Season › 2011-12 › News

Elstone rules out redevelopment

Despite evidence to the contrary provided by various groups over the years, Everton CEO Robert Elstone maintains that Goodison Park cannot be redeveloped — it would be too expensive — and he reiterates the failed business model of Destination Kirkby as the way forward.

?Chelsea recently did some work about the challenge of redeveloping and staying at Stamford Bridge, and it said their capacity would go down.?

He said the London club had been told it would be hugely complex and also cost £600m.

?There are similar problems to rebuilding Goodison. The only sensible option is land acquisition. I genuinely believe that the redevelopment of Goodison is not a realistic option.?

He said ideas to redevelop the Park End would still leave the other three sides of the stadium in desperate need of updating.

?We have to look for a new site and use the Kirkby funding model which involved 40% to 45% of the capital cost coming from retail uplift subsidy.

?I don't think there are a shortage of sites, I believe there is a shortage of funding.

?I think our optimum capacity is around 50,000, which generates an extra £5m [a year]. That means it's tight, it needs a great naming rights deal or subsidy, or probably both.?

Quotes or other material sourced from Liverpool Echo

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