Does anyone know how long our contract with Umbro is?

Shocking brand to be associated with – time to move onto Puma, Adidas or Nike as soon as possible!

Paul Swan
9 Posted 16/05/2017 at 20:31:54
Another absolutely shite kit. I thought this has been done with consultation with supporters. Did they speak to the same knobheads who came up with the Fisher Price badge a few years ago?
John Keating
10 Posted 16/05/2017 at 20:32:04
Well, the great new dawn commencing next season is on hold. How are we going to be taken seriously wearing that effort?


Kim Vivian
11 Posted 16/05/2017 at 20:34:38
Shite. Embarrassingly naff. Surely they could have done more with the design than iron on letters bought from Hobbycraft.

Time to buy the last of the old kit methinks.

Andy Codling
12 Posted 16/05/2017 at 20:34:49
Who the fuck signs off on these kits? It's atrocious, most thought it was a training top. Fuck me – how much design goes into it?
Ian McPherson
13 Posted 16/05/2017 at 20:39:17
It's last year's training kit in all blue. It's worth the £15; it's on sale for...
Paul Hewitt
14 Posted 16/05/2017 at 20:39:34
It's a bloody football kit. Why don't we just moan about EVERYTHING?
Tom Evans
15 Posted 16/05/2017 at 20:45:01
It's on par with the RS effort. Both mediocre.

Still, I suppose there will a fair few on show in The Brick late July.

Clive Mitchell
16 Posted 16/05/2017 at 20:54:34
Bugger the kit, the video stars Ross front and centre. COYB!
Phil Whittock
17 Posted 16/05/2017 at 20:57:00
The reason it looks like a training shirt is the absence of any kind of collar. A simple white round or v-neck is all that's needed. I've no problem with the flashes of navy. At least the socks are white.
Colin Metcalfe
18 Posted 16/05/2017 at 21:11:36
I was quite looking forward to seeing this new kit without that piss-poor beer on the front and, in typical Everton style, they go and mess it up – a shocking effort by Umbro!
Joe O'Brien
19 Posted 16/05/2017 at 21:15:25
That was my 1st thought also Clive... Surely he would have said "Nah I'm alrite" when asked would he launch the new kit, if he wasn't going to stay?

As for the kit.. it's not great at all.

Simon Bradley
20 Posted 16/05/2017 at 21:18:04
Well, I actually quite like it. I can ignore the darker under arm nonsense, but it's a nice shade of blue (overall), it's got cool Umbro diamonds on the sleeves, it has white shorts and white socks.

I prefer the short sleeves, as that means less dark blue.

Overall, we will still look infinitely better on the pitch than the RS!


Dennis Stevens
21 Posted 16/05/2017 at 21:51:23
Stripes down the sides of the shorts – just as it should be!
Mark Morrissey
22 Posted 16/05/2017 at 21:59:22
I like the Dixie logo on the back, that's it. Sport Pish. No white collar, dark shitty bits, bag o'shite.
Richard Reeves
23 Posted 16/05/2017 at 22:01:20
Boring and dull with a sweaty armpits look about it.
Danny Broderick
25 Posted 16/05/2017 at 22:03:11
It looks like a training top.
Chris Williams
26 Posted 16/05/2017 at 22:03:25
Once upon a time we used to go and watch a team wearing a simple blue shirt and white shorts. That was it really. No wanking off about dark bits or stripes or such.

What a kerfuffle!

Christopher Nicholls
27 Posted 16/05/2017 at 22:12:36
Horrible. First one in 14 years I'm never getting for my lad.

No dark blue off-cuts and white diamonds down the sleeves... boss.

This tripe.

Kev Johnson
28 Posted 16/05/2017 at 22:17:10
Oh shit... Umbro – what have you done???
Andrew Presly
29 Posted 16/05/2017 at 22:23:57
It's an underwhelming unimaginative design but it's the right type of royal blue. I'm personally not wearing anything with SportPesa on it though because it's a cheap left-field company and it's small time from the Club yet again, which is a shame.

Brian Hennessy
30 Posted 16/05/2017 at 22:25:53
I thought it was a joke when I saw a pic online yesterday.

Horrible shirt, like some have said already. How do people sign off on crap like this?

Simon Smith
31 Posted 16/05/2017 at 22:26:53
Have to admit when I first saw the leaked pics the other day, I hoped it was the training top and not the new kit.

Just once, I wish they would really let the fans design the kit from top to bottom, maybe pick 3 or 4 designs then put them up for a vote.

Maybe everyone should NOT buy the kit – that would get the message across!

Nigel Munford
32 Posted 16/05/2017 at 22:33:03
As has been said, it's a football kit, this isn't couture fashion. It's blue and white, what more do we want?
Darryl Ritchie
33 Posted 16/05/2017 at 22:41:12
It's blue. It's got the badge upper left. All the rest is immaterial.

It'll do.

Jamie Sweet
34 Posted 16/05/2017 at 22:42:21
I can't say I love it. It certainly won't win any design awards.

But if we were to win a trophy wearing that thing, then it would quickly become my favourite shirt of all time.

Personally I'm more concerned about the football than the fashion.

Rob Dolby
35 Posted 16/05/2017 at 22:42:24
Shirt is a shirt as long as it is blue I am not bothered.
Love the subtitles struggling with the scouse accent.
Mike Keating
36 Posted 16/05/2017 at 22:44:23
Good – we're agreed it's a pile of shite

So don't buy the fucking thing.

Christy Ring
37 Posted 16/05/2017 at 22:46:15
Another measly effort from Umbro. The diamonds on the sleeve, and round neck, no invention whatsoever. Stevie Wonder would have made a better jersey.
James Marshall
38 Posted 16/05/2017 at 22:50:04
I wasn't keen when I saw the leaked one hanging up, but having seen the players in it, I quite like it. Not that any of this means anything, and after a couple of games next season, everyone will forget about it anyway – it's just a shirt.
Kieran Kinsella
39 Posted 16/05/2017 at 22:55:14
It's better than the weird round-necked one we had a few years back when Kevin Campbell was here.
Dan Davies
40 Posted 16/05/2017 at 22:55:27
Why can't we have a a few designs put forward to us that we can vote for? In this day and age, like...?

I think I'll wait to see the away shirt! Hopefully no diamonds down the shoulder. Seriously, has somebody been paid to design that?

Bill Gienapp
41 Posted 16/05/2017 at 22:57:55
Well... it's a blue shirt that says SportPesa on the front. Not sure there's much else to say.

Say what you will about Chang as a sponsor, but those elephants were distinctive. They had pizzazz.

John Malone
42 Posted 16/05/2017 at 22:59:19
Poor poor effort from Umbro. It looks like the cheapest design they could have made! The current kit is much better with the white cuffs and neck!

Reminds me of one of the relegation battle kits when Moyes first took over!

Stan Schofield
43 Posted 16/05/2017 at 23:01:57
So long as we play well and win loads of games, the jersies are royal blue, and the shorts and socks white, I'm not bothered about the rest. An away kit of amber jersies and socks, with blue shorts, would also suffice.
Dan Davies
44 Posted 16/05/2017 at 23:06:50
Agreed, Stan, an amber version, slightly tweaked, I would purchase.

Kieran, if you're that affected switch off completely and go and live in the woods or a cave. Don't take that the wrong way either.

Joey Brown
45 Posted 16/05/2017 at 23:11:56
I hate it too.
John Raftery
46 Posted 16/05/2017 at 23:13:50
We have had numerous kits worse than this one. I thought the bib in 1985-86 set an all time low standard but Puma ran that one close with several of their kits around the turn of the century.

Great to read the views of the fashion experts but all I can say is this shirt is less offensive than it might have been. As for giving fans a vote on the choice, we must be joking.

Joe Foster
47 Posted 16/05/2017 at 23:27:36
Well at least the dark blue patches under the arms will hide my chronic sweaty pits.
Mike Berry
48 Posted 16/05/2017 at 23:34:31
It's just awful. As bad as the fat Everton crest they tried to force on us until fan power had its way. It's bland, unimaginative, and the sponsor's logo looks no better.

I hope we do the same and confirm this rubbish to the bin. Our club does many great things in the community but they really lack fan consultation, something they need to sort out.

James Stewart
49 Posted 16/05/2017 at 23:41:41
In the age of social media it seems strange to me that the kit is always designed behind closed doors. Surely having more fan input at the design stage would be beneficial considering they are the only ones going to buy it.

It's the worst kit I have seen for quite some time. A big pass from me.

Jim Hardin
50 Posted 16/05/2017 at 23:47:39
I miss the elephants already! It is bland but it could be worse. At least it doesn't say "Standard Chartered" anywhere on it.
Ken Morgan
51 Posted 16/05/2017 at 23:48:01
I'm an avid reader but hardly ever post on here.

This is a massive own goal. If this is the result of fan consultation, I'm all for dictatorship. Really uninspiring, insipid effort.

I heard Bowie used to input words and phrases into random word generating software to produce some of his lyrics. These people must have fed the survey results into a random blue/shape generator and ended up with a Margarita Pracatan cover version of China Girl. Not that anyone in China would be seen dead in this get-up.

That said, those manpon sweat absorbing patches under the pits will come in handy on a February night away to Newcastle...

Gavin Johnson
52 Posted 17/05/2017 at 00:13:48
It's not great. I was hoping this would be the training top when I saw the unofficial photo the other day. It's not bad, bad. It just looks sorta generic, kinda lower league. Like something Cardiff or Chesterfield would wear.

I might buy it for £15 at the end of the season.

Eddie Dunn
53 Posted 17/05/2017 at 00:29:36
Seen worse, not much imagination on show but Hey! if we wins trophy next season, the get-up will personify aspirations and achievements and this shirt will always remind us of success!
Karl Masters
54 Posted 17/05/2017 at 00:30:14
The socks and shorts are fine, but there's something odd about the shirt. It doesn't quite look like it goes with the rest of it and I think that's because it needs some white trim on the cuffs or collar or both.

It's a bit like the first Umbro one from 2014-15 in that respect, except that one had navy socks and therefore looked balanced. Conclusion for me is that this would look better with royal / dark blue socks. But, we're Everton, not Ipswich, and white socks are a must for me!

Overall, underwhelmed and a bit puzzled too by those navy bits under the arms, which do give it a training shirt kind of look.

Finally, the sponsor's logo would perhaps add interest to just one word on the front of the shirt. Those elephants did add a certain something in my opinion!

Bill Gall
55 Posted 17/05/2017 at 00:34:31
One of the worst kits they have had, doubt if you would be able to sell one at a car boot sale. And to think someone gets paid to design these.
Darryl Ritchie
56 Posted 17/05/2017 at 00:37:46
Is the club still involved with that £3 million Kitbag contract? If so, then Everton already have their money, and could give a rat's ass if anyone likes the new kit, or not.
Phil Jeffries
57 Posted 17/05/2017 at 00:52:38
It's blue with the Everton crest on. Stop moaning. Not the best kit I admit, but, as long as we have new signings holding the new shirt, I couldn't care less.
Brian Porter
58 Posted 17/05/2017 at 01:06:12
Awful design! My kid could have done better. The collar and cuffs look unfinished and could have done with white trim, more traditional Everton. I certainly won't be chucking £50 at them for it. I'll wait a year or two then pick one up for a couple of quid on eBay just for my collection.
Si Cooper
59 Posted 17/05/2017 at 01:11:37
I care more about performances than the kit but this is strangely bland / boring, especially the sponsors logo. With three shades of blue merging, it just doesn't look like a proper Everton shirt.
John Fieldstead
60 Posted 17/05/2017 at 01:54:31
I don't mind the kit. What does my head in is that the club have put 5 local lads out there to say we are 'Everton' here and now and the future...

Come the derby... the RS have got no locals, not even in their stands, and they will still turn us over. Does my head in.

For that reason, and that reason only, get Rooney back, make him the 6th local, only this time, bringing a winning mentality. They can then wear whatever kit they like, even a 3-striped Chelsea lookalike kit!

Nick Swallow
61 Posted 17/05/2017 at 02:08:00
Kristian Boyce
62 Posted 17/05/2017 at 02:09:32
There's me thinking that there was a new dawn at the club.

Billionaire owner, new multi-million-pound sponsorship deals, plans for a new top-of-the-line stadium and then the good old Everton proves it's still there with this awful kit.

If you took the badge and logo off it, it looks like some cheap tack you'd find on a market stall or on the clearance aisle at Sports Direct.

When we signed with Umbro a few years back, we were their flagship partner, aiding them to get back on their feet after them being dumped by Nike. No wonder they struggled so bad if this is meant to be the best that they can come up with.

Football today is about brand image. Take a look at Real Madrid's shirt and you can tell that it represents a glamourous club. Then look at ours, and we look like we should be hanging out with a bunch of teenagers in Burberry caps downing Special Brew at the local park.

Will Mabon
63 Posted 17/05/2017 at 03:48:51
I quite like it – trim, modern, subtle. I like the whole outfit including the shorts and socks. There's plenty enough white on the kit.

I would've preferred the main shirt panels to be the actual Everton (Royal) blue though. It looks a slightly darker, duller blue colour. Maybe it looks correct live.

John Keating
64 Posted 17/05/2017 at 04:16:24
I don't understand why they fart around with the shades of blue. Surely royal blue is royal blue?

It would have been easier to just put the logo on this season's top, after getting rid of the yellow bits!

Darren Hind
65 Posted 17/05/2017 at 05:15:22
When Mike Tyson was the most feared fighter on earth, he would wear plain black shorts and boots. Nobody gave a flying fuck what he was wearing once the fireworks started.

It's a kit, FFS.

Daniel Lim
66 Posted 17/05/2017 at 05:47:41
One less customer this coming Christmas.
Not gonna let my son wear this.
Someone mentioned, and I agree, it's not even royal blue, is it?
Jason Pullen
67 Posted 17/05/2017 at 06:17:51
I doubt Tyson derived revenue by selling his boxing shorts, Darren.
Daniel Lim
68 Posted 17/05/2017 at 06:27:52
Precisely, Jason.

And everyone of us can have half of Tyson's attire anytime of the day, naked top.

Dermot Byrne
69 Posted 17/05/2017 at 06:32:38
At least that's out of the way.

Just a few hundred posts arguing the significance of shades of blue, the loss of elephants and the implications for perceived social class of those who model it and we can get back to the team that will wear it.

Coming soon: Orange Laces – cosmopolitan freedom of expression or an insult to history?

Duncan McDine
70 Posted 17/05/2017 at 06:41:17
The biggest problem is the fact that nothing draws your eye away from the massive SportPaedo in bold white. It couldn't look less professional.
Mark Andersson
71 Posted 17/05/2017 at 06:44:24
Not read all the posts but have to agree with Duncan McDine. Looks cheap and crass – not cool or class.
Rob Hooton
72 Posted 17/05/2017 at 06:46:57
Daryl (#56), I was thinking something similar – perhaps this is two fingers to the stupid Kitbag deal knowing they will make fuck-all from us this season!
Dermot Byrne
73 Posted 17/05/2017 at 06:49:54
SportPesa = SportPaedo

Yeah, see your point Duncan (#70). Could even be SportPervert?

Not letting my son wear this now I know.

(And some on here criticise The Sun...)

Mike Gaynes
74 Posted 17/05/2017 at 06:57:29
Who knew TW had this many fashion critics?

Darren, nice Mike Tyson shout.

Duncan McDine
75 Posted 17/05/2017 at 07:00:57
Dermot, your son will be one of the 'lucky' ones that can have the shirt without the sponsor's name dominating the whole thing. If I were him though, I'd probably just ask you for the money!
Liam Reilly
76 Posted 17/05/2017 at 07:05:38
What do some of you want to do; wear it to Mass?

Professional job by the club
It's Royal Blue
It's out early
It's already on the site for pre-order
It'll be worn during preseason
Available for sale during preseason matches

It's fine. I'll buy it and support the club.

Karl Jones
77 Posted 17/05/2017 at 07:12:29
It's radically different, but I really like it. What really matters is who's wearing it. After a few games, you don't really notice the kit anyway.
Dermot Byrne
78 Posted 17/05/2017 at 07:17:52
Inevitably he will, Dunc!
Kunal Desai
79 Posted 17/05/2017 at 07:18:40
Marginally beats that Chang piss for over 13 years but it's still poor. I think this is a clear indication the club may still be struggling to get things right. A sign of what's to come this summer perhaps? Dawn of a new era... hmmm!
Keith Conchie
80 Posted 17/05/2017 at 07:25:53
I like it. It's blue and it has our badge on the front and Dixie on the back. Happy days...

Only thing I would say is, does the sponsor name (Sportpesa) look a bit high up? Looks more chest height, than across the stomach area.

Ian Jones
81 Posted 17/05/2017 at 07:28:31
Well, apologies to all the dyslexics out there but the sponsors name on the shirt does read SportPesa... The company seem to be investing in the city and Everton so all good. Assume it might also help to raise our profile in Africa.

As for the shirt, it's different and maybe not to everyone's liking. I can't wait to see the 2nd kit...

John G Davies
82 Posted 17/05/2017 at 07:31:59
A few Mary Quant wannabees here.

As mentioned above, it's a fuckin' kit.

"I refuse to join in the celebrations of us winning the cup. That kit is horrid."

James Newcombe
83 Posted 17/05/2017 at 07:50:00
Gareth (#8). We had Nike shirts recently and they were atrocious. Better off with Umbro who at least put some effort in. Wish we had a different sponsor, but at least it isn't DANKA.
Lee Brownlie
84 Posted 17/05/2017 at 08:09:29
Thankfully, I never thought the lads were rolling out the tunnel and onto the catwalk every Saturday, so the new kit being largely unimpressive isn't going to get me weeping into my Vogue Magazine! It'll still be royal blue and white and it'll still be my Everton wearing it.

It would be nice, if possible, to sign off with a good showing at the Emirates, but moreover roll on some (hopefully) great summer buys and the new season, starting late July in Europe!! (And hopefully Ross is staying then, or it'd be a bit pointless having him sport the new kit, wouldn't it?)

Eric Paul
85 Posted 17/05/2017 at 08:18:43
How the fuck can you get Sportpaedo from Sportpesa? What goes on in some people's minds...

Darren@ 65 – spot on

Timothy Blanshard
86 Posted 17/05/2017 at 08:30:51
I'm not keen at all on the new kit; I dislike the neck plus the colour contrast.

I was also wondering why our top goal scorer isn't in any of the publicity photos?

Eddie Dunn
87 Posted 17/05/2017 at 08:45:20
I wonder how much say our new sponsors had – it looks like they didn't want the shirt to divert attention from their logo.
John Hammond
88 Posted 17/05/2017 at 08:48:24
All the kit manufacturers are getting interns in to save money... That's my only explanation. It looks a bit better when worn than hanging up but mostly looks like a training top. Needs some white trim somewhere.

The SportPesa logo at least is a colour that compliments the shirt and isn't too offensive: See new Newcastle shirt.

Craig Taylor
89 Posted 17/05/2017 at 08:53:39

It's a blue shirt that we will play some great football in next season. The negativity of a shirt that will be obsolete this time next year is staggering. It's not the shirt you should be getting worked up over, but the players inside it!!!

Craig Walker
90 Posted 17/05/2017 at 09:00:10
Feel like I've just found a £50 note in the street. The last truly shite kit we had was in Martinez's first season with that crest and we had a good season. Let's hope it's an omen.
Jason Bowen
91 Posted 17/05/2017 at 09:28:15
Some proper moaners on here, it's a football kit, ffs.
Tony Graham
92 Posted 17/05/2017 at 09:29:46
It's got a cheap look about it, white on the sleeves and neck needed... a market stall item, methinks...
Guy Hastings
93 Posted 17/05/2017 at 09:42:09
If ever there was a time to make a statement with a splash of diamante, this was it.

And those sleeves – one either side of the shirt – how predictable. And both the same length! Next thing, they'll be putting names and numbers on the back.

I wouldn't blame Vivienne Westwood if she tore up her season ticket in disgust.

Franny Porter
94 Posted 17/05/2017 at 09:44:10
I genuinely can't decide if its the worst kit we've had for years or I like how plain it is.

A few years ago, when we had the kit with a slight V neck, I bought a hooky one from Asia and was adamant it was exactly the same as the full-price ones. Until I went the match, and my shirt was paler than everyone else's.

Paul Mackay
95 Posted 17/05/2017 at 10:01:10
Not as bad as our 'Leeds United' one-2-one kit of the nineties but right up there as one of the worse Everton kits I have ever seen.

Seriously, who comes up with this rubbish. Looks like it was done in 2 mins by a 5 year old. I'd don't like anything about it other that the Dixie logo.

Everton do like to make crap kits.

Clive Rogers
96 Posted 17/05/2017 at 11:03:12
Bit like a tee-shirt. Actually there's a Karrimor one very similar at Sports Direct, quite cheap...
Paul Thompson
97 Posted 17/05/2017 at 11:21:14
Yes, it's the annual 'the new shirt is shite' thread.

Roll on 'the first signing is shite'.

Paul Hughes
98 Posted 17/05/2017 at 11:28:08
Couldn't care less, to be honest. It's blue with white shorts. I've got other things to worry about.
Jim Bennings
99 Posted 17/05/2017 at 11:32:21
There's nowt wrong with it!

It's a smart looking kit, blue (which is Everton's primary colour) and I for one am pleased there's not too much white smattered all over the top; we have white shorts and socks so it's not needed on the jersey in abundance like in years gone by.

If it had a white round neck we would still all be moaning anyway that it was too similar to this season's and a rip-off, so when something a bit different does come out people are still moaning.

The navy under the sleeves for me works far better than the white would, we are not Birmingham City!

When all is said and done, we had this big debate over the badge that came out in 2013 and whilst everyone was moaning during that summer I said then that nobody is going to be discussing the badge mid-season if we are playing well, and true It was because I can't recall anyone bemoaning our badge when we were winning 1-0 at Old Trafford or dismantling Arsenal 3-0!

Play well and get good results that's all that matters in football.

For the record anyway, the three worst kits in the Premier League era by a few country miles undoubtedly the pathetic sky blue Manchester City number of 1997-98.

The massive white "go-flashes" of the 2000-01 campaign and the woeful attempt at recreating the 1984 Le Coq Sportif in 2009 which resulted in a awful shade of blue and awful neck.

This is smart compared to those..

John Raftery
100 Posted 17/05/2017 at 11:38:15
Paul (#97),

After 'the first signing is shite' it will be 'the pre-season schedule is shite'.

Daniel Lim
101 Posted 17/05/2017 at 11:56:52
Some say it's okay because it's blue. But is it really okay as long as it is blue? I thought our colour is Royal Blue.

I can't really make up my mind if it's royal blue. But I would say it isn't. If it turns out to be royal, I will buy it for my son in early December.

Anthony Hawkins
102 Posted 17/05/2017 at 12:20:02
Anyone else think that, without the shoulder and arm stripe, it could be a blue version of the Arsenal or Aston Villa kit?
Steven Astley
103 Posted 17/05/2017 at 12:22:43
Putting my neck on the line here, but the reactions here remind me of when we changed the club crest a few seasons ago.

A lot of our fans don't seem to like to move with the times. I for one preferred the previous club crest and this is the first significant change since that "episode".

Why not just give it a chance? As others have said, if we win a trophy next season, everyone will love the shirt.

I'm dreading when details of any new Stadium are announced!

Anthony Hawkins
104 Posted 17/05/2017 at 12:25:11
I like the design of all the new Chelsea kits.
Stephen Scofield
105 Posted 17/05/2017 at 12:34:45
I like it! Really different to the last couple of years.
Gavin Johnson
106 Posted 17/05/2017 at 12:37:15
Hopefully the away shirt will be a little more interesting and not the same shirt in white or yellow. Bring back the black and tans ;)
Gareth Clark
107 Posted 17/05/2017 at 12:46:06
The kit isn't great – but it's not as bad as a lot of people are making it out to be. However – it does make one thing clear!

We need to move to a better kit sponsor/manufacturer! Being associated with Umbro has a negative effect on Everton's brand. They simply aren't up to standard of other brands.

Does anyone know how long our contract is with them?

We need to get in Puma, Adidas or Nike as soon as possibly!

Onwards & upwards!


Michael Penley
108 Posted 17/05/2017 at 12:50:07
What's so good about Puma and Nike? When we had Nike kits, they gave us the most uninspired and generic designs. At least Umbro gives us Everton-specific touches like Dixie and NSNO.

None of them are really fashion brands though. If it's fashion we want I'd go after Le Coq, UniQLO or UnderArmour.

Max Murphy
109 Posted 17/05/2017 at 13:10:48
If the team wearing the kit gets us some silverware at the end of next season, then I don't give a donkey's fuck about the design. COYB!
Craig Walker
110 Posted 17/05/2017 at 13:11:25
Love that video.

"Okay. Take 43. Right boys, on the count of three, all take one pace forward and then look really mean and pissed off, like Ronald has berated you at half-time for not showing up again at Anfield.... and Action! Great one, lads. That's a wrap!"

Scott Hall
111 Posted 17/05/2017 at 13:22:56
I like it a lot. I think Tim Cahill said it best:

"It's blue and it has the Everton crest on it. What's not to like?"

Matthew Williams
112 Posted 17/05/2017 at 13:26:06
Looks a bit like the Puma/Keijan one, that always looked like it was inside out to me. It had the Dixie patch on the sleeve though; tough to find a long sleeve version now too.

Still the best shirt to be had has to be the 70s one on the Toffs website... simple yet classy!

Tom Bowers
113 Posted 17/05/2017 at 14:06:47
Wouldn't care if they wore string vests as long as they win. This is all just marketing and sales will determine how popular they are with the public; many will buy as they do at the start of every season and Christmas.

However, a little white around the neck would make them look better.

Scott Hamilton
114 Posted 17/05/2017 at 14:24:33
Total and utter dog shit. Chester City and Tranmere Rovers have arguably got better kits.
Peter Cummings
115 Posted 17/05/2017 at 14:28:27
When I first started life as an Everton fan, 75 years ago, there was no such thing as a logo or even an Everton crest, just a blue shirt with 'floppy' collar baggy white shorts with a stripe and blue/white socks, none of which you could buy from a non existent Toffee Shop

So, to me, this latest offering poses no problems, as long as it features the beloved EFC badge and is Blue, then I'm happy.

Incidentally, looking at the two photos shown on TW, they appear to show two different shades of blue, the top one being, IMO the more attractive shade.

Iakovos Iasonidis
116 Posted 17/05/2017 at 14:29:12
The lack of imagination and taste in this one isn't just obvious, it is pure annoying. Very bad kit, not even good for training.

Some people say it doesn't matter as long we play well in it; I respect their opinion but I firmly believe it really matters – a lot!

Sales, representation of the team in video games, internet, etc etc... Even the graphic of the new sponsor is just awful. Looks far better on Hull's shirt. Really bad.

I thought we couldn't do worse than the last two years at least... I should eat my tongue. I like the shorts though...:

This one was amazing: Everton Home Shirt for 2011-2012 Season: Leaked Photos.

Shane Corcoran
117 Posted 17/05/2017 at 14:39:17
Hardly worth posting I know, but I couldn't care less what it looks like.

It has the badge and it's blue so I suppose that's important.

David Pearl
118 Posted 17/05/2017 at 14:59:47
I kind of like the seams. This is our shirt. People the world over should be able to look at a shirt and say" That's Everton". That can't happen if it's changed every season.

It's ridiculous how much fans are asked to shell out year after year. How about some continuity, wouldn't that develop our brand? To have a great looking shirt that people recognise as us!

Patrick Murphy
119 Posted 17/05/2017 at 15:00:09
Everton have introduced 22 different home kits during the Premier League era, so I imagine that it is extremely difficult to avoid repetition and simultaneously introduce novel ideas when it comes to designing a 'brand' new one.

Historical Home Kits

I happen to prefer those that were not designed by Umbro, but it all comes down to a matter of taste, I suppose. To be fair, I've never bought an Everton shirt on the day of its release, I usually wait until the new one comes out and buy the previous season's at a bargain price, if indeed I buy one at all.

Kids won't worry too much about what the kit looks like, save that it looks similar to the one worn by their heroes. If they do take stick from their peers, it is more likely that it will be because it is an Everton shirt rather than it being of sub-standard quality or badly designed.

Now this new stadium, what will that look like? That's far more important than any new kit as the new stadium will be with us for at least 40 years and will represent the clubs identity far more than any kit.

Steve Brown
120 Posted 17/05/2017 at 15:03:49
I kind of hate every part of it.
Dave Abrahams
121 Posted 17/05/2017 at 16:06:12
Steve (#20), do you mean this thread or the kit?
Paul Ellam
122 Posted 17/05/2017 at 17:02:48
Like many on here, I'm not a big fan of it but, if we manage to win a trophy in it, all will be forgiven! It will become iconic.

Plus there is always the away and 3rd kits to look forward to. I generally prefer them anyway as there is more scope for experimentation and flair.

David Pearl
123 Posted 17/05/2017 at 17:10:31
The new images of the away kit leave me gobsmacked. Must be a joke. Oh god I'm a ToffeeWeb top moaner. Green to blend in with the pitch, I guess.
Michael Lynch
124 Posted 17/05/2017 at 17:32:13
I hate it. And what are SportPeas when they're at home? Some kind of isometric fucking vegetable? Jesus.
Einar Pedersen
125 Posted 17/05/2017 at 17:46:25
I quite like it. It's pleasing on the eye. For those who complain, consider some of the awful shirts we have had in recent years.


The two Nike ones in 2012-2014 were shocking and those are the only ones I haven't bought. The 'Donovan' season in 2009-10 had a stinker of a shirt. And don't get me started on the one-2-one period in 1997-2002.

In comparison, the new kit is pretty decent! Royal blue, right crest, just a decent kit.

Alan Bodell
126 Posted 17/05/2017 at 17:53:17
As a kid going the game in the '60s, I loved the round neck, darker Blue the better, loved them Blue socks with the white top... oh and a Blue stripe down the shorts was a nice touch.

The less shite on our kit the better, just basic Royal Blue and White. [I just think a wrote a song for Morrissey here.]

Shaun Taylor
127 Posted 17/05/2017 at 18:11:41
Never mind the garish kit, I'd love to be able to wear the kits and training gear but they make stupid sizes for gear that don't fit! Umbro – sort it out.
Dave Williams
128 Posted 17/05/2017 at 18:38:17
A dreadful lack of imagination – this is drab and I only hope the players don't feel that way on the pitch.

Umbro designers should be ashamed and the club should have rejected it out of hand.

Gary Hughes
129 Posted 17/05/2017 at 18:51:56
Umbro is a second rate brand that you only find in Sports Direct along with Slazenger. The brand looks & feels cheap & dated. You don't see top teams wearing this sort of tat nowadays.

I saw the new Nottm Forest kit on Soccer AM the other day – it's a really classy looking early '80s retro design by Adidas. We should take a leaf out of their book.

James Hughes
130 Posted 17/05/2017 at 19:02:24
FFS it's just a kit, not a fashion statement or even a statement of intent.

Please how many people say "Well the we won, but did you see the state of Tom. That top does not suit him at all."

If we win something and we play in blue, I'll be happy no matter how ugly the kit is...

Ian Duke
131 Posted 17/05/2017 at 19:19:51
Kit is grim but I'm in hysterics here, anyone else clock onto the subtitles in the video??
Jason Broome
132 Posted 17/05/2017 at 19:54:35
Beautiful Italian cut to the shirt. Light and airy stretchy material. More like a cycling shirt than the conventional fat boy in the terraces top.

Only thing I would change is the dominant and bland Sportpesa wording. Way to high up the shirt and stretches way to far across the middle. Much prefer their simple 'S' in the centre.

Haven't bought a shirt in five years, might just buy this one.

Amanda Huddleston
133 Posted 17/05/2017 at 20:21:41
Launched and not available in our stores. Another blinding marketing and sales fail.

Looks like a training kit. Dull.

Tim Greeley
134 Posted 17/05/2017 at 20:35:47
I bought the (extremely) dark blue away top from this season (not over yet!) with the peach/salmon/coral trim online like two weeks ago for less than $20. It looks and feels pretty radical. Had to embrace the Chang logo before it went adios.

I say let the boys wear it on the pitch, see it in action, and then decide if you want to purchase it. Maybe even wait until next May!

I think this effort will actually look better on the pitch. Sage advice from me.

Dave Roberts
135 Posted 17/05/2017 at 21:03:59
It needs a dash of pink in a diagonal stripe and the shorts should be below the knee. Socks with blue and white hoops would set the lot off nicely...

Lukaku would look adorable in a kit like that. We'd win every game as the opposition would collapse laughing. It would give us a definite advantage.

Jamie Morgan
136 Posted 17/05/2017 at 21:17:12
Didn't like it at first but it's kind of growing on me. I like the back of it actually. I still don't think Umbro are up to much but all those crying out for Nike? Those kits with the white arm bands a few years back were horrendous! And all Nike kits are from the same "template", (the England kits for example); no original designs.

I just hope young Ross is wearing it next season along with Rom, and my kids get to see us win something!

Mark Morrissey
137 Posted 17/05/2017 at 21:35:55
Mike Lynch at 124 – class!!! Ha ha, that's made me laugh and laugh.

As for the kit, it is shite, and it does matter – like everything else related to the club. Those who say it doesn't matter, think again. T

he more you sell, the money is brought into the coffers, not so much for players but the club brand grows and ergo, the name of Everton Football Club grows. We should want what is best for the club.

It would be like playing the Coronation Street theme tune as we run out onto the pitch and saying "It doesn't matter providing we win". C'mon, get real.

Don Alexander
138 Posted 17/05/2017 at 22:11:40
I hope Mr Moshiri is the start of a new and glorious era in a new and glorious stadium but it occurs to me that just about everyone but Man Utd and us have long since done away with a primary colour shirt with white shorts. To me, one-colour strips always look more impressive and we've been all-blue before on occasion, after all.

Seb Niemand
139 Posted 17/05/2017 at 22:29:37
That's appalling. Just dreadful. An insult to the clubs and fans. Seriously, we have the easiest jersey in the world to get right – why won't anyone ever get it right?
Rick Pattinson
140 Posted 17/05/2017 at 23:13:21
Love it... basic and smart.
Brian Wilkinson
141 Posted 18/05/2017 at 00:54:28
It's the neckline that spoils it for me; too much like a training top. If they had put a white round collar similar to the 1970 one, it would have looked much better.
David Hamilton
142 Posted 18/05/2017 at 01:12:11
There's something about the look of the material. Makes the top look like and elaborate tee-shirt rather than a football shirt. So my inital reaction was that it looked pretty bad.

But then we've probably had worse. The 85-86 shirt was horrible but I might have fond memories of it had we won the Cup Final.

David Hamilton
143 Posted 18/05/2017 at 01:21:32
I also meant to say that I'm not keen on being sponsored by a betting company. I live in Melbourne and we are about to ban TV sports betting advertising, so this feels like a retrograde step.

Not that I want to resort to Hafnia hams or Danka photocopiers! And if you really want Thai beer, Singha and Amarit are much better than Chang. :)

Mark Riding
144 Posted 18/05/2017 at 01:56:43
As part of his contract negotiations, Lukaku insisted on the 'sweaty pit' design, so it looked like he'd been running loads... He's deffo going to be staying now.

Ross hates it, and wants to go to a club with an Adidas kit, I've heard.

Michael Penley
145 Posted 18/05/2017 at 02:13:35
Just a thought – the very existence of EitC is an acknowledgement from the club that what it does has nothing to do with aspiring to social norms. It's a business first and foremost.

Make money by any means possible, and get EitC to undo the damage – or at least have the appearance of doing so, so as not to upset the flow of profit from certain morally disposed customers.

David Hamilton
146 Posted 18/05/2017 at 04:32:13
Peter @ 115, you'll remember that Catterick said that the Everton shirt didn't need a badge. Anyone who saw the shirt knew if was Everton.

How times have changed!

Drew O'Neall
147 Posted 18/05/2017 at 13:00:31
It does look like a training kit because of the Umbro diamonds up the shoulders which must have carried some commercial benefit for Everton.

I don't mind the neck, which is better than the round necks, but it would be improved if it had a bit of white trim on the arm cuffs (short sleeve).

My favourite kit is still the NEC kit with the white shorts with the large, blue triangle inserts on the outer thigh – why hasn't this been brought back ever?

In fact here's an idea, Lyndon. Could you have a page on here with all the kits over the past 35 years or so with a poll to rank them... This would perhaps be a proactive source to influence future designs.

Baz Daly
148 Posted 18/05/2017 at 14:03:51
Nice classic royal blue kit – I like it... more than recent offerings...

Ye of little or no taste can hope for some Homer Simpson-designed monstrosity all you like... but thankfully that seems a long way off.


Michael Lynch
149 Posted 18/05/2017 at 14:24:21
To be fair though, all modern kits are dreadful. Way too fussy.

There was a picture the other day of White Hart Lane, Jimmy Greaves playing for Spurs against the RedShite, and the kits were brilliant. Simple and uncluttered.

It's not the main sponsor logo that I object to, it's all the other bits of unnecessary crap dotted about the shirt and shorts. And all the patterns within colours, is it to prevent forgery or something? All it needs is a picture of the queen on it and they'd be playing in a five pound note.

Sean Lennon
150 Posted 18/05/2017 at 16:10:36
I'm with the people that think it's understated; it's not the worst shirt in the world so some people are going way overboard.

For me it looks strange without Chang, but for those that think Sportpesa are some small time company, they have just paid to sponsor us, and also think of other companies that you may never had heard of, Gazprom springs to mind and they sponsor the Champions League, I doubt any of us have Gazprom direct debit.

The one thing I do find weird is the shirts are not fitted at all! very unflattering, these boys are not exactly obese.

Mike Keating
151 Posted 18/05/2017 at 16:26:41
To those who think that buying the replica shirt every year is a mark of their support for the club; a £50 replica costs less than a fiver to produce and the manufacturers get over 80% of the revenue.

Time to wise up, people.

Kevin Jones
152 Posted 18/05/2017 at 21:20:09
To all whom remember Cyril Fletcher
Odd ode number 1

It isn't the kit
That makes us good or shit
It's the players that fit in the kit
Cause if the players are shit
That fit in the kit
It doesn't matter if the kit is a hit or shit

Kev Johnson
153 Posted 18/05/2017 at 22:12:35
Kev @152 I like it , very funny
Brian Porter
154 Posted 19/05/2017 at 06:44:54
Kristian Boyce (#62), couldn't agree more.

Image is big business these days and yes, one look at a Real Madrid or Juventus, Barcelona screams BIG club. This kit is instantly forgettable and the straight line sponsor's name totally dominates the shirt and looks out of place.

Stand out shirts speak for themselves because they... Stand out! This has a cheap, tacky Second Division look about it and can't see it lifting Everton's image or profile on the international market.

Pete Scofield
155 Posted 19/05/2017 at 09:41:25
153 comments so far... and all over nothing more than a football kit. Nothing else to fret about then? Pathetic!
Karl Masters
156 Posted 19/05/2017 at 14:31:30
Not fretting, I think most of us are just passing an opinion.

Generally, this kit looks like a training shirt added to first-team shorts and socks. For that reason it seems a bit unusual. Some think it's 'understated' and like the quirkiness. Some think it's cheap looking and makes us look like we can't get it right. Some, at both ends of the spectrum, are disgusted, and some don't give a fuck.

Fans are split with what I'd say is about a 60/40 majority for disapproval.

It's not life threatening, but perhaps it does give the game away that the Club don't yet have skills to market an image that quietly says 'classy' or 'success', which as some have alluded to, is recognisable in the likes of the really top Clubs. Hopefully, that will come in time.

Image isn't everything, but it is important in this field.

Peter Thistle
157 Posted 20/05/2017 at 04:15:09
That is the worst home kit we've ever had. Absolutely no design on it; needs a logo underneath the words at the very least. It really looks like a 2nd Division kit.

Why do Everton have to do everything wrong consistently, so sick of it.

Eric Myles
158 Posted 20/05/2017 at 06:19:47
Mike (#151) the manufacturers only get a small fraction of the revenue, 10% in your example. It is the end seller that gets the major mark up.


Eric Myles
159 Posted 20/05/2017 at 06:27:34
David (#143) – it's a long time since you've been to Thailand. Amarit disappeared around 10 years ago, shortly after San Miguel bought the brewery. Kloster was my favourite but that also disappeared around the same time.
Paul Smith
160 Posted 20/05/2017 at 07:29:40
Kids wear the kit!

They don't want to look like dicks, especially in Liverpool. It can be unforgiving at times.

With this offering they will skitted from the off from their RS mates. I'm getting it off mine already. Poor poor offering from the club.

Mark Morrissey
161 Posted 20/05/2017 at 15:53:05
The kit was shown and displayed on Soccer AM today alongside the new Ipswich and Palace kits. It looked a shocker and was easily the worst of the 3 on show. Just crap.

I think the lack of a collar is just a bizarre idea. The Ipswich kit was pure class alongside ours, leagues apart in class but then it was Adidas v Umbro. Like a Ferrari alongside a Ford Mondeo.

Jack Convery
162 Posted 20/05/2017 at 16:25:13
If we don't buy it they will have to change it. Very underwhelmed.
Tony Twist
163 Posted 21/05/2017 at 10:27:29
Not too bothered about how it looks, if it's lucky and success comes from wearing it. Fingers crossed for today blues.

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